Despite rising costs and economic uncertainty, Sarah brings her characteristic straight talk to food business finances in this timely episode: "All is not lost."

Drawing from both historical patterns and current market insights, she explains why specialty food brands can still thrive during economic downturns as consumers continue treating themselves to small luxuries like artisan chocolate and premium coffee. "This is not a shelter-in-place moment," Sarah emphasizes, but rather a time to be strategic about where you invest your resources.

The episode unpacks three critical focus areas for food founders:

• Tracking sales data by channel to spot shifting customer behaviors

• Responding strategically to rising costs that may shrink profit margins

• Managing cash as the ultimate protection during uncertain times

Sarah shares a revealing case study of a client who's pivoting away from distribution-heavy growth toward higher-margin channels, and offers affordable tools from The Good Food CFO designed to help founders make confident financial decisions no matter what economic challenges arise.

Tools and Resources mentioned in this episode:
Perfect Pricing Calculator
Cash Flow Projector
The Profit Assessment
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