Best Asharksperspective Podcasts (2026)

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Cracker Barrels' Rebranding Tastes Bad [385] 40:46

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4M ago40:46

40:46

When Experience Gets Rebranded Off the Menu What happens when a brand forgets that experience—not logos—creates loyalty? In this episode of A Shark's Perspective, Shark is joined by licensed therapist and social media influencer Trey Tucker to explore Cracker Barrel's controversial rebrand. Together they unpack the psychology of nostalgia, why cust…

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#384 - Navigating the Entrepreneurial Journey 28:37

1+ y ago28:37

28:37

Conversation with Koby Hastings, the founder and CEO of both SalesRiver and Leadrilla and a Kentucky Entrepreneur Hall of Fame awardee. Episode on WebsiteBy Kenneth "Shark" Kinney

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#383 - Are You Making a Value Sale? 26:09

1+ y ago26:09

26:09

Conversation with Ian Campbell, the CEO of Nucleus Research, a recognized expert on ROI and TCO analysis of technology, and the author of The Value Sale: How to Prove ROI and Win More Deals. Episode on WebsiteBy Kenneth "Shark" Kinney

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#382 - Building Trust One Byte at a Time 26:33

1+ y ago26:33

26:33

Conversation with Jodi Daniels, the founder and CEO of Red Clover Advisors, a boutique data privacy consultancy, a speaker, member of the Forbes Business Council, podcast cohost, and the co-author of Data Reimagined: Building Trust One Byte at a Time. Episode on WebsiteBy Kenneth "Shark" Kinney

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#381 - How to Inspire Your Buyers with a Story That Sizzles 39:25

2y ago39:25

39:25

Conversation with Bruce Scheer, a professional speaker and president of NSA Northwest, a CEO of a consultancy, and the author of "Inspire Your Buyers: Go to Market with a Story That Sizzles". Episode on WebsiteBy Kenneth "Shark" Kinney

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#380 - How to Sell in the Digital Age 31:38

2y ago31:38

31:38

Conversation with Shama Hyder, the CEO of Zen Media, a digital age strategist, a bestselling author, and a keynote speaker. Episode on WebsiteBy Kenneth "Shark" Kinney

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#379 - Why Should a Speaker Work with an Agent? 29:43

2y ago29:43

29:43

Conversation with Michelle Joyce, the founder of an exclusive speaker management company, Michelle Joyce Speakers, and is recognized by Forbes as a Speaker Industry Expert with more than 25 years of speaker management experience representing top keynote speakers in a variety of industries. Episode on Website…

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#378 - The Number One Strategy to Build Trust and Create Success 34:36

2+ y ago34:36

34:36

Conversation with Alex Demczak, a speaker, the CEO and Co-Founder of Streamline Books, a former SEC quarterback, and the Wall St. Journal bestselling coauthor of The Sale: The Number One Strategy to Build Trust and Create Success. Episode on WebsiteBy Kenneth "Shark" Kinney

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#377 - How to Create Memorable Experiences That Are Unforgettable 41:21

2+ y ago41:21

41:21

Conversation with Phil Mershon, the Director of Experience and the former Director of Events at Social Media Examiner, which produces Social Media Marketing World, a Jazz saxophonist, a former pastor, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences. Episode on Website…

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#376 - What Does It Take to Recruit for a New Generation? 24:35

2+ y ago24:35

24:35

Conversation with Susan Frew, a professional speaker, the author of Compete on Awesome, Not on Price, and the CEO of Sunshine Home Services. Episode on WebsiteBy Kenneth "Shark" Kinney

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#375 - How to Connect CX to Loyalty 38:24

2+ y ago38:24

38:24

Conversation with Patrick Henry, the President of Monarchchem, the makers of the ecofriendly herbicide Lonarch, a speaker, a former Nashville songwriter, and a humorist who was featured on the SiriusXM Radio Comedy Channels. Episode on WebsiteBy Kenneth "Shark" Kinney

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#374 - How to Generate More Leads with the Right Kind of 3rd Party Lead Gen Source 33:43

2+ y ago33:43

33:43

Conversation with Rick Myers, the VP of Sales and Co-Owner at HelloProject, a third party lead source that connects best-in-class contractors with homeowners needing projects completed. Episode on WebsiteBy Kenneth "Shark" Kinney

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#373 - How to Communicate to Make an Impact 47:03

