Best A friend of Workweek Podcasts (2025)

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The Social Media Marketing Masterclass with Zaria Parvez, Head of Social at DoorDash, ex-Duolingo | Ep. 362 39:00

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2d ago39:00

39:00

What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand. Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl cos…

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The Secret to Landing Pages That Actually Convert with Val Riley, VP of Marketing at Unbounce | Ep. 361 41:54

4d ago41:54

41:54

What if your ads aren’t failing because of your copy…but because of your landing page? In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don’t match their message. Val shares what Google’s latest update reall…

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How to Market with AI Browsers | Bathroom Break #79 15:53

6d ago15:53

15:53

What if your next big marketing win comes from making your website easier for AI, not people, to read? Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity’s Comet and ChatGPT’s Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up. From turnin…

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AI Won't Save You (and Other Creative Tips) with Kate Mountz, Senior Content Strategist at Workweek | Ep. 360 36:11

9d ago36:11

36:11

Marketers love to talk about great copy…but few actually know how to write it. Kate Mountz does. She’s one of the sharpest content marketers in the game, and in this episode, she and Daniel break down the mindset and mechanics behind writing that converts, connects, and actually feels human. They get into how marketers can use research to find real…

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How to Build Marketing Systems That Actually Work with Erika Storli, Senior Product Marketing Manager at Trello | Ep. 359 36:03

11d ago36:03

36:03

Ever felt like your to-do list was running your life instead of the other way around? This week, Tamara sits down with Erika from Trello, who went from being part of a 10-person product marketing team to leading a two-person powerhouse and somehow became more productive in the process. They unpack how to set real boundaries, build systems that scal…

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How to Organize Your Content Production | Bathroom Break #78 14:38

13d ago14:38

14:38

Ever feel like your content strategy is one chaotic flight away from crashing? This week on Bathroom Break, Jay and Daniel take off on a wild ride, literally and creatively. From chaotic airplane passengers and oversized in-flight pets to the real reason your content strategy is a disorganized mess, they unpack how to actually organize your creativ…

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How To Win Internal Marketing with Jesse Feldman, Product Marketing Lead at Loom + Atlassian | Ep. 358 39:13

16d ago39:13

39:13

Tired of endless meetings, confusing handoffs, and feeling out of the loop? Feel like you need to get your team on board in a better way? Internal marketing might just be the most overlooked superpower in business. Daniel talks with Jesse Feldman, Product Marketing Lead at Loom. From using AI note-takers and video walkthroughs to running faster go-…

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The Truth About Product Launches with Julien Savauge, CMO at Cordial | Ep. 357 34:59

18d ago34:59

34:59

What makes a product launch actually land? And why do so many fall flat? Daniel’s OUT, Tamara’s IN. She sits down with marketing leader Julien Savauge to unpack the difference between a launch and a go-to-market strategy, why most teams treat “launch day” as the end when it should be the beginning, and how great marketers use story to shift percept…

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The Email Advice You NEED to Hear | Bathroom Break #77 12:19

20d ago12:19

12:19

Think you’re sending too many emails? Spoiler alert: you’re probably not sending enough. Daniel and Jay bust the email amount myth. They dig into why frequency and relevancy go hand in hand, why “unsubscribes” can actually be a good thing, and how send timing is wildly overrated. More emails = more engagement (when the content doesn’t suck). And, d…

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5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 356 49:17

23d ago49:17

49:17

How does a 125-year-old brand still manage to feel fresh? Daniel talks with Dawn Hedgepeth. She shares her unfiltered take on modern marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curio…

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4 Reasons Human Connection is THE Marketing Strategy with Haley Janicek, Head of Creator Community @ Kit | Ep. 355 36:03

25d ago36:03

36:03

After years of digital everything, audiences are craving something real again…and Haley Janisch knows exactly how to deliver it. As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. In this episode, Haley joins Tamara to unpack the art and strategy behi…

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The LinkedIn Growth Strategy To Use | Bathroom Break #76 13:07

27d ago13:07

13:07

Want to grow faster on LinkedIn without burning out on daily posts? It’s all in the comments section. Daniel and Jay share how a comment-first strategy helped The Marketing Millennials gain thousands of new followers in a single year, outpacing traditional posting. Daniel reveals how LinkedIn’s new comment impressions feature signals a shift: comme…

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How to Make B2B Content Actually Exciting with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 354 46:54

1M ago46:54

46:54

What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn? Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professi…

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How To Win Friends And Influence People 1:10:00

1M ago1:10:00

1:10:00

Live like Dale Carnegie, neg like Calvin Coolidge. Where to find us: Our Patreon Our merch! Peter's newsletter Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Self-help Messiah: Dale Carnegie and Success in Modern America The Positive Thinkers Age of industrial violence 1910-1915 : the activities and findings of the Unit…

