In this episode of Digital Coffee Marketing Brew, host Brett Geiser chats with Caroline Crawford, a seasoned marketer and communications expert with 13 years of experience. They discuss strategies for building an effective marketing team on a scrappy budget, emphasizing the importance of being adaptable, organized, and leveraging tools like AI. Caroline shares insights on creating a strategic plan, repurposing content, and making smart hiring decisions between full-time and contract roles. She also offers advice on avoiding common pitfalls, enhancing team communication, and the power of saying 'no' or 'not right now.'

☕ Ready to Brew a Successful Marketing Team? 🌟

✅ Dive into the latest episode of Digital Coffee: Marketing Brew with Brett Deister and special guest Caroline Crawford.

✅ In this episode, they unravel the secrets of building an efficient marketing team on a scrappy budget.

✅ From leveraging AI to the art of saying "not right now," you'll find actionable insights to propel your marketing efforts.

✅ Tune in for strategies that turn challenges into success stories and learn how a clear plan can be your team's superpower. Don't miss it!

3 Fun Facts

1. Caroline, the guest, recently stopped drinking coffee and is trying to switch to matcha, although it hasn't been as satisfying as coffee for her.
2. Brett, the host, prefers more expensive, high-quality coffee and considers Starbucks only as a last resort when he's unfamiliar with the area.
3. Caroline started her company, Cultivate Communications, after observing a gap in how businesses view marketing compared to the support they receive, which inspired her to bridge that gap.