Expert Authority Effect® Interviews is the Top 100 Entrepreneurship podcast where 2x #1 International Best Selling Author, Speaker & CEO Mario Fachini interviews industry-leading authors & experts and has them share their best publishing, marketing, and business strategies so you can learn how to implement them in your own business. Now's YOUR time, so prepare to shine!
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Author Of ChatGPT Profits Podcasts
Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will  ...
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David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. As a best-selling author, hugely successful stock picker, and financial authority, David has led The Motley Fool’s growth into a worldwide investment and financial advisory services company. Each week David shares his insights into today's most innovative and disruptive publicly traded companies -- and how to profit from them by following his signature “Rule Breaker Investing” principl ...
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Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers
Jay Myers
If you want to be the best on Shopify, you can’t do the same thing every Shopify store does. This show is designed to help you standout and be the top 1% of Shopify stores. We interview Shopify ecommerce experts and thought leaders digging deep into the best ways to grow your Shopify business. My name is Jay Myers and I’ve run stores on Shopify since 2009, co-founded Bold Commerce in 2012 which became one of the largest Shopify partners ever. Since 2012, over 760,000 Shopify have used our ap ...
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I'm always fascinated by new technology, especially AI. One of my biggest regrets is not taking AI electives during my undergraduate years. Now, with consumer-grade AI everywhere, I’m constantly discovering compelling use cases far beyond typical ChatGPT sessions. As a tech founder for over 22 years, focused on niche markets, and the author of several books on web programming, Linux security, and performance, I’ve experienced the good, bad, and ugly of technology from Silicon Valley to Asia. ...
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Founder and go-to-market stories from the lens of a world-class marketer.
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A guide to the unique mindset and approach that drives Silicon Valley style disruption. Build product, raise money, and scale your startup like the best. TSP hosts Chris Saad and Yaniv Bernstein share practical advice based on decades of experience at Google, Uber, and their own startups.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Replay: Engaging Young Employees - How to Attract the Best & Brightest Minds w/ Dan Brockwell from Earlywork
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44:34What do you need to do to keep employees engaged and committed? What should your position be on remote work? Side hustles? Ping pong tables? Should you offer all employees equity? Bringing Gen Z employees to your workplace is well worth it, but it means a mental pivot from the hiring team, keeping in mind an entirely new set of criteria. Chris and …
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He Shut Down His AI SEO Startup After This Brutal Realization
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13:03E852: He built an AI SEO startup, and then shut it down after realizing the brutal truth about what actually builds visibility in LLMs. We break down that realization, why "Generative Engine Optimization" doesn't exist as a separate strategy, AND how one local business used traditional brand-building principles to hit $3.4 million in monthly sales.…
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E851: Ever wonder why some people never shut up about SEO? I break down the real reason I'm obsessed with search engine optimization - not just for the traffic or rankings, but because it's the most satisfying, long-term marketing channel there is. SEO lets you reach people who already want what you sell, build assets that compound for years, and c…
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Insane Local SEO Tactics That Work (Get a Second Google Account)
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18:08E850: Wild local SEO tactics that work - including one that involves using a second Google account. This episode covers real-world strategies that local SEOs are using to move up in the map pack and boost visibility. We'll break down: - A sneaky "competitor removal" trick local SEOs are quietly using - Why replying thoughtfully to reviews boosts ra…
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What to Do If You Love SEO But Don't Know Where to Start
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10:25E849: You're into SEO - you love search engine optimization - but you don't have a website, a product, or even a clear direction yet. You just want to start. This episode is for you. I break down exactly what to do when you're passionate about SEO but not sure where to begin. From picking a niche you'll actually want to stick with for the long term…
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Insiders React: Google's 'Quantum Advantage' + MIT's 'Telepathic' Interface, China Leads the Sci-Fi Future
