Best Wizard Of Ads Employee Optimization Podcasts (2025)

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81 - The Origin Story: How Connect & Convert Sales Accelerator Podcast Began 16:01

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28 days ago16:01

16:01

Connect & Convert is your Sales Accelerator podcast where small business owners learn insider secrets to grow their sales faster than ever. Hosted by Wizard of Ads partners Dennis Collins, Leah Bumphrey, and Producer Paul Boomer, this podcast delivers actionable insights on marketing, leadership, company culture, and sales strategies tailored for s…

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Employee Accountability: The Hard Truth About Workplace Performance Standards 39:21

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about a year ago39:21

39:21

In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey tackle the controversial topic of employee accountability and performance standards. Joined by Producer Paul, they debate the ethics and effectiveness of different accountability systems, from Sun Tzu's ancient methods to Jack Welch's infamous 20-70-10 …

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Midnight Musings of a Relational Marketing Mom: Finding Balance and Purpose in Business with Leah Bumphrey 1:02:29

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about a year ago1:02:29

1:02:29

In this special episode of Connect & Convert: The Sales Accelerator Podcast, host Dennis Collins interviews his co-host and business partner, Leah Bumphrey, about her newly published book "Midnight Musings of a Relational Marketing Mom: Finding Fairytale Growth for Your Real Life Business." Leah shares the inspiring journey behind her book, which b…

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078 - The Leader Shift Playbook: Overcoming Mount Stupid and Embracing Vulnerability with Philip B. Wilson 49:36

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about a year ago49:36

49:36

Join hosts Dennis Collins and Leah Bumphrey in this enlightening episode of "Connect and Convert," the go-to Sales Accelerator Podcast for small business owners looking to harness insider knowledge to accelerate their growth. This week, they had the honor of welcoming Philip B. Wilson, President and General Counsel of LRI Consulting Services and a …

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077 - Building a Family Business Legacy: The Flaman Story: Part II 22:27

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about a year ago22:27

22:27

Join us for an enlightening conversation with Mark Flaman as he shares the remarkable story of how his family's business evolved through innovative marketing, strong customer relationships, and dedicated employee development. In this episode, Mark reveals the three pillars that have guided their success and shares entertaining stories about their m…

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076 - Building a Family Business Legacy: The Flaman Story 32:03

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about a year ago32:03

32:03

Step into the remarkable world of family business success as Mark Flaman shares the fascinating journey of how his grandfather transformed a simple grain bin sale into a multi-division agricultural empire. In this first episode of our two-part series, discover how innovative thinking, community investment, and strategic succession planning have kep…

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075 Sales Coaching Secrets: Transform Your Team's Performance - Gordon Wilson 49:12

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about a year ago49:12

49:12

Ready to revolutionize your sales team's performance? Join hosts Dennis Collins and Leah Bumphrey as they welcome Gordon Wilson, a veteran sales leader with over four decades of experience transforming sales teams. In this powerful episode, Gordon shares his proven coaching techniques and reveals why traditional management approaches often fail to …

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074 The Hidden Value of Studying Business Failures 19:46

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about a year ago19:46

19:46

Dive into Warren Buffett's unconventional wisdom as hosts Dennis Collins and Leah Bumphrey explore why the Oracle of Omaha actively studies business failures. Discover how complacency becomes the silent killer of successful businesses and learn practical strategies to keep your company growing in an ever-changing marketplace. Key Takeaways: Complac…

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073 Managing High-Performing Sales Teams: The Right Approach 23:24

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about a year ago23:24

23:24

In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey challenge the common wisdom of letting top sales performers operate independently. They share invaluable insights on why maintaining engagement with your best talent is crucial for long-term success and retention. Key Takeaways: Completely hands-off managemen…

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072 Will AI Take Your Sales Job? The Truth About AI in Sales 33:09

