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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If you're publishing your podcast week after week and wondering why it's not bringing in leads, clients, or sales, this episode is going to be a game-changer. I’m breaking down the real reason your podcast isn’t converting - and spoiler alert, it’s not your content, your niche, or your mic. It’s your strategy.
I’ll walk you through the four shifts you need to make so your podcast becomes the sales tool it was always meant to be. From creating buyer-led content to repurposing episodes like a pro, I’ll show you exactly how to make your podcast do the heavy lifting in your business.
Here are the Highlights:
(01:37) Its a podcast - not a blog
(03:35) Squeezing out every drop
(04:41) Bake in that expertise
(05:19) Helpful doesn’t always convert
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