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What It Means to Be Audience-First in Marketing with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind | Ep. 353 26:29

1M ago26:29

26:29

Think you know your customer? You might be wrong. And that’s costing you. Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today’s top brands balance personalization and privacy. Money isn’t the only currency around here…it’s also about trust. Rachel walks through how Marketers can collect and …

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New Instagram Tactics to Use | Bathroom Break #75 11:56

1M ago11:56

11:56

Instagram is always changing. So, it’s time to optimize your content. Daniel and Jay break down the newest Instagram updates and share the practical strategies driving serious growth right now: reply-driven stories, banners, and even pinning comments are doing numbers. Plus, should you prioritize SEO-friendly captions or chase hashtags? Captions ar…

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Turning “Boring” Into Exciting in Marketing with Tom Orbach, Director of Growth Marketing at Wiz | Ep. 352 32:12

1M ago32:12

32:12

Think cloud security is boring? Think again. Daniel talks with Tom Orbach, Director of Growth Marketing at Wiz and creator of the Marketing Ideas newsletter. His mission? Make “boring” impossible to ignore. Tom reveals the three-step framework he’s used to turn a quiet cybersecurity brand into a social-media magnet: Humor. Participation. Status. He…

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Email, SMS, and CRM Playbook with Brian Best, Senior CRM Lead at Samsung | Ep. 351 32:07

1M ago32:07

32:07

A lot of customers add items to their carts, but never buy. It’s time to fix that. Daniel is joined by Brian Best, current Senior CRM Lead @ Samsung. They talk about the impending holiday season (yes, it’s right around the corner) and how you can pull shoppers back in using CRM and retargeting strategies. Brian talks about making SMS, push, and ema…

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How to Optimize Your Forms | Bathroom Break #74 15:12

1M ago15:12

15:12

A baby blowout, a bird bomb, and a masterclass in making people click “yes.” Jay and Daniel go over parenting woes, bird mishaps, and how to get people to actually fill out your forms. Ever heard of a no-scroll tactic? Jay shares how it boosted conversions by 60%. Daniel also shares how his two-step tactic is more effective than forms with 4-5 step…

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The Biggest Mistakes Marketers Make with AI (And How to Fix It) with Phil Lakin, Head of Enterprise Innovation at Zapier | Ep. 350 50:32

1M ago50:32

50:32

Think AI is just for coming up with hooks and generating images? Think again. Daniel sits down with Phil Lakin, Head of Enterprise Innovation at Zapier, to reveal how marketers can turn AI into a measurable growth engine, partner, and automation tool. Phil breaks down the biggest mistakes teams make when adding AI to their workflows. What does mapp…

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Building an AI-First Marketing Mindset with Tim Glomb, VP of Digital, Content, and AI at Wunderkind | Ep. 349 48:16

2M ago48:16

48:16

BFCM is the Super Bowl of ecom. Do you have your game plan? In this episode, Daniel and Tim (VP of Digital, Content, and AI at Wunderkind) discuss how the smartest brands are turning anonymous visitors into lifelong customers…and doing it automatically. If you’re still blasting the same email to everyone, you’re leaving mountains of revenue on the …

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Connecting the Dots: Building Businesses That Last 51:34

2M ago51:34

51:34

Live from a buzzing room in NYC, this special Humans of Fintech episode brings two dynamic leaders to the stage: Nicole Mitchell, Partner at Aprio, and Tiffany Haynes, investor, advisor, and former COO of Fingercheck. Nicole shares how she’s spent nearly 30 years as a connector, guiding founders to see the bigger picture and helping businesses grow…

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Why Marketers Shouldn’t Ignore Reddit in 2025 | Bathroom Break #73 🚽 14:14

2M ago14:14

14:14

Reporting live from a sweaty Waymo in San Francisco, Daniel and Jay ask an important question: Are you using Reddit to your brand’s advantage? With a few minutes and the right subreddits, you can figure out trends before they appear on TikTok and Instagram, engage with other users in niche communities, and even hear about customer pain points so yo…

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Building an AI-First Marketing Mindset with Ryan Gavin, CMO at Slack | Ep. 348 52:58

2M ago52:58

52:58

What does the future of marketing look like when every employee has AI agents as teammates? In this episode, Daniel and Slack CMO Ryan Gavin break down how AI and agentic tools are transforming the way we work, collaborate, and create value. From using Slack AI to instantly access a company’s “long-term memory,” to deploying engineering agents that…

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Thomas Chatterton Williams' "Summer of Our Discontent" 1:31:42

2M ago1:31:42

1:31:42

Peter and Michael discuss a book that's light on facts and long on sentences. Where to find us: Our Patreon Our merch! Peter's newsletter Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Book Review: ‘Summer of Our Discontent,’ by Thomas Chatterton Williams Police shootings database 2015-2024 From the archive, 22 March 19…