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about a year ago33:09

33:09

WILL AI TAKE YOUR SALES JOB? THE TRUTH ABOUT AI IN SALES Introduction: Is artificial intelligence coming for your sales job? In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey, joined by AI implementation specialist Paul Boomer, explore the transformative impact of AI on sales. From Walmart's groundbreaking A…

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071 Business Strategy vs Tactics: What Small Business Owners Need to Know 30:08

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about a year ago30:08

30:08

Think following your passion is enough for business success? Think again. In this eye-opening episode, marketing experts Dennis Collins and Leah Bumphrey, along with producer Paul Boomer, challenge conventional wisdom about business strategy. Drawing from Seth Godin's latest insights, they reveal why strategy should be your compass, not just a map.…

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070 How to Build and Maintain Trust as a Leader 31:12

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about a year ago31:12

31:12

BUILDING TRUST IN THE WORKPLACE: A LEADER'S GUIDE TO CREATING SAFE SPACES Introduction: Join hosts Dennis Collins and Leah Bumphrey as they explore the crucial elements of building workplace trust through a compelling real-world case study. In this episode, they examine why traditional approaches like "open door policies" often fall short and intro…

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069 - 5 Pillars of Strategic Recognition: Reduce Employee Turnover by 45% 32:38

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about a year ago32:38

32:38

Discover the science behind effective employee recognition and how it can dramatically reduce turnover costs. In this episode, Dennis Collins and Leah Bumphrey break down Gallup's latest research, revealing how well-recognized employees are 45% less likely to leave their positions within two years. Learn the five essential pillars that make recogni…

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068 Breaking Through Career Barriers: A Sales Woman's Professional's Story 33:33

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about a year ago33:33

33:33

In this revealing episode of Connect and Convert, co-host Leah Bumphrey shares her personal journey from warehouse worker to successful sales professional. Through candid storytelling, she illustrates how determination and intuition can overcome traditional career barriers, offering invaluable insights for sales professionals and business owners al…

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067 Steve Jobs Presentation Techniques That Still Work Today 20:07

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about a year ago20:07

20:07

EPISODE INTRODUCTION Can focusing on purpose actually drive better business results than chasing profits? In this eye-opening episode, Dennis Collins and Leah Bumphrey explore the transformative power of purpose-driven business strategies, drawing insights from Lisa Earl McLeod's groundbreaking book "Selling with Noble Purpose." Discover why salesp…

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066 How Selling with Purpose Drives Better Business Growth 24:49

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about a year ago24:49

24:49

Introduction: Are you struggling to balance profit goals with making a meaningful impact? In this eye-opening episode, Dennis Collins and Leah Bumphrey, joined by producer Paul Boomer, explore why businesses that prioritize purpose over profit often achieve greater success in both areas. Drawing insights from Lisa Earl McLeod's "Selling with Noble …

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Radio Industry Veteran Transforms Legal Marketing Gary Sarner Pt II 27:32

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about a year ago27:32

27:32

Building ROI 360 Plus: How Gary Sarner Revolutionized Law Firm Marketing Part 2 Introduction: In this powerful second part of our interview, Gary Sarner reveals how he transformed an unexpected career shift into a thriving law firm marketing enterprise. Through candid discussion and lightning-round questions, Gary shares invaluable insights about t…

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Radio Industry Veteran Transforms Legal Marketing: Gary Sarner's Story Pt. 1 30:53

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about a year ago30:53

30:53

Step into the fascinating world of media buying with Gary Sarner, founder of ROI 360 Plus, as he shares his incredible journey from landing his first $10,000 radio sale to revolutionizing client-focused media strategy. In this episode, Gary reveals how his transition from traditional radio sales to comprehensive media buying transformed his approac…

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From Sales Failure to Success: A Career-Changing Story 22:55

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about a year ago22:55

22:55

INTRODUCTION When Dennis Collins was labeled "least likely to succeed" in sales training, it could have ended his career. Instead, it sparked a lifelong journey of learning and excellence that transformed him into a respected sales leader and coach. Join hosts Dennis Collins and Leah Bumphrey as they explore how career setbacks can become the found…

