Tired of vague podcasting advice that doesn’t move the needle? The Podcast Space delivers real-world, practical strategies to help impact-driven women, multilingual creators, and underrepresented podcasters grow with confidence. Hosted by Ana Xavier—an award-winning podcast strategist with clients across the globe, and 15+ years experience in the industry—this show offers bite-sized, tactical advice you can implement right away. From content workflows to repurposing, SEO, marketing, and visi ...
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The Podcast Space Ana Xavier

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S3 104. Ways to Promote Your Podcast in Between Seasons (Plus Grow Listener Engagement and Downloads)
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14:16How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime. In t…
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S3 103. The Podcast Show 2025: Recap & Highlights To Grow Your Show
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12:51If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smar…
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S3 102. The Power of Embracing Mistakes in Storytelling, Email Sequences and Quizzes with Eman Ismail
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1:00:56As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling? Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored …
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S3 101. The Creator's Path to Success with Top 0.5% Podcaster Jay Clouse: Embracing Experimentation
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27:37The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions tha…
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S3 100. 100 Episodes Later: Growth Strategies That Worked or Failed, LIVE Q&A, Impact On Business Visibility
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54:09Have you ever wondered what it really takes to reach 100 podcast episodes—and still have your voice, your energy, and your business intact? Not the polished, guru version… but the real, behind-the-scenes truth? In this special live Q&A episode, I’m sharing the honest journey of hitting 100 episodes—what marketing strategies worked, what flopped, an…
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S3 99. How to Land Your First Podcast Sponsorship (Even With Under 1K Downloads) With Justin Moore
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59:57Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “re…
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S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Hosts
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42:54It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago. If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Au…
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S3 97. Feeling Stuck While Others Thrive? Here’s How to Actually Land Podcast Opportunities
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12:12Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing? This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do wit…
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S3 96. From Cult Status Merch to Scroll-Stopping Covers: Podcast Branding That Works with Liz Mosley
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44:26When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In thi…
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S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox
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50:29Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exp…
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S3 94. Is It Time to Hire a Podcast Coach? Clearing Up Myths and Finding the Right Fit
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25:37When is it time to hire a podcast coach? This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place’…
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S3 93. Maximize Your Podcasthon Episode: Do Good, Boost Engagement & Build Authority
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11:22As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures? Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits. Cha…
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S3 92. Think Newsletters Are Too Hard? Try These 5 Easy Formats for Podcasters!
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21:37Get your Guide: https://bit.ly/Newsletters-podcasters Are you feeling burned out from using social media as your main tool to grow your podcast and engage with your listeners? Do you wish there was a more efficient way to create content that required less hands-on time? Enter email marketing, an age-old tool that’s as effective today as ever. Chapt…
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S3 91. Podcast Listening Trends: New Edison Research Data (2025)
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9:00Have you ever wondered where your listeners are when they hit play on your podcast? Are they on a long commute, folding laundry at home, or squeezing in an episode between meetings at work? Understanding where and how people listen can completely change the way you create content. Edison Research just released new data on podcast listenership, and …
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S3 90. How to Succeed in Podcasting in 2025: The Power of Video, Data-Driven Decisions & Small Courage
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23:38What is moving the needle in podcasting in 2025? What strategies can you implement to stay relevant (and sane)? If video podcasting and AI are inevitable for podcast success, how can your podcast stand out - and which data do you need to look into to make strategic growth decisions? This episode covers it all. Chapters: 00:00 Welcome to Season Thre…
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S2 89. Spilling the Tea On My Big Season Finale Oops and What's Coming in 2025
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23:53The Unexpected Pause Podfading wasn't on the radar for my podcast journey in 2024 (is it ever on anyone’s?), yet it surfaced unexpectedly, teaching me invaluable lessons that as a strategist I needed to share with you. This episode delves into my experiences dealing with the overwhelm of relocation, strategic pivots, and the burnout that ensued. St…
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S2 88. Transforming 'Once-in-a-Lifetime' into Everyday Opportunities Through Podcasting
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15:42I’ve always had a bit of ‘beef' with the expression "an opportunity of a lifetime." For me, it’s steeped in a scarcity mindset that we’re better off leaving behind. So in this episode, I’ll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring. Turning …
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S2 87. Blind Spots and Breakthroughs: The Role of Feedback in Podcast Growth
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12:30As a creator, receiving feedback isn’t always easy. Our podcasts are personal projects where we invest so much of ourselves so it can be frightening to hear what others think, especially when the feedback isn't delivered skillfully or feels unkind. Many podcasters, fearing criticism, avoid seeking the coaching or consulting that could help their po…
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S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide
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15:05As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not …
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S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients
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15:08Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers? It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. …
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S2 84. The Truth About Why Your ‘Unique Podcast’ Isn't Growing
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14:00Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think. As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow…
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S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network
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12:32Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influentia…
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S2 82. What is a podcast content strategist and why does your podcast need one?
