The ActiveCampaign Podcast is all about marketing automation. Each episode is filled with timely marketing strategies and automation how-to expertise to put your small business on autopilot. If you're looking to get more accomplished in your business by doing less this is the podcast for you and ActiveCampaign is the perfect platform.
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ActiveCampaign Podcasts
This is Growth Decoded, a show that helps you grow your business by figuring out the customer experience — one topic at a time. As a show we embrace the modern Multimedia landscape so this show can also be seen in a visual format on the ActiveCampaign Youtube page or at ActiveCampaign.com/resources/growth-decoded
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This show has been running since 2016 and naturally has evolved as the business, Intentionally Inspirational, has since that time as well. Jason primarily talks to expert guests about their unique journeys in entrepreneurship. This covers the crucial mental aspect, the marketing strategies that they have used to find success, and it carefully examines the motivational endurance that is necessary to sustain a successful business in the crazy world of entrepreneurship. Jason also occasionally ...
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Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bit ...
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The goal of the Customer Lifetime Value University Podcast is to provide listeners with actionable plans and strategies to improve their CLTV.The way we think about growth is changing. It's not all about acquisition. In fact, getting your existing customers to stay longer, spend more, and refer you are keys to creating exponential growth.Episodes will be a concise 15-30 minutes and will stay light on the theory and heavy on specific implementable things brands can do.
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel opti ...
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How To Be Switched Off While Still Supporting Your Students
25:14
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25:14Send us a text Feeling overwhelmed by student questions? Worried that without 1:1 calls, your students won't succeed? In this practical episode, Odette and Aimee tackle the support dilemma that every course creator faces: how to provide exceptional student care without sacrificing your sanity! We're breaking down innovative support strategies that …
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Done Is Better Than Perfect (We Can Prove It)
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15:45Send us a text Stuck in the endless cycle of tweaking, refining, and never launching? In this permission-giving episode, we are tackling the number one course creator killer: perfectionism! Get ready for some tough love (and encouragement) as we share why your "not-quite-perfect" course could be exactly what your audience needs right now. Plus, we'…
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Course Creator Timeline, Where Does Our Time Get Spent?
17:00
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17:00Send us a text Drowning in tasks but seeing minimal growth? Spending hours tweaking your course while your marketing gathers dust? In this eye-opening episode, we're tackle the number one silent killer of course businesses: spending your precious time on the wrong things! We're exposing the "busy work trap" that keeps so many course creators stuck,…
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Navigating the Evolution of ActiveCampaign with Adam Tuttle
52:46
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52:46In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. …
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From Free to Paid: Where to Draw the Line in Your Content
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12:02Send us a text Giving away too much for free? Feeling like you have nothing left to sell? In this strategic episode, we're tackling one of the most common dilemmas course creators face - knowing exactly what content to give away and what to charge for! We're breaking down the content hierarchy that successful course creators use to build awareness,…
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Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai
39:21
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39:21In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data …
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Data: Digital Advertising Post-ATT with Kyle Antoian
39:53
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39:53Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy. In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting cu…
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Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!
57:52
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57:52In this episode I sit down with my Co-Founder and CTO, Travis Logan and we catch up on the weeks in's and out's of the business and SaaS/Ecommerce industry. Enjoy the show! Key Subjects: Co-Founder Relationship & Trust Industry Trends & Company Insights Reporting in SaaS companies Reporting Challenges & Enhancements Customer Requests for Advanced A…
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The Lazy Genius Way to Launch Your Course
11:51
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11:51Send us a text Are you stuck in the endless cycle of perfecting your course... that no one's buying? In this game-changing episode, Odette and Aimee reveal why creating your entire course before launching might be the biggest mistake you're making (and yes, we learned this the hard way - wait until you hear our landscaping story! 😅) Get ready for a…
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Your Community Might Be a Waste of Time & Energy
24:25
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24:25Send us a text Is your course community feeling more like a ghost town than a thriving hub? Are you drowning in notifications or struggling to keep conversations flowing? In this game-changing episode, we're spilling ALL the tea on what it really takes to build a course community that doesn't burn you out! Get ready for some truth bombs about why m…
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Creating Online Courses - Is An iPhone Enough To Make Millions?