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Accountability in Business: Expectations vs Agreements 25:02

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about a year ago25:02

25:02

Discover the game-changing approach to accountability in business with hosts Dennis Collins and Leah Bumphrey. In this eye-opening episode of Connect and Convert, they dive deep into the crucial difference between expectations and agreements, revealing how this simple shift can transform your team's performance and communication. Key Takeaways: Uns…

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Mastering Sales Communication: Lessons from Alan Alda 19:11

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about a year ago19:11

19:11

Learn the secrets of effective communication for small business growth. Hosts Dennis Collins and Leah Bumphrey explore the surprising connection between Alan Alda's communication method and business success, offering invaluable insights for salespeople, leaders, and entrepreneurs alike. KEY POINTS Discover Alan Alda's five-step method for effective…

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Ancient Wisdom for Modern Sales: Aristotle's Persuasion Secrets 19:49

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about a year ago19:49

19:49

Unlock the secrets of persuasion with Dennis Collins and Leah Bumphrey as they explore Aristotle's timeless techniques for effective communication in business. Discover how mastering pathos, logos, and ethos can revolutionize your sales strategies and skyrocket your small business success. KEY POINTS Understand the critical balance of pathos (emoti…

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Mastering First Principles in Sales: Transform Your Approach 18:22

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about a year ago18:22

18:22

Hosts Dennis Collins and Leah Bumphrey unveil the power of first principles in sales conversations. Discover how understanding customer-centric strategies can transform your business approach and create lasting value for your clients. KEY POINTS Don't impose your perspective on customers; instead, focus on understanding their unique needs Customers…

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Hypnagogic State: The Secret to Boosting Your Creative Thinking 18:13

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about a year ago18:13

18:13

Introduction: Unlock the secrets of peak creativity in this fascinating episode of Connect and Convert. Hosts Dennis Collins and Leah Bumphrey explore the science behind creative thinking, revealing how understanding the hypnagogic state can revolutionize your business strategies and boost innovation. Key Takeaways: The "bookend" times (early morni…

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How Pixar's Culture Drives Financial Success: A Business Case Study 26:55

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about a year ago26:55

26:55

Introduction: In this episode of Connect & Convert: The Sales Accelerator podcast, hosts Dennis Collins and Leah Bumphrey dive into the fascinating world of measuring the financial impact of business culture. Using Pixar's remarkable success as a case study, they explore how small businesses can apply similar principles to drive growth and improve …

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Unexpected Sales Lessons from a Master Bartender 17:55

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about a year ago17:55

17:55

Introduction: Discover unexpected sales wisdom from an unlikely source in this eye-opening episode of Connect and Convert! Hosts Dennis Collins and Leah Bumphrey reveal how Gino, a charismatic bartender, teaches invaluable sales techniques through his exceptional customer service. Get ready to transform your approach to sales and customer connectio…

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Don't Kill the Messenger: How to Handle Bad News in Business 22:36

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about a year ago22:36

22:36

In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey tackle the crucial topic of handling bad news in business. Discover why embracing negative information is essential for long-term success and learn practical strategies to create a culture of open communication in your company. Key Takeaways: Understanding th…

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The Art of Storytelling and Whiskey Tasting with Paul Boomer 36:19

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about a year ago36:19

36:19

Leah Bumphrey and Dennis Collins host Paul Boomer for an engaging discussion on storytelling, whiskey tasting, and marketing insights. Paul shares personal stories, including a remarkable Corvette giveaway and his journey in whiskey sommelier training at the Wizard Academy. This episode highlights how to beautifully merge storytelling with business…

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Mastering the Art of Sales: Substance or Style? 25:38

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about a year ago25:38

25:38

In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive into the age-old debate of substance versus style in sales. Discover how presentation style can often overshadow content in various contexts, from TV shows to presidential debates, and learn how to strike the perfect balance in your sales approach.…

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Time Management for Sales Success: Feed the Ducks Wisely 21:09