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43:22Is this the moment quantum computing becomes real? After years of being “five years away,” Google just announced a verifiable quantum advantage, claiming its Willow chip ran a molecule simulation 13,000× faster than the world’s fastest supercomputer. Is this truly the dawn of the quantum era? In this episode, Chris Saad and Yaniv Bernstein dive dee…
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The Profit Lie Every Marketing Agency Believes
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1:01:15E848: Most marketing agencies claim to be "profit-driven." Nathan Perdriau says that's a lie. Nathan - co-founder of Blue Sense Digital - joins us to explain what it really means to connect paid media with profit, how finance and marketing intersect, and why most agencies misunderstand what drives sustainable growth. What you'll get: - How to conne…
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October 2025 Mailbag: Add Up, Don’t Double Down
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54:44From Diwali’s lights in India to a “spiffy-drop” on Netflix, this Mailbag travels widely and thinks deeply. A listener celebrates the Rule Breaker habit of lighting candles, not fanning flames, while others ask how to “Add Up, Don’t Double Down” in practice, what makes a business cyclical, and how to think about price momentum. Plus, a 67-year-old …
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He Made $500K/Month from SEO - Then Google Destroyed His Sites (Jacky Chou)
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1:18:09E847: Jacky Chou built an SEO empire that made $500K per month - until Google wiped out 15 of his sites overnight. Now he's back and crushing harder than ever, running even more profitable SEO-driven businesses. In this episode, Jacky goes deep on Black Hat SEO, CTR manipulation, link-building tactics, and what it's really like to make and lose mil…
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This Has REPLACED Lead Magnets for Coaches Now
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16:42Still offering a free PDF to grow an email list? That might be the exact reason leads have slowed down. What once worked like magic is now barely moving the needle. Lead magnets aren’t dead; they’ve just evolved. While the old strategies used to bring in high opt-ins and eager prospects, things have shifted. Audiences are smarter. Competition is he…
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The SEO Playbook That Actually Works: PageRank, Topical Authority & Real Results
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1:53:09E846: David Quaid shares the SEO playbook that delivers consistent results. With more than 26 years of experience leading digital growth, David has helped companies scale to hundreds of millions in revenue through search-driven strategy and technical SEO execution. In this episode, he explains what works in SEO today - from how PageRank still shape…
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Trends in Startup Funding w/ Carta's Head of Insights, Peter Walker
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1:06:09Looking to fund your startup? If you're new to the process, fundraising can be difficult to navigate. Not only are there a myriad of ways to go about it, but it can be hard to tell whether the tips, tricks, and advice floating around are based on any evidence at all. So, what is the truth? And what are the actual, data-backed insights that can help…
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How to Hit $100K/Month in Under 90 Days with Local SEO
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10:58E845: They said SEO takes 12 months to work. But the truth is, a local business can hit $100k/month in under 90 days. Here's exactly how to do it: 1. Optimize Google Business Profile before anything else. Most businesses treat Google Business Profile like an afterthought. That's the fastest way to lose local leads. - Add real images (not stock) - F…
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Simple Website Changes That 4X Your Conversions
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12:54E843: You can drive all the traffic in the world… but if your website doesn't convert, it doesn't matter. I break down real stories from marketers who saw massive jumps in performance - sometimes over 400% more conversions - just by making simple website changes. From rewriting headlines and removing drop downs to changing button colors (the legend…
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The Big AI Visibility Lie No One's Talking About
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1:02:06E842: Everyone's talking about "AI visibility," but almost no one is asking the right questions. Is it actually real - or just another marketing buzzword sold by agencies and tools that need a new story to tell? We uncover The Big AI Visibility Lie with former Telegraph Head of SEO James Carson, who's worked with some of the biggest publishers in t…
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Will ChatGPT's New Browser Kill SEO: What Atlas Means for Marketers
