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Media and tech aren’t just intersecting — they’re fully intertwined. And to understand how those worlds work, and what they mean for you, veteran journalist Peter Kafka talks to industry leaders, upstarts and observers - and gets them to spell it out in plain, BS-free English. Part of the Vox Media Podcast Network.
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This is a deep dive into how Orthopedic Companies can leverage Digital Media using new strategies and techniques.
Lisa Denison and I cover these questions and more:
- How do Orthopedics companies use digital marketing today?
- How should Orthopedics companies use digital marketing?
- Which social media platforms are the best for reaching surgeons and patients?
- Walk me through some real example with details, timings, costs etc
- What are the metrics of digital media versus traditional orthopedic marketing? For instance, how does a company do a targeted FB ad? Walk us the through the mechanics.
- Talk about the cycle of experimenting, AB testing and how to make changes on the fly.
- What are the laws regarding promoting to an individual doctor's practice?… and how do conservative orthopedic companies and progressive orthopedic company play this?
- When should a small orthopedic company outsource their digital media and when should they insource it?
Lisa Denison can be contacted here - [email protected]
44 episodes
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