Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I’m your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today’s comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut throu ...
…
continue reading
Ceo Of Melrose Pr Podcasts
You're not an idiot -- crypto is just confusing. We're here to fix that!
…
continue reading
1
Season 3 Episode 6: Building Relationships & Founder Storytelling in Crypto PR (ft. Samantha Yap)
42:20
42:20
Play later
Play later
Lists
Like
Liked
42:20
On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR. Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much…
…
continue reading
1
Season 3 Episode 5 - Elizabeth Olson, Former Head of Marketing - Bitcoin at Magic Eden
35:29
35:29
Play later
Play later
Lists
Like
Liked
35:29
On this episode of Proof-of-PR, Elizabeth Olson, former Head of Marketing for Bitcoin at Magic Eden, joins Co-host Kelley Weaver to discuss her journey into the Bitcoin space and how others can get their career started in Bitcoin as well. Elizabeth covers topics such as brand building in Bitcoin, the marketing challenges nobody notices, the importa…
…
continue reading
1
Season 3 Episode 4: Importance of Founder Thought Leadership in Brand Strategy (ft. Keli Callaghan)
36:11
36:11
Play later
Play later
Lists
Like
Liked
36:11
On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy. Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more! To stay …
…
continue reading
1
Season 3 Episode 3: The Key to Maximizing Visibility in Crypto Comms (ft. Kelsey Ruiz)
44:24
44:24
Play later
Play later
Lists
Like
Liked
44:24
On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility. Kelsey covers topics such as her achievements in Comms at Aztec, the value of placements within and outside of the Crypto industry, the difference in Comms vs PR, and much more! T…
…
continue reading
1
Season 3 Episode 2: From Marketing & Comms, to Corporate Leadership at Centrifuge (ft. Bhaji Illuminati)
25:09
25:09
Play later
Play later
Lists
Like
Liked
25:09
On this episode of Proof-of-PR, CEO of Centrifuge Bhaji Illuminati joins host Kelley Weaver to discuss stepping into her new leadership role and how her expertise in marketing helped her get there. Bhaji talks about the evolution of her leadership philosophy, the importance of communication externally and internally, why you should always be transp…
…
continue reading
1
Proof-of-PR Season 3 Episode 1: The Secret behind Engaging Op-eds in Crypto (ft. Cath Jenkin)
44:07
44:07
Play later
Play later
Lists
Like
Liked
44:07
On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry. Cath dives into what makes good Op-eds, the importance of a human perspective in the world of AI, the value structure gives opinion pieces, tips for PR professionals engaging with journalists and so mu…
…
continue reading
1
Proof-of-PR Season 2 Episode 10: Asylum Venture’s John Wu on Harnessing the Power of Crypto Twitter (X)
38:03
38:03
Play later
Play later
Lists
Like
Liked
38:03
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss all things investing, marketing, and thought leadership on X! They cover how to shift your marketing strategies as market sentiment changes, the impor…
…
continue reading
1
Proof-of-PR Season 2 Episode 9: Bringing Math to Market with Aztec Protocol CMO Claire Kart
43:52
43:52
Play later
Play later
Lists
Like
Liked
43:52
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Aztec Protocol CMO Claire Kart joins Melrose PR CEO Kelley Weaver this week to discuss her journey from fintech to web3 marketing, how traditional marketing differs from web3, her efforts in harnessing the power of community to drive resu…
…
continue reading
1
Proof-of-PR Season 2 Episode 8: The Art of Media Relations with Co-Founder of Opening Bell Daily Phil Rosen
24:27
24:27
Play later
Play later
Lists
Like
Liked
24:27
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Award-winning journalist, author, Co-Founder of Opening Bell Daily, and Founder of Journalists Club Phil Rosen joins Melrose PR COO Kili Wall this week to discuss his transition out of Business Insider, the inspiration behind Opening Bell…
…
continue reading
1
Proof-of-PR Season 2 Episode 7: The Defiant Founder and CEO Camila Russo On Trailblazing DeFi Reporting
33:06
33:06
Play later
Play later
Lists
Like
Liked
33:06
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. The Defiant Founder + CEO Camila Russo joins Melrose PR CEO Kelley Weaver this week to discuss her journey from reporting at Bloomberg to founding The Defiant, the inspiration behind her book ‘The Infinite Machine’, the types of guests an…
…
continue reading
1
Proof-of-PR Season 2 Episode 6: Crypto Beyond Bloomberg: From Traditional Reporting To Decential Media With Matt Leising
38:29
38:29
Play later
Play later
Lists
Like
Liked
38:29
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Co-Founder and Editor in Chief at Decential Media Matt Leising joins Melrose PR CEO Kelley Weaver this week to chat through his journey from Bloomberg to founding his own media company Decential Media, how Web3 tech is disrupting the ente…
…
continue reading
1
Proof-of-PR Season 2 Episode 5: DL News Asia Correspondent Callan Quinn on Key Differences in APAC Reporting + Interviewing
23:17
23:17
Play later
Play later
Lists
Like
Liked
23:17
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. This week, Kelley Weaver, CEO at Melrose PR, sits down with DL News Asia Correspondent Callan Quinn to discuss reporting on the APAC landscape, how interviews differ in the West, trends she’s seeing across Asia, and much more! To stay up-…
…
continue reading
1
Proof-of-PR Season 2 Episode 4: 10 to 1 Public Relations President and Founder Josh Weiss on the Art of Storytelling
45:19
45:19
Play later
Play later
Lists
Like
Liked
45:19