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11:00842: OpenAI just released its new browser, ChatGPT Atlas, and many people are asking if this could mark the end of SEO as we know it. I break down what marketers and SEO professionals are actually saying about Atlas - what it gets right, what it struggles with, and whether it really changes how people search or browse. We cover: - What ChatGPT Atla…
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0551 | Beyond ChatGPT: AI as the Next Evolution of Business Automation with Ethan King
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1:01:24Visit www.EAInterviews.com/EthanKing for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Beyond ChatGPT: AI as the Next Evolution of Business Automation with Ethan KingBy Mario Fachini
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Insiders React: Is ChatGPT Atlas The Future Of Browsing? + YouTube's AI Likeness Detection, Apple's New Vision Pro M5
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53:18OpenAI just dropped its unbelievable new browser. All signs point to it overshadowing Chrome, but is this really the dawn of a new era? Or just another hype cycle, courtesy of Sam Altman? In this episode, Chris Saad and Yaniv Bernstein react to OpenAI’s surprise launch of ChatGPT Atlas and debate its strategic implications. They also discuss Apple’…
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Everything You Know About Marketing Analytics Is WRONG
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1:14:09841: Everything you know about marketing analytics… is wrong. Today's guest, Jeff Greenfield, built one of the world's first multi-touch attribution platforms - long before most marketers even knew what "attribution" meant. He's here to expose the truth about why your data is lying to you, why Google Analytics only shows half the story, and how 80%…
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Financial Horror Stories Vol. 4, Grave Financial Robbing
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48:11By the pricking of my thumbs, something SPOOKY this way comes. That icy chill in the air tells us that it’s that season again. It’s that time of year when Robert Brokamp brings his ghoulishly chilling tales of frightful scams, legal guillotines, and savings depleting poltergeists. But, along with every tale of fright, comes a lesson and a warning, …
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The Harsh Truth About Link Building (Most SEOs Don't Want You To Know)
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1:23:35E840: Most SEOs are building links the wrong way - and they don't even know it. Alejandro Meyerhans, a link building expert, joins the podcast to share the harsh truth about link building, SEO myths, and what moves rankings in 2025. We talk about why white hat vs black hat doesn't matter, how Google's trust system works, the future of backlinks, AI…
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How Coaches Can Create Irresistible Email Offers That Sell
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26:52If you've ever launched a new coaching offer and been met with silence, no sales, no excitement, just crickets, you're not alone. It's one of the most deflating moments a coach can experience. You spend weeks crafting the perfect name, polishing your sales page, and hearing how amazing it sounds from everyone you show it to. But when launch day com…
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The Hidden Keyword Gaps Google Is Begging You to Fill
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11:02E839: 95% of SEOs and 99.9999% of digital marketers completely miss this concept - keyword gaps inside the SERP itself. I break down exactly what a keyword gap is, why it matters more than any SEO metric, and how to find and fill them so Google wants to rank your pages. You'll learn: - What a keyword gap actually is (and how to spot one in the sear…
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SEO Has Been Upended. Here’s What the Future Could Look Like
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41:14Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-gener…
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The 4 Biggest Execution Mistakes Founders Make
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43:01Think you’re executing well? Think again. Chances are you’re making one of these four common mistakes. Drawing from Chris’s latest essay and real-world advisory experience, Chris and Yaniv spend this episode breaking down the four biggest execution mistakes you're probably making right now. They explore how to recognize these patterns early, how to…
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Unconfirmed Google Algorithm Update? What SEOs Are Seeing Right Now (October 2025)
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9:19E838: Is another Google core algorithm update coming? Between October 15th and 18th, multiple SEO tracking tools recorded high levels of ranking volatility. At the same time, the SEO community began reporting major fluctuations in traffic and visibility. I review what we know so far about this potential update and what we might see if a major core …
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Why Aren't You Doing Live Shopping on Shopify Yet?
