The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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Arlen Robinson Podcasts

1
Brand DNA for eCommerce Growth - with Peter Wilken
37:31
37:31
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37:31In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Peter Wilken, known as the father of brand DNA. They discuss Peter's 4Ds brand-centered management approach, the evolution of marketing from traditional to digital, the intersection of personal and corporate branding, and the future of brand management in the e-comm…
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Grow to 200K Subscribers Using Email and SMS - with Jesse Kay
31:17
31:17
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31:17In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Jesse Kay, founder and CEO of Vyber Media, about the proven strategies behind building, scaling, and monetizing an email and SMS list to over 200,000 subscribers. Jesse shares how he launched his first podcast at 16, built his agency from the ground up, and now helps…
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Red Flags to Watch When Hiring Agencies - with Behdad Jamshidi
28:43
28:43
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28:43In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Behdad Jamshidi, founder of C Jam Marketing, about the critical aspects of hiring marketing agencies. Behdad shares his journey from engineering to marketing matchmaking, emphasizing the importance of understanding agency backgrounds, identifying red flags, and ass…
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1
Hyperscaling Facebook Ads for eCommerce Growth - with Manel Gomez
29:36
29:36
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29:36In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Manel Gomez, a meta ads specialist with extensive experience in scaling Facebook ads for eCommerce brands. Manel shares his journey into the world of eCommerce advertising, detailing how he transitioned from economics to marketing and eventually specialized in Facebo…
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1
The SEO and Social Formula For Selling - with Nick Kraus
37:27
37:27
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37:27In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Nick Kraus, founder and CEO of Krause Marketing. They discuss Nick's entrepreneurial journey, the importance of digital marketing strategies for e-commerce, and the significance of a content calendar as outlined in Nick's book, The Shark Bite Method. The conversation…
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1
The Walmart.com Seller Blueprint - with David Milstein
32:43
32:43
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32:43In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with David Milstein, co-founder of SellCord, about the evolving landscape of Walmart's e-commerce platform. David shares his journey from IT to e-commerce, the advantages of Walmart's fulfillment services, and how sellers can effectively advertise on the platform. The co…
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1
Automating Ad Creative with AI - with Satej Sirur
34:20
34:20
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34:20In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Satej Sirur, CEO of Rocketium, about the transformative impact of AI on ad creatives. They discuss Satej's journey from Microsoft and AWS to founding Rocketium, the challenges brands face in ad creation, and how AI tools streamline the creative process. The convers…
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1
Using Financial Data to Drive eCommerce Profitability - with Adam Callinan
34:54
34:54
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34:54In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Callinan, founder of Pentain, about the importance of financial data in driving eCommerce profitability. Adam shares his journey from co-founding Bottlekeeper to creating Pentain, emphasizing the need for brands to leverage financial insights for better decisio…
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1
The Secret to Explosive Growth on Amazon - with Daniela Bolzmann
36:32
36:32
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36:32In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Daniella Boltzmann, founder of MindfulGoods.co, who shares her expertise in Amazon optimization. Daniella discusses her journey in marketing, the importance of focusing on specific services, and introduces her three-step 'Buy Now' method designed to help brands trip…
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1
Winning with Paid Ads on TikTok - with Nikki Lindgren
37:51
37:51
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37:51In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successf…
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1
Transforming E-commerce with Performance Optimization - with Sarah Gallagher
32:16
32:16
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32:16In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Sarah Gallagher, a seasoned expert in eCommerce strategy. They discuss the critical importance of performance and speed in eCommerce, exploring how these factors can significantly impact marketing efforts, customer retention, and overall business success. Sarah shar…
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1
Unlocking AI's Potential in Marketing - with Zainulabedin Shah
32:25
32:25
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32:25In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Zain Shah, a leader in data strategy and AI. They discuss the transformative role of AI in marketing, particularly in e-commerce, and how businesses can leverage data to enhance their marketing strategies. Zain shares insights from his career, the importance of a so…
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1
How to Make Your Brand Stand Out - with Stewart Cohen
36:19
36:19
