🔑 Key Takeaways

💥 It’s Not Your Price, It’s Your Pitch

Most lawyers blame low conversions on fees. Reality check: it’s how you come across in the consult—pushy, cold, or robotic.

❌ Mistake #1: Being Pushy, Not Confident

Saying “Are you ready to hire me?” or fear-based pressure tactics scare clients off.

✅ Instead, use language like: “If I were in your shoes, here’s what I’d do…”

🧠 Mistake #2: Using Legal Jargon

Confusing clients doesn’t make you sound smart—it makes them walk.

✅ Speak in plain English: “This helps your family avoid court” (not “revocable trust”).

🚫 Mistake #3: Not Listening

Talking over people or rushing to pitch builds zero trust.

✅ Say things like: “Tell me more about that…” or “What’s most important to you?”

😬 Mistake #4: Being Awkward or Vague

Wishy-washy language kills your credibility.

✅ Try: “If you’re ready, here’s exactly what happens next…”

👏 Mistake #5: Making It About You

Bragging about your resume is a turnoff.

✅ Ask: “What’s keeping you up at night about this case?”

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