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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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The road to success is littered with speed bumps. Every celebrated actor, writer, musician, artist, inventor and entrepreneur has faced debilitating career rejection on their journey to the top. We tell their fascinating stories and break down exactly how they achieved their remarkable goals. Because hidden inside each rejection is a unique insight. And we’re here to find it. At its heart, this podcast is about persistence and inspiration. From the creators of Under The Influence, this show ...
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Backstage at the Vinyl Cafe

Apostrophe Podcast Network

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Backstage at the Vinyl Cafe welcomes listeners into the warm and comforting world of the Vinyl Cafe. Each episode features stories about Canada’s favourite fictional family: Dave, Morley and the kids, narrated by the late Stuart McLean and recorded live in concert. For the first time ever, long-time producer Jess Milton shares rare, behind-the-scenes stories from her 15 years touring, travelling, laughing, and recording with her close friend Stuart. This is a world that is rooted in kindness ...
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Canada doesn't really have a 'star system' like our neighbours to the south. In fact, many of our celebrities have had to leave the country to find the work and recognition they deserve. Well, THE CANADIAN STAR SYSTEM aims to change that. Each week, host Steve Patterson (CBC Radio's The Debaters) and his producer/co-host Diana Frances (Canadian Screen Award winning comedy writer) interview a well-known Canadian celebrity who then shines the spotlight on someone THEY think should also be a st ...
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This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. -------- …
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Happy NFL Draft Day to all who celebrate. Quarterback Josh Allen just signed a six-year, $330M contract with the Buffalo Bills, with $250M guaranteed – the largest guaranteed contract ever given to an NFL player. Yet, when Allen graduated high school, he had zero four year scholarship offers. He bounced around junior college before deciding to send…
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Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference…
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Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and lea…
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In honour of the 13,700 women running today in the Boston Marathon, we bring you an encore of our favourite episodes, and take you back to a not-so-distant time when the number of women running the marathon was one. Join us as we remember the stories of two brave women – Bobbi Gibb and Kathrine Switzer – the first women to ever run the Boston Marat…
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It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy. And even the Bond villains have been hawking products. Hosted on Acast. See aca…
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“It was not as if they *needed* a 1948 red panel truck…” On today’s episode, two hilarious Vinyl Cafe stories that highlight Dave’s tendency to, let’s say, really commit to the things in his life. In the first story it’s his health, in the second, a special new purchase. Hosted on Acast. See acast.com/privacy for more information.…
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This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes happen. Sometimes actors get the words all mixed up to hilarious results. Sometimes celebrities have melt-downs. And sometimes professional actors just break down in a fit of the giggles. Hosted on Acast. See…
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Alanis Morissette’s Jagged Little Pill is one of the biggest debut albums of all time – selling 33M copies worldwide and earning Morissette the Grammy for Album of the Year. But you oughta know that just one year prior, Morissette was rejected by every major label, on a plane back home to Ottawa and “deeply depressed.” What changed everything? A sp…
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This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite. We’ll look at a powerful Nike commercial Serena Williams did about women in sports. And we’ll talk about what it took to …
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Welcome to our first ever “Minisode” – where we zoom in on individual moments or facets of rejection we've come across in our research. This week, we tell the story of Bill Hader’s Saturday Night Live anxiety and what happens when you come face to face with your biggest hater. Hosted on Acast. See acast.com/privacy for more information.…
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This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps? What is the busiest day of the year for weddings? And what is the busiest day of the year for… plumbers? It’s all fascinating – and often very surprising. Hosted on Acast…
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Some companies actually advertise to their haters. Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold. In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious adve…
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This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the sma…
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“He didn’t understand that the organic confusion that’s at the heart of the Vinyl Cafe is, in fact, the thing that makes it work.” Is there anything that cuts to the heart quicker than music? On the pod today, we’re talking about the power of song. Jess shares a script Stuart wrote for the radio show, about a song that moved him to tears. And we ha…
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“Masks prevent goalies from seeing the puck at their feet.” “Masks eliminate fear in goalies – the fear that drives them to play well.” “Masks make goalies complacent.” “A real man wouldn’t hide his face from his opponents.” Rejecting the Goalie Mask. Hope you’ll join us. Tell us YOUR rejection story, and you may be featured in an upcoming episode:…
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This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate. Sometimes, politicians co-opt pop songs. And sometimes, pop artists have a major problem with that. Hosted…
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“Crimestoppers. It’s synonymous.” We’ve got two of Stuart’s older stories on today’s episode. One from the very early days of the show; it’s one you may not have heard before. These two stories are both about…stealing! But, as Jess observes, they’re also about parenting, and love, and respect. And they’re both hilarious! Hosted on Acast. See acast.…
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Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024. We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem. We’ll look at a seasonal candle that fired up accusations of white supremacy. And we’ll try and figure out how a children’s doll package…
