The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week. Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing). Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Allison DeFord Podcasts

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Episode #57 – Leaning Into Process Improvement
33:06
33:06
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33:06Process improvement black belt, with special guest Phil Ranck, CEO, Founder & Lead Trainer at Lean Alaska…and he’s a Master Black Belt! --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Looking at manufacturing from a different vantage point, with special guest Joe Roy, Business Development Specialist, Nebraska Manufacturing Extensions Partnership. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #55 – Automation, Evolution, and Growth: Part 2
16:15
16:15
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16:15With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, Geschäftsführer (Managing Director) RoboJob GmbH. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #54 – Automation, Evolution, and Growth: Part 1
42:13
42:13
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42:13With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, Geschäftsführer (Managing Director) RoboJob GmbH. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #53 – The Goal Is to Innovate, Not Administrate
31:29
31:29
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31:29With special guest Adam Keating, Co-Founder & CEO at CoLab Software. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #52 – Magic on the Factory Floor: Part 2
32:09
32:09
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32:09With special guest Paul Vragel, President of 4aBetterBusiness, Inc. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #51 – Magic on the Factory Floor: Part 1
45:10
45:10
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45:10With special guest Paul Vragel, President of 4aBetterBusiness, Inc. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #50 – The ‘Airbnb’ of On-Demand Manufacturing
30:47
30:47
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30:47With special guest Adam Bowe, Head of Community and Marketplace Engagement at Xometry. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #49 – Helping Leaders Add a Zero to Your Revenue
31:19
31:19
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31:19With special guest Brad Smith, CEO of Stellar Insights. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #48 – Adapting at the Speed of Culture
37:58
37:58
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37:58With special guest Felix Bazgan. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #47 – Because He’s All About That Space
30:04
30:04
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30:04With special guest Mike Magliano. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #46 – Stop Selling and Start Serving
33:41
33:41
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33:41With special guest Chris Grainger. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #45 – Anniversary Episode: Part 3
31:07
31:07
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31:07A special anniversary episode, looking back at episodes 33-42 with Allison and Ray. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #44 – Anniversary Episode: Part 2
38:05
38:05
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38:05A special anniversary episode, looking back at episodes 24-32 with Allison and Ray. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #43 – Anniversary Episode: Part 1
53:22
53:22
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53:22A special anniversary episode, looking back at episodes 1-13 with Allison and Ray. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #42 – The ERP Turning Complex into Cash
29:05
29:05
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29:05With special guest Paul Van Metre. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #41 – When ‘The Girls’ Take Over the Family Business
32:00
32:00
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32:00With special guest Lori Tapani, Co-President and Owner at Wyoming Machine. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #40 – Product Launches Your CEO Loves and Competitors Fear
34:23
34:23
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34:23With special guest Dave Daniels from BrainKraft. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #39 – Rebranding and Cutting Through the Noise
29:45
29:45
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29:45The story behind the product, with special guest Trent Dunn from Pelican Wire and Wire Experts Group. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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With special guest Andrew Deutsch, Founder/CEO of Fangled Tech. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #37 – Cyber Security For Every Manufacturer
28:18
28:18
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28:18Think you don’t need it? Think again! With special guest Jacob Warren from Warren Research Inc. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #36 – Manufacturing at the Speed of Blockchain
29:07
29:07
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29:07Integrating intelligent information, with special guest Justin Goldston (PhD / TEDx Speaker). --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #35 – Creating the Connected Growth Engine Tool (Part 2)
19:24
19:24
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19:24It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #34 – Creating the Connected Growth Engine Tool (Part 1)
27:08
27:08
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27:08It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #33 – She Believed She Could, So She Did
46:45
46:45
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46:45How this small manufacturer created a category of one, with special guest Bonnie Sussman Strominger. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #32 – The Race to Manufacturing 4.0
29:49
29:49
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29:49Embracing new tech and innovation, with special guest Rich Sade. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #31 – Manufacturing Marketing: Creating a Digital Twin
33:49
33:49
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33:49It’s like doubling your sales team, with special guest Greg Mischio from Winbound. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #30 – The Engineer Who Embraced Sales & Marketing
31:31
31:31