10:45
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10:45Send us a text Stuck in the "I need better equipment" trap? Been telling yourself you'll start your course once you can afford a fancy camera? In this myth-busting episode, we're exposing one of the biggest lies in course creation - that you need professional video equipment to succeed. In This Episode: Real examples of successful courses filmed on…
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Send us a text Stuck in the pricing paralysis? Worried about charging "too much"? In this value-packed episode, we're tackling the episode that most course creators need but few dare to make - how to actually price your course! Get ready for a perspective shift that might shock you: If people are saying your course is too expensive... it's probably…
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Beyond Basic: Creating Unforgettable Course Experiences
14:54
14:54
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14:54Send us a text We're back after the holidays and are so excited to get back into another year of creating amazing courses! Is your course feeling more like a content dump than a transformational experience? In this game-changing episode, we reveal why most courses fail to engage students (and how to make sure yours doesn't)! We're diving deep into …
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The 'I Need More Followers' Lie That's Keeping You Stuck
11:03
11:03
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11:03Send us a text Stuck in the "I need more followers" trap? Waiting to hit that magical 10K follower list before launching your course? Time for a reality check! In this myth-busting episode, we're calling out one of the biggest lies in the course creation industry: that you need a massive following to succeed. Think about it - do restaurants wait fo…
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Do Your Qualifications Make You Qualified?
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13:13Send us a text Struggling with imposter syndrome? Worried you don't have enough letters after your name to teach? In this eye-opening episode, we're tackling the age-old question that keeps so many course creators stuck: Do you really need traditional qualifications to be qualified? And how qualified do you really need to be to create an online cou…
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Send us a text Ready to launch your course but worried your tech isn't fancy enough? In this myth-busting episode, we’re tackling one of the biggest fears holding new course creators back - the tech stack myth! Leave your tech anxiety at the door as we expose why you DON'T need expensive equipment or complicated platforms to create a successful onl…
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How to Get New Students This Month: 3 Proven Strategies That Actually Work
16:03
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16:03Send us a text Sick of complicated funnels and fancy marketing strategies that take forever to implement? This episode is your fast-track to getting more students THIS month! 🚀 Join Odette & Aimee as they break down three simple, ethical, and ACTIONABLE strategies you can use right now to boost your course sales. In This Episode You'll Learn: 1. Th…
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The Art of Course Marketing (Minus the Sleazy Stuff)
17:16
17:16
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17:16Send us a text Ever catch yourself staring at your incredible course content, wondering why it isn't selling itself? (Yep, we've been there too.) This week on The Course Mentors Show, Aimee and Odette are tackling the elephant in the zoom room: how to market your course without losing yourself in the process. Drawing from real experience (including…
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Cracking the Course Sales Code - Our Journey Beyond Launches and Robots
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25:32Send us a text Hey there, course creators! Aimee and Odette here, ready to spill the beans on how we've cracked the code for selling online courses without losing our minds (or our humanity). In this episode, we're pulling back the curtain on our own wild ride through the world of course sales. Trust us, we've been through it all - the adrenaline-f…
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Promise, Deliver, Profit - Course Creation Made Simple
12:31
12:31
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12:31Send us a text Hey hey, future (or current) course creator! In this ep, Aimee Hill and Odette Ede are about to break down the BIG question: “with so many shiny objects in the course creation world, where exactly are you supposed to focus your energy?” After coaching hundreds of incredible women on course creation, we've seen every shiny-object-trap…
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Why More Content Could Be Sabotaging Your Online Course Success
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14:16Send us a text Hey there, course creator! In this episode of The Course Mentors Podcast, Aimee and Odette are about to drop a truth bomb that'll revolutionize your course creation game: 👉 More Content = LESS Money (and MORE frustrated students!) 👈 If you’ve ever thought “how am I supposed to fit EVERYTHING I know into course videos?!”, then this po…
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Welcome to the Pod - Get to Know Aimee & Odette and Why You Need to Go All-In on a Signature Online Course
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12:12Send us a text Hey there future course creator! Ever catch yourself daydreaming about turning your expertise into a thriving online business? Well, buckle up, because this week on the very first episode of The Course Mentors podcast, Aimee and Odette are spilling the tea on our wild ride from booked ’n busy business owners to course creators! We're…
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Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio
46:33
46:33
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46:33In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the uniqu…
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What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald
33:38
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33:38In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of The Good, and author of "Behind the Click". Erik and Jon discuss digital experience optimization and e-commerce sales conversion strategies. They also highlight ethical marketing practices, understanding consumer psychology and be…
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How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald
43:46
43:46
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43:46In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digit…
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Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices
10:30
10:30
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10:30Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of m…
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The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy
32:58
32:58
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32:58In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation t…
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The Future of Online Retail: How Shopify is Transforming the Brand Experience With Guest Brian Peters Head of Platform Partnerships at Shopify
53:19
53:19
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53:19In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, is joined by Travis Logan, Co-Founder & CTO of Justuno, and this week's guest Brian Peters, Head of Platform Partnerships at Shopify. The conversation kicks off by looking at the most talked about statistic from Brain's presentation at the Shopify Enterprise Partner Summit…
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Fireflies.ai Product-Led Growth Journey with Krish Ramineni
28:49
28:49
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28:49In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40) ● Who is the typical Fireflies user (1:50) ● How Fir…
