Welcome to 'Clienteling Unveiled,' where we unravel the challenges, share expert tips, and discuss key issues in the world of clienteling. Join us for quick insights on navigating personalization, communication, and innovative solutions. Your go-to source for transforming challenges into opportunities and building lasting client connections
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BSPK Podcasts
A podcast about the design, development, and business of great software. Each week thoughtbot is joined by the people who build and nurture the products we love.
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581: Crafting Community & Code: Henrique Cardoso on Euruko 2025 & BSPK
40:07
40:07
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40:07Sami talks with Henrique Cardoso about his unified commerce platform BSPK and the challenges of organising a large scale developer conference. Henrique talks in depth about the bespoke nature of BSPK and how it differs from other CRM tools, how they went about unifying all the major commerce platforms to fit under one platform, as well as the hurdl…
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584: When AI Meets Healthcare and Buddhism with Jan Kroschinski
46:40
46:40
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46:40Sami assesses the way AI is driving change within the global healthcare system and big pharma with Jan Kroschinski, founder of Singularity Ventures. Jan touches on the changes we can expect to see to the delivery of healthcare over the next few decades, what it’s like to work as a freelancer within the sector, as well as discussing the wider implic…
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583: Solid Queue with Rosa Gutierrez from 37Signals
41:37
41:37
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41:37Sami goes behind the scenes of Ruby on Rails with Rosa Gutierrez, principle programer at 37Signals, to discover what its like to work on one of the most widely used frameworks out there. Rosa breaks down how the team at 37Signals work and implement new tools for Ruby, the challenges of working remotely, as well as the current practical use of AI wi…
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582: Product market fit is the hardest thing with Jon Gamble
28:18
28:18
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28:18Chad dives into a different kind of development with Jon Gamble, CTO of Fordje, as they talk all things city code and construction. Jon breakdowns the different types of construction Fordje covers and the clients they aim to serve, the reality of building a new starter business with a such a small team, the value of trust and communication when dev…
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580: Taking the complexity out of toddler's nutrition with Kay Lim
35:06
35:06
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35:06Will gets to grips with nutrition as he talks with Kay Lim, founder of Heartful Sprout, about the importance of feeding our kids right. Kay relives her journey of moving to the US, learning a whole new language from scratch and how becoming a new mom far from home sparked the idea for Heartful Sprout. — Interested in giving your children the best s…
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579: Products you don't want to build with Sami and Chad
47:22
47:22
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47:22Chad and Sami get creative as they discuss the product ideas they would potentially like to develop. Sami lays out his plan to rejuvenate the queuing system at theme parks, Chad has a bone to pick with his CRM tool, and the pair breakdown why success for a new business is not always as black and white as it might seem. — You can find Chad all over …
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Luxury Retail Trends 2026: How Clienteling Is Reshaping the Future
3:33
3:33
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3:33In this episode of Clienteling Unveiled, host Katie sits down with Alexis to unpack the key trends transforming luxury retail in 2026. 📈 What’s inside: – Why global growth is slowing but still strong – How Gen Z and Millennials are redefining value in luxury – The rise of experiential retail and live commerce – Why AI-powered personalization is now…
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578: We need to understand how it works with Luisa Herrmann
32:46
32:46
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32:46Chad and Luisa Herrmann, founder of AINovva, sit down and attempt to demystify the “magic” of AI. Luisa lays out the ramifications of working with AI on a daily basis, why it’s a tool that shouldn't be utilised just because you can, the bias built into every AI system, as well as the ever expanding AI bubble and what the final outcome of its rapid …
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Discovery Reinvented: How AI Is Transforming Luxury Retail | Clienteling Unveiled
2:52
2:52
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2:52In this episode of Clienteling Unveiled, host Katie Tame sits down with Alexis to explore one of the biggest trends in luxury retail today: AI-powered discovery. Luxury shoppers are facing digital overwhelm—and leading brands are responding with AI-driven curation that simplifies choice, boosts engagement, and drives conversion. We reveal how 50% o…
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577: Driving Innovation: Jack Burrows on Cars, Tech, and the Future of Carwow
40:13
40:13