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20:49As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success. It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play. What is a…
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S2 81. The roadmap to becoming the go-to leader without needing a big following
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23:40Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now? Whi…
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S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead
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14:44In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If y…
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S2 79. Passing the Vibe Check: Passively Marketing Your Podcast Through Platforms
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17:15Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, o…
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S2 78. Marketing, Metrics, and Mindset: A Season 2 Preview And 3 Big News You Can't Miss
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11:44Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media. I wanted t…
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S1 77. 10 Pros and Cons of Podcast Seasons for Business Owners, Plus Why I’m Pivoting My Own Podcast
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23:11Can podcast seasons boost your business? Or do you start from scratch every time a new season releases? Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content. Well, in this episode, I’m breaking down the pros and cons of choosing podcast seas…
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S1 76. How podcast coaching and strategy helped my client Fanny Dunagan win an award, reduce overwhelm and scale the podcast
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28:33Do you wish you could optimize and scale your podcast processes so that when you're looking at your show, you actually feel excited to hit record, publish, and talk to your guests, rather than feeling overwhelmed? As podcast hosts, we have so much to think about, and sometimes, we don't have the time to think strategically about our show, and deter…
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S1 75. How to create a podcast that is relevant all year long + 1 secret strategy
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14:49What will help you move the needle on your podcast in the most effective way? How can you create a podcast that stays relevant, helps you achieve your goals, and serves your audience? This episode will dive into exactly that. Embrace Imperfection and Consistency When you're creating a podcast, remember that conditions don’t need to be perfect to cr…
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S1 74. Podcast Audiences' Listening Habits Revealed: Insights to better grow your show
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22:19Podcasts are more popular than ever, transcending generations, countries, races, and backgrounds. So you might be wondering, "Okay, people are listening, but where and when are they tuning in? And how can I optimize my podcast for growth?" That's exactly what we'll dive into today. I'm Ana Xavier, a podcast marketing expert, here to break down acti…
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S1 73. How in-person events can help you increase your downloads & influence by 10-25%
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28:35Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media? Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode I’ll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after …
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S1 72. Should You Transition Your Podcast to Video? A Quick Guide
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12:19As YouTube and video podcasts become more prominent, you may ask yourself: Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach. This episode breaks down how to make a strategic and sustainable strategy, a…
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S1 71. How podcasts can turn hosts into agents of change for themselves and their communities
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25:31Have you ever wondered if by creating podcast episodes you're adding to the internet noise... or perhaps you're lacking motivation because you're not having the ripple effects you were expecting with your content? Let me share that podcasts can become effective tools for change during times of personal, social, and political unrest. So in this epis…
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S1 70. The Dos and Don’ts of giveaways to grow your podcast audience
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30:15Can Giveaways really lead to healthy podcast audience growth? This episode covers the crucial dos and don'ts of organizing giveaways, how to incorporate personal experiences, and strategies for success. You'll also learn the importance of understanding audience behaviors, minimizing entry friction, and aligning giveaways with audience needs for max…
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S1 69. The 2 reasons why people listen to podcasts
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17:01Have you ever wondered why people tune in to podcasts? What makes them hit that subscribe button and eagerly await each new episode? In this episode, we will delve into the two main reasons why people listen to podcasts, explore the pros and cons of each approach, and uncover some valuable tips for creating a successful podcast that resonates with …
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S1 68. 10 Key Strategies To WIN Podcast Awards and Pitches
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24:01What factors should you consider regarding the process? This episode offers insightful guidance for podcast creators aiming to submit their work for awards, drawing on my experience as both a judge and an award-winning Podcast Marketer. The 10 tips cover a range of topics crucial for a successful award submission, including aligning the podcast's p…
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S1 67. What happens when you go viral on social media? A Guide for Podcasters
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33:57In social media, going viral can be both a dream and a nightmare, depending on your perspective. Some crave fame and attention, while others fear the potential negative repercussions that come with sudden stardom. But what does it really mean to go viral, and how can you navigate the complexities and benefits for your podcast that come with it? Las…
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S1 66. Podcast Interviews: 5 key elements most hosts get wrong
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22:16In podcasting, interviews play a crucial role in engaging audiences and creating meaningful connections. As a podcaster, it's essential to understand the intricacies of conducting successful interviews to keep your listeners hooked and your content valuable. In this episode, we will look into the five common mistakes podcasters often make during in…
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S1 65. The Future of Podcasting according to Podcast Movement Evolutions 2024 (Main Takeaways and Trends)
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26:45The podcasting landscape has evolved significantly over the years, with 2024 offering a new set of challenges and opportunities for podcasters. Attending industry conferences like Podcast Movement Evolutions can provide valuable insights into the latest trends and strategies for growing your podcast effectively. At the recent Podcast Movement Evolu…
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S1 64. Could too much free podcast content negatively impact your business sales?
