Best Associate director for public relations Podcasts (2025)

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The Bottom Line 9-29-25 with Jodi Mezzanotte of Educate Maine 34:35

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14d ago34:35

34:35

In the Williams Broadcasting Studio join Patrick Woodcock, John williams and special guest Jodi Mezzanotte of Educate Maine for this weeks "Bottom Line".By John Williams

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How to Find Your Book Publishing Niche to Thrive 42:43

20d ago42:43

42:43

Canadian publisher Page Two found their publishing niche early on, honed it to perfection, and have had great success since then. It’s always helpful to learn from other publisher’s stories to improve your own publishing business, so Page Two Co-Founder and Co-CEO Trena White joins the podcast today to share details about how their team discovered …

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The Bottom Line 9-11-25 with special guest Dr. Lynne Coy-Ogan President first female CEO of Husson University 31:23

1M ago31:23

31:23

The Bottom Line with special guest Dr. Lynne Coy-Ogan Pesident and first female CEO of Husson University.By John Williams

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How to Create a Sensational Book Marketing Plan 43:00

2M ago43:00

43:00

Do you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including wha…

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The Bottom Line 8-14-25 with special guest US Representative Chellie Pingree 32:02

2M ago32:02

32:02

From the Williams Broadcasting Studios' join John and Patrick with special guest US Represenative Chellie Pringree for this weeks "Bottom Line".By John Williams

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The Bottom Line 7-31-25 with special guest Heather Sanborn Maine Public Advocate 40:27

3M ago40:27

40:27

The Bottom Line with special guest Heather Sanborn Maine Public Advocate.By John Williams

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How Do You Set Up a Hybrid Publishing Company? 37:09

3M ago37:09

37:09

Should you set up your publishing company as a hybrid publisher? To help answer that question, Broad Book Group’s co-founder Dr. Jennifer Dorsey joins “Inside Independent Publishing (with IBPA)” to share details about how they formed their hybrid publishing business, including how they set up contracts with authors, how they handle book distributio…

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The Bottom Line 7-9-25 with Steven Michaud President Maine Hospital Association 35:26

3M ago35:26

35:26

In the Williams Broadcasting Studio join John and special guest Steven Michaud President of the Maine Hospital Association on the weeks Bottom Line!By John Williams

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The Bottom Line 6-26-25 with Patrick Woodcock John Williams recapping the most recent State of Maine Legislative session 31:30

4M ago31:30

31:30

From the Williams Broadcasting Studio join John Williams and Patrick Woodcock for this weeks "Bottom Line"By John Williams

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Savvy Strategies for Book Advertising on Google, Facebook, Instagram, & More 40:14

4M ago40:14

40:14

Advertising on Google, Facebook, Instagram, and various social media sites can be exceptional exposure for your books and possibly lead to more sales, but which platforms are better for garnering sales as compared to visibility, and what types of images and copy work best for each site? Also, how long is the ideal time to run an ad? Ingram Content …

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The Bottom Line 6-9-25 with Dan Cashman Public Relations Director for Sutherland Weston 38:10

4M ago38:10

38:10

Join John Williams and Patrick Woodcock with special guest Dan Cushman Public Relations Director for Sutherland Weston on this weeks "Bottom Line".By John Williams

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The Bottom Line 5-21-25 with Trey Stewart the Senate Minority Leader in the Maine State Legislature. 40:35

5M ago40:35

40:35

From the Williams Broadcasting Studio join John Williams and Patrick Woodcock with special guest Trey Stewart.By John Williams

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Improve Book Marketing Strategies by Understanding Reader Habits 36:54

5M ago36:54

36:54

Understanding reader habits can help independent publishers and author-publishers improve their book marketing strategies, hopefully boosting book sales. With over 550,000 readers on the popular digital review copy platform NetGalley, their team has collected invaluable data about reader’s preferences, so NetGalley’s Customer Success Manager Katie …

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The Bottom Line 5-14-25 with Maine State House Representative Tiffany Roberts 34:47

5M ago34:47

34:47

Join John Williams and Patrick Woodcock with special guest Tiffany Roberts from the Williams Broadcasting Studio for "The Bottom Line".

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How Independent Publishers Can Maximize Their Author’s Bookselling Reach 41:44

6M ago41:44

41:44

The more independent publishers and their authors work together on their book marketing efforts, the better chance they have of selling more books. One of the main focuses of independent publisher Wordeee is figuring out how to leverage the relationships that their authors already have to maximize the reach of their book marketing efforts. Wordeee …

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The Bottom Line 4-9-25 with Rebecca Hatfield of Hancock Lumber 34:54

6M ago34:54

34:54

Join John Williams and special guest Rebecca Hatfieldwith Hancock Lumber. Maine Magazine "Maine of the Year. "Mainebiz magazine "Women to Watch", and MaineHiusing's Stephen B. Mooers Award!!By John Williams

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The Bottom Line 4-7-25 with Wade Merritt President of the Maine International Trade Center 37:21