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31:31How the “Book of Boring” can teach a young dog old tricks, with special guest Jack Burley from Big Kaiser Precision Tooling. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #29 – Millennial Manufacturing Revolution
23:55
23:55
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23:55Next generation never stops learning, with special guest Tom Hilaris from Ergoseal. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #28 – Changing Perceptions in Manufacturing
30:17
30:17
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30:17Finding America’s Greatest Champion, with special guest Terry Iverson, Iverson & Co. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #26 – Up-Skilling Your Sales Team
34:57
34:57
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34:57The training they need to stop selling naked, with special guests Andy Solomon and Mark Roberts. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Turning small into mighty, with special guest Brent Hardman, Powell Fabrication and Manufacturing. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Part 4 - Sales & Marketing Game Changers
1:00:11
1:00:11
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1:00:11What does Leading Your Team in the New Normal look like? Tune in to this fourth and final episode of our 4-part series to gain insight and tactics you can use right now to elevate your leadership and make sales easier. 'Cause you're a #sales and #marketing game-changer like that! 👊🏼 Join your MFG OutLoud co-hosts along with Mark Mitchell, Chris Lue…
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Part 3 - Sales & Marketing Game Changers
1:02:32
1:02:32
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1:02:32The fastest way to grow your business is to make sales easier. The way you do that is by reducing risk right upfront. 💯 Why do people trust you? Why do customers trust your company? The truth will totally surprise you. 🔥Your burning questions answered today with the Sales and Marketing GameChangers in Part 3 of our 4-part series. We're on a mission…
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Special Episode: Sales and Marketing Game Changers Part 2 - Leveraging Data to Stop Selling Naked
53:06
53:06
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53:06"You only find out who's swimming naked when the tide goes out." - Warren Buffett Unless you have a six-pack (Coors doesn't count) and buns of steel it's not a good idea. 👉🏼 You're vulnerable. 👉🏼 Customers feel uneasy. 👉🏼 You're leaving money on the table. We're changing things up and offering you 4 special deluxe episodes of MFG OutLoud Podcast th…
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Sales & Manufacturing Game Changers - PART 1: Marketing That's Seen, Heard and Felt
1:00:54
1:00:54
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1:00:54🔥 𝑩𝑼𝑹𝑵𝑰𝑵𝑮 𝑸𝑼𝑬𝑺𝑻𝑰𝑶𝑵: How can you break through the noise (3,000 advertising messages your customers see every single day) and make sales easier? By understanding your audience better and connecting with them on an emotional level (how they make decisions 90% of the time) So, you're not just seen and heard, you're felt! We answer your burning questio…
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Episode #25 – Bridging the Manufacturing Skills Gap
33:20
33:20
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33:20Up-selling the workforce you love, with special guest Kathleen Burley. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #24 – The Good, the Bad, and the Ugly of Channel Marketing Programs
28:18
28:18
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28:18Build sales and loyalty in your distribution channel, with special guest Lorraine Ball. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #23 – Manufacturing Underdog Leads the Pack
41:32
41:32
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41:32The thing you’re good at may be holding you back, with special guest Darrin Mitchell. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #22 – SteamChain: Machinery as a Service
43:21
43:21
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43:21The next step in advanced manufacturing, with special guest Michael Cromheecke. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #21 – Execution Mastery: The Full Monte
31:42
31:42
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31:42Leadership through the lens of execution (no pants required), with special guest Monte Pedersen. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #20 – Calibrate Your Relationship GPS
37:29
37:29
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37:29Connecting with the people who power your business, with special guest Ed Wallace. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #19 – E-Commerce for Manufacturers? Yes way!
33:11
33:11
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33:11Leverage this growth opportunity and stop being the best kept secret, with special guest Curt Anderson. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Building value for your customers and shareholders, with special guest Damon Pistulka. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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No smoke & mirrors sales strategies and structures for today’s manufacturers, with special guest Mark Allen Roberts. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing
28:28
28:28
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28:28Technology, tools, and the business of change, with special guest Chris Luecke. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #15 – Growing Building Materials Sales Now
35:51
35:51
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35:51Stop waiting, start creating the new normal, with special guest Mark Mitchell. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #14 – Leading Your Team in the New Normal
25:49
25:49
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25:49Engage, retain and grow your employees, with special guest Ben Baker. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #13 – Building the New Normal NOW: 7 Actions for Success
25:05
25:05
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25:05How building materials manufacturers will emerge stronger after coronavirus. --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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Episode #12 – The David and Goliath Moment for Manufacturers
31:38
31:38
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31:38Sitting on the sidelines waiting or seizing this rare opportunity and doing? --- Support this podcast: https://podcasters.spotify.com/pod/show/mfgoutloud/support
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