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"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association (IBPA), the large ...
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The Innovators Podcast was started in 2020 to highlight some of the incredible people in Ames, at Iowa State, and in the Research Park. Hosted by Research Park staff, the Podcast aims to share the stories of innovation and entrepreneurship that often go unseen in our communities.
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On episode 61 of the Innovators Podcast Avery Smith, a Communications and Marketing Intern at the Iowa State University Research Park, interviews Dakota Belling, Founder of Bovi-Jet. In this episode, we dive into his company's surprising creation story and how it has changed since his graduation. Thank you for listening! Website: bovijet.com Instag…
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On episode 60 of the Innovators Podcast, Alison Doyle, Associate Director of the ISURP, interviews Jennifer Margrett, Associate Dean for Research and Graduate Education, and researcher of the PROPEL study. In this episode we discuss the study that Dr. Margrett is leading, the search for participants, and how they are able to contribute to the Resea…
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The more independent publishers and their authors work together on their book marketing efforts, the better chance they have of selling more books. One of the main focuses of independent publisher Wordeee is figuring out how to leverage the relationships that their authors already have to maximize the reach of their book marketing efforts. Wordeee …
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On episode 59 of the Innovators Podcast, Alison Doyle, Associate Director of the ISURP, and Avery Smith, Communications and Marketing Intern at the ISURP, cohost a special episode featuring Avery’s dad, Zack Smith. Zack is the Co-founder and CEO of Stock Cropper, Inc. In this episode, we discuss the inspiration behind Stock Cropper, what the compan…
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On episode 58 of the Innovators Podcast, Breanna Selsor, a Communications and Marketing Intern at the Iowa State University Research Park is joined by Grant Veenstra as part of the Young Innovators Series. Grant discusses the backstory of his business and how CYstarters helped him. Thank you for listening!…
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To set your books and audiobooks up for the best chance at success, you need to make your titles available to purchase in as many retail outlets as possible. Author and book publishing consultant Erin Wright joins “Inside Independent Publishing (with IBPA)” to share her expertise about the most effective methods to distribute books and audiobooks t…
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On episode 57 of the Innovators Podcast, Avery Smith, a Communications and Marketing Intern at the Iowa State University Research Park is joined by Spenser Leise as part of the Young Innovators Series. Spenser discusses his impressive method to creating and maintaining Songbird Music Decor by himself while recognizing CYstarters for the incredible …
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On episode 56 of the Innovators Podcast, Avery Smith, a Communications and Marketing Intern at the Iowa State University Research Park is joined by Henry Shires as part of the Young Innovator Series. Henry discusses how Casmium came to be and the ongoing efforts by him and his team to continuously improve the company. Thank you for listening!…
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Amazon is still the world’s largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies’ Director of Sales and Education Joshua Tallent as a guest on…
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On episode 55 of the Innovators Podcast, Breanna Selsor, a Communications and Marketing Intern at the Iowa State University Research Park is joined by Lauren Zaabel and Ryan Konecne, Cultivation Corridor interns. Lauren and Ryan share their amazing experience in this program. Thank you for listening!…
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On episode 54 of the Innovators Podcast, Breanna Selsor, a Communications and Marketing Intern at Iowa State University is joined by Ella Schulte as part of the Young Innovators Series. Ella shares her inspiring story of the creation of her publication, 'You', and her experience in the CYstarters program. Thank you for listening!…
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Publishing books is the main focus and source of revenue for independent publishers, but there are many alternative revenue streams that can be lucrative. President and Publisher for Gibbs Smith Books & Gift Suzanne Taylor joins “Inside Independent Publishing (with IBPA)” to share tips about the sidelines they create, including how they decide what…
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To garner as much attention for your books as possible, it’s important for independent publishers and author publishers to connect with audiences outside their network. Alliance of Independent Authors (ALLi) Campaigns Manager Matty Dalrymple joins “Inside Independent Publishing (with IBPA)” to share expert advice about how to land interviews on pod…
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In episode 52, Breanna Selsor, a Marketing and Communications Intern at Iowa State University is joined by Alana Corwin and Jamal Beavers Jr. as part of the Young Innovators Series. Alana and Jamal dive into their journey in creating Apricity and their goals for the future of their company. Thank you for listening!…
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Ambika Sambasivan and Suhani Parikh each had their own successful independent publishing company, Yali Books and Modern Marigold Books, but when they met in 2022, they realized that their companies had similar missions and that they could be even more successful if they combined their businesses. Ambika and Suhani join “Inside Independent Publishin…
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In episode 51, Breanna Selsor, a Marketing and Communications intern at Iowa State University is joined by Jonathan Duron as part of the Young Innovators Series. Jonathan shares the story that led him to create TagLink and discusses his future business goals. Thank you for listening!By ISU Research Park
