As chief executive officer, Dustin Hillis is leading the vision and strategy to make Southwestern Family of Companies the largest and most impactful privately-owned company worldwide. Hillis is also cofounder of Southwestern Consulting and remains the president of Southwestern Coaching. His education and vast experience have made him an expert in buying, selling, and management psychology and communication styles. While earning his psychology degree as a junior at the University of Tennessee, Hillis broke the more than 150-year-old, all-times sales record for Southwestern Advantage, making a profit of more than $100,000 in fourteen weeks. He is the co-author of Redefining Possible: Proven Strategies to Break Belief Barriers and Create Your New Normal. You can learn more at: www.redefiningpossible.com.