Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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#139 How Social Norms Shape Our Behavior
The UppSkill Podcast - Marketing, Business and Everything Startup
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Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow.
If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms.
In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.
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