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about a year ago21:09

21:09

Discover the game-changing concept of "feeding the ducks" in sales with hosts Leah Bumphrey and Dennis Collins. In this eye-opening episode of Connect and Convert, they explore how strategic downtime can boost your productivity, improve work-life balance, and lead to long-term success in the fast-paced world of sales and business ownership. Key Tak…

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Quality vs. Price: Why Paying Too Little Can Cost You Everything 19:10

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about a year ago19:10

19:10

In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive into the Project Management Triangle and its impact on business decisions. Discover why you can't have it all when it comes to quality, speed, and cost, and learn how to confidently communicate your value proposition to customers. Key Takeaways: Un…

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Sales Success Secrets: How Being the "Dumbest" Person in the Room Wins #50 20:19

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about a year ago20:19

20:19

Join us for a transformative journey from naive rookie to savvy sales professional in this eye-opening episode of Connect and Convert. Host Dennis Collins shares his personal sales journey, revealing how embracing curiosity and effective questioning techniques led to his success in the competitive world of sales. Key Takeaways: • Being the "dumbest…

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Leader, Manager, Coach - What’s the Difference? 049 20:00

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about a year ago20:00

20:00

Introduction: In this enlightening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive deep into the crucial differences between leaders, managers, and coaches. Discover how understanding these distinct roles can revolutionize your hiring process and propel your small business to new heights. Key Takeaways: Learn to identify…

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The Psychology of Pricing: Anchoring Techniques for Sales Success #048 24:53

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about a year ago24:53

24:53

In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey dive deep into the psychology of pricing and the power of anchoring in sales. Discover how understanding cognitive biases can dramatically boost your conversion rates and transform your approach to pricing strategies. Key Takeaways: • Anchoring significantly …

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Todd Bryant - How to Choose the Right Financial Advisor for Your Wealth Management 26:34

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about a year ago26:34

26:34

In this episode, we sit down with certified financial planner Todd Bryant to discuss the key factors to consider when choosing a financial advisor for your wealth management and retirement planning needs. As a top 40 under 40 awardee and founding partner of Signature Wealth Partners, Todd shares his insights on building trust, differentiating yours…

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Mastering Sales Onboarding: Tips for Training New Reps 21:25

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about a year ago21:25

21:25

In this episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey share their personal experiences with sales onboarding and discuss the key elements of a successful onboarding program for new sales representatives. Discover the importance of setting clear expectations, providing mentorship, and developing both hard and soft skills to …

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Hyper Empathy: The Double-Edged Sword in Sales 21:26

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about a year ago21:26

21:26

Introduction: Join hosts Dennis Collins and Leah Bumphry as they explore the fascinating role of empathy in sales. In this episode, they discuss how finding the perfect balance between empathy and confidence can significantly impact a salesperson's success. Producer Paul Boomer also shares valuable insights from a sales manager's perspective. Key T…

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How Edward de Bono's Six Thinking Hats Can Revolutionize Your Meetings 19:01

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about a year ago19:01

19:01

In this epsidoe, hosts Dennis Collins and Leah Bumphrey explore the world of effective group decision making and share their experiences with Edward de Bono's game-changing Six Thinking Hats approach. They discuss how this innovative lateral thinking technique can revolutionize meetings and help individuals and teams make higher quality decisions b…

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Jack Heald - Cult Branding Secrets: 5 Tools for Creating Loyal Customers 19:10

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about a year ago19:10

19:10

Join us for a fascinating conversation with Jack Heald, founder of Cult Your Brand, as he shares his insights on the power of cult branding and the psychology behind customer loyalty. Discover the five key techniques cults use to create unshakable devotion and how you can ethically apply these principles to build a strong following for your busines…

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Jack Heald The Wizard of Ads Partners Journey from Corporate Misfit to Creative Ad Writer 24:14