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36:19In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Stuart Cohen, a Canadian visual artist and entrepreneur, about his journey in photography and filmmaking, and the importance of brand differentiation in the crowded e-commerce space. They discuss the challenges small businesses face in standing out against larger c…
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1
Shoppable Videos: Revolutionizing Online Shopping - with Eitan Koter
39:20
39:20
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39:20In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Eitan Koter, co-founder and co-CEO of Vimy, a leading video commerce platform. They discuss the evolution of video commerce, the impact of shoppable videos and live shopping on e-commerce, and the importance of creating engaging content that drives sales. Eitan sha…
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1
Unlocking the Power of AI in Social Media Marketing - with Kelly Resendez
42:17
42:17
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42:17In this engaging conversation, Arlen Robinson and Kelly Resendez explore the significance of authenticity in business, particularly for women entrepreneurs. Kelly shares her journey and insights on how to empower others through an abundance mindset. They discuss the importance of aligning purpose with profit, attracting and retaining customers thro…
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1
Transforming E-commerce: The Key to Optimization - with Matthew Stafford
32:49
32:49
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32:49In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Matthew Stafford, CEO of Build Grow Scale, about the importance of e-commerce optimization. They discuss how brands can transform their sales by focusing on conversion rates rather than just increasing traffic. Matthew shares insights on common mistakes e-commerce …
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1
Mastering Email Deliverability in 2025 - with Israa Alrawi
35:37
35:37
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35:37In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Isra Al-Rari, an expert in email marketing and deliverability. They discuss the evolution of email marketing, common mistakes brands make, and the importance of personalization and customer retention strategies. Isra shares her journey from e-commerce store owner t…
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1
The Future of Multi-Channel Selling - with Chris Timmer
36:36
36:36
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36:36In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Chris Timmer, CEO of Linworks, about the evolving landscape of e-commerce operations. They discuss the impact of COVID-19 on online selling, the importance of automation and technology in managing multi-channel selling, and the rise of social selling. Chris shares i…
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1
Unlocking the Non-Conscious Mind in Marketing - with Dr. A.K. Pradeep
45:52
45:52
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45:52In this engaging conversation, Dr. A.K. Pradeep, a pioneer in applied neuroscience and AI, shares insights into how understanding the non-conscious mind can transform consumer behavior and innovation. He discusses his journey into neuroscience, the importance of appealing to the non-conscious mind in marketing, and the framework of desire that driv…
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1
Building Sustainable Brands in E-commerce - with Neil Twa
38:50
38:50
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38:50In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Neil Twa, a successful entrepreneur and co-founder of Voltage, an Amazon FBA consultancy. Neil shares his journey from working at IBM to becoming a leading figure in e-commerce, discussing the importance of branding, marketing strategies, and the role of storytellin…
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1
Ask Me Anything Ep. 1 - with Arlen Robinson
10:42
10:42
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10:42In this special "Ask Me Anything" episode of the eCommerce Marketing Podcast, host Arlen Robinson answers listener questions about scaling an eCommerce business, increasing customer retention, optimizing paid ads, and mastering SEO. If you're looking to improve your online store’s marketing strategy, this episode is packed with actionable insights …
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1
Boost Your eCommerce Sales with Smart SEO & Design - with Nick Musica
31:50
31:50
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31:50In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews SEO expert Nick Musica, who shares his journey from working with major companies to founding his own agency. They discuss the importance of SEO for e-commerce businesses, the balance between organic and paid traffic, and the future trends in SEO, particularly with t…
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E-commerce Effectiveness: The Role of Brand Awareness - with James Hurman
39:19
39:19
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39:19In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews James Hurman, a renowned expert in advertising effectiveness and brand building. James shares his journey from strategic planning in advertising to co-founding successful brands like AF Drinks and TrackSuit. The conversation delves into the relationship between brand…
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1
Harnessing AI for E-commerce Success - with Adam Ortman
31:39
31:39
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31:39In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Ortman, founder of Kinetic 319, about the transformative impact of AI on e-commerce and marketing. They discuss the evolution of marketing strategies, the importance of building relationships with clients, and how AI can enhance advertising effectiveness. Adam …
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1
E-commerce Trends: What Brands Need to Know - with Brett Banner
