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The Power of Persistence in Building Partnerships -- Ayush Singhvi, Founder / CEO of Byldd
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
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GUEST BIO
Ayush is the founder and CEO of Byldd. They’re trying to democratize software entrepreneurship by making it easier (and less capital-intensive) for non-technical founders to start software businesses. Our approach is to build very focused revenue-generating MVPs for bootstrapping founders. We define an MVP as the least complex product you can build that solves a problem well enough that customers are willing to pay for it. Once they manage to get that revenue, we help them take customer feedback, analyze it and use that to drive further product development.
Ayush started this as a side project in 2019 with one engineer and now leads a team of 35 people, with the company making over $50K MRR.
MAIN INSIGHT
To establish trust in partnerships, take a slow approach and requesting a single referral to test the working relationship before expanding.
KEY TAKEAWAYS
- Identify the people your target audience hangs out with, i.e., professionals that your audience spends time with.
- Attempt to have conversations with those professionals through LinkedIn, outbound cold emails, or direct outreach.
- Share updates, success stories, and wins with the professionals to establish trust and credibility.
- Follow up with them consistently, as 90% of people may not respond or refer someone immediately. Persistence is key in building the relationship.
MORE FROM Byldd
Startups often waste time building non-differentiating features, so Byldd automates that process and focuses on unique aspects of the product to launch new software products and features quickly and cost-effectively.
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