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40:13It’s time to start your engines as Sami talks with Jack Burrows, product director at CarWow, about the tricky world of buying and selling cars. Jack covers the significant change CarWow has seen since he started with the company, the challenges they faced in order to keep up with the competition, and the importance of developing a platform that ser…
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576: I never get bored with John Nunemaker
43:51
43:51
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43:51Chad catches up with John Nunemaker, self-employed programer on a plethora of products, about all things technical to gain insight into life as a self-employed developer. The pair share their experiences as rail devs and what keeps them using Ruby, John’s journey to success, his recent acquisition of Fireside (the podcast platform that hosts this v…
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How Luxury Retailers Are Building a 360° View
2:30
2:30
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2:30In this episode of Clienteling Unveiled, host Katie Tame sits down with Alexis from BSPK to explore one of the most powerful tools in modern luxury retail: the 360° customer view. What does it really take to create a unified client profile that goes beyond transactions? From CRM integration to real-time personalization, Alexis breaks down how forwa…
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575: I might have to get dressed for these with Chad, Sami and Will
39:30
39:30
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39:30The Giant Robots hosts are back together for more off the wall discussion about construction, movies and a special announcement! Find out what big purchase Sami made through the company during the last UK heatwave, why Chad has a listing on IMDB, and our three hosts turn film critics as they share thoughts on their favourite films. — If you haven’t…
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574: Developer Life After Design Systems with Kathryn Grayson Nanz
36:32
36:32
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36:32Will talks with Kathryn Grayson Nanz, Senior Designer and Developer Advocate at Progress, about the influence and power design can have when developing new software. Kathryn breaks down what it means to be a designer advocate and the role it plays within software development, the importance of design systems, designing for accessibility and knowing…
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573: Mocking the Future: Tom Akehurst on WireMock and API Testing
39:30
39:30
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39:30Sami talks with Tom Akehurst, Co-Founder of WireMock, about the delay and disconnect between front and back end development and how WireMock set out to bridge the two together. Tom explains how his time working for Disney paved the way for WireMock, the different processes of mocking and testing APIs, and provides some useful advice on how to impro…
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From Click to Client: How Luxury Brands Are Turning Online Browsers into In-Store Buyers
2:12
2:12
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2:12Luxury retail is changing—and it starts long before the client walks into the store. In this episode of Clienteling Unveiled, host Katie Tame sits down with clienteling strategist Alexis to explore one of 2025’s hottest trends: Client-to-Store Commerce. Discover how leading luxury brands are using digital behavior, AI segmentation, and CRM intellig…
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572: Close To Your Customers with Sarah Merlin
35:08
35:08
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35:08Chad talks with Sarah Merlin of IndiMade about what goes into revitalising an e-commerce platform and how they’re staying true to their customers. Discover the challenges involved with such a big migration and the efforts needed to bring it into the modern day, the importance of communication with your team at all times, as well as well as the core…
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The Future of Luxury Retail: Ethical Supply Chains and Consumer Trust
2:07
2:07
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2:07As consumer expectations evolve, brands are being held to higher standards—demanding more transparency in how products are sourced and produced. Tune in to discover: Why luxury consumers are prioritizing ethical practices and transparency. How technology, like blockchain, is transforming supply chain traceability. Tips for luxury retailers on build…
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571: Space, Software, and Surprises with Rémy Hannequin
43:11
43:11
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43:11Sami and fellow thoughtboter Rémy look to the stars as they talk all things astronomical. Learn about Rémy’s new open source gem Astonoby that plots the coordinates of objects in space, the hidden inventions developed as humans looked to the stars and listen as the pair theorise whether there truly is other life in the universe. — If you’re enthusi…
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570: Rolling for Initiative with Chad, Will and Sami
50:10
50:10
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50:10Chad, Will and Sami discuss life outside of thoughtbot and the hobbies that occupy them in their down time. Sami talks about taking the cold plunge, Will about his recent efforts with running, before Chad takes his co-hosts down the rabbit hole that is Dungeons and Dragons. — Watch the trailer for Chad’s upcoming production Thresher, a collaboratio…
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