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The Best Part of Travel podcast takes you inside the business of destination experiences. That’s all the things you do when you get there. It’s been an underdog sector of the wider travel industry for decades, but the world is catching on, as more people prioritize experiences over things. It’s a sector filled with passionate people, incredible stories, and many unique and interesting challenges. In each episode, your hosts — Janelle Visser from Arival and industry veteran Stephen Joyce — wi ...
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The Experience Strategy Podcast

Dave Norton, Aransas Savas, and Joe Pine

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With over 100 episodes, the Experience Strategy Podcast is that secret superpower that helps strategists around the world grow their business acumen. Your hosts, Aransas Savas, Joe Pine, and Dave Norton discuss the most important topics in the business world, but they do it by focusing on the experiences and transformations that customers attain.
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#1 B2B Travel Podcast. If you are looking to stay ahead in the travel industry, this new podcast hits all the highlights! The Travel Trends Podcast is where industry leaders converge to share & shape the future. Whether you're an emerging entrepreneur, a seasoned industry executive, or a dedicated travel professional, you’ll be able to stay ahead in a rapidly evolving landscape. Uncover valuable insights, innovative strategies, and meaningful connections that will elevate your travel busines ...
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Send us a text The way travelers discover and book multi-day adventures is shifting fast, and TourRadar is leaning all the way in. In this episode, TourRadar co-founder and CEO Travis Pittman breaks down how a $200B category is rewriting its playbook around creators, mobile, and practical AI to turn social inspiration into real, bookable demand. Fr…
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In this episode of The Best Part of Travel, your hosts Janelle Visser and Stephen Joyce sit down with Haley Ward, VP of Sales at Hudson Yards Experiences, to unpack how one of New York City’s most iconic attractions—Edge NYC—drives demand, delivers exceptional moments, and keeps guests coming back. Haley shares how her team uses seasonal activation…
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Send us a text We’re kicking off a 10-part Travelzoo Best Bets Series to explore how smarter and more meaningful travel is taking center stage and how to book it at real value. Dan and Travelzoo’s Senior Editor and co-host Gabe Saglie are joined by Jonathan Jones, Travelzoo’s Head of Publishing, who leads the team behind the brand’s most trusted de…
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Send us a text What happens when your customers stop “visiting” your website because their AI agents visit for them? That’s the future we explore with Dan Flores of Satisfi Labs, who went from helping grow Maverick Helicopters into a tourism powerhouse to pioneering agent-first customer experiences that sell tickets, qualify MICE leads, and streaml…
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Send us a text In the final episode of our Loyalty Series, we sit down with citizenM’s former CEO and now another star CEO Lennert De Jong to unpack how a boutique hotel brand reinvented loyalty as a product rather than a points program. The result was a paid subscription model, guaranteed room availability, and a bold brand IP sale to Marriott, al…
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Send us a text Think points are the prize? In travel loyalty, status is the real currency - the fast lane, the lounge, the upgrades, and the ease that comes from knowing you’re looked after. In the second episode of our Loyalty Series, we sit down with Erin Murray, CMO of Loyalty Status Co, to explore why many loyalty programs are now more valuable…
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In this episode of The Best Part of Travel, we sit down with James Thornton, CEO of Intrepid Travel, to explore why multi-day tours are taking off, and how authentic small group experiences, people-first leadership and a thoughtfully integrated climate strategy have been essential to Intrepid’s success. 🗺️ Topics we cover: The rise of multi-day tou…
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Send us a text We’re excited to kick off a new three-part Loyalty Series, where we explore how airlines, hotels, and loyalty status companies are rewriting the rules of traveler engagement. In this first episode, we begin with a refreshingly simple philosophy from KM Malta Airlines: make value clear, make status meaningful, and make the journey smo…
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The conversation explores the evolving perception of wealth and meaning, highlighting a shift towards purpose-driven initiatives among wealthy individuals like Musk and Gates. Taken from the article in the Economist, entitled the Ultra-rich Are Giving Up on Luxury Assets, it discusses how traditional symbols of wealth are losing significance as peo…