36:39
36:39
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36:39In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Brett Banner, SVP of Marketing at PriceSpider, about the evolving landscape of e-commerce. They discuss Brett's journey in the industry, the challenges brands face, emerging trends, and the importance of creating shoppable experiences. The conversation also touches…
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1
Mastering Amazon Advertising Strategies - with Elizabeth Greene
31:53
31:53
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31:53In this conversation, Elizabeth Greene discusses the complexities and strategies of Amazon advertising, emphasizing the importance of understanding the platform's unique dynamics. She shares insights on effective ad types, common pitfalls sellers encounter, and the necessity of balancing chaos in both business and personal life. Elizabeth also high…
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1
Unlocking the Secrets of Subscription Boxes - with Sarah Williams
30:00
30:00
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30:00In this episode of the Ecommerce Podcast, host Arlen Robinson interviews Sarah Williams, a leading expert in subscription boxes. Sarah shares her journey from running a brick-and-mortar store to building a successful subscription box business. She discusses the importance of niche marketing, audience building, and the profitability of subscription …
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1
Unlocking the Secrets of Healthy Business Spending - with Danielle Hayden
37:11
37:11
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37:11In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Danielle Hayden, co-founder and CEO of Kickstart Accounting, Inc. They discuss the concept of healthy business spending, emphasizing the importance of understanding financials for growth. Danielle shares insights on how to assess spending health, the significance of…
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1
Navigating SEO in the Age of AI - with Senthilkumar Subramanian
35:31
35:31
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35:31In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Senthil Kumar, founder of SEO with Senthil. They discuss the importance of SEO for e-commerce businesses, Senthil's five-step jumpstart SEO system, and how AI is changing the landscape of SEO. Senthil shares insights on content creation, link building, and the tools…
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1
Harnessing AI for Small Business Success - with Parag Mamnani
29:33
29:33
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29:33In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Parag Mamnani, founder and CEO of WebGility, about the transformative role of AI in eCommerce for small and medium-sized businesses. They discuss the myths surrounding AI, the advantages small businesses have in adopting AI technologies, and practical ways to levera…
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1
The SEO Evolution: From Basics to Advanced Strategies - with Morgan Taylor
32:51
32:51
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32:51In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Morgan Taylor, co-founder of Jolly SEO, about the evolving landscape of SEO, particularly focusing on link building and the impact of AI on search strategies. Morgan shares insights on how businesses can adapt their SEO strategies, debunk common myths, and prioriti…
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1
Mastering Buyer Psychology for Sales Success - with Simon Serverino
29:44
29:44
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29:44In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Simon Severino, CEO of Strategy Sprints, about effective sales strategies for eCommerce businesses. Simon shares insights on understanding buyer psychology, the importance of targeting the right audience, and the Strategy Sprints method that has helped clients gener…
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1
The Secrets to D2C Growth - with Caulen Foster
36:19
36:19
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36:19In this episode, Arlen Robinson interviews Colin Foster, CEO and co-founder of Brainpower, a digital marketing agency focused on D2C ecosystem growth. Colin shares his journey into e-commerce, the growth of his agency, and insights on optimizing ad spend and increasing customer lifetime value. He emphasizes the importance of positioning in marketin…
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1
Mastering Hidden Markets Through Hypernomics - with Doug Howarth
28:28
28:28
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28:28In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Doug Howarth, founder of Hypernomics Incorporated. They discuss the concept of hypernomics, which involves analyzing market behavior across multiple dimensions to improve e-commerce strategies. Doug shares insights on pricing strategies, the importance of understandi…
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1
Breaking Barriers Building eComm Empires - with Athena Severi
38:19
38:19
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38:19In this episode, Arlen Robinson interviews Athena Severi, an expert in building brand empires and fostering successful communities. Athena shares her unconventional journey from not attending high school to becoming a leader in the e-commerce space, emphasizing the importance of networking, learning from others, and understanding the nuances of bus…
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1
Transforming User Experiences to Maximize Conversions - with Ihor Sokolov
40:54
40:54
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40:54In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Ehor Sokolov, CEO of the Conversion Rate Store, about the critical importance of conversion rate optimization (CRO) and user experience in e-commerce. They discuss the common pitfalls businesses face when focusing solely on traffic without addressing conversion rat…
