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This Sustainable Life

Joshua Spodek: Author, Speaker, Professor

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Do you care about the environment but feel "I want to act but if no one else does it won't make a difference" and "But if you don't solve everything it isn't worth doing anything"? We are the antidote! You're not alone. Hearing role models overcome the same feelings to enjoy acting on their values creates meaning, purpose, community, and emotional reward. Want to improve as a leader? Bestselling author, 3-time TEDx speaker, leadership speaker, coach, and professor Joshua Spodek, PhD MBA, bri ...
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No-nonsense marketing content and interviews to help you master marketing and grow your business. Hosted by Allan Dib, bestselling author of The 1-Page Marketing Plan and Lean Marketing.
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Far too many leaders rely on power, authority or intelligence as the foundation of their leadership. They lead more from the outside in than from the inside out. Gallup research asserts that one of the world's most serious problems - declining global productivity and human development - can be fixed not by politics and policies, but by effective, inspiring and transformational leaders. At CORE Leaders International, we believe that personal mastery, developing your character and the core of ...
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show series
 
Are you growing your business faster than you're growing yourself? In this insightful and brutally honest episode, executive coach and bestselling author Alisa Cohn joins Allan Dib to explore the inner transformation founders must make to truly scale. Drawing from her acclaimed book From Start-Up to Grown-Up, Alisa shares how emotional regulation, …
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Are you leveraging the full power of YouTube, or are you leaving significant growth and connection on the table? In this high-impact episode, Allan Dib sits down with YouTube ads expert Brian Moncada to reveal why YouTube is the most underrated growth engine for coaches, consultants, and creators. They explore how raw, consistent content builds lon…
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Reading Mark's recent piece We’ll Never Have an Energy Transition in Manhattan Institute's City Journal prompted me to write my recent post, When they say “transition fuel,” they mean “more polluting and depleting,” not less pollution or depletion. Read them both and you'll see he inspired what I wrote and he wrote a lot more, with more research an…
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Jonathan Wolf is the co-founder and CEO of ZOE, the science-based nutrition company using data to transform how people eat. In this candid conversation, he joins Alisa to explore what it takes to build a mission-driven company, how to lead with more clarity and transparency, and why the way we eat is more broken and more fixable than most people th…
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Are you designing your business around your ideal life—or sacrificing your life to build your business? In this refreshingly candid and heartfelt episode, entrepreneur and outsourcing entrepreneur, Linh Podetti, joins Allan Dib to unpack what it really means to scale without losing yourself. From juggling motherhood and business to redefining succe…
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This recording went far beyond my usual preference for recording with guests in person when I can. We met in Prospect Park on one of the peak birding days of the year. Tons of people were out with powerful binoculars and cameras. You'll hear lots of birds chirping in th background and even people who knew Ryan coming up to talk to him. Nature is ev…
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Kass and Mike Lazerow are serial entrepreneurs, seasoned investors, and co-authors of the upcoming book Shoveling Sh!t: A Love Story About the Entrepreneur’s Messy Path to Success. They join Alisa to share an unfiltered look at what it really takes to build companies, navigate chaos, and stay married through it all. Known for founding Golf.com and …
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Rob is one of my coaching clients. I asked him to be a guest here since many people perceive leadership and learning it as different than I mean. His work in medicine may not be at the center of sustainability, but I work in leadership, which I apply to sustainability. Listen to this episode to learn what changes to your life you can expect when yo…
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What if selling your business could be the most profitable decision of your life—but only if you do it right? In this high-stakes episode, Allan Dib sits down with Nick Bradley, founder of High Value Exit, to unpack exactly how founders can scale, position, and sell their businesses for eight to nine figures. From maximizing EBITDA to mastering val…
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Are you thinking about acting more but concerned about feeling guilty or judged that you aren't doing enough? If so, you'll love this conversation. I feel honored to work with people with Andy's background and community, which you'll hear about in our conversation. Despite his working with prime ministers and across Europe and the world, and acting…
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What’s the one constraint in your business that—if solved—could unlock your next level of growth? In this powerhouse episode, Allan Dib sits down with entrepreneur and investor Jack Delosa, founder of The Entourage, to uncover the real drivers of scale most business owners overlook. From the psychology of pricing and the rise of personal brands to …
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David Ko is the CEO and board member of Calm, the #1 app for sleep, meditation, and mindfulness. A former healthcare executive and tech operator, David previously served as COO of Zynga, held senior roles at Yahoo!, and founded a healthtech company acquired by Calm. He is the bestselling author of Recharge, and has been recognized by TIME, LinkedIn…
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What if the real secret to scaling a coaching business isn’t more content—but smarter systems, faster results, and a world-class client experience? In this no-fluff conversation, Allan Dib sits down with Owen Chambers, General Manager at The Professional Builder, to uncover the systems, strategies, and team structures behind their $1.5 million/mont…
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This last recording in the series brings together the opportunities. We can't fix all the world's problems or to go back in time and change history. We can't change that people are already dying by the tens of millions annually from environmental problems, a number projected to increase by factors of ten or more. But we can do the best we can. The …
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Look up "Greatest of All Time" on Wikipedia and you'll find Muhammad Ali. This lesson shares how he went from being just the heavyweight champion of the world to the greatest of all time, transcending sport to becoming a statesman. Business people say "culture eats strategy for breakfast," and our culture, while paying lip service to sustainability…
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Sustainability has become a polarized partisan political issue, despite everyone wanting clean air, land, water, and food. In the US, neither the Democrats nor Republicans have a vision of or plan to sustainability. Both rely on purported solutions that exacerbate and accelerate our current results. Since we reach the general through the specific, …
