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Presales Podcast by Presales Collective is a podcast dedicated to growing the Solution Consulting community. We aim to provide presales professionals with the resources, knowledge, network, and mentorship to develop long, impactful careers. On the Presales Podcast, you'll hear from global presales leaders, top individual contributors, industry experts, enablement professionals, and entrepreneurs who have developed products for our profession.
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Authority Hacker Podcast – AI & Automation for Small biz & Marketers

Gael Breton & Mark Webster - Full Stack Online Marketers

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The Authority Hacker Podcast has been a trusted resource in online business since 2016—voted #1 Marketing Podcast by Ahrefs and downloaded over 3.5 million times by marketers and entrepreneurs in 120+ countries. Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs. But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive. Now, we’r ...
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HubShots: the Unofficial Down Under HubSpot Podcast HubSpot in the real world. Real world portals. No demo stuff. What’s working for HubSpot customers. Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot. https://www.hubshots.com
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In this episode, Jack Cochran and Matthew James are joined by Hannah Bloking, and Allison Macalik, co-founders of 4Under3. They discuss the universal challenge of imposter syndrome in the pre-sales profession, exploring how it manifests, why it affects nearly everyone, and practical strategies to address it. Hannah and Allison share insights from t…
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This edition we dive into:- The Overwhelm Problem- Our new HubShots Community course- Our top HubSpot updates this year: • Buyer Intent Tool • HubSpot Meeting Recorder • Customer Agent • Company Research Agent • Deal Loss Agent • Smart PropertiesFull show notes available at: www.hubshots.com/episodes/episode-315Recorded: Friday 17 October 2025 | Pu…
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Episode 181: Charting Your Presales Career Path with Miriam Graf In this episode, Jack Cochran and Matthew James welcome Miriam Graf, a presales veteran with 20 years as an individual contributor and 10 years in leadership roles. Miriam shares invaluable insights on navigating career growth in presales, from speaking up about your aspirations to re…
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In this episode, Jack Cochran and Matthew James are joined by Rob Bruce, a presales leader at Syndigo with 20 years of experience, to discuss an innovative approach to presales operations: the Pursuit Desk. Rob shares how Syndigo has built a dedicated "concierge team" that handles RFPs, security questionnaires, reference coordination, and other tim…
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This edition we dive into:- INBOUND 2025 Reflections- HubSpot’s Loop Marketing Playbook- What is it? And why?- Inbound Marketing versus the Funnel versus the Flywheel versus the Loop- The good parts - what to embrace- The bad parts - what to ignore- How to practically implement it in your business - The new Design Framework for Loop MarketingFull s…
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In this episode, Jack Cochran and Matthew James are joined by Art Fromm, author of "Making Seamless Sales" and sales enablement expert, to discuss how presales and sales teams can work together more effectively. Art shares insights from his 25+ years in sales enablement, exploring the common disconnects between SEs and AEs, and provides practical s…
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Send us a text You're using ChatGPT all wrong. Until now, using ChatGPT meant endless copying and pasting between your apps. A newly released feature, MCP connectors, shatters those limitations, transforming ChatGPT into a super agent that can connect to nearly any application, service, or website. This allows it to access information, talk to your…
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In this episode, Jack Cochran and Matthew James are joined by Wendy McHenry, Chair of WISE (Women in Solutions Excellence) at Presales Collective and Former Head of Global Solutions Engineering at CDATA, to discuss the critical need for supporting women in presales careers. They explore the challenges women face in a field where only 18% of solutio…
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In this episode, Jack Cochran and Matthew James are joined by Akash Ganapathi, CEO of Opine, to discuss how AI strategies differ between startups and enterprises in the presales space. They explore the myth of AI replacing SEs, the importance of specialization vs. generalization, and how AI can help presales teams manage more revenue per team membe…
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Send us a text Is Google's new Gemini 2.5 Flash the image AI revolution everyone's claiming, or just another overhyped tool? AI influencers are calling it "insane" and "the best thing since sliced bread." But after 24 hours of brutal testing, we discovered the unfiltered truth. In this episode, we go beyond the hype. including: 👉 The LM Arena resul…
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Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.This shot we discuss: thinking through the types of content to create these days, given that AI chats and overviews will easily provide the answer to most top level questionsFor full episode show notes and HubSpot related resources visi…
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Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.This shot we discuss: the Buyer Intent Tool in HubSpot - we like it!For full episode show notes and HubSpot related resources visit: https://www.hubshots.comSee a quick walkthrough of the HubSpot Buyer Intent tool in our portal here:htt…
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In this episode, Jack Cochran and Matthew James are joined by Ben Hills, Founder and CEO of Iris, to discuss how to scale presales teams effectively while avoiding burnout. They explore the difference between healthy high performance and unsustainable overwork, the role of AI in streamlining repetitive tasks like RFPs, and practical strategies for …
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Send us a text What if the world's most powerful AI model was also the most deceptive? The GPT-5 hype is exploding, with reports of it crushing every benchmark. But how does it perform on real-world business tasks? In this episode, we go beyond the hype. After 12 hours of brutal, hands-on testing, we reveal the unfiltered truth about the new GPT-5 …