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57:55It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency. Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing abo…
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What You Should Never Automate in SEO (And Why Everyone Gets This Wrong)
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13:19E837: What should never be automated in SEO - and why do so many marketers get this wrong? I break down a viral Reddit thread that sparked dozens of high quality comments from SEOs, content strategists, and digital marketers debating what can and can't be automated. From writing and keyword intent to backlinks and human judgment, we explore what au…
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How Originality.ai Dominates SEO: Ranking for 13,000 High-Value Keywords with 78K Backlinks
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1:25:37E836: How did Originality.ai become one of the biggest SEO success stories in the AI space? I sit down with the company's CMO, Madeleine Lambert, who explains the strategies that took her startup from zero to ranking for 13,000+ high-value keywords and earning 78,000 backlinks - all without outside funding. We discuss: • How they built a content ma…
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AI SEO Is Being Gamed: $6 Press Releases, Reddit Tricks & Google's Broken AI Mode
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1:25:12E835: AI SEO is officially being gamed - and Google's AI mode can't keep up. Two of the best SEO minds on 𝕏, Gagan Ghotra and Harpreet Singh, join the show to break down how people are manipulating AI search systems using cheap press releases, Reddit strategies, and content tactics that still fly under Google's radar. We go deep on how AI Overviews…
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0549 | Beyond the Scale: There's a Better Way to Lose Weight with Author and Secret for Weight Loss CEO Dr. Todd Cevene
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58:13Visit www.EAInterviews.com/DrToddCevene for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Beyond the Scale: There's a Better Way to Lose Weight with Author and Secret for Weight Loss CEO Dr. Todd Cevene
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Insiders React: 'Treat Adult Users As Adults' Says OpenAI's Sam Altman + Oura's $900M Raise, NVIDIA's Funding Bubble
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53:31OpenAI is set to roll out its new “treat adults like adults” policy, heralding the beginning of AI chatbots speaking more amorously with users. As the company pushes boundaries, from personality-rich bots to experimental devices, others are warning that the industry might be inflating a dangerous AI bubble. In this episode, Chris Saad and Yaniv Ber…
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AI SEO Is a Scam? 10 Reasons GEO Isn't a Thing
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13:32E834: Is "AI SEO" (a.k.a. GEO - Generative Engine Optimization) actually a thing… or just another hype bubble? I break down a viral LinkedIn post outlining 10 reasons why GEO isn't real - and why so many marketers are wasting time chasing AI SEO strategies that don't move the needle. You'll learn: - The truth behind AI Overviews and their real sear…
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🏆 SHOPIFY 1% WINS: There's a 47% Conversion Secret Hidden in Your Reviews
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16:55Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisend What if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers ins…
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Stock Stories, Vol. 11: Silicon, Supply Chains & Spicy Wings
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47:16Every stock tells a story. This week we gather around the campfire for five fresh tales—from silicon driving the AI era to supply-chain software that keeps retail humming, from a Latin American marketplace that became a fintech/logistics flywheel to a spicy franchiser scaling flavor by the bucket… and a legendary spiffy-pop that still makes us smil…
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Reputation Experts: The Hidden SEO Trick That Made $190 Million In Months!
