In this episode of Voices of Otolaryngology, Jeffrey S. Weingarten, MD, shares insights on creating a thriving otolaryngology practice that serves as a true "one-stop shop" for ENT care. Learn how his Detroit-area practice successfully integrates 11 physicians, 17 audiologists, and specially trained staff across six locations. Dr. Weingarten discusses the innovative Certificate Program for Otolaryngology Personnel (CPOP), which trains "OTO Techs" to perform hearing tests, maximizing efficiency while allowing audiologists to work at the top of their license. Discover the benefits of team-based care, billing approaches, operational strategies, and how similar models can be implemented in other practices. The conversation with Rahul K. Shah, MD, MBA, AAO-HNS/F Executive Vice President and CEO, offers valuable insights on enhancing patient care while building a sustainable practice model.

Resources:

• Certificate Program of Otolaryngology Personnel: https://www.entnet.org/event/aao-hnsf-certificate-program-for-otolaryngology-personnel-cpop-workshop/
• Clinical Practice Guidelines: https://www.entnet.org/cpg/
• Optimizing Audiology and Hearing Aid Ancillaries: https://bulletin.entnet.org/professional-personal-development/article/22909473/optimizing-audiology-and-hearing-aid-ancillaries

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