2+ y ago47:03

47:03

Conversation with Dan Nestle, the leader of communications at Lixil Americas, which is part of a global Japanese company, and he's also one of the 30+ coauthors along with Mark Schaefer of The Most Amazing Marketing Book Ever. Episode on WebsiteBy Kenneth "Shark" Kinney

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#372 - How to Exceed Customer's Need for Speed 25:03

2+ y ago25:03

25:03

Conversation with Jay Baer, the author of "The Time to Win: How to Exceed Customers' Need for Speed" and 6 other best-selling business books, the founder of 6 multi-million dollar companies; an inductee into the professional speakers Hall of Fame, a business growth researcher and advisor, and even a tequila influencer. Episode on Website…

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#371 - How to Leverage AI and Analytics to Improve Outside Sales 41:33

2+ y ago41:33

41:33

Conversation with Sebastian Jimenez, the founder of Rillavoice, a technology company building speech analytics software for the billions of conversations between salespeople and customers in physical commerce. Episode on WebsiteBy Kenneth "Shark" Kinney

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#370 - How Can Humor Have a Positive Impact at Work? 31:26

2+ y ago31:26

31:26

Conversation with Tim Gard, a certified speaking professional (CSP) and a member of the Speaker Hall of Fame (CPAE) who teaches people to be more resilient and resourceful and coaches businesses on how to enhance productivity and employee enthusiasm. Episode on WebsiteBy Kenneth "Shark" Kinney

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#369 - How to Build a Better Business Book 42:31

2+ y ago42:31

42:31

Conversation with Josh Bernoff is the author of Build a Better Business Book and eight other books. Episode on WebsiteBy Kenneth "Shark" Kinney

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#368 - Speed to Lead with Dialers 27:14

2+ y ago27:14

27:14

Conversation with Lisa Leight, the Chief Marketing Officer of Convoso, a predictive dialer and leading cloud-based contact center software for sales and lead generation teams. Episode on WebsiteBy Kenneth "Shark" Kinney

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#367 - Leadership Lessons from the Emergency Room, the NFL, 9/11, and Ukraine 36:02

2+ y ago36:02

36:02

Conversation with Dr. Thom Mayer, the Medical Director for the NFL Players Association; the Executive Vice President of Leadership for LogixHealth; Founder of Best Practices, Inc.; the 2018 winner of the James D. Mills Outstanding Contribution to Emergency Medicine Award; nominated to the Pro Football Hall of Fame; named by USA Today as one of the …

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#366 - How to Discover Your Fair Advantage 39:59

2+ y ago39:59

39:59

Conversation with Sylvie di Giusto, an international keynote speaker with 20 plus years of corporate experience in Europe and she is also the author of The Image of Leadership as well as Discover Your Fair Advantage: Leverage Your Unique Selling Points for Work, Business, and Life. Episode on Website…

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#365 - A Formal Way to Everyday Excellence 25:58

2+ y ago25:58

25:58

Conversation with Dustin James, a keynote speaker specializing in motivating sales and leadership teams as well as the owner of Moments Tux Shop, a formal wear and tuxedo shop servicing the Quad Cities markets in Iowa and Illinois. Episode on WebsiteBy Kenneth "Shark" Kinney

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#364 - Reinvention to Thrive in Chaos 40:21

2+ y ago40:21

40:21

Conversation with Dr. Nadya Zhexembayeva, a resilience and reinvention scientist, entrepreneur, consultant, and the author of The Chief Reinvention Officer Handbook: How to Thrive In Chaos. Episode on WebsiteBy Kenneth "Shark" Kinney

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#363 - The Home Is Where the Marketing Is 29:32

3y ago29:32

29:32

Conversation with Jessica Scott, the Director of Marketing at Bordner Home Solutions, a home services and remodeling company in Colorado, and she's the founder of her own Dragonfly Marketing and Consulting. Episode on WebsiteBy Kenneth "Shark" Kinney

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#362 - When Switching Your SEO 29:07

3y ago29:07

29:07

Conversation with Shé Langley, the founder of RankLift and a full-stack digital marketer experienced in helping brands both big and small utilize their website to grow their business. Episode on WebsiteBy Kenneth "Shark" Kinney

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#361 - TikTok in 60 Seconds 31:05

