Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
MP3•Episode home
Manage episode 489847162 series 2099415
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Did you like this episode? Dislike it?
🚀 Meta’s latest upgrade—Andromeda—is more than a new feature. It’s a seismic shift in how digital ads are delivered, moving from broad targeting to hyper-individualized precision. Daniel joins Mike and Eddie to unpack how this new system uses real-time signals, content behavior, and platform preferences to serve up perfectly placed ads—and why small law firms can’t afford to ignore it.
📌 Key Takeaways:
- Meta Andromeda delivers ads based on individual behavior, not audience groups.
- Ad placement is now AI-driven and personalized per user.
- Law firms must adapt their copy and creative to stay relevant in this new ad era.
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
Chapters
1. Welcome to Law Firm Marketing Minute (00:00:00)
2. Meet Daniel: Our Advertising Manager (00:05:25)
3. Meta's Andromeda: The Ultimate Ad Delivery Revolution (00:07:45)
4. How Personalized Can Ad Targeting Get? (00:12:19)
5. Benefits for Advertisers and Law Firms (00:17:35)
6. Adapting to the Rapid Pace of Change (00:20:33)
908 episodes