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Send us a text Recorded live in Puerto Natales, Chile, this special Event Spotlight takes you inside the Adventure Travel World Summit (ATWS) — the annual gathering of global adventure leaders hosted by the Adventure Travel Trade Association. From rewilded national parks to the gravel roads of Aysén, from marble caves at sunrise to a tent shaking t…
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Two articles caught our attention. The first was in The Hollywood Reporter about a new movie theater concepts with private rooms and high end food in New York. The second was a story about the power of IMAX in the movie industry, per the Wall Street Journal. In this episode, Joe Pine, Aransas Savas, and Dave Norton discuss the evolving landscape of…
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Send us a text Want a clear-eyed look at where travel is headed next? Erik Blachford, early Expedia leader turned board member at Zillow, Hipcamp, and Fora, joins us to unpack what the future that actually works looks like — AI behind the scenes, humans up front, and real-world experiences that no screen can replace. We trace Erik’s journey from bu…
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The world of multi-day tours is changing fast — and the technology powering it is evolving just as quickly. In this episode, your podcast co-hosts Janelle Visser and Stephen Joyce dive into the tech side of the increasingly popular world of multi-day travel, exploring how distribution and booking tech are evolving to move multi-day forward. First u…
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In a recent WSJ article entitled "Travis Kelce Is Jumping In to Save Six Flags Just When It Needed It Most", the author notes that all theme parks are down, and Six Flags needs a rescue. So, we decided to unpack the why, the how, and the what to do to reenergize theme parks. The conversation goes from Travis' desire for more thrilling roller coaste…
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Send us a text Travelers think they want Stonehenge - but what they remember is a pint shared with locals, the scent of wild hedgerows, and a guide who brings the landscape to life. In the final episode of our Emerging Multi-day Tour series, we sit down with Will Cairns, Managing Director of Active England Tours, to explore how a soft-adventure bra…
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Send us a text Recorded live from Washington, D.C., Arival 360 is the premier gathering for what many call the “1% of the experiences sector.” This meticulously curated event brings together visionary creators, resellers, technologists, and leaders from across the travel ecosystem — from day tour operators and multi-day specialists to innovative st…
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In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss an article from the Wall Street Journal about High Point University in North Carolina, which has become a magnet for wealthy students. They explore how the university's focus on creating transformational experiences and life skills prepares st…
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Send us a text Curiosity changes everything. That’s the thread running through our conversation with Crooked Compass founder and CEO Lisa Pagotto, whose frontier-travel philosophy favors depth over dazzle and local impact over checklists. In this second episode of our Emerging Multi-Day Tour Operators series, we explore how she designs perspective-…
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What’s the secret behind Secret Food Tours — one of the fastest-growing culinary experience brands in the world? Co-founders Oliver Mernick-Levene and Nico Jacquart join The Best Part of Travel co-hosts Janelle Visser and Stephen Joyce to share how they scaled from one city to over 100, all while keeping each experience personal, local, and delicio…
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Send us a text We’re kicking off our new Emerging Multi-Day Operators series - spotlighting how a new wave of founders is reinventing group travel for modern explorers. The multi-day category is poised for growth in the next 5-10 years an impressive average of 20–30% annually, driven by travelers seeking deeper connection, curated itineraries, and …
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In this episode of the Experience Strategy Podcast, hosts Joe Pine, Dave Norton, and Aransas Savas discuss PwC's recent report on growth through experience. They explore the evolving definitions of customer experience, emphasizing the importance of trust and meaningful interactions. The conversation delves into PwC's four dimensions of exceptional …
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Send us a text In the third and final episode of our Mindtrip mini-series, we sit down with Discover Puerto Rico’s CMO, Storm Tussey to see how AI is reshaping trip planning - making it easier, smarter, and more personal while keeping culture and community at the heart of the journey. Our conversation explores how the destination uses AI to turn in…
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Send us a text In this second episode - part of a 3-part mini-series with Mindtrip exploring how AI is transforming destination marketing - we sit down with Lynn Carpenter, Senior Vice President of Marketing at Visit California, to unpack how a how a $157.3B tourism economy is being reimagined through AI, data, and human storytelling. Lynn shares w…
