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Strap in as we cruise through the twists and turns of brand storytelling with Sarah's expertise steering the way. We're not just talking dried petals here; we're witnessing memories transformed into timeless art. As we explore the intricacies of floral preservation, our conversation blooms into the significance of crafting an authentic brand image, even when juggling the allure of influencer marketing. Sarah's journey is a vibrant tapestry woven from threads of leadership lessons from her family, bridal shop beginnings, and the evolution into a blossoming business leader.
We get real about the hurdles of maintaining the soul of a brand when the market is a jungle of copycats. The answer lies within becoming the best at what you do. Listen as Sarah talks about how she's turning Pressed Floral into the best in the business.