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1
Crafting Your Unique Brand Story - with Owen Garrity
34:20
34:20
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34:20In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Owen Garitty, founder of FBW Media, about the critical role of brand storytelling in enhancing e-commerce conversions. They discuss how effective storytelling can create emotional connections with customers, the importance of maintaining brand loyalty, and common p…
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1
Paid Marketing and Conversion Rate Optimization - with Steven Pemberton
50:09
50:09
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50:09In this episode, Steven Pemberton shares his journey from a corporate job to becoming a successful e-commerce entrepreneur. He discusses the challenges he faced, including anxiety and business failures, and how he transitioned to helping other brands grow. Steven emphasizes the importance of customer service, effective marketing strategies, and the…
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1
Unlocking the Power of AI in Social Media Marketing - with Joel Bailey
38:53
38:53
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38:53In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Joel Bailey, COO and co-founder of Arwen AI, about the intersection of social media and AI in e-commerce. They discuss the evolution of digital marketing, the importance of comment moderation, and strategies for engaging customers effectively. Joel shares insights …
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1
Building B2B Sales Strategies - with Cara Armstrong
37:07
37:07
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37:07In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Kara Armstrong, a visionary leader at Jarvee & Co., who specializes in empowering women entrepreneurs and B2B businesses. Kara shares her journey from corporate sales to entrepreneurship, discussing the importance of identifying readiness for premium products, prici…
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1
Unleash the Potential of Your Underperforming Marketing Team - with Dena Enos
31:20
31:20
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31:20In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Dina Enos, founder of Stronghouse, about the challenges faced by e-commerce brands, particularly in optimizing their marketing teams. They discuss the importance of creating a testing culture, attracting the right talent, leveraging data effectively, and tailoring …
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1
How to Structure your Facebook Ads for Maximum Efficiency - with Marin Ištvanić
34:25
34:25
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34:25In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He …
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1
Leveraging Customer Reviews for Reputation Power - with Scott Brandley
39:52
39:52
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39:52Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for …
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1
Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton
40:18
40:18
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40:18Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to…
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1
Ensuring Good Email Deliverability - with Benny Rubin
38:55
38:55
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38:55In this episode, email deliverability expert Benny Rubin shares insights on effective cold emailing and avoiding the spam folder. He discusses his background in music and how he transitioned to becoming a B2B marketer. Rubin explains the importance of email marketing in enhancing the customer journey and gives examples of successful email campaigns…
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1
Maximizing Your Amazon Presence - with Hristo Arakliev
39:14
39:14
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39:14In this episode, Arlen Robinson interviews Hristo Arakliev, the co-founder and COO of HyperZone, a top-tier Amazon marketing agency. They discuss strategies for DTC brands to be successful on Amazon, including utilizing the subscribe and save feature, focusing on reviews, optimizing listings, and using Amazon PPC. They also touch on the differences…
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1
Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway
39:52
39:52
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39:52In this episode, Kathy Guzman-Galloway, a brand positioning expert, discusses the importance of brand positioning for e-commerce businesses. She emphasizes the need to understand the target audience and create a clear brand promise. Kathy also highlights the significance of authenticity and connecting with customers on a deeper level. She provides …
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Unlocking Amazon’s Full Potential for Your Business - with Dan Brownsher
32:13
32:13
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32:13In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dan Brownshire, the CEO and co-founder of Channel Key, a full-service channel management agency focused on Amazon. They discuss high-level Amazon business strategies and how direct-to-consumer e-commerce brands can leverage Amazon to expand their reach. Dan shares hi…
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The Key Elements of Effective Lead Magnets - with Dr. Terri Levine
31:50
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31:50Dr. Terri Levine shares insights on how to create value-generating lead magnets in e-commerce marketing. She emphasizes the importance of relevance, high perceived value, clarity, and actionable content in lead magnets. Dr. Levine also highlights the need for social proof and the inclusion of unique insights. She advises businesses to be creative a…
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