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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Jamie Kern Lima sold her company, IT Cosmetics, to L'Oreal in late 2016 for $1.2 billion, and became the first woman CEO in L'Oreal's history. Kern Lima started out with no previous business experience. No matter — she embraced her scrappy and disciplined nature and operated on little money, resolved to solve her own skincare problems and those of others. She went on to upend the cosmetic industry by making unprecedented marketing choices and never letting “no” lead her to doubt her commitment to bringing IT Cosmetics to life.
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