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One of the most important relationships independent publishers have is with their authors, so how can publishers ensure that it's a productive working relationship? American Academy of Pediatrics Senior Editor Kathryn Sparks joins “Inside Independent Publishing (with IBPA)” to share advice about how publishers can successfully work with their autho…
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On episode 50 of the Innovators Podcast Alison Doyle, Associate Director of the Iowa State University Research Park, interviews Nick Peterson, the Strategic Partnerships Manager at Alliant Energy. Nick dives into the unique strategies he has put in place at Alliant Energy and specifically discusses the partnerships he has developed with Iowa State …
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One of the most effective methods for independent publishers and author publishers to sell books is through direct-to-consumer sales. Motina Books Publishing Owner Diane Windsor joins "Inside Independent Publishing (with IBPA)” to share tactics that have worked best for her, including selling books directly through her publisher website, in-person …
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On episode 49 of the Innovators Podcast, Alison Doyle, Director of the Iowa State University Research Park, interviews Nick Klein, Partner/Director of Creative Services of iSO-FORM, and Jack Nelson, Senior Medical Animator of iSO-FORM. Alison, Nick, and Jack dive into conversation about the lineage of iSO-FORM to what they are up to today! Thank yo…
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One of the most consequential topics among independent publishers is how they can get their books into libraries. IBPA is always looking for ways to set indie publishers up for success, so we invited Becky Spratford on the podcast who has been working with the library market in multiple capacities for over two decades. Becky shares expert tips abou…
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Bookselling profit margins can be tight for independent publishers, but with some ingenuity, publishers can create additional revenue streams. Agate Publishing President Doug Seibold has had great success with his publishing company, as well as various endeavors related to publishing, so he joins “Inside Independent Publishing (with IBPA)” to discu…
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On episode 48 of the Innovators Podcast, Alison Doyle, Associate Director of the Iowa State University Research Park, interviews Nigel Reuel, Founder of Skroot Laboratory Inc. Nigel discusses Skroots' focus on personalized cell therapy and Skroots' plans for the future. Thank you for listening!By ISU Research Park
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In a saturated book market where the Big 5 publishers carry a lot of weight, independent publishers have come up with some clever tactics to garner attention for their books. One such publisher is Muse Incorporated. Founder and CEO Leah Hernandez joins "Inside Independent Publishing (with IBPA)” to share details about how she’s created strategic pa…
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On episode 47 of the Innovators Podcast, Alison Doyle, Associate Director of the Iowa State University Research Park, interviews Brent Shanks, Co-Founder of Pyrone Systems. Alison and Brent discuss the how Pyrone Systems was developed and their upcoming future goals. Thank you for listening!By ISU Research Park
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Distribution continues to be one of the most consequential pain points for independent publishers, and with fewer and fewer distributors from which publishers can choose, it seems like major changes need to occur to fix the system. Microcosm Publishing’s Founder and CEO Joe Biel joins "Inside Independent Publishing (with IBPA)” to chat about ideas …
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In episode 46, Riley Hiscocks, a marketing and communications intern at Iowa State University, is joined by Mia Nichols as a part of the Young Innovators Series. Mia shares her story on her experience as well as her business goals for the future.Thank you for listening!By ISU Research Park
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In episode 45, Riley Hiscocks, a marketing and communications intern at the Iowa State University Research Park, is joined by Tommy and Michael as part of the Young Innovators Series. Riley sits down with Tommy and Michael, Founders and CEOs of Tom Collins Soap Co. to discuss their story, CYstarters experience, future business goals, and all things…
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Between traditionally published and self-published books, there are over 3 million books published per year, so in order for a book to stand out, sometimes independent publishers have to think outside the box. Independent publisher Holloway has a unique system with their publishing strategy in terms of discoverability and direct-to-consumer sales, …
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In episode 44, Riley Hiscocks, a marketing and communications intern at the Iowa State University Research Park, is joined by Blake as part of the Young Innovators Series. Riley sits down with Blake, Founder and CEO of Plant Nannies to discuss her story, CYstaters, future business goals, and all things green. If you need a plant sitter, this is the…
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There is a huge market for books outside the United States, so how can U.S. publishers break into the international market, and how do publishers know which markets are a good fit for their titles? Co-Founder and Managing Editor of Red Hen Press Dr. Kate Gale joins “Inside Independent Publishing (with IBPA)” to share details about how her publishin…
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In episode 43, Riley Hiscocks, a marketing and communications intern at the Iowa State University Research Park, introduces the new mini-series called Young Innovators. Riley sits down with Andrew Nguyen, Founder and CEO of Chingu BBQ to discuss his story, CYstarters, and future goals for the business. In addition, Andrew talks about authentic Kore…