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Are you automating for growth—or just adding complexity? In this episode, Allan Dib is joined by Carl Taylor, founder of Automation Agency, to challenge how we think about automation, AI, and productivity in small businesses. What if the real power of automation isn't in replacing humans, but in freeing them to focus on what truly matters? Carl sha…
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Mike Seckler is a two-time entrepreneur and tech startup founder who led a company through the dot-com boom and bust, and now leads the charge as CEO of Justworks, the HR tech company focused on uplifting small businesses. In this conversation, he shares hard-earned lessons from building one of the earliest SaaS HR startups, navigating turbulent ma…
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The solution in video 3---the Spodek Method---creates a new, more effective situation than anything I know of in sustainability. People act on their own motivation that they felt before I met them. Instead of me motivating them, it was more like I unleashed and inspired them. That's the difference in acting on intrinsic motivation instead of extrin…
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Now that we understand our environmental problems as cultural, proposals based in technology, market incentives, and legislation don't address the problem. They generally won't achieve the desired outcome and will often achieve the opposite. I share my path toward discovering a solution that works, now called the Spodek Method. Changing culture req…
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Do you think our environmental problems are rooted in greenhouse gas levels or emissions? Or biodiversity loss? Or any of what makes the headlines? They are symptoms. They all result from our behavior, which results from our beliefs, stories, role models, images, and what makes up our culture. If we magically fixed all of the environmental conditio…
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Want to know the real story of how UGG boots became a hit? It wasn't a quick rise to fame! This episode tells the true story of building a brand from scratch. Brian Smith, the guy who brought UGG boots to America, shares his up-and-down journey. You'll hear lessons every business owner can use. This isn't just history; it's a guide to dealing with …
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Many people see whatever part of what I do, think that's everything, and conclude I'm just doing some personal action or other form of spitting into the wind. I don't like wasting my time any more than anyone else does, nor do I want to see people continuing to Lower earth's ability to sustain life Destroy others' life, liberty, or property without…
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Have you ever considered writing a book to grow your business, but felt overwhelmed by the process? What if publishing a book could be simpler and more impactful than you think? Chandler Bolt, founder of Self-Publishing School, joins Allan Dib to discuss how authors can leverage books to generate leads, drive sales, and establish themselves as thou…
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Jeff Byers is the co-founder and CEO of Momentous, a high-performance wellness company delivering science-backed products used by elite athletes, military operators, and high-performers worldwide. A former NFL player and two-time USC football captain, Jeff brings both personal and professional insight to optimizing performance and building values-d…
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Our third conversation matches the first two in intrigue and quality. We talk about the things that came up for Dr. Bob that got in the way of his commitment. These issues come up for nearly everyone (implying they aren't personal, but cultural beliefs): politics (including reacting to Trump), family, and race. This conversation was one of my first…
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Are You Confusing Customers Instead of Convincing Them? What if the key to truly resonating with your audience isn't about adding more, but stripping away the unnecessary? Simon Bowen challenges us to rethink how we communicate value, arguing that "common sense" is the most powerful tool we have. This isn't about simplifying to the point of being b…
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Tina is one of the central characters in that group that everyone knows (another is Kevin Fucillo, also a podcast guest). We go back a few years. She was born in the south in 1933, so you can do the math, but you'd never guess. She's at times a firecracker, full of life, ready to handle anyone. She's friendly to all, but ready to police anyone over…
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Are you tired of throwing money away on paid traffic that doesn't convert? What if the problem isn't the traffic itself, but your website's ability to turn those clicks into customers? Ilana Wechsler, a paid traffic expert, joins Allan Dib to demystify the world of online advertising and reveal the critical steps to creating campaigns that actually…
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Kevin Evers is a Senior Editor at Harvard Business Review, where he shapes groundbreaking research and develops award-winning and bestselling books on high performance, creativity, innovation, marketing, and digital disruption. He’s also written popular essays on brain science, persuasion, unpredictability, and the power of storytelling. Kevin hold…
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Are you leaving money on the table by neglecting your existing clients? What if the key to exponential growth isn't just about acquiring new customers, but about maximizing the value of those you already have? Jay Goncalves, a client retention specialist, joins Allan Dib to explore the often-overlooked power of customer lifetime value. This isn't j…
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In our second conversation, Giora reveals more about his developing as a leader. If you listen for it, you can hear the vision he had for himself and his profession, but also the development he needed to realize it. This podcast is about sustainability leadership. You probably envision a sustainable world, or at least trying with everything you can…
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I found Alex when listeners sent me an opinion piece in the New York Times he wrote, The Story You’ve Been Told About Recycling Is a Lie. Getting to where I take years to fill a load of trash means I've researched waste a lot, so based on the headline, I thought, "yeah, I've read this story before. I'll skim it so I can say I read it and then move …
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Are you struggling to navigate the complexities of B2B sales? Do long lead times and multiple decision-makers leave you feeling stuck? What if you could transform your sales process from a bottleneck into a well-oiled machine? In this episode, Allan Dib and David Fastuca, author of "The B2B Sales Playbook," dive deep into the nuances of business-to…
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Eddie Kim is the CTO and cofounder of Gusto, which serves 400,000+ small and medium-sized businesses nationwide by helping them onboard, pay, insure, engage, and provide benefits for their teams, in one integrated, friendly, and easy-to-use platform. Eddie’s career has been shaped by chance encounters, a passion for software, and a deep commitment …
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