This week, I sat down with the brilliant (and brilliantly humble) Jim Lee—President of Crunch Labs—to talk about what it really takes to build a brand that doesn’t just go viral, but sticks.

We cover creator-led growth, product design that drives retention, the future of STEM education, and why customer experience starts way before someone hits “buy.”

Plus, Jim shares how Crunch Labs turns YouTube magic into meaningful learning for kids (think: flywheels, diplomas, and a robot that teaches you to code), what it’s like working with Mark Rober, and why they’re building a free science curriculum that could change classrooms across the country.

If you’re building a subscription brand, running CX, or just trying to connect your content to your customer—this episode is full of takeaways you can actually run with.

🎧 Listen now for tips on retention, product storytelling, and why real brand magic happens after the unboxing

📲 Follow Jim:

LinkedIn: linkedin.com/in/jimelee/

Instagram: @jim.e.lee

📲 Follow CrunchLabs:

Website: crunchlabs.com

Instagram: @crunchlabs

👋 Enjoying Above the Fold?

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Connect with Jess on:

LinkedIn: linkedin.com/in/jess-cervellon

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