Best Welcome To Your Karlsson Years Podcasts (2025)

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551: Make innovation work using ISO 56001 – with Magnus Karlsson, PhD 38:38

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19h ago38:38

38:38

Why product managers need a systematic framework to de-risk innovation Watch on YouTube TLDR This episode dives deep into the new ISO 56001 standard for innovation management with Dr. Magnus Karlsson, a global leader in the field and a key contributor to the standard. Learn why systematic innovation matters, how ISO 56001 can help organizations mov…

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574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy 51:55

3d ago51:55

51:55

In this episode, Andrew Lacy, founder of Prenuvo, shares how he went from two startup exits to building one of the fastest-growing health tech companies in the world—revolutionizing preventative healthcare with full-body MRI scans. He reveals: • Why most healthcare systems are reactive and backwards—and how Prenuvo flips it • How Prenuvo scaled fro…

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550: Why most product launches fail and how to ensure yours succeeds – with Rebecca Shaddix 43:19

8d ago43:19

43:19

How product managers can master go-to-market strategies Watch on YouTube TLDR Most product launches fail not because the product is flawed, but because the launch strategy misses the mark. In this episode, product marketing expert Rebecca Shaddix shares a blueprint for go-to-market strategies that drive real impact. Discover why product and marketi…

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573: Building a $74M a Year Beauty & Community Empire | Trinny Woodall 51:07

10d ago51:07

51:07

In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand. She reveals: • Why she focused on the overlooked 35+ market and won their loyalty • How she started with just £150,000 and her own wardrobe to fund the dream • The retention-first…

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549: Mastering product innovation, based on 60 years of design insights – with Scot & Walter Herbst 42:01

15d ago42:01

42:01

A product management methodology that guarantees market success Watch on YouTube TLDR This episode is a deep dive into practical product innovation with Walter and Scott Herbst—a legendary father-son duo boasting over 230 patents and decades of product success. They share their proven, data-driven methodology, pivot stories, and the importance of t…

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572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen 10:41

17d ago10:41

10:41

Worried someone’s going to steal your business idea? You’re not alone — and you’re not powerless. In this short episode, I’m sharing exactly what to do when copycats come for your product — because they will. I’ll break down why fear of being copied holds so many founders back, how I learned this lesson the hard way, and the real strategies that pr…

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548: Building a culture of fearless product innovation at Snap-On Tools – with Ben Brenton, PhD 33:55

22d ago33:55

33:55

How Snap-On puts customers at the center of product management Watch on YouTube TLDR In this episode, Ben Brenton, Chief Innovation Officer at Snap-on, joins me to share practical strategies for fostering a sustainable, fearless culture of innovation. Ben reveals how Snap-on transformed a traditional manufacturing mindset into one deeply centered o…

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571: No Funding, 104 Rejections & $411 Left in the Bank - How She made $65M+ on Flowers 42:23

24d ago42:23

42:23

In this episode, Christina Stembel, founder of Farmgirl Flowers, reveals how she built a $65M+ floral business from her dining room—with no funding, no degree, and no industry experience. She reveals: • Why she chose a perishable, logistics-heavy product in a recession • How she scaled with no marketing budget and $411 left in the bank • The scrapp…

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547: Why product leaders need to understand the hoshin kanri framework – with Mark Reich 40:27

29d ago40:27

40:27

Vertical and horizontal alignment in product management Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Mark Reich, senior coach at Lean Enterprise Institute and former Toyota executive, to demystify hoshin kanri—a Japanese strategic framework that transformed organizations like Toyota and powered major innovations su…

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570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI 59:42

1M ago59:42

59:42

In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips. They share: • Why the electric toothbrush was overdue for disruption • The intentional product and packaging design t…

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546: Strategic foresight gives product managers a competitive edge – with Jod Kaftan 18:20

1M ago18:20

18:20

How product managers can see around corners Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Jod Kaftan, service design leader at Launch by NTT Data and former head of product design and research at Oracle, to explore strategic foresight—a methodology that moves product managers beyond traditional road mapping to antic…

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569: The Email Expert - How to Get Your Customers Attention 48:08

1M ago48:08

48:08

In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares:• Why most ecommerce founders start email marketing too late• How to convert more website traffic into high-intent subscribers• The 2% of automations that drive 40% o…

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545: A product management case study on unlocking customer insights – with Kristyn Corrigan 22:35

1M ago22:35

22:35

How PDMA used VOC research to drive innovation Watch on YouTube TLDR In this episode, Kristyn Corrigan shares insights from a recent Voice of the Customer (VOC) research project for the Product Development and Management Association (PDMA). We explore how product professionals can move beyond assumptions to capture meaningful customer insights, the…

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568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it 1:19:17

2M ago1:19:17

1:19:17

In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach. She shares: • How she transitioned from influencer to real founder with 40+ staff • The power of brick-and-mortar stores i…

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543: Product leadership in complex tech companies – with Adam Feinstein 35:51

2M ago35:51

35:51

A product manager’s journey to Product VP Watch on YouTube TLDR In this episode, I talk with Adam Feinstein, Vice President of Product at AppFolio, about what makes a great product leader in technology organizations. Adam shares his journey from electrical engineering in semiconductors to leading product teams in software, discussing the transition…

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567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh 45:44

2M ago45:44

45:44

What You’ll Learn in This EpisodeIn this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a big audience, paid ads, or complex funnels. He shares:• How he rebuilt his life after losing it all in property investing• The one framework that helped…

