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Cloud Gtm Podcasts

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How do I implement my go-to-market strategy with my Cloud Partners? How do I get buy-in from my executives, sales team, and others in my organization? How can I get the right attention from the Cloud Providers? Questions like these, and many more, arise when you’re trying to build relationships with the Cloud Providers and accelerate your revenue journey through the cloud. Welcome to ‘Unlock Cloud Go-to-Market,’ the series where hosts Erin Figer and Patrick Riley share the essential stages o ...
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Selling the Cloud

Mark Petruzzi, KK Anderson, Paul Melchiorre

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Weekly
 
Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS s ...
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The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what’s next in logistics and supply chain delivered via podcasts, videos, and articles. Topics include: Transportation Topics Small package, Sma ...
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Made for "full stack" cloud operators, Cloud Radio covers all aspects of the business of software. Our target audience: SaaS investors that listen to SaaStr, The SaaS Podcast, SaaS Revolution, or Startups For The Rest Of Us and still want to learn even more.
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The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
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Audience 1st

Dani Woolf

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Monthly+
 
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, an ...
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The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of po ...
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show series
 
Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform. Discussed in this Episode: AI-powered CRM and sales automat…
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In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission. Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for buildin…
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In “From Farm to Fork:  A Broker's Guide to Food Safety and Cold Chain Logistics”, Joe Lynch and Brian Hastings, the CEO and Co-founder of Veritas Logistics, discuss the critical role of human-centric logistics and strong partnerships in ensuring the safe and efficient transportation of food. About Brian Hastings Brian Hastings is the CEO and Co-fo…
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John Fernandez is SVP at Datasite, with a track record as GTM leader at Glia, ContentWise, and Diligent, having scaled teams through IPOs, acquisitions, and $1.4B in equity events. At Glia, John pioneered revenue marketing’s impact, driving 71% of pipeline and 60% of new business revenue from marketing. Connect with him for real-world GTM lessons, …
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Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x Watch on YouTube - https://youtu.be/mVwb4KJpUoM 00:00:00 Introduction 00:07:46 Google Analytics MCP server 00:08:39 AI in Google Analytics management 00:12:27 Google Analytics and Reddit ads 00:17:14 Shift left manifesto explained 00:21:06 Data ownership and governance 00:24:06 Shif…
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This special episode kicks off our Mastering Sales with AI series with a candid, high-impact discussion on how revenue leaders can move beyond AI buzzwords and actually apply intelligent selling strategies—especially in volatile markets. Stephen Messer and Paul Melchiorre join Mark Petruzzi to break down the hard truths about what makes AI work in …
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Erica Anderman is the co-founder and COO of Foodini, an AI-powered platform solving food allergy and dietary transparency through data infrastructure. With over 15 years of go-to-market experience across foodtech and vertical SaaS, Erica has led revenue at companies like Slice, Seated, and Odeko, and held roles across sales, customer success, partn…
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In “CHAINge, AI, and the Future of Freight”, Joe Lynch and Bart De Muynck, an industry expert and thought leader with over 30 years of supply chain and logistics experience across the globe, discuss how artificial intelligence and emerging technologies are reshaping the logistics landscape and what the future holds for global freight. About Bart A.…
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In “Safeguarding Your Shipments: Denim's Insights on Fraud, Payments, and Carrier Vetting”, Joe Lynch and Chad Capooth, VP of Operations at Denim, discuss the evolving landscape of freight fraud, payment challenges, and how Denim provides comprehensive solutions to ensure financial and operational security for freight businesses. About Chad Capooth…
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In Part 2 of this Selling the Cloud conversation, Stephen Messer, Co-Founder of Collective[i], continues to challenge the status quo of sales technology and leadership—this time focusing on how GTM teams can embrace AI, real-time data, and agile principles to navigate today’s complex buying environments. Stephen and the hosts explore what’s broken …
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This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI. Mike Walrath, CEO of Yext and former founder of Right Media (acquired by Yahoo for $850M), shares why this change is as big — or bigger — than the first wave of digital transformation. You’ll le…
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In “Navigating the Numbers: Tariffs, AI, and The Future of Supply Chains”, Joe Lynch and Corey DeSantis, BDO’s Logistics and Transportation Subject Matter Expert, discuss the evolving landscape of global trade, the transformative power of artificial intelligence, and strategies for building resilient supply chains for tomorrow. About Corey DeSantis…
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Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE Watch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:…