3y ago31:05

31:05

Conversation with Dennis Yu, a search engine engineer, the CEO of Blitzmetrics, and the coauthor of "The Definitive Guide to TikTok Advertising: Access 1,000,000,000 People in 10 Minutes." Episode on WebsiteBy Kenneth "Shark" Kinney

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#360 - Swimming Forward Towards Success 44:24

3y ago44:24

44:24

Conversation with Walter Bond, a former NBA player, a Hall of Fame speaker, a business coach, and the author of "Swim: How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, & Next Level Success." Episode on WebsiteBy Kenneth Kinney

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#359 - The Superpower of Communicating Up 40:49

3y ago40:49

40:49

Conversation with John Asbell, the Vice President of Digital Marketing at American Residential Services operating under the trade name ARS/Rescue Rooter, which is one of the nation's largest networks and suppliers of HVAC and plumbing services companies. Episode on WebsiteBy Kenneth Kinney

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#358 - Creating an Event People Will Remember 29:52

3y ago29:52

29:52

Conversation with Alecia May, a Certified Digital Event Strategist, a Certified Meeting Planner (CMP), a Certified Hybrid + Virtual Event Director, and a Certified Coach/Consultant with over 17 years of experience in the event and entrepreneur industry working with some of the biggest brands in the world. Episode on Website…

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#357 - Where Care Is Magic 29:42

3y ago29:42

29:42

Conversation with Dean Hankey, a veteran show business expert and entrepreneur, a performer, presenter, marketing magician, and a SpeakTacular EnterTrainer and ImpleMentor with over 50 Years of experience and over 30,000 presentations. Episode on WebsiteBy Kenneth Kinney

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#356 - Creating Loyal Fans and Marketing the Beautiful Game 50:22

3y ago50:22

50:22

Conversation with Travis Lamprecht, the Vice President of Marketing & Communications at the San Diego Loyal Soccer Club, an American professional soccer team based in San Diego, California. (This episode was recorded live at the 2023 Lead Generation World conference.) Episode on WebsiteBy Kenneth Kinney

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#355 - The Higher Education of Marketing a Global Campus 52:04

3y ago52:04

52:04

Conversation with Megan Scollay-Casillas, the Executive Director of Marketing at San Diego State University's Global Campus. (This episode was recorded live at the 2023 Lead Generation World conference.) Episode on WebsiteBy Kenneth Kinney

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#354 - Are You Building Trust Signals? 48:34

3y ago48:34

48:34

Conversation with Scott Baradell, the CEO and founder of the PR agency Idea Grove and the author of "Trust Signals: Brand Building in a Post-Truth World." Episode on WebsiteBy Kenneth Kinney

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#353 - How Can a Modern Marketer Prove It and Earn Trust? 39:30

3y ago39:30

39:30

Conversation with Melanie Deziel, the co-founder of the agency the Convoy, a keynote speaker, a former journalist and lifelong storyteller, and the author "Prove It: Exactly How Modern Marketers Earn Trust." Episode on WebsiteBy Kenneth Kinney

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#352 - You Just Have to Just Lead 40:04

3y ago40:04

40:04

Conversation with Anton Gunn, a leading expert on Socially Conscious Leadership, an international keynote speaker and CSP, a former senior advisor to President Obama, a former elected member of the South Carolina Legislature, an SEC Conference football Athlete and graduate of the University of South Carolina, and the best-selling author of 3 books …

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#351 - What Your Employees Want and Can't Tell You 41:17

3y ago41:17

41:17

Conversation with Melina Palmer, an applied behavioral economist, the CEO of The Brainy Business, a podcast host, an Instructor at the Human Behavior Laboratory at Texas A&M University, and the author of "What Your Employees Want and Can't Tell You: Adapting to Change with the Science of Behavioral Economics." Episode on Website…

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#350 - Playing the Long Game Strategy with Your Brand 40:35

3y ago40:35

40:35

Conversation with Dorie Clark, a consultant, a keynote speaker, once named as one of the Top 50 Business Thinkers in the World, a teacher at Duke and Columbia, a former presidential campaign spokeswoman, and the Wall Street Journal bestselling author of "The Long Game," "Entrepreneurial You," "Reinventing You," and "Stand Out." Episode on Website…

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#349 - Enjoy the Soap 50:58

3y ago50:58

50:58

Conversation with Joseph Jaffe, a talk show host, consultant, speaker, author of "Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?" and "Forever Changed". Episode on WebsiteBy Kenneth Kinney