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Send us a text Purposeful travel is having a moment—and we’re getting to the heart of what’s driving it. From a windswept opening in Patagonia to an inside look at EF’s new active brand, this "Captains of Industry," conversation with Heidi Durflinger, CEO of EF World Journeys USA, explores how learning, community, and movement are reshaping multi-d…
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Send us a text We're so fascinated on how Destination Marketing is being transformed by AI that we partnered with Mindtrip to bring together this 3-part mini series. We have an incredible line-up of speakers joining us in advance of our AI Summit to exploring how AI is transforming the way travelers dream, plan, and book their journeys. In our firs…
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Send us a text A misbooked flight, a lost day in Beijing, and a spark that reshaped how millions discover what to do when they land. In this Captains of Industry episode, we sit down with Tao Tao, Co-Founder and COO of GetYourGuide, to unpack what it really takes to build a global marketplace for experiences—from cold-calling suppliers before the w…
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In this episode of the Experience Strategy Podcast, hosts Joe Pine, Dave Norton, and Aransas Savas discuss their recent experiences at the Arival Conference and The Collaboratives, focusing on the evolving landscape of travel experiences and the impact of AI on search and social proof. They emphasize the importance of human connection in the age of…
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Send us a text Tickets are booked, slides are brewing, and Seville is calling. The Tourism Innovation Summit is a three-day, five-stage gathering where tech, innovation, and sustainability meet the real reasons we travel: culture, connection, and stories that last. In this event preview episode, we sit down with Congress Director Brigitte Hidalgo t…
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Send us a text Imagine walking into a distillery and being greeted by the master as a hologram who already knows your questions. That’s the bold vision of Geotourist, and where our conversation with CEO and Founder Shaon Talukder begins. From its start as an “audio map of the world” to hosting community voices, screen tourism, and accessibility rou…
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Adweek just did a write up on Uber's new ad campaign and we found reasons to concur with the article and take what Uber is doing farther. In this episode of the Experience Strategy Podcast, hosts Aranzas Savas, Joe Pine, and Dave Norton discuss Uber's new advertising campaign, focusing on its storytelling approach and the importance of experiences …
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Send us a text Discover how Viator became the world’s go-to platform for in-destination experiences. Viator is transforming how travelers discover and book more than 400,000 unique activities worldwide. In this episode, Laurel Greatrix, Viator’s VP of Marketing, takes us behind the scenes of this powerhouse and its rapid rise. Laurel reveals how Vi…
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Can tour operators grow without relying on OTAs? In this episode of The Best Part of Travel podcast, we explore how private tours and personalized experiences are reshaping the future of travel. Context Travel’s CEO June Chin shares why private, personalized experiences are the key to long-term growth and loyal customers. Discover: ✅ Why personaliz…
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Send us a text Step into the wonderfully weird world of Meow Wolf as founder Vince Kadlubek takes us behind the refrigerator door to reveal the journey from a dumpster-diving art collective to a multimillion-dollar immersive empire. In this episode, Vince shares how a scrappy group of twenty-something artists in Santa Fe - working restaurant jobs a…
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In a recent HBR article, Yang Li shares his theory for how Pop Mart won young customers. But we think that fragmented attention is not what Pop Mart has mastered. Instead, they have mastered markets within/situational markets. In this conversation, the speakers delve into emphasizing the importance of customer engagement and customization. They dis…
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Lil' Miquela and Mia Zelu have millions of followers and generate serious income, despite being created with artificial intelligence. A recent article in the NY Times caught our attention and we just had to weigh in on how AI influencers are changing the way customers think about what they can trust. In this episode of the Experience Strategy podca…
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Send us a text Introducing the First Captain of Season 6! We’re thrilled to kick off Season 6 of Travel Trends and our Captain of Industry series with Chris Hemmeter, Co-founder and Managing Partner of Thayer Ventures, for a powerhouse conversation on the future of travel and tech investment. Chris opens the black box of venture capital, revealing …
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Send us a text Discover Colombia like never before - a country where music, nature, and community transformation redefine travel. In this Destination Spotlight episode, Dan explores this vibrant destination with Impulse Travel and their inspiring local guides. Our journey begins with Juliana Medina (CEO) and Rodrigo Atuesta (Co-Founder), the vision…