6M ago37:21

37:21

From the Williams Broadcasting Studio join John Williams and Patrick Woodcock with special guest Wade Merritt President of the Maine International Trade Center.By John Williams

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Which Book Distributor is the Right Fit for Your Goals - IngramSpark, Draft2Digital, Or Another? 36:45

7M ago36:45

36:45

To set your books and audiobooks up for the best chance at success, you need to make your titles available to purchase in as many retail outlets as possible. Author and book publishing consultant Erin Wright joins “Inside Independent Publishing (with IBPA)” to share her expertise about the most effective methods to distribute books and audiobooks t…

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The Bottom Line 3-12-25 wth Michael Bourque President CEO of MEMIC 37:41

7M ago37:41

37:41

From the Williams Broadcasting Studio join John Williams and Patrick Woodcock with special guest Michael Bourque the CEO and President of MEMIC.

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The Bottom Line 2-26-25 with Denise McDonough President of Anthem Blue Cross Blue Shield in Maine 41:15

8M ago41:15

41:15

Join John Williams and Patrick Woodcock in the Williams Broadcasting Studio with special guest Denise McDonough President of Anthem Blue Cross Blue Shield of Maine.By John Williams

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Amazon: How to Strengthen Book Sales & Discoverability 33:58

8M ago33:58

33:58

Amazon is still the world’s largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies’ Director of Sales and Education Joshua Tallent as a guest on…

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The Bottom Line 2-12-25 with Phillip Kash Eva Phillips of HR A talking about Affordable Housing in Maine 36:31

8M ago36:31

36:31

The Williams Broadcasting studio wwelcomes special guests Phillip Kash and Eva Phillips of HR & A Affordable Housing of Maine

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Increase Profits by Selling Clever Book-Related Products 35:04

9M ago35:04

35:04

Publishing books is the main focus and source of revenue for independent publishers, but there are many alternative revenue streams that can be lucrative. President and Publisher for Gibbs Smith Books & Gift Suzanne Taylor joins “Inside Independent Publishing (with IBPA)” to share tips about the sidelines they create, including how they decide what…

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The Bottom Line 1-24-25 with Ryan Fecteau Speaker of the Maine House of Representatives 38:33

9M ago38:33

38:33

From the Williams Broadcasting Studio "The Bottom Line wiht special guest Ryan Fecteau with the Maine House of Representatives.By John Williams

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The Bottom Line 1-13-25 with Andrew Silsby President CEO of Kennebec Savings Bank 38:30

9M ago38:30

38:30

The Bottom Line with special guest Andrew Silsby the President and CEO of Kennebec Savings Bank.By John Williams

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Pitching for Publicity from Podcasts, Blogs, and More 35:21

10M ago35:21

35:21

To garner as much attention for your books as possible, it’s important for independent publishers and author publishers to connect with audiences outside their network. Alliance of Independent Authors (ALLi) Campaigns Manager Matty Dalrymple joins “Inside Independent Publishing (with IBPA)” to share expert advice about how to land interviews on pod…

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The Bottom Line 12-12-24 with Michelle Anderson President CEO for Junior Achievement of Maine 34:10

10M ago34:10

34:10

Todays "Bottom Line" with special guest Michelle Anderson President and CEO of Junior Achievement of Maine.By John Williams

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The Bottom Line 11-25-24 with Jeff Buckwalter CEO Co-Founder of The Holy Donut 38:15

11M ago38:15

38:15

Join John Williams and Patrick Woodcock with special guest Jeff Bechwalter Ceo and Founder of The Holy Donut.By John Williams

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How Merging Independent Publishing Companies Leads to Greater Success 44:12

11M ago44:12

44:12

Ambika Sambasivan and Suhani Parikh each had their own successful independent publishing company, Yali Books and Modern Marigold Books, but when they met in 2022, they realized that their companies had similar missions and that they could be even more successful if they combined their businesses. Ambika and Suhani join “Inside Independent Publishin…

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The Bottom Line 11-14-24 with Stuart Davies CEO of ORPC 29:58

11M ago29:58

29:58

From the studio of Williams Broadcasting Join Patrick Woodcock President and CEO of the Maine State Chamber of Commerce, and John Williams with special guest Stuart Davies CEO of Ocean Renewable Power Co. headquartered in the U.S. with subsidiaries in Canada, Ireland and Chile.By John Williams

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How Independent Publishers Can Build Successful Working Relationships with Their Authors 35:46

12M ago35:46

35:46

One of the most important relationships independent publishers have is with their authors, so how can publishers ensure that it's a productive working relationship? American Academy of Pediatrics Senior Editor Kathryn Sparks joins “Inside Independent Publishing (with IBPA)” to share advice about how publishers can successfully work with their autho…

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The Bottom Line 10-24-24 with Owen McCarthy President Co-Founder of MedRhythms 32:07

12M ago32:07

32:07

Join John and Patrick with special guest Owen McCarthy President and Co-Founder if Med Rhythms...very interesting ways of combining music and medical technology!!!

