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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If you’ve ever felt stuck between who you are and who you know you’re meant to be, this episode will shift something in you.
In this unfiltered conversation, I sit down with my coach, my friend, and one of Africa’s most trusted voices in personal and business transformation—Steve Harris. From helping entrepreneurs generate $17 million in six weeks to showing everyday people how to exceed their “perceived impossible,” Steve doesn’t just teach. He activates.
We unpack what it really means to position yourself for premium clients, why your pricing should follow your perception, not the other way around—and the truth about serving everyone (spoiler: you’re not for everybody). Steve breaks down how to own your message, find your people, and stop majoring in the minors.
In this episode, we cover:
- What does it mean to exceed your perceived impossible
- Why your positioning drives perception—and perception drives your pricing
- The three tiers of clients: 90%, 10%, and 1%—and how to speak their language
- How to build a brand that disqualifies the wrong people so you can attract the right ones
- Why failing fast is better than procrastinating for perfection
- And the hard truth: you don’t need everyone, just the right someone
This episode is your wake-up call to stop playing small, start failing forward, and build the brand your legacy deserves.
Connect with Steve Harris:
Instagram: @iamsteveharris
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Subscribe, rate, and review the show—and share it with someone who’s ready to stop being everyone’s backup plan and start being someone’s only choice.
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