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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting.
Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to wasted budgets and poor-quality clicks.
You'll learn how to identify buyer intent, structure your campaigns around transactional searches, and use negative keywords to filter out irrelevant traffic.
Stop guessing, start targeting, and finally attract clicks from people ready to buy.
Tune in now and transform your Google Ads results.
32 episodes