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4 Myths That Sabotage Your Career Growth with Maya Grossman, CEO and Executive Coach | Ep. 347 39:28

2M ago39:28

39:28

What really gets you promoted and what keeps you stuck? Daniel’s OUT, Tamara’s IN. She’s joined by Maya Grossman, ex-Google and Microsoft turned CEO and career coach. From the “mid-management loop” to the myths about MBAs and hard work, Maya shares the lessons she learned after 17 promotion rejections on her way to VP. So what actually gets you pro…

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7 Lessons From Magic Spoon, Dark Horse, and Other Challenger Brands with Louis Grenier, Founder of Stand the F*ck Out | Ep. 346 32:10

2M ago32:10

32:10

What can we learn from brands like Magic Spoon and other disruptors? Daniel’s OUT, Tamara’s IN. And just like last episode, she’s got Louis Grenier on deck with his stand the f*ck out mantra. Who are the brands that are actually standing out, and what can we learn from them? Turns out, category creation might be a myth. Instead, Louis explains the …

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The Truth About Losing Email Subscribers (and Fatherhood) | Bathroom Break #72 🚽 12:45

2M ago12:45

12:45

New baby, new perspective, and yes, even unsubscribes can teach you something. In this episode, Daniel shows up as a first-time dad, running on no sleep but plenty of diaper-changing reps, while Jay brings the unsubscriber data that’ll make any marketer stop panicking and start paying attention. Why do consumers ghost after the welcome offer? What’…

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7 Ways Brands Fail to Differentiate (and What to Do Instead) with Louis Grenier, Founder of Stand the F*ck Out | Ep. 345 33:25

2M ago33:25

33:25

What does it really take to stand out in a crowded market? Daniel’s OUT, Tamara’s IN. She’s joined by Louis Grenier to unpack his philosophy of “standing the f*ck out.” From his contrarian roots to lessons learned at Hotjar and beyond, Louis shares core questions every marketer must answer, why traditional personas fall short, and how to create pos…

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9 Public Speaking Lessons You Didn’t Learn in School | Bathroom Break #71 🚽 13:20

2M ago13:20

13:20

What’s scarier: writing a book when you swear you’re borderline illiterate… or standing on stage in front of 12,000 people at Inbound? Daniel and Jay get real about public speaking. The wins, the disasters, and the stuff nobody tells you before you grab the mic. You’ll hear Jay’s wild journey writing his new book Stupider People Have Done It (all p…

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5 Webinar Mistakes to Avoid with Logan Lyles, Founder of DemandShift | Ep. 344 51:03

2M ago51:03

51:03

Webinars are everywhere, but most marketers are doing them wrong. In this episode, Daniel sits down with Logan Lyles, founder of Demand Shift, to break down the Webinar Fast Track Framework and how to turn sign-ups into real results. From the #1 mistake B2B brands make, to building a series that actually converts, Logan shares how to rethink promot…

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5 Ways Marketers Can Play With AI (Without the Panic) with Michele Nieberding | Ep. 343 40:48

2M ago40:48

40:48

AI is changing Marketing faster than ever, but it doesn’t have to be intimidating. Daniel’s OUT, Tamara’s IN…and she’s got product marketer, startup veteran, and AI enthusiast Michelle Nieberding to talk about how to bring more play and less panic into experimenting with AI. Michelle shares the story of how necessity at a small startup led her to e…

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Your Landing Page Needs Work | Bathroom Break #70 🚽 11:38

2M ago11:38

11:38

What makes a landing page irresistible? Should your pop-ups always take over the whole screen? And is it actually worth asking for birthdays and half birthdays on your forms? Jay, Daniel, and their first-ever Bathroom Break guest Ari Murray break down the art of building better landing pages. From mobile-first design to when a two-step form makes s…

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6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342 36:01

2M ago36:01

36:01

What do Michael Kors, Blue Nile, and Typeform have in common? More than you’d think. Daniel’s OUT, Tamara’s IN. She’s joined by Kevin Branscum, a brand leader who’s worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren’t built on features or functions but on feelings, cultural awareness, and creativity. What c…

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Why Messaging Falls Flat (And How to Fix It) with Emma Stratton, Founder of Punchy | Ep. 341 34:11

2M ago34:11

34:11

Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That’s because most brands are talking to themselves instead of the people they’re trying to reach. Daniel’s out, Tamara’s IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in so it speaks di…

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Career Growth Tips You Probably Haven’t Tried Yet | Bathroom Break #69 🚽 12:16

