"Power of Podcasts, the only podcast advertising event in the Middle East, presents 'Perspective from the inside'. A podcast that recaps key insights and ideas discussed at the Power of Podcasts 2024 event. Host Lara Varlamova sits with speakers from the event, from the world of advertising, leadership, and creators, to get their perspective on the power of podcast advertising and how they see the media playing an impactful role in marketing plans. Power of Podcasts is an annual event by Nex ...
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Audio Advertising Partner Podcasts
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Doaa Farid perspective on the podcast industry
13:19
13:19
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13:19Doaa Farid shares her perspective on the evolving podcast industry in the Middle East, and how there is space for creators to develop shows that are meaningful to them. Doaa Farid is Podcast Lead, Editor, Exec Producer for The National News. During this inspirational episode Doaa shares her thoughts on the Middle East podcast environment, what genr…
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Sarah Hewerdine perspective on brand advertising with podcasts
12:28
12:28
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12:28Sarah Hewerdine shares her perspective on growing a brand by leveraging podcasts in marketing plans. Sarah Hewerdine is Head of Marketing for Stake, a digital real estate investment platform. During this episode Sarah discusses Stake's marketing strategy to grow brand trust and awareness, and how podcast advertising can support these objectives. Sh…
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Moktar Larbi perspective on the magic of podcasts
15:44
15:44
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15:44Moktar Larbi shares his perspective on the magic of podcasts and why this makes it a powerful marketing channel. Moktar Larbi is CEO for Amplify Creators, and COO of Anazala Family. Moktar Larbi works closely with creators giving him unique insight into the strong connection between listeners and hosts. During this episode Moktar discusses how bran…
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Ovais Ahmad perspective innovative marketing with podcasts
10:51
10:51
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10:51Ovais Ahmad shares his perspective on marketing with podcasts and how he used podcasts to grow customer numbers. Ovais Ahmad is Performance Marketing Growth Manager for Talabat, an online food ordering company in the Middle East. In this episode Ovais Ahmad shares his thoughts on marketing with podcasts and how it cuts through the over crowded nois…
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Marie-Christine perspective on programmatic podcast advertising
14:00
14:00
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14:00Marie-Christine shares her perspective on the evolution of advertising, programmatic buying, and how to test podcasts in media plans. Marie-Christine is Director of Business Development MENA at The Trade Desk. In this episode Marie-Christine talks about her connection to podcasts, the Middle East media landscape, and how listener habits can enhance…
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Pauline Rady perspective on podcast advertising for luxury brands
13:56
13:56
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13:56Pauline Rady shares her perspective on why podcasts support the marketing needs of luxury brands, and how podcast creators can attract top name advertisers. Pauline is Group Director - LVMH Business Lead MENA - at Spark Foundry, Publicis Media. As an expert is the luxury market, during this episode Pauline discusses the unique attributions of podca…
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Luca Allam perspective on being a podcaster and innovation in marketing
20:54
20:54
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20:54Luca Allam shares his perspective on being a podcaster and how media/marketing leaders need to rethink innovation in marketing budgets. Luca is host of 'The Insight Track' podcast, and Co-founder/Deputy CEO of Mawdoo3. During this episode Luca talks about how podcasting is a personal journey and not easy, and it is that vulnerability and authentici…
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Tarik Chebib perspective on podcasts as an advertising media channel
14:30
14:30
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14:30Tarik Chebib shares his perspective on how he has grown a successful business using podcast advertising, and the flexible advantages it gives growing brands. Tarik is CEO, Middle East, of Capital.com a fintech company with expertise in trading, markets, blockchain, technology, customer centricity and financial regulation. During this episode Tarik …
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