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“Of all of the theatres, in all the complexes, in all of the towns, she walks into mine.” This week on the pod we’re at the movies, basking in the light of the silver screen. We have Stuart McLean’s Ode to the Movies, recorded at the glorious Capitol Theatre in Port Hope; including a fascinating story about a celebrity interview (with Peter O’Toole…
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The season five premiere of Yellowstone drew 16 million viewers. The series creator, writer and showrunner Taylor Sheridan recently signed a nearly $200M deal with Paramount to produce the hit show and its subsequent franchise. But rewind 10 years, Sheridan had $800 to his name. He had been trying to make it as an actor in Hollywood for the better …
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Today, movie theatres have to compete with home theatre systems and streaming services. This week, we look at how cinemas are transforming to attract more movie goers. To survive, theatres now offer restaurant meals and full bar menus. They offer loyalty programs and special theme nights. And many cinemas now offer patrons “atmospheric” movie exper…
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There are things in the world of marketing that are forbidden. It’s illegal to use certain sounds, for example. If an advertiser does use them, they are heavily fined. In some countries, there are rules around using national anthems in commercials. In other countries, there are no rules. And even Winnie the Pooh is forbidden in one country because …
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“In celebration of 100 years. Big Narrows, Cape Breton. Centennial Baby.” In our first story this week, Dave is jolted back in time by a sudden reminder of someone from long ago, someone he hadn’t thought about for years. And Jess shares the surprising reason why it took so many years to release our second story. You can find our latest CD, So Long…
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This week, we look at how some companies advertise to haters. Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold. Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a pl…
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This week, we take a whiff of some of the strangest fragrances being marketed today. Choosing a perfume or cologne is a form of personal expression. What you smell like says something about you. But does that include bacon perfume? Or mayonnaise cologne? There’s a fragrance that makes you smell like a bakery, and a soap for men that smells like gas…
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“I didn’t know you were a fan of Mr. Bond…” On this week’s episode we’re spending time in Dave’s childhood neighbourhood: Big Narrows, Cape Breton. Our first story is a hilarious tale of literary adventures, while the adventures in our second story are of the vehicular variety. And Jess shares the inspiration behind that story, inspiration from clo…
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This week, we talk about some of the most interesting people throughout history – and the fact they all had a consistent personal style. Consistency is the key to branding, and these famous people all understood that. We’ll take a look at Julius Caesar, who shocked fellow Romans with the way he dressed and acted. We’ll examine the incredible popula…
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“How could he explain skulking around their property when he was supposed to be inside eating” Oh Dave, how do you manage it! This week, two more hilarious stories from Stuart McLean, stories about good intentions gone awry. Plus, an exciting announcement about an upcoming project (hint: you’ll finally get to meet Dave). Hosted on Acast. See acast.…
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This week, we look at the marketing of ICE. It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old. The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that ha…
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This week, we take a look at Last Chance Tourism. Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering. Namely, they are vanishing. From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the…
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“It’s a tricky thing to negotiate, the war of independence” Today on the pod, Sam and Stephanie step towards independence, while Dave and Morley learn to let go. And Jess shares a backstory about the inspiration behind Stuart McLean’s story, Dream Bunnies. Hosted on Acast. See acast.com/privacy for more information.…
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In our first episode of 2025, we explore a strange aspect of advertising. Specifically, when TV and movie characters endorse products. Not the actors themselves - but the characters they portray. It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza. Today, it includes characters like Breaking Bad's Walter White and ev…
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“Two men who should have known better, climbing onto an old wooden toboggan” Happy New Year and welcome back to Season 5 of Backstage at the Vinyl Cafe! We’ll be with you all the way to summer. But right now, summer is the last thing on our minds: this week’s podcast is all about winter and the joys and perils of winter sports. Hosted on Acast. See…
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As you might know, the team behind Under The Influence has more podcasts executive produced by Terry. The story in this episode of Backstage at the Vinyl Cafe is the most requested Vinyl Cafe story of all time. "Today is the day Dave cooks the turkey!" Jess tells us why it gives her such pleasure to say those words, and plays the beloved story that…
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“There is something about sitting on a plastic chair several sizes too small for you that puts you in touch with feelings you never knew you had.” Ah, the trials and tribulations of Christmas preparations! On today’s episode we have two wonderful stories for you: our first is the final Christmas story Stuart wrote. Jess tells the backstory of the r…
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Another one of our favourite episodes from our sister podcast We Regret To Inform You: The Rejection Podcast and just in time for the holiday, is the rejection story of the movie Elf. This beloved and timeless Christmas classic, starring Will Ferrell brought in over $200M at the box office. But, back in 2000 the script was rejected by production co…
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We regret to inform you that today marks the final episode of our fifth season. So, we thought we’d do a little call back to season one. This week, Sidney and Terry answer some of your questions. Like – why did we start this podcast? What’s our connection to each other outside the show? And is there a situation in which someone *should* give up? Th…
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Terry was recently interviewed on Dr. Andrea Wojnicki's podcast, Talk About Talk. Andrea is an executive communications coach. She helps executives improve their communication skills and elevate their confidence and credibility. It is an interesting chat about communication. Hope you enjoy it. Hosted on Acast. See acast.com/privacy for more informa…
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