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The eCommerce Sharehouse

Russell Steed & Emerson Hammer

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Trying to scale your eCommerce business? We've been there! Sharehouse are a community of eCommerce professionals coming together to share knowledge with each other. Each episode we dive into eCommerce specific topics that apply to your business. We cover marketing, operations, finance, and more! Whether you're a founder or an operator, you'll level up your skills and scale your brand.
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When you are just getting started with your first eCommerce business it is overwhelming trying to navigate how to make the product a reality. Today we talked with Alex Burdge, co-founder and CEO at Shyft. Alex has a background in product design, working with manufacturers all around the world, and so much more within the supply chain world. He has …
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Adam is as passionate about packaging as he is about preaching the good word. He is a high-energy expert that has created amazing packaging for dozens of notable brands. In our conversation with Adam we talk through the 4 buckets of sustainability and how packaging can build brand, reduce costs, and be better for the planet. If you'd like to connec…
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We've all know how important popups are for capturing emails and growing our customer lists, however how many of us are making them a priority? It's time to focus on your popups and grow your eCommerce business! Matt Cimino joins us today to talk through the importance of popups and how to optimize them. He even drops a new term that I love, "posit…
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Jeff Oxford is a specialist in eCommerce search engine optimization. He walks us through the newest as well as the time tested techniques in SEO. Obviously he does this all day everyday and would love to have more clients to work with, but Jeff also drops some truth bombs on how a small startup business can start getting SEO traction without breaki…
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Hunter Stutz, from Pitted Labs, talks to us today about the ins and outs of walmart.com. Pitted labs started out as an amazon agency and has expanded into multiple different channels including a fulfillment center and VC firm. One of their most unique expertise is on taking brands who sell on Amazon and expanding their reach to Walmart.com Hunter d…
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How many times has your brand heard from a customers "well, Amazon does it!"? Amazon has really pushed the boundaries of fast and free shipping in the past 10 years and there is no end in sight. When two day shipping was the holy grail of shipping time, but now they are pushing into one-day and same-day shipping. In this episode we talk with Manish…
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Gabe is a master at driving traffic through many paid advertising channels such as Facebook ads, Google ads, influencer marketing and more. Most of his experience has been in driving sales for direct to consumer eCommerce brands. He recently moved into the fintech Saas world, where he is able to take the principles of marketing a physical into a se…
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Amazon is a beast, but it's becoming even more important to sell your product on their platform. In this episode we discuss what it takes to sell on Amazon, why you should or shouldn't sell on Amazon, and who you should hire to help you do it. Josh is the founder of a top tier Amazon consulting agency and shares all of his expertise on how to appro…
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There comes a time in every direct to consumer brand's lifetime where they are spending on Facebook ads, Google Ads, Display ads, and feel somewhat tapped out on those channels. Even though the barrier to entry on digital PPC is so low and highly scalable, diversifying a advertising strategy is the best way to scale and future-proof a rapidly growi…
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As your product goes from idea to international best-seller you'll go through various growth stages. Working with a third party logistics (3PL) company can really help you go from a basement operation to a full-fledged business. However, working with a 3PL comes with its own issues and isn't right for every brand, in this episode we get into all th…
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SMS marketing is a relatively new marketing channel and many brands have yet to jump in. In this episode we will talk through where SMS marketing is currently at, where it's going, and how you can start taking advantage of it's amazing benefits today! SMS Benchmarks Platforms we talked about today: Postscript Emotive Attentive Klaviyo Be sure to su…
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Wyatt Moss is an ex-Google employee. From his time working at Google he learned what worked and what didn't when it came to advertising on Google. Fast forward a few years and now Wyatt personally manages the strategy and execution of millions of dollars in monthly ad-spend. Wyatt uses his insider knowledge and decade of experience to optimize digi…
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From Target to Home Depot, Eric Child has over 16 years of experience in creating products and selling them direct to consumer and through big box retailers. In this interview we dive into when it makes sense to take a product into retail, how to work with the big dogs, mono-branded vs. big box, is the retail industry dying, and so much more!…
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Trying to scale your eCommerce business? We've been there! Sharehouse is a community of eCommerce professionals coming together to share knowledge and experience with each other. Every episode we dive into eCommerce specific topics that apply to your business from marketing to operations, finance, and more! Whether you're a founder or an operator, …
  continue reading
 
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