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about a year ago24:14

24:14

In this episode of Connect and Convert, we have the pleasure of interviewing Jack Heald, a Wizard of Ads partner known for his iconic top hat and creative genius. Join us as we dive into Jack's fascinating journey from corporate misfit to talented jingle writer and uncover the secrets behind his unconventional success. Key Takeaways: Embrace your u…

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No Place Like Home Services Author Interview 37:23

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about a year ago37:23

37:23

In this episode of Connect & Convert, hosts Dennis Collins and Leah Bumphrey sit down with Ray Seggern and Monica Ballard, co-authors of "No Place Like Home Services," to uncover the secrets behind explosive growth in the home services industry. Join us as we dive into the Holy Trinity of business growth and learn how to dominate your market. Key T…

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The Missing Element in Sales Training: Mastering Resilience 23:30

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about a year ago23:30

23:30

Introduction: In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey uncover the crucial skill that's often overlooked in sales training: resilience. Discover how cultivating a resilient mindset can transform your sales performance and help you bounce back from setbacks with confidence. Key Takeaways: Optimistic …

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Unconditional Gifts: The Key to Influence - Part 2 22:23

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about a year ago22:23

22:23

Join us for an eye-opening episode of Connect & Convert, where hosts Dennis Collins and Leah Bumphrey reveal the secret to boosting your sales influence through the power of unconditional gifts. Discover how mastering the law of reciprocity and giving meaningful, personal gifts can transform your business relationships and convert prospects into lo…

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Unconditional Gifts: The Key to Influence - Part 1 18:04

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about a year ago18:04

18:04

When is a gift not a gift? This episode explores the intricacies of the law of reciprocity and how it applies to sales and marketing. Learn the key elements that differentiate a true gift from a conditional offer and how to effectively use genuine gifts to build relationships and influence others. Discover the power of unexpected, meaningful, and p…

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The Psychology of Priming: Enhancing Sales Receptivity 23:32

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about a year ago23:32

23:32

Dennis and Leah explore the power of priming in sales communications. They discuss how exposing people to specific words, images, or psychological states can unconsciously influence their receptivity and decision-making. Through examples like sales call agendas, discovery questions, price positioning, and social proof, they illustrate how strategic…

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Entrepreneurial Insights: Brian Tewes 39:36

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about a year ago39:36

39:36

In this episode of Connect & Convert, Dennis Collins sits down with Brian Tewes, founder and owner of Tewes Lending in Orlando, Florida. Brian shares his entrepreneurial journey, detailing the challenges he faced while starting his own mortgage company and the strategies he employs to successfully market his business in a competitive landscape. He …

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The "I Knew It All Along" Trap: How Hindsight Bias Affects Business Decisions 16:02

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about a year ago16:02

16:02

In this episode, we delve into the concept of the "I knew it all along" bias, also known as hindsight bias. This cognitive bias leads people to believe that past events were more predictable than they actually were at the time. We explore how this bias can affect decision-making in business, causing companies to resist change and overlook past mist…

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Mastering the Process: Inside the Mind of a High Achiever 21:43

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about a year ago21:43

21:43

In this episode, we explore the power of focusing on process over goals when training high achievers. Through the story of Jay, a highly motivated individual with no prior sales experience, we learn how a well-designed deliberate practice regimen can transform a "blank slate" into a top performer. By prioritizing the mastery of skills and processes…

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The Contagious Power of Emotions in Sales 17:50

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about a year ago17:50

17:50

In this episode, we explore the concept of emotional contagion and its impact on sales. Just as we learned about physical contagion during the COVID pandemic, salespeople and customers unconsciously mirror each other's emotions. Negative emotions can hinder sales, while confidence and positivity are more likely to lead to success. We discuss strate…

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How Using Nano Tools Can Improve Your Productivity in 15 Minutes 13:22

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about a year ago13:22

13:22

In this episode, discover the power of nanotools - quick, effective techniques based on brain science that can be learned in just 15 minutes. Explore how these bite-sized lessons from Wharton professors can boost your confidence, communication skills, and productivity. Learn practical tips you can apply immediately to enhance your success in busine…