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Welcome to HubShots Episode 313! In this episode of HubShots, Ian and Craig walk through how to properly set up and use the HubSpot Ads tool. We also talk about connecting ad platforms like Facebook, Google, and LinkedIn, reporting on ROI, tracking ad interactions, and managing contact attribution. Also, we highlight some common mistakes to avoid a…
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Send us a text Is traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales? Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But how do you tap into this new channel? And what happens when AI star…
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Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.This shot we discuss:- the HubSpot Customer Success Workspace- how to measure customer satisfaction- NPS surveys as a product feedback processFor full episode show notes and HubSpot related resources visit: https://www.hubshots.comRecor…
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In this episode, Jack Cochran and Matthew James are joined by Ben Pearce, founder of Elevated You, to discuss how technical professionals can effectively communicate with senior executives. They explore the critical differences between speaking to technical stakeholders versus C-suite leaders, covering everything from preparation strategies to deli…
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Welcome to a HubShots QuickShot - brief conversations Ian and Craig have in between regular, full length episodes.This shot we discuss: pros and pitfalls of all the AI tools that are popular with consumers, being used inside companies.For full episode show notes and HubSpot related resources visit: https://www.hubshots.com Recorded: 16 May 2025Publ…
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Send us a text Thanks to Fatjoe for Sponsoring this episode. Check out their white label Digital PR campaign services here: https://fatjoe.com/pr-campaigns/ Want to work directly with us? https://www.systemstack.ai/ --- What if you could rebuild a $16,000 web app in under a week without writing a single line of code? The AI coding hype is exploding…
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Send us a text Want more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subscribe/ Want to work directly with us? https://www.systemstack.ai/ --- What if you could launch a service business that charges clients $4,000 to $8,000 per month? Traditional cold email is broken. In this episode, we reveal the complete bl…
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In this episode, Matthew James and Timmy Hendrickson are joined by Nalin Senthamil, Founder and CEO of Storylane, to discuss the future of pre-sales and AI driving influence beyond pipeline. They explore how demo automation is transforming the self-serve buyer experience, the changing role of solutions engineers, and how AI can create 10X impact in…
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Send us a text This episode is sponsored by https://seowriting.ai/ - Create SEO-optimized long-form content that actually ranks with their super pages feature. Use code HACKPODCAST for 25% off. --- Tired of complex automation tools that break when you change one tiny detail? Fed up with spending hours debugging N8N workflows or paying premium price…
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Send us a text Get all the prompts & tools used in this video: https://www.authorityhacker.com/freeb... --- Think building a professional website costs thousands and takes weeks? Imagine crafting a $10,000-level website or landing page yourself, in just a few hours, for ABSOLUTELY FREE. Slash your current website costs or even launch a profitable w…
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In this second part of our conversation with Raphael Joseph, former SE turned recruiter and founder of Brando Tech, Jack Cochran and Matthew James dive deep into why traditional job hunting methods no longer work in today's market. Raphael shares strategic insights on how SEs should approach job searching in 2025, treating themselves as products an…
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In this episode, Jack Cochran and Matthew James are joined by Raphael Joseph to discuss the critical importance of building a strong LinkedIn profile for PreSales professionals. They explore how the platform has evolved as a powerful career tool, especially in today's competitive job market. Raphael shares practical tips on crafting a professional …
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Send us a text Want more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subsc... Think AI is just for simple tasks? Imagine going from zero to $1,000 per day by creating AI agents that deliver high-value services like expert-level email newsletters, content marketing, or even SEO, with clients paying $5-10k/month.…
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In this episode, Jack Cochran and Matthew James are joined by Karthik Krishna, Manager of Solutions Engineering at Freshworks and Presales Collective's Regional Community Leader for Chennai. They explore how Solutions Engineers can gain strategic influence in deal cycles beyond just giving demos and answering technical questions. Episode Highlights…
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Send us a text Want more AI tips & tricks for marketers & business owners? Sign up for our Newsletter. Weekly exclusive tips: https://www.authorityhacker.com/subsc... Think you've mastered ChatGPT? Recent updates, new models (like O3 & O4 mini), and hidden features mean you might be missing out on its true power, feeling like you're drinking from a…
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Send us a text ChatGPT just unleashed groundbreaking image generation, changing the game for visual content overnight. In this episode, we dive deep into this powerful new feature, moving beyond the memes to uncover its real business potential. We reveal 4 specific techniques—rarely discussed elsewhere—that unlock vastly superior results compared t…
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Today's episode was recorded during Presales Collective's AI-Powered Presales Summit on March 26th, 2025. In this episode, Jack Cochran (General Manager, Presales Collective) and co-host Matthew James discuss the ethics and trust issues surrounding AI in sales environments with guest Diana Capello, Director of Solutions Consulting for US and Demo E…
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Send us a text Want more AI tips & tricks for marketers & business owners? Sign up for our Newsletter. Weekly exclusive tips: https://www.authorityhacker.com/subsc... Felt limited by coding skills or steep developer costs? AI just unlocked the ability for anyone to build custom web tools, obliterating the traditional $10k price tag and months-long …