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In “The Threads of Trade: How Global Events are Reshaping Cotton Logistics”, Joe Lynch and Michael Symonanis, Director of Strategic Network at Louis Dreyfus Company, discuss how global events are reshaping cotton logistics, leveraging Michael’s dual perspective as a BCO and former ocean carrier, and the importance of collaboration and data transpar…
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In this episode of Selling the Cloud, Stephen Messer, Co-Founder of Collective[i], joins Mark Petruzzi and KK Anderson to challenge outdated sales systems and thinking—starting with the traditional CRM mindset. Stephen shares why CRM is no longer enough to keep up with how modern B2B buyers actually buy, and how AI, agile selling, and real-time int…
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Martin Lew and Joe Lynch discuss beyond the tracks: the next frontier of American rail. Martin is CEO at Commtrex, a tech-enabled rail logistics provider with a team of experienced rail professionals, an extensive network of partners, and a best-in-class technology platform that simplifies the movement of freight and creates a competitive advantage…
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In Part 2 of Selling the Cloud, conversation with Kristina Jaramillo, President of Personal ABM, dives deeper into how ABM becomes a true revenue engine when it’s embedded across the entire go-to-market team. Kristina focuses on post-sale motion; how ABM supports retention and expansion, closes the sales-marketing gap, and helps GTM teams drive val…
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Steve Elwell and Joe Lynch discuss avoiding logistics FUD. Steve is the Founder and Managing Director of iDev Partners, a boutique leadership, business strategy and turnaround consulting firm. Summary: Avoiding Logistics FUD In this episode, Joe Lynch and guest Steve Elwell tackle the pervasive issue of Fear, Uncertainty, and Doubt (FUD) and its im…
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Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. With a background in investment banking and venture capital, Austin brings a uniquel…
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In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, Joe Lynch and Michael Needham, a Principal at Efficio, discuss how to build resilient supply chains using data-driven strategies and a hands-on consulting approach to achieve both cost savings and operational resilience in the complex pharma and healthcare sectors. Abo…
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In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, joins KK Anderson to unpack why most ABM programs fall short; and what it really takes to win and expand six- to seven-figure enterprise accounts. Kristina shares how B2B teams can go beyond persona-based playbooks to deliver personalized, strategic account experie…
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Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown…
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What’s actually working in go-to-market right now? In this live panel from the GTM Fund AGM, three early-stage leaders from three exceptional companies—Centari, Atrix AI, and Gaiia—break down how they’re closing enterprise deals in some of the most challenging verticals: legal, pharma, and telecom. From viral LinkedIn content and founder-led dinner…
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Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s Watch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges…
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In this Part 2 episode, co-host Mark Petruzzi continues the conversation with Jack Zimnavoda, Head of Customer Success at Insightful. This time, they explore how Jack’s team is scaling Customer Success by embedding AI, aligning post-sale marketing, and applying smart segmentation strategies. Jack shares how predictive tools, data-informed health sc…
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Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and CaptivateIQ. Dennis amassed incredible insights through his experience as the Chief Revenue Officer of Procore, where he helped grow the company from $10M to $900M+ in revenue and guided it through a successful IPO. At Procore, he led all customer-facing functions—Sales,…
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In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”, Joe Lynch and Mike Ernst, the President of Expedite All, discuss how specialized small truck solutions, spearheaded by networks like Expedite All, deliver efficient, on-demand transportation for time-critical shipments, leveraging cargo vans, box trucks, and straight…
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In “U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping”, Joe Lynch and Lauren M. Beagen, the Founder of Squall Strategies and The Maritime Professor, discuss how recent U.S. policies, like OSRA 2022 and strategic efforts to move supply chains from China, are significantly reshaping the ocean shipping industry. About Lauren Beagen …
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In this episode, co-host Mark Petruzzi welcomes Jack Zimnavoda, Head of Customer Success at Insightful. Jack shares how modern B2B SaaS organizations can turn customer success from a support function into a true driver of revenue and retention. Together, they explore what it takes to align CS with sales, marketing, and product—without creating chan…
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Marketplace isn't just a technical integration. It’s a strategic decision, especially for engineering leaders. In this episode of Unlock Cloud Go-To-Market, host Patrick Riley is joined by Mike Romans and Nick Rieniets of Kasada for a real-world look at cloud GTM through the eyes of a CTO. Nick shares why Kasada initially resisted marketplace, what…
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Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture Amp. With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. Today, he’s building tools to help tech executives…
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