Most photographers assume that if they don’t shoot in a studio, they don’t need one. But what if a studio space could be so much more than just a backdrop for sessions?

In today’s episode, I’m chatting with Michelle McAfee, a photographer who turned her studio into so much more than just a place to shoot. She shares how she transitioned from using her space exclusively for client sessions to creating a studio membership model—one that serves other photographers and small business owners, boosts her marketing, and generates additional revenue.

We talk about:

• Why a studio space is more than just four walls—it’s a business growth tool
• How Michelle transformed her studio into a community hub for creatives
• Smart ways to monetize and maximize a studio beyond client work
• What to consider before renting or buying a studio space
• Creative marketing ideas for leveraging a studio to attract more clients

If you’ve ever considered opening a studio, renting one, or simply using a studio more effectively, this episode will open your eyes to all the possibilities.

• Download Michelle’s Free Guide – 10 Ways to Use a Studio for Brand Growth
• Follow Michelle on Instagram
• Learn More About Michelle’s Photography Business

• Join The Consistency Club! Try your first month for just $1

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
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