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🔬 Wellness, Rewired: The Lab That Personalizes Your Health Plan
Metafit RX isn’t a gym — it’s Richmond’s only evidence-based performance lab. Using DEXA scans, metabolic testing, and VO2 max data, they help people 40+ design health plans that actually work, based on your body, not industry fads.

💡 From Rock Bottom to Referrals: The Comeback Fueled by Purpose
After nearly shutting down in 2023 under six-figure debt, Metafit RX roared back thanks to physician partnerships and word-of-mouth momentum. Now, 70% of their business comes from referrals — because real results create real advocates.

🧬 Next-Gen Health Starts Here: Meet Metafit MD
Launching soon: Metafit MD — a game-changing service offering blood testing, hormone optimization, and GLP-1 weight loss. Combined with their science-backed fitness and nutrition model, it’s a full-circle approach to longevity and vitality.
We hope you enjoy.

Colin and the But First, Principles team.

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22 episodes