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The Foundation of Great Conversion Is Incredible Customer Experience With Guest Alex Courselle, Found & CEO at KARL Mission
38:24
38:24
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38:24In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Alex Courselle, Founder and CEO of KARL Mission a conversion rate optimization (CRO) agency. With over a decade of experience in CRO, Alex shared some invaluable insights that are relevant as we approach the holiday season. Alex discusses the science behind unlo…
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Marketing Leadership with ActiveCampaign CMO Shay Howe
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36:57In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR. Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Mark…
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Increasing B2B Demo to Deal Win Rates with Mor Assouline
51:12
51:12
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51:12In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ●The process Mor used to scale a B2B company in sales from
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Building a B2B Brand Using Old-School Advertising with Justin Oberman
1:08:34
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1:08:34In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43) ●How London Times creative idea got lawyers to subscribe to their newspaper (4:44) ●Should B2B companie…
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How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo
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59:51In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreci…
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The Power of Direct Mail in E-commerce: An Overlooked Marketing Channel with Drew Sanocki, Founder of PostPilot
38:22
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38:22In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Drew Sanocki, Founder of PostPilot. Drew has an extensive background in retail and shares his insights on how direct mail can be a game-changer for e-commerce businesses and explains the features of PostPilot, including segmentation, automation, remarketing, ret…
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Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh
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33:31
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33:31In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into stra…
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Everything You Wanted to Know About the Shopify App Ecosystem with Blair Beckwith, head of Ecommerce at Tidio and Founder at Railspur
1:15:31
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1:15:31In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Blair Beckwith, head of E-commerce at Tidio and Founder at Railspur. Erik and Blair, with their combined experience of 20 years in the Shopify ecosystem, discuss their experiences and reflect on the changes in the Shopify app store over the past 10 years and what's yet t…
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How to Create a Customer-Centric Fully Omnichannel Brand from Online to In-store - with Kyle Brucculeri VP of E-commerce at Gorjana
46:15
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46:15In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana. Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in th…
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How To Maximize LinkedIn Ads ROI With Organic LinkedIn Content
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25:54
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25:54In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights:• The big problem with lead gen forms• How to run LinkedIn ads that actually generate revenue (not just ‘leads’ that don’t show up for calls)• How you can use your organic LinkedIn content to maximize ROI from ads…
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B2B Conversion Copywriting That Drives Revenue with Eden Bidani
32:42
32:42
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32:42In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify the…
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Why I Closed My Marketing Agency (and what's next for me)
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11:01
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11:01In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital.Episode Highlights:• Why I decided to close Zammo Digital now• How I got burnt out and self-sabotaged my business• How G-d is guiding me to bigger and better opportunities• What I'm looking to do nextChe…
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The Pursuit of Growth and Customer Connection in E-Commerce Digital Marketing - with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter
34:57
34:57
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34:57In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter to talk about their MarTech stack and customer retention strategies. Matthew shares his approach to building a strategy, …
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Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder
45:24
45:24
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45:24In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation …
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Strategies and Challenges Behind Managing Multiple E-Commerce Brands and Channels - with Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands
49:24
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49:24In this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema). Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leve…
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Building Powerful Seeds: A Roadmap For Zero & First-Party Data - with Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired
51:12
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51:12In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts. Rita and Erik talk through: The importance of using data effectively, not just collecting it. Provi…
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Creating Customer Success Stories that Drive B2B Sales with Joel Klettke
25:43
25:43
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25:43In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57)• The unique insi…
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How Nathan Corliss Used LinkedIn Ads to 10X Pipeline for Census
41:13
41:13
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41:13In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highligh…
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Unleashing the Power of Storytelling: Leveraging Brand Identity for Conversion - with John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media
45:20
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45:20In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase. Erik and John talk through: the importance of storytelling and i…
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The Formula One Approach to Scaling Revenue and Profitability Through Conversion Optimization - with Allen Burt, Founder & CEO at Blue Stout
42:07
42:07
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42:07In this episode of "The Conversion Show" podcast, Erik sits down with Allen Burt, Founder & CEO of Blue Stout, a Shopify Plus partner that helps DTC brands drive more conversions and revenue without spending more on ads. Erik & Allen talk discuss the importance of understanding the audience and their emotional and logical decision-making processes,…
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DTC Digital Marketing Strategy: Constant Testing & Optimization - with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate
42:45
42:45
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42:45In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand. The conversation revolves around the role of digital marketers and e-commerce managers i…
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