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In The New York Times article written by Daniel Currell, the author/consultant contents that Disney's tiered system is designed to target affluent guests, not middle class people. In this episode of the Experience Strategy Podcast, hosts Joe Pine, Dave Norton, and Aransas Savas discuss the article about Disney's transformation from an egalitarian e…
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Send us a text In this spotlight episode, Murray Decker, CEO and founder of Tour Amigo, shares how his innovative technology platform is transforming the multi-day tour industry by equipping operators with cutting-edge reservation systems and seamless distribution capabilities. Murray’s journey began as a Contiki tour guide in 2008, where he gained…
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People are choosing experiences over things — but what happens when even experiences risk becoming commodities? In this episode of the Best Part of Travel podcast, Joe Pine, co-author of The Experience Economy and author of the forthcoming book on The Transformation Economy, joins hosts Janelle Visser and Stephen Joyce to talk about experience desi…
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Send us a text Imagine travel not merely as an escape, but as a powerful catalyst for healing, transformation, and self-discovery. This is the groundbreaking vision Sahara Rose De Vore has brought to life through her pioneering work with the Travel Coach Network. Sahara’s journey began with a hospitality degree and a one-way ticket to Europe, ignit…
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In an August 14th Vogue Business article by Madeleine Schultz , Saks Global, the parent company of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman, discussed its personalisation strategy and an investment of $600 million for it's new platform. The only problem is: based on the article, we think they got it wrong. In this episode of the Experi…
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Send us a text When millennials rediscovered travel advisors, they revived a profession many had written off too soon. “Millennials’ expertise is knowing who the experts are,” says Arnie Weissmann, editor-in-chief of Travel Weekly. With more than 25 years leading the travel industry’s most influential trade publication, Arnie has chronicled - and s…
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Send us a text Imagine exploring Rome with an archaeologist who's unearthed its ancient secrets, wandering Tokyo with an architect shaping its skyline, or navigating Barcelona's vibrant markets with a culinary expert who knows every vendor by name. This is the transformative experience Context Travel has been perfecting for over two decades. In thi…
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Q2 of the US economy was very kind to movie theaters who are still recovering from the pandemic. AMC's financial performance and the evolving landscape of cinema experiences suggests a rebirth for badly bitten sector. Thanks to A Minecraft Movie and other blockbusters, we are finally seeing the repurposing of movie theater. The hosts explore the im…
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Send us a text Join us at Arival DC from September 29 to October 3, 2025, and be part of the most transformative event in the experiences sector. Use promo code FOADACHDC to get 10% off the AI Forum for Destination Experiences and Arival 360 DC combo ticket (excludes Pro Members). Plus, as a special bonus, you will be guaranteed a feature on the Ev…
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In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss a recent episode of the Diary of a CEO featuring Mo Gawdot, who predicts a dystopian future driven by technology and AI. The conversation explores themes of transformation, the value of work, and the implications of AI on jobs and society. The…
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Send us a text Recorded Live at Phocuswright Europe in Barcelona, this massive 5 hour special event spotlight episode features 19 interviews with the brightest minds in travel and tech who took the stage - and joined us for exclusive interviews that you don’t want to miss. Plus, we have a special bonus offer for all of our listeners to join us at P…
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The Experience Strategy Podcast is available on all major podcast platforms for free. In this episode, the hosts discuss the complexities of tourism in Italy, particularly focusing on the balance between local experiences and tourist demands. They explore the impact of consumer behavior on travel, the need for sustainable tourism practices, and the…
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This episode builds on Dave Norton's article on Substack about Kate King's report in the Wall Street Journal: Can the French Reinvent America's Broken Department Store Model. Aransas Savas, Joe Pine, and Dave Norton discuss the evolving landscape of retail, particularly focusing on the experiential model as exemplified by the French department stor…
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