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The Bottom Line 10-10-24 with Simon West Kim Lindlof of the Maine Economic Research Institute 32:08

1y ago32:08

32:08

With Simon West amd Kim Lindorf with the Maine Economic Researdh Institute.By Wendy Williams

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The Bottom Line 9-26-24 with Marine Biologist Curt Brown of Ready Seafood 31:10

1y ago31:10

31:10

Join John Williams and Patrick Woodcock with special guest Curt Brown Marine Biologist with Ready Seafood.By Wendy Williams

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Direct-To-Consumer Book Sales Strategies 39:55

1y ago39:55

39:55

One of the most effective methods for independent publishers and author publishers to sell books is through direct-to-consumer sales. Motina Books Publishing Owner Diane Windsor joins "Inside Independent Publishing (with IBPA)” to share tactics that have worked best for her, including selling books directly through her publisher website, in-person …

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The Bottom Line 9-12-24 with Brian Whitney President of Maine Technology Institute 30:49

1y ago30:49

30:49

Join John Williams with special guest Brian Whitney President of Maine Technology Institute.

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Set Your Book Up for Success for the Library Market 52:52

1y ago52:52

52:52

One of the most consequential topics among independent publishers is how they can get their books into libraries. IBPA is always looking for ways to set indie publishers up for success, so we invited Becky Spratford on the podcast who has been working with the library market in multiple capacities for over two decades. Becky shares expert tips abou…

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The Bottom Line 8-8-24 with special guest Maine State Senator Rick Bennett 35:32

1y ago35:32

35:32

Join John Williams , Patrick Woodcock President and CEO of the Maine State Chamber of Commerce, and special guest Rick Bennett Maine State Senator for this weeks "Bottom Line".

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Tips to Increase Revenue & Run Your Indie Publishing Business More Successfully 46:14

1y ago46:14

46:14

Bookselling profit margins can be tight for independent publishers, but with some ingenuity, publishers can create additional revenue streams. Agate Publishing President Doug Seibold has had great success with his publishing company, as well as various endeavors related to publishing, so he joins “Inside Independent Publishing (with IBPA)” to discu…

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The Bottom Line 7-11-24 with Brian King President of Bank of America Maine 31:35

1+ y ago31:35

31:35

Join John Williams and Patrick Woodcock with special guest Brian King President of Bank of America Maine.

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The Bottom Line 6-27-24 Josh Henry and Matt O'Malia of HPTimber 38:17

1+ y ago38:17

38:17

Join John and special guests Josh Henry and Matt O'Malia with HPTimber for this weeks "Bottom Line"!!

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How Publishers Can Use Strategic Partnerships to Grow Book Sales 40:25

1+ y ago40:25

40:25

In a saturated book market where the Big 5 publishers carry a lot of weight, independent publishers have come up with some clever tactics to garner attention for their books. One such publisher is Muse Incorporated. Founder and CEO Leah Hernandez joins "Inside Independent Publishing (with IBPA)” to share details about how she’s created strategic pa…

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The Bottom Line 6-13-24 with Umberto Speranza of Unum talking about Paid Family Medical Leave rules enactment 32:33

1+ y ago32:33

32:33

Join John Williams and Patrick Woodcock with special guest Umberto Sparanza with UNUM talking about paid family medical leave and enactment in Maine.

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Solutions to Independent Publishers’ Challenges with Traditional Distribution 50:22

1+ y ago50:22

50:22

Distribution continues to be one of the most consequential pain points for independent publishers, and with fewer and fewer distributors from which publishers can choose, it seems like major changes need to occur to fix the system. Microcosm Publishing’s Founder and CEO Joe Biel joins "Inside Independent Publishing (with IBPA)” to chat about ideas …

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The Bottom Line 5-23-24 with special guest Dannel Malloy University of Maine System Chancellor 32:28

1+ y ago32:28

32:28

On "The Bottom Line" join John Williams and Patrick Woodcock with special guest Dannel Malloy University of Maine Systems Chancellor.

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The Bottom Line 5-9-24 with Patrick Woodcock John Williams Maine Senator Mark Lawrence 32:45

1+ y ago32:45

32:45

Join Patrick Woodcock and John Williams with special guest Maine Senator Mark Lawrence for this weeks "Bottom Line" from the Williams Broadcasting Studio's.

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The Bottom Line 4-25-24 with special guest State Representative Sawin Millett 34:40

1+ y ago34:40

34:40

Join John Williams and Patrick Woodcock with special guest state representative Sawin Millett for this weeks Bottom Line!

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Learn from Holloway’s Clever Direct-to-Consumer Sales & Discoverability Techniques 41:02

1+ y ago41:02

41:02

Between traditionally published and self-published books, there are over 3 million books published per year, so in order for a book to stand out, sometimes independent publishers have to think outside the box. Independent publisher Holloway has a unique system with their publishing strategy in terms of discoverability and direct-to-consumer sales, …