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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Why do CEOs sometimes go rogue on social media—and what does it mean for your brand? 🤔 In this episode, we’re joined by Amber to dig deep into the wild world of executive online antics. From LinkedIn mishaps to rogue posts that cross the line, we unpack how CEOs’ off-the-cuff behavior can affect everything from corporate culture to talent attraction.
We get into:
✅ The high-stakes world of CEOs building personal brands—and sometimes stepping way over the line
✅ How misguided attempts at “juicy” engagement can backfire and why a little media training goes a long way
✅ Real-life examples of rogue posts that made waves (yes, including the infamous “boob post”)
✅ The power of a solid social media policy and crisis plan in keeping your brand safe
✅ Insider gossip and survival tips from marketers who've navigated the fallout
If you’ve ever wondered how to manage the fallout when a CEO’s online behavior starts causing havoc—or if you just love a good marketing scandal—this episode is for you.
101 episodes