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1:16:33E833: Online reviews are one of the most important ranking and conversion factors in digital marketing - yet most businesses ignore them. Reputation management experts Duane "DJ" Sprague and Scott Brandley break down how they helped a national brand turn a flood of bad reviews into $190 million in new revenue - and how you can use the same strategi…
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How to Make $10,000 per Month with Less Than 3,000 Subscribers
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11:36Think you need a massive email list to make serious cash? Think again. If you've got fewer than 3,000 people on your email list, you’re sitting on a goldmine. In this episode, you’ll discover a simple monthly plan that keeps the money flowing even when life gets busy or your ideas run dry. You don’t need to hustle 24/7. You don’t need a big team. Y…
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From 1,000 to 200,000 Clicks: The INSANE SEO Comeback of HouseFresh.com
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12:30E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google's Helpful Content Update destroyed their traffic. I break down exactly what happened, what HouseFresh did right, and why their recovery has the entire SEO world debating whether it was "real SEO" or just Google fixing its mis…
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Flow State: The Competitive Advantage You Need, And How To Harness It w/ Film Producer & Founder, Steven Puri
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50:38What if your best work came from finding your flow, rather than simply grinding harder? In the age of constant distraction, many founders mistake busyness for progress, chasing notifications, meetings, and multitasking without realizing that true innovation happens when the mind is deeply focused. Today, Chris and Yaniv are joined by Steven Puri, f…
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Creating "Best X" Articles the Right Way: How to Rank and Influence LLMs
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10:04E831: How to create "best X" articles the right way - not just to rank in Google, but to influence large language models (LLMs) like ChatGPT. This is a five-point framework for how B2B marketers can use "Best X" content to build credibility, earn mentions, and generate sustained rankings that actually stick. You'll learn: - When "Best X" articles m…
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Pieter Levels' Genius Programmatic SEO Strategy Explained
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9:26E830: We break down Pieter Levels' programmatic SEO strategy - the approach behind his projects like RemoteOK, NomadList, PhotoAI, and InteriorAI. Most people who try programmatic SEO end up creating thousands of low-value pages that add no real benefit for users. Those pages waste crawl budget, bloat the site, and often end up damaging overall SEO…
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The Dark Side of SEO: How Marketers Get Competitors Banned (and How to Protect Yourself)
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10:33E829: The supreme art of the marketing war is to subdue your competition without fighting. I share the dark combative side of SEO - the shady tactics some marketers use to hurt competitors instead of helping themselves. From negative SEO attacks that tank rankings, to Reddit bans that can erase a brand's online presence… these are real, dangerous, …
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How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign)
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52:21E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and delivering real results. Wilson Zehr joins the show to break down how to easily do direct mail campaigns. He's been doing direct mail since 1999 and built a technology company that makes sending physical mail…
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0548 | Liberty Spenders: How to Reach The $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business with Author and The Prosper Group Co-founder Kurt Luidhardt
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Insiders React: New ChatGPT Dev Tools Threaten App Store + Sora 2 Launch, Apple Removes ICE Block
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47:02What happens when AI stops being a product and starts being a platform? With OpenAI’s latest Dev Day changing the game, we might find out sooner rather than later. In this episode, Chris and Yaniv explore OpenAI’s Dev Day and the huge announcements made (including the Sora 2 launch), as well as their apparent transformation from product to platform…
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Ranking Social Media Platforms by How Well They Rank on Google (Parasite SEO Explained)
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10:22E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You'll learn which platforms perform on Google search and how to use videos and written posts on YouTube, Instagram, TikTok, Threads, Reddit, and more to rank without a website. We'll cover: - The difference between parasit…
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9 Foolish Truths I Hold to Be Self-Evident: 2025
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50:52Today is that day—once every two years—when this podcast goes back to basics and we restate and recommit to the eternal verities David sees in business, in investing, and in Rule Breaker Investing. So put down those oars, join us aboard our sailboat, and let the winds guide you back toward these valuable core beliefs. Whether you’re well steeped in…
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How to Do AI-Generated SEO Blog Content (the Right Way)
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10:12E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog content, inspired by Search Engine Land's recent experiment with publishing AI-written guides. You'll learn: - The difference between unedited AI "slop" vs. human-reviewed AI content - How Search Engi…
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Never Do These Things in Your Email Marketing…EVER
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Why Big Blogs Are Collapsing (And How to Fix Them) - Lars Lofgren
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1:36:27E825: Big blogs that once dominated SEO are now collapsing - and it's not just because of AI. The SEO legend, Lars Lofgren joins the show. Lars was one of Neil Patel's early employees back in 2011 and was active in aggressive marketing when the term, "growth hacking" was invented. We go into why so many large content sites are in steady decline, wh…
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