3M ago12:16

12:16

What’s the secret to getting a job in Marketing? Should you really take your graduation years out of your LinkedIn info? Why was Jay running the security desk at the YMCA at only 14? Daniel and Jay break down their job search tips and promotion tricks. From tailoring your resume to building your personal brand, a lot goes into your career moves. Th…

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5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340 44:36

3M ago44:36

44:36

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell. From why loss aversion outperforms…

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How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339 30:56

3M ago30:56

30:56

Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews. Nick shares what’s broken a…

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Leadership, Ambition & Humanity in Finance: A Live Conversation 44:22

3M ago44:22

44:22

Live from a packed room in NYC, this special Humans of Fintech episode brings two powerhouse voices to the stage: Nina Chmura, Partner at Withum and creator of its Outsourced Accounting Systems & Solutions practice (OASyS), and Amanda Estiverne-Colas, Board Member at the National Alliance for Financial Literacy and Inclusion and long-time champion …

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Why Failure Is Your Best Growth Hack | Bathroom Break #68 🚽 11:17

3M ago11:17

11:17

Most of your marketing is going to fail. And that’s not a problem…unless you pretend it didn’t. Daniel and Jay get honest about falling on your face and getting back up again. Jay breaks down how even “successful” metrics, like a 47% open rate, are still rooted in failure and why marketers need to get comfortable with those numbers if they ever wan…

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How to Thrive as a Solo Marketer in the Chaos of Early-Stage Startups with Sandy Mangat, Head of Marketing at Pocus | Ep. 338 36:59

3M ago36:59

36:59

When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with. Daniel’s out, Tamara is IN…and she’s got a special guest and startup Marketer Sandy Mangat. They talk about the realities of being a startup’s first Marketer: how to decide where to focus when…

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What’s Wrong with Your Homepage? With Anthony Pierri, Co-founder at FletchPMM | Ep. 337 38:50

3M ago38:50

38:50

Your homepage could be better. Daniel’s out, Tamara is IN…and she’s got special guest and homepage pro Anthony Pierri. Homepages are supposed to be a strategic asset and not just a design exercise. Why does it matter? Basically, first impressions are important. It’s a way to hold yourself (and your team) accountable. Plus, should you focus on clari…

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The Truth About Templates | Bathroom Break #67 🚽 10:27

3M ago10:27

10:27

Templates suck. Daniel and Jay dive into how templates (like the ones you find on Canva and Illustrator) may actually be hurting your content, not helping it. Relying on cookie-cutter templates, whether for email, social media, or design, can make your brand invisible. When everyone’s using the same templates, how can you stand out? Daniel argues t…

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How to Win with Zero Click Content with Amanda Natividad, VP Marketing at SparkToro | Ep. 336 48:37

3M ago48:37

48:37

If your content isn’t getting clicks, it might not be broken. It might be brilliant. You’re just measuring it wrong. Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and what m…

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He's Just Not That Into You 1:00:09

3M ago1:00:09

1:00:09

How one comedian's offhand advice launched a decent TV episode, a mediocre book and a terrible movie. Where to find us: Our Patreon Our merch! Peter's newsletter Peter's other podcast, 5-4 Mike's other podcast, Maintenance Phase Sources: Susan Faludi's "Backlash" For Women Who Count on Men to Be Jerks Bridget Jones’s Legacy Single Women in Popular …

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Guide to Fan-First, Brand-Second Marketing with Dan Salkey and Dean Harrison | Ep. 335 55:26

3M ago55:26

55:26

What happens when the world’s biggest sandwich brand collides with one of the most quotable comedies of all time? In this episode, Daniel sits down with Dan Salkey (Founder of Small World) and Dean Harrison (Senior Director of Social at Subway) to unpack Subway’s campaign tied to the release of Happy Gilmore 2. Dean and Dan dive deep into how Subwa…

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Does Follower Count Even Matter? | Bathroom Break #66 🚽 10:31

3M ago10:31

10:31

Having thousands of followers seems like the peak of social media. BUT, does that number actually matter? Truth is, while follower count is important, social is evolving past just follower count. It’s becoming more and more about engagement, content, and playing the algorithm. How does social proof play a role in whether or not someone engages with…

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Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 334 38:23

3M ago38:23

38:23

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall? In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest m…

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What Hasn’t Changed in Marketing (with Matt Kerbel, Head of Brand Strategy at Turo) | Ep. 333 48:23

3M ago48:23

48:23

You’ve got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same? Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He an…

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Why Memes Are the Real Marketing Superpower | Bathroom Break #65 🚽 12:59

3M ago12:59

12:59

Don’t get it wrong: memes are the TRUE language of the internet. So, how do you master them? Daniel and Jay unpack why memes are the true language of the internet, how brands (yes, even the “boring” ones) can use them effectively, and the practical tricks for making content go viral. Daniel shares how memes helped him build a massive media business…

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