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No matter where you are in your publishing journey—whether you're just starting out or you’ve been publishing books for decades—you're always hoping to level up your business.Fruition Publishing Concierge Services Founder and CEO Alesha Brown joins “Inside Independent Publishing (with IBPA)” to share advice about the best artificial intelligence (A…
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On this special edition episode of the Innovators Podcast, Rebekah Sletten, Public Affairs Manager for Cultivation Corridor, interviews Lex Kassel and Olivia Staudt, interns in the NextGen Innovation Impact Study. In this episode, Rebekah and Lex and Olivia discuss their semester-long projects that dig into innovations that are driving sustainabili…
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On episode 41 of the Innovators Podcast, Alison Doyle, Associate Director of the Iowa State University Research Park, interviews Chris James, Founder and CEO of True360. In this episode, Alison and Chris discuss the entrepreneurial resources Chris utilized during his time at Iowa State University, and how this has grown into his own company that Cy…
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With a new year comes all kinds of new possibilities for publishers to thrive! IBPA’s mission is to set up independent publishers and author publishers for publishing success, so CEO Andrea Fleck-Nisbet joins "Inside Independent Publishing (with IBPA)” to discuss the major issues that publishers are sure to face in 2024, and ways that publishers ca…
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In the last few years, TOKYOPOP has had incredible success, leading Publishers Weekly to declare them one of the fastest growing independent publishers of 2023. It’s always helpful for indie publishers to learn from each other, so TOKYOPOP’s COO and Publisher Marc Visnick joins “Inside Independent Publishing (with IBPA)” to discuss the achievements…
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On episode 40 of the Innovators Podcast, Alison Doyle, Associate Director of the Iowa State University Research Park, interviews Patrick Schnable, Co-Founder and CEO of Dryland Genetics. In this episode, Alison and Patrick discuss entrepreneurship, water efficacy in crops, and the impact proso millet could have on the environment and agriculture in…
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Independent publishers run into many of the same challenges with publishing, so the best way to figure out how to overcome those challenges is to learn from other publishers’ achievements and missteps. Taevo Publishing Founder and CEO Tamara Mayo joins “Inside Independent Publishing (with IBPA)” to discuss the best methods she’s learned about how t…
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Many independent publishers feel a great divide between them and the Big 5 publishers. One of the biggest issues is access to various sales markets, such as bookstores, retail stores, and more. The good news is that there are new ways that these major publishers and indies can work together to the betterment of both. One such way is through distrib…
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On episode 39 of The Innovators Podcast, Alison Doyle, Associate Director of Iowa State University Research Park, interviewed Clayton Mooney, Co-Founder & CEO of Clayton Farms. In this episode, they discuss Mooney’s entrepreneurial journey, resources utilized by Mooney, and his company located in the Iowa State University Research Park. Thank you f…
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Independent publishers and author publishers are always seeking effective ways to promote their books, and one great way to do so is through LibraryReads. The Executive Director, Rebecca Vnuk, joins "Inside Independent Publishing (with IBPA)” to explain how LibraryReads creates a widely read list of must-read, new books based on library staff recom…
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Are you hoping to sell your books to libraries? If so, trade reviews are a vital component to enticing libraries to buy your books, and librarians especially value Booklistreviews—the official trade publication of the American Library Association. So IBPA invited Booklist Editor and Publisher George Kendall as a guest on “Inside Independent Publish…
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Landing traditional distribution can be a major help in garnering exposure and sales for books in important markets such as Amazon, Kindle, bookstores, retail stores, and more. National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services David Dahl joins “Inside Independent Publishing (with IBPA)” to explain the behind …
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Book marketing isn’t just about selling books, it’s about building a reputation and an audience of loyal readers. An author may be focused on their writing so much that they don’t quite know what their brand is, but that’s where a publisher comes in. Publishers can, and should, help their authors pinpoint a professional and memorable author brand i…
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Social media can be an excellent tool for publishers to build brand awareness and garner exposure for their books, but it’s also complicated to properly navigate. One advantageous social media tactic is to hire an influencer, but how do you go about hiring the right one for your books? What types of campaigns work the best? What are some challenges…
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On episode 37 of The Innovators Podcast, Alison Doyle, Associate Director of the Iowa State University Research Park, interviewed Craig Rupp, the CEO of Sabanto. Throughout the podcast, they discuss Rupp's electrical engineering career, autonomous agriculture, and much more. Thank you for listening and we hope you enjoy.…
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There are thousands and thousands of schools in the United States, so getting your books into the education market can be quite lucrative and rewarding, knowing that you’re inspiring the next generation of readers. So what is the process of getting your books into schools? What kinds of books are marketable to schools? How do you set up school auth…
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