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Abstract: This article introduces a paradigm shift in organizational goal-setting for today's volatile and complex business environment. The article proposes replacing traditional rigid objectives with an adaptive framework that treats goals as malleable rather than fixed. Drawing from complexity theory, change management research, and extensive consulting experience, it presents a template for adaptive leadership that emphasizes flexibility, continuous environmental scanning, modular coordination, and learning-based progress indicators. The framework advocates for inspirational visions over prescriptive targets, transparent information sharing, distributed decision-making, and regular cross-functional summits to collectively reshape priorities based on emerging realities. Through industry examples, the article demonstrates how this "molding goals like clay" approach enables organizations to maintain strategic direction while adaptively responding to unpredictable changes, ultimately fostering resilience and sustainable success in an increasingly interdependent world.

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100 episodes