In the debut episode of the new "History of the Brand" name, Jason Hewitt tells a story of business triumph and family failure. This brand came from nothing more than an idea and a young couple's investment of their life savings and has grown into a multi-billion dollar company with a ubiquitous presence across the United States and Canada. It only cost the founder everything he worked so hard for, from his leadership of the company to his relationship with at least two of his thirteen children.