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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this inspiring episode, host Nikisha King sits down with Heidi Thompson, founder of Evolve Your Wedding Business, to talk about building a profitable, flexible business that doesn’t sacrifice your sanity.
Heidi shares why most wedding pros are doing marketing the hard way — and exactly how to simplify it.
You’ll learn the secret to standing out in a saturated market, why clear messaging trumps trendy branding, and how to turn your business into the go-to solution your clients are searching for.
This is about more than marketing. It’s about designing a business that aligns with your life.
3 Action Steps from This Episode:
- Get Clear on Your Ideal Client — Using Real Data
Don’t guess. Ask your best clients the right questions to uncover what actually made them hire you. Heidi shares the exact strategy and you can grab her done-for-you client research questions here:
👉 Download Heidi’s Freebie - Fix Your Website’s First Impression
If someone can’t tell what you do and who it’s for in 5 seconds or less, they’re gone. Use your homepage to say exactly what you do, for whom, and why you’re the obvious choice. - Simplify Your Marketing Plan
Pick 1–3 channels, focus your message around your ideal client’s biggest pain points, and repeat it. The magic isn’t in doing more — it’s in being strategic and consistent.
Learn More from Heidi Thompson
Want to ditch the chaos and start booking more aligned clients with ease? Follow Heidi and dive deeper into her trainings:
- 💻 Website + Podcast: evolveyourweddingbusiness.com
- 📸 Instagram: @evolveyourweddingbusiness
- 📘 Facebook: Evolve Your Wedding Business
- 💼 LinkedIn: Heidi Thompson
Support the show
Want to attract aligned clients with less hustle and more heart?
Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.
Chapters
1. Meeting Heidi Thompson (00:00:00)
2. From Planner to Marketing Specialist (00:06:02)
3. The Problem with Hustle Culture (00:11:34)
4. Taking the Easy Marketing Path (00:18:05)
5. Building a Business Model for Freedom (00:25:06)
6. Painkillers vs. Features: Selling Without Selling (00:31:05)
7. Three Steps to Better Marketing (00:36:09)
90 episodes