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16:32Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder. Finding the balance Creating a successful podcast involves striking…
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S1 63. Elevate your interviews to host unforgettable podcast conversations, with Sarah Heeter
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29:19Are you looking to up your podcast interview game and captivate your audience from start to finish? In this blog post, we will dive into a comprehensive guide on how to conduct impactful and engaging podcast interviews. From avoiding common mistakes to leveraging storytelling and audience connection, we will help you elevate your interviews and lea…
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S1 62. How to turn 'freebie seekers' into podcast downloads, money-making ideas, and more online visibility
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21:20Do you often find yourself being approached for free advice as a small business owner or industry leader? It's a common scenario that many of us face, where people seek our expertise without considering the value of our time and knowledge. In a world where business may be slow or not going as expected, it can be frustrating to constantly offer free…
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S1 61. How long should a podcast episode be? It depends.
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17:43In the bustling world of podcasts, one burning question plagues both creators and listeners alike: What is the perfect podcast episode length? The quest for an ideal duration can be daunting, but fear not, as I bring forth invaluable insights in episode 61. Let's delve into the realm of podcast episode lengths and the nuances surrounding them. Time…
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S1 60. Vocal Care Tips for Podcasters during Cold and Allergy Seasons, with Vocal Coach Nic Redman
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26:41Are you a podcaster who struggles with nasal sounds or finds it challenging to maintain vocal health while recording episodes during cold or allergy seasons? Fear no more, as we’ve invited our vocal health expert, Nic Redman, to join us in this episode of The Podcast Space to delve into essential tips and insights on how podcasters can overcome nas…
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S1 59. How to stay motivated when you can't yet see the impact of your podcast
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20:46Have you ever felt discouraged because you couldn't see the impact of your podcast? You're not alone. As a podcaster, it's common to go through ups and downs, feeling like you're shouting into the void at times. But remember, success in podcasting is a marathon, not a sprint. In this episode, we'll explore practical tools to help you stay motivated…
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S1 58. Episode Case Studies That Convert: 3 Key Elements for Customer Conversion Success
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23:46As a podcaster, you may have been struggling to convert your podcast listeners into buying customers. You're not alone. Many podcast hosts find it challenging to make sales because they are hesitant to mention their products and services on their show. But there's a missing piece from your podcast content strategy that can significantly impact your…
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S1 57. From overwhelmed and invisible, to confident, influential, and being paid to podcast: the results of my coaching program with Hetal Baman
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44:00Podcasting continues to grow as a vibrant and compelling platform to amplify your voice and impact, tell your story, or share essential knowledge with the world. Yet, the journey into the podcasting world can be daunting and, most times, overwhelming! If you ever wondered what podcast coaching (with me) could look like, take a listen to this episod…
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S1 56. 10 Reasons Why Most Podcasters Fail- and How You Can Avoid Being One Of Them
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26:00How to avoid failing as a Podcaster Podcasting has become a popular medium for sharing knowledge, stories, and ideas. However, it's no secret that many podcasts fail to gain traction and eventually fade away. In this episode, we will explore the 10 most common reasons why podcasts fail and provide valuable insights on how to avoid these pitfalls. W…
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S1 55. 1 Year of Podcasting: Has it Been Worth it? Wins, Lessons, and Data Beyond Downloads
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49:10One Year Running a Podcast as an Entrepreneur Over the past 12 months, I've clocked in 54 episodes of The Podcast Space’s podcast. The journey as a business owner and a podcast strategist has been an insightful, transparent, and imperfect one. I've gleaned what has worked and what hasn't, and in this episode, I’ll share my insights, wins, and pitfa…
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