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Kelley Weaver, CEO at Melrose PR, sits down with PR mogul Josh Weiss, President and Founder of 10 to 1 Public Relations to discuss his approach to comms strategy and media relations, the “10 to 1” magic, how he’s built out his firm + nich…
…
continue reading
1
Proof-of-PR Season 2 Episode 3: Unlocking Web3 Talent with Founder of Up Top Search Founder Dan Eskow
50:13
50:13
Play later
Play later
Lists
Like
Liked
50:13
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR, sits down with the legendary Founder of Up Top Search, Dan Eskow, to dive into all things hiring in the crypto landscape, effective networking, how he utilizes his po…
…
continue reading
1
Proof-of-PR Season 2 Episode 2: Coinbound CEO Ty Smith on Marketing Magic + Resilience
36:07
36:07
Play later
Play later
Lists
Like
Liked
36:07
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR, sits down with Ty Smith, CEO of Coinbound to discuss all things marketing and PR for Web3 projects, why you shouldn’t sleep on SEO, biggest marketing mistakes, and so…
…
continue reading
1
Proof-of-PR Season 2 Episode 1: Blockworks Opinion Editor on the Key Ingredients to a Strong Op-Ed + How She Sources Content
26:41
26:41
Play later
Play later
Lists
Like
Liked
26:41
Welcome to Season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. We’re so excited to be back! Nikki Brown, Chief Strategy Officer at Melrose PR, kicks off our first episode of season 2 with Molly Jane Zuckerman, Opinion Editor at Blockworks. They dive into what it takes to break into the opinion section at …
…
continue reading
1
Proof-of-PR Episode 10: Bitcoin Communications Powerhouse Aubrey Strobel On The Art of Social Strategies
35:51
35:51
Play later
Play later
Lists
Like
Liked
35:51
Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our tenth episode, our host Kelley Weaver, CEO of Melrose PR sits down with PR and communications maven Aubrey Strobel to discuss her journey to Bitcoin, how she’s grown her social and editorial networks, the need for more robust social strategies in t…
…
continue reading
1
Proof-of-PR Episode 9: Josh Hubberman on the Intersection of Culture and Blockchain
45:49
45:49
Play later
Play later
Lists
Like
Liked
45:49
Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our ninth episode, our host Kelley Weaver, CEO of Melrose PR sits down with fellow entrepreneur Josh Hubberman, CTHDRL Co-Founder / Partner to discuss building the bridge between Web3 tech that can solve Web2 problems, visual identity for a brand, how …
…
continue reading
1
Proof-of-PR Episode 8: TechCrunch Reporter Jacquelyn Melinek on Autonomy in Journalism & the Symbiotic Relationship with PR
46:15
46:15
Play later
Play later
Lists
Like
Liked
46:15
Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our eighth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Jacquelyn Melinek, Senior Crypto Reporter at TechCrunch to chat through the importance of knowing what makes a good story versus being assigned a story, why having a good read…
…
continue reading
1
Proof-of-PR Episode 7: Joe Nakamoto on Covering Bitcoin Only at CoinTelegraph and BTC Adoption IRL
49:03
49:03
Play later
Play later
Lists
Like
Liked
49:03
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our seventh episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Joe Nakamoto, Bitcoin journalist at Cointelegraph. Kelley and Joe dive into his old-school approaches to journalism, why trust between reporters and PR professionals is para…
…
continue reading
1
Proof-of-PR Episode 6: Kelsey McGuire on Marketing in the Web3 Space and Transitioning from Web2
31:30
31:30
Play later
Play later
Lists
Like
Liked
31:30
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our sixth episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Kelsey McGuire, CGO at Shardeum. Kelsey started her Web3 journey in 2018 at Consensys, where she led experiential marketing efforts before joining Shardeum. Kelley and Kelsey …
…
continue reading
1
Proof-of-PR Episode 5: Cory Klippsten on Using PR and Twitter to Drive a Strong Media Presence
49:20
49:20
Play later
Play later
Lists
Like
Liked
49:20
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our fifth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Cory Klippsten, CEO of Swan.com who has been featured in CNBC, Bloomberg, Yahoo! Finance, NYT, WSJ, and more. Kelley and Cory dive into how he’s developed strong relationships …
…
continue reading
1
Proof-of-PR Episode 4: Isabel Foxen Duke on the Press Launch of Bitcoin Ordinals
50:47
50:47
Play later
Play later
Lists
Like
Liked
50:47
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our fourth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Isabel Foxen Duke, Ordinals Advisor and previously Comms Director for the Ordinals Core team to discuss the unique PR tactics Isabel leveraged to make Ordinals the most talked…
…
continue reading
1
Proof-of-PR Episode 3: Cam Thompson on How to Build Effective Reporter Relationships in the Space
44:05
44:05
Play later
Play later
Lists
Like
Liked
44:05
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our third episode, our host Kelley Weaver, CEO of Melrose PR sits down with Cam Thompson, Web3 Reporter at CoinDesk. Kelley and Cam discuss objective reporting, crypto being here to stay, why you shouldn’t ghost reporters who DM you, the importance of …
…
continue reading
1
Proof-of-PR Episode 2: Hailey Lennon on Building Twitter Influence in Bitcoin & Web3
39:28
39:28
Play later
Play later
Lists
Like
Liked
39:28
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In this episode, our host Kelley Weaver, CEO of Melrose PR sits down with Hailey Lennon, Partner at Brown Rudnick, President of Crypto Connect and renowned crypto Twitter persona. Kelley and Hailey discuss working in the Bitcoin space for several years, n…
…
continue reading