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In this episode, Jack Cochran (General Manager, Presales Collective) and guest co-host Allison Macalik dive into the topic of "Presales People in Disguise" with Alex Nation. They explore the journey into presales roles, the importance of effective discovery techniques, the power of silence in customer interactions, and the unique relationship betwe…
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In this episode, Jack Cochran and Matthew James are joined by Manisha Raisinghani, Founder and CEO of SiftHub, to discuss how AI is transforming the Presales landscape. They explore how SiftHub's AI sales engineer helps solutions teams consolidate tribal knowledge, automate repetitive tasks, and increase productivity. Manisha shares insights on lev…
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Send us a text All the results talked about in this episode: https://jmedia.notion.site/deep-research-links?pvs=4 In this episode, we dive deep into AI's newest superpower—Deep Research—testing 4 leading models on real business tasks. We reveal which platforms offer unlimited deep research capabilities, which ones require hefty subscriptions, and h…
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This edition we dive into:• Scenarios for HubSpot as a website (Good fit and Bad fit)• Pricing• Usability• Functionality• SEO & Performance• Reporting• Security & Hosting• Integrations & Plugins• Support • Migrating to HubSpot• Scalability• Final thoughtsFull show notes available at: www.hubshots.com/episodes/episode-312Recorded: Friday 14 March 20…
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In this episode, Jack Cochran and Matthew James talk with Kalyan Ramkumar about his journey from novice to expert in the presales field. Kalyan shares his experience starting as an SDR at RSA Security with no technical background and how he worked his way up to become a skilled solutions engineer. He discusses the importance of domain knowledge in …
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Send us a text Get all the test results from this episode: https://www.authorityhacker.com/freebies/llm-test/ In this episode, we rip the lid off our week-long AI showdown, testing the latest LLMs head-to-head on real marketing tasks. We’re spilling the unfiltered truth about why ChatGPT might not be your golden ticket anymore, uncovering cheap und…
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This edition we dive into:• Deep Thoughts…• Should you build your website on HubSpot• Reporting on Form results• HubSpot’s improving the calendar add-ins • Filtering Workflows by Action types• Setting your website domain security settings• Using Quick filters in Help Desk views • AccountScout (tool of the week)• Exporting the list of labels on a pr…
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In today's episode, Jack Cochran and Matthew James sit down with David Yockelson, Distinguished VP and Gartner Fellow, to discuss the evolution of value realization in tech sales. They explore how buyer behaviors have changed, the importance of understanding customer needs before leading with technology, and practical approaches for pre-sales profe…
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Send us a text In this episode, we pull back the curtain on our decision to shut down our multi-million dollar course business with 15,000 customers. We discuss the decline of the affiliate marketing model, the rise of AI, and our shift in focus towards AI and automation for marketers and entrepreneurs. From letting go of our team to facing our cus…
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Show Notes In today's episode, Dean Shu (CEO & Co-founder, Arphie) joins Jack Cochran and Matthew James to discuss AI agents in PreSales and the evolution of the industry. They explore the changing landscape of PreSales leadership, practical applications of AI, and strategies for evaluating AI solutions. Thank you to Arphie for sponsoring this epis…
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Send us a text In this episode, Mark and Gael share their insights on the changing landscape of website building platforms and why they're actively looking for alternatives to WordPress, despite being longtime WordPress users. They cover everything you need to know, from detailed comparisons between WordPress, Webflow, and Bricks, and exactly how t…
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In this episode, Jack Cochran (General Manager, PreSales Collective) and Matthew James discuss the human qualities of presales leadership with special guest Ron Whitson. Ron shares insights from his 30-year career in the industry, discusses his book "A Friendly Human in Presales," and explores how leaders can effectively transition from being top i…
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Send us a text In this episode, we dive deep with Fery, founder of Search Intelligence, about building a fast-growing digital PR agency from scratch. From embracing chaos as a growth strategy to developing enterprise-level software solutions, Fery shares candid insights about the challenges and triumphs of scaling to nearly 100 staff and 7 figures …
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In today's episode, Jack Cochran (General Manager, PreSales Collective) and new co-host Matthew James discuss the evolution of PreSales Collective and key industry trends for 2025. They announce the expansion of local PSC chapters, tease upcoming leadership conferences, and explore controversial topics like AI in pre-sales and team structure debate…
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Send us a text In this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were. ____________________________________________ Hosts: Mark Webster & Gael Breton Full show notes: https://www.authorityhacker.com/podca…
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In this episode, we reflect on HubSpot's top features from 2024, including lead scoring, Breeze AI, and productivity tools. We also discuss the role of AI in customer experience, the importance of data accuracy, and our plans to launch a HubSpot-focused community in 2025. Plus, practical tips for workflows, accessibility, and more. Full show notes:…
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Send us a text In this episode, we dive into groundbreaking new research about how people actually use Google in 2024, analyzing SparkToro's data from 133,000 real users that challenges conventional wisdom about search behavior. Plus, we discuss the growing adoption of AI search tools, and explore OpenAI's new Sora video model. ____________________…
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