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If your outbound reps aren’t booking calls, converting cold leads, or staying consistent, you don’t have a rep problem—you have a sales team training problem. In this episode, I break down the exact sales system and sales playbook we used to take a paid ads agency from chaotic outbound attempts to a repeatable, predictable $100K per month engine. If you’re scaling a B2B sales team, this is the training framework you’ve been missing.
You’ll learn:
- Why most outbound teams fail long before they handle enough volume
- The core structure behind effective sales team training
- How to build a sales playbook that reps actually follow
- Why B2B founders should prioritize leading indicators over lagging indicators
- The four-part framework for building a scalable outbound sales system
- How beginners with zero experience can still win with the right structure
- The daily KPIs that signal whether your pipeline is moving or stalling
- How to use confusion-state psychology to increase cold calling engagement
- The exact cold email → text → call sequence that prevents fight-or-flight responses
- How to qualify cold leads without pitching or burning opportunities
- Why your training rhythm determines your rep retention
- How to turn cold prospects warm before the sales call even happens
- The appointment-setting structure that generated 18 bookings in one week
- How intentional sales team training leads to predictable outbound revenue
If this episode gives you clarity on how to upgrade your sales team training, subscribe to the show so you never miss an episode. And if you want help building your outbound framework or refining your sales playbook, send me a message on LinkedIn or Instagram. I’m always down to jam on your outbound process.
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If you want deeper breakdowns, frameworks, and live sales teardowns, subscribe to the YouTube channel — that’s where I publish full visual walkthroughs every week.
https://www.youtube.com/@SellForScale
To connect with me directly, follow me on LinkedIn. I share daily insights on high-ticket sales, scaling, and building predictable revenue systems.
Chapters
1. Introduction: Building a Successful Outbound Sales Team (00:00:00)
2. The Journey to a Predictable Sales Engine (00:01:17)
3. Key Strategies for Outbound Success (00:02:36)
4. The Importance of Structure and Training (00:03:43)
5. Why Outbound Sales Teams Fail (00:04:27)
6. Four-Part Framework for Building an Outbound Team (00:05:43)
7. Effective Cold Outreach Techniques (00:07:09)
8. Understanding the Sales Process (00:08:32)
9. Avoiding Fight or Flight in Cold Calls (00:11:16)
10. Leveraging Email and Text for Cold Outreach (00:12:44)
11. Framing and Qualifying Leads (00:14:31)
12. Conclusion and Next Steps (00:17:51)
31 episodes