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#348 - How Leaders Decide and Conquer 35:55

3y ago35:55

35:55

Conversation with David Siegel, the CEO of Meetup, the largest platform for finding and building local communities, the former CEO of Investopedia, the former President of Seeking Alpha, an adjunct professor at Columbia University, the host of the Keep Connected podcast, and the author of "Decide & Conquer: 44 Decisions That Make or Break All Leade…

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#347 - How Do You Make Your Story Resonate? 42:18

3y ago42:18

42:18

Conversation with Jay Acunzo, a brand storyteller, coach, author, podcast host, and sometimes even referred to as a creative consigliere. Episode on WebsiteBy Kenneth Kinney

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#346 - How to Make a Product or Service Referrable 44:03

3y ago44:03

44:03

Conversation with Michael Roderick, a former High School English Teacher and former Broadway Producer who is now the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. Episode on Website…

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#345 - Are You Using Radical Relevance to Win More Clients? 31:32

3y ago31:32

31:32

Conversation with Bill Cates, a client acquisition expert, a Hall of Fame speaker, a CSP, an entrepreneur, the founder of The Cates Academy for Relationship Marketing, and the author of three bestsellers on referrals as well as the author of "Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients." Episode …

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#344 - Are You Fueling Drama or Productivity? 45:41

3+ y ago45:41

45:41

Conversation with Cy Wakeman, a drama researcher, an international leadership speaker, named a Top Global Leadership Guru by Global Gurus, a consultant, a NY Times best-selling author, and the author of "Life's Messy, Live Happy: Things Don't Have to Be Perfect for You to Be Content." Episode on Website…

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#343 - How to Simplify the Complex Execution of Influencer Marketing Campaigns 38:19

3+ y ago38:19

38:19

Conversation with Peter Kennedy, the Founder and President of Tagger, a data-driven Influencer Marketing Platform. Episode on WebsiteBy Kenneth Kinney

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#342 - Bridging the Compliance Gap in Performance Marketing 37:39

3+ y ago37:39

37:39

Conversation with Marcelo Parravicini, a marketing and enrollment management thought leader in higher education, the President and CEO of Cygnus Education, the President of the Consumer Consent Council, and the Co-Chairman of the Board of PACE (Professional Association of Consumer Engagement). Episode on Website…

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#341 - Turning Uncertainty into a Competitive Advantage 23:59

3+ y ago23:59

23:59

Conversation with Meredith Elliott Powell, a business keynote speaker and strategist, an NSA Hall of Famer, Vice-Chair of the National Speakers Association, a CSP, a Master Certified Business Growth Strategist, a top 100 Sales Influencer by LinkedIn, and the author of "Thrive: Strategies to Turn Uncertainty to Competitive Advantage." Episode on Web…

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#340 - Never Lose a Customer Again 47:31

3+ y ago47:31

47:31

Conversation with Joey Coleman, a speaker, a consultant, and the Wall Street Journal best-selling author of "Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days." Episode on WebsiteBy Kenneth Kinney

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#339 - Conversations That Connect 39:03

3+ y ago39:03

39:03

Conversation with Brooke Sellas, the CEO and Founder of B Squared Media, a done-for-you social media management, advertising, and customer care agency, and the author of "Conversations That Connect: How to Connect, Converse, and Convert through Social Media Listening and Social-Led Customer Care". Episode on Website…

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#338 - How to Amplify the Event Experience 47:20

3+ y ago47:20

47:20

Conversation with Don Knox, the Chief of Client Happiness, and Warren Pickett, the Chief Champion of Ideas, the Co-Founders of Event Foundry, which helps amplify the event experience for brands that need to navigate today's events, connect buyers and sellers, make the most of limited time at an event, and effectively extend marketing and communicat…

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#337 - Behavioral Science in Marketing 32:31

3+ y ago32:31

32:31

Conversation with Nancy Harhut, who was previously on episodes 85 and 171, and she is a creative marketer, a behavioral scientist, a speaker, and the author of "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses." Let's take a look at three key takeaways from my conversation with her. Episode…

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#336 - The Currency of TV Measurement 30:40

3+ y ago30:40

30:40

Conversation with Andre Roux, a data sales executive at Experian with an extensive background in the TV industry working in data, operations, analytics, and sales for companies like Experian, NBCU, DIRECTV, Turner, and ABC/Disney. Episode on WebsiteBy Kenneth Kinney