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542: Research methods that drive smarter product management decisions – with Nick Cawthon 16:38

2M ago16:38

16:38

UX research practices to maximize product team resources Watch on YouTube TLDR During my conversation with Nick Cawthon, a UX research expert who drives innovation at Gauge and teaches at the California College of Arts, we explored how product teams can strengthen their customer research capabilities without slowing down development. Nick emphasize…

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566: From Celebrity Deals to Creator Empire - Maggie Sellers on Building 'Hot Smart Rich' 55:54

2M ago55:54

55:54

In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar movement and investing powerhouse. She shares:• The celebrity deal that taught her the power of owning your narrative• How she built Hot Smart Rich f…

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541: What product managers need to understand about portfolio management – with Colin Nelson 40:10

2M ago40:10

40:10

Product portfolio management skills that transform product managers into strategic leaders Watch on YouTube TLDR Innovation portfolio management is the bridge between strategy and execution that many product managers overlook, yet mastering it becomes essential for both successful idea championing and career advancement into senior leadership roles…

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565: From 3rd Grade Teacher to Beauty CEO: How Supergoop! Built a $700M Brand From ZERO! | Holly Thaggard (Best of Foundr) [VIDEO] 46:20

2M ago46:20

46:20

In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She shares:• The heartbreaking moment that inspired her SPF obsession• How she created the world’s first chemical sunscreen without oxybenzone• Her failed school program—and why it l…

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540: The essential strategic role of modern product management – with Steve Johnson 53:41

2M ago53:41

53:41

How to be a future-proofed product manager Watch on YouTube TLDR In my recent conversation with Steve Johnson,...By Chad McAllister, PhD

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564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon 1:08:39

2M ago1:08:39

1:08:39

In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding. He shares:• How they built OTAA from $2,000 and zero fashion experience• The customer pain point that sparked the brand idea• Their scrappy PR hustle that led …

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539: How to cultivate an environment where innovation thrives – with Catherine Connelly 32:09

3M ago32:09

32:09

How product managers can build an environment for breakthrough innovation Watch on YouTube TLDR In my conversation with...By Chad McAllister, PhD

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563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson 1:20:29

3M ago1:20:29

1:20:29

In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms. She shares:• The wild journey of scaling Kikki.K to 120 stores in 6 countries• How losing her business twice reshaped her view of failure and resilience• Why jo…

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538: Improve your focus in a distracting world- with Jones Loflin 19:42

3M ago19:42

19:42

How product leaders can stay as focused as a bee Watch on YouTube TLDR In today’s distraction-filled world,...By Chad McAllister, PhD

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562: The Billion Dollar Woman Behind The Rock & Henry Cavill | Dany Garcia (Best of Foundr) [VIDEO] 46:13

3M ago46:13

46:13

In this episode, Dany Garcia - founder, producer, chairwoman, and the powerhouse behind brands like ZOA Energy, Teremana Tequila, GSTQ, Seven Bucks Productions, and the XFL—shares how she built a billion-dollar business empire from scratch. She shares:• How she went from finance to managing Dwayne Johnson and producing blockbuster films• Why she “f…

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537: Step-by-step community engagement for your product – with Jake McKee 39:41

3M ago39:41

39:41

How LEGO built a passionate community that drives product growth Watch on YouTube TLDR Community-driven product development transformed...By Chad McAllister, PhD

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561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard 45:22

3M ago45:22

45:22

In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and…

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WTYKY Voicemails - Episode 4

3M ago

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Luke, Varada, and James lick their wounds after Ottawa's 3-2 OT loss in Game 2. What's your WTYKY Sign? Are you a Luke moon with a Varada rising, or perhaps a James sun? Sound off in the comments!By Welcome To Your Karlsson Years

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WTYKY Voicemails - Episode 3

3M ago

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The Sens played their first playoff game since 2017 last night! It...did not go well, and Luke, James, and Conrad have some notes...By Welcome To Your Karlsson Years

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WTYKY Voicemails - Episode 2

3M ago

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On the day of Game 1 of Ottawa's first round playoff series against Toronto, Chet Sellers returns to bless the WTYKY Voice Mailbox.By Welcome To Your Karlsson Years

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536: Every product role is a sustainability role – with Kaila Bryzgalski 30:44

3M ago30:44

30:44

Sustainable product management drives business success Watch on YouTube TLDR Sustainable product management integrates environmental considerations into the...By Chad McAllister, PhD

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560: The College Dropout Who Built an $11 billion Toy Empire | Nick Mowbray (Best of Foundr) [VIDEO] 43:48

3M ago43:48

43:48

What You’ll Learn in This Episode In this episode, Nick Mowbray, co-founder of ZURU, shares how a backyard hot air balloon project turned into a global toy and consumer goods empire with over $3 billion in projected revenue. He shares:• Why he and his brother lived off cents for 7 years in China to make ZURU work• The brutal lessons learned from ge…

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WTYKY Voicemails - Episode 1

3M ago

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WTYKY Voicemails - Episode 1 Have you ever wished that the WTYKY Podcast was more like listening to voice messages that we all send to each other in our secret WTYKY group chat? If so, then today is your lucky day. Listening to WTYKY Voicemails, an unedited and uncensored podcast-like product, is like being out on the town having the time of your l…

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535: What students at Daemen University learn about innovation that you should know too – with John Spero 37:33

4M ago37:33

37:33

The most important takeaways from past episodes of Product Mastery Now TLDR Product innovation requires deliberate approaches to...By Chad McAllister, PhD