The Real Build is about building a better culture, leaders, visionaries, and community to better serve the client. I am your host Bill Reiman, Your Broker Builder. I'm here to showcase real business owners who build companies with integrity, trust, and a commitment to making a positive impact. Join us as we explore their stories, insights, and strategies for success. As always, we are here to show the client exactly what to look for before hiring a business or service. Welcome to The Real Build
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Bill Reiman | @ImBillReiman Podcasts
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280. The Real Build Team: Thanksgiving Extravaganza With The Team
27:45
27:45
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27:45In this episode of The Real Build, we brought most of our team into the studio for a fun Thanksgiving conversation. We asked some fun holiday questions like what our favorite Thanksgiving dish is, what our least favorite is, what we are thankful for, and more.It turned into a great mix of laughs, stories, and real moments from the people who make R…
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279. Purpose, Provision, and God's direction - with Michael Belcher
33:37
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33:37In this episode of The Real Build, I sit down with the newest member of the R.K. Reiman Construction team, Michael Belcher. Michael is our new superintendent and we are excited to have him on board. We talk about his background, what led him to join our team, and the why behind his decision. Michael shares his vision for the future, his passion for…
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278. Contractors Need To Market In The Right Places To Scale In The Right Places - With Cassi Hallam of System Pavers
44:42
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44:42In this episode of The Real Build, I sit down with Cassi Hallam, Chief Marketing Officer of System Pavers, the nation’s #1 outdoor remodeling company. With nearly two decades of experience leading high-performance teams and data-driven marketing strategies, Cassi shares how she helped transform System Pavers into a national brand built on trust, se…
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277. The Real Build Team: Future talks: The Vision That Drives Us - With Jay Jean Paul
31:47
31:47
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31:47In this episode of The Real Build, I sat down with our team videographer Jay Jean Paul to talk about the future vision of Reiman Media and our new studio in downtown Naples. Jay and I discussed the purpose behind the studio and how we plan to bring local businesses in to help tell their story. For years, The Real Build has been a platform to highli…
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276. Restoring Trust in Construction – With John Stewart Hill of The Good Contractors List
53:52
53:52
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53:52In this episode of The Real Build, I sit down with John Stewart Hill, founder and CEO of The Good Contractors List, to talk about what it really means to do business the right way in the home service industry. After a life-changing experience, John made it his mission to restore trust between homeowners and contractors — creating a community of qua…
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275. The Real Build Local: Grass and Trees Are Always Greener When You Hire a Good Landscape Installer - With Mark Canfield Owner of Greenpro
31:40
31:40
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31:40In this episode of The Real Build, I sat down with Mark Canfield, owner of Greenpro Landscape. Mark has been doing our landscape installs for several years and has become a great addition to the R.K. Reiman Construction team. We talked about the importance of hiring a good landscape company and what homeowners and builders should look for when it c…
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274. How He Scaled His Family Business To A Construction Powerhouse - with Dan Thrasher Owner of Thrasher Group
55:36
55:36
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55:36Today on The Real Build, I’m joined by Dan Thrasher, president of Thrasher Group, a company that started in a Nebraska farmhouse in 1975 and has since grown into one of the Midwest’s most respected names in foundation repair and structural solutions. What began as a small family operation founded by Greg and Nancy Thrasher has become a regional pow…
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273. The Real Build Team: Choosing the Right Vendor - With Kathy Ward
30:12
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30:12In this episode of The Real Build, I sat down once again with our Warranty Administrator, Kathy Ward, to talk about the importance of choosing the right vendor.We discussed why we work with the subcontractors we do, how they understand our standards, and why it’s never just about hiring the cheapest sub. We also shared real experiences working with…
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272. From Burnout to Breakthrough: The Secret to Building Leaders, Not Followers – With Mark Murphy Owner Of Leadership IQ
1:07:10
1:07:10
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1:07:10In this episode of The Real Build, I sit down with New York Times bestselling author and leadership expert Mark Murphy, founder of Leadership IQ and one of the most respected voices in organizational culture, performance, and hiring. Mark’s work has been featured in The Wall Street Journal, Harvard Business Review, and Forbes, and his newest book, …
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271. The Real Build Team: Communication, Follow up, And Dealing With Different Client Personalities - With Mackenzie Cox
30:12
30:12
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30:12In this episode of The Real Build, I sit down with our selections coordinator, Mackenzie Cox, to talk about one of the most important parts of building a home: communication.We break down how consistent follow-up, empathy, and adapting to different client personalities can make the difference between a stressful build and a smooth experience. Macke…
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270. Only 17% of People Shop Price, So Sell the Experience - With Lance Bachmann, Owner of LB Capital
51:35
51:35
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51:35In this episode of The Real Build, I sit down with serial entrepreneur and business leader Lance Bachmann, owner of LB Capital, to talk about why price doesn’t sell — experience does. Lance has built and sold multiple eight-figure companies and now helps business owners across the home services and trades industries scale, lead, and exit the right …
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269. Craftsmanship and Detail As A Painting Contractor - with Mariano Bernhardt Owner MI Painter
33:08
33:08
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33:08In this episode of The Real Build, I sat down with Mariano Bernhardt, owner of MI Painting, to talk about craftsmanship, detail, and what it takes to stand out as a painting contractor in the luxury home market.Mariano built MI Painting from the ground up with a focus on quality, communication, and craftsmanship that shows in every project. His com…
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268. Construction Therapy: Fixing the Chaos of Home Building and Remodeling - With Monika Zasada Owner of De-Mazing
57:54
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267. The Real Build Team: Celebrating 4 Sand Dollar Awards: What It Means for R.K. Reiman - With Jenna Popoff
29:32
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266. The Real Build Local: Why Great Photos and Videos sell Homes Faster - With Sheryl and Derick Moreno
31:57
31:57
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31:57In this episode of The Real Build, I sat down with Sheryl and Derick Moreno, the team behind LaCasaTour.com, to talk about one of the most overlooked but most powerful parts of real estate: media.In today’s market, buyers decide within seconds whether or not to visit a home based on photos and video they see online. The difference between good medi…
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265. The Real Build Local: American Made Cabinetry In The Heart of Naples - With Edjohn and Elias of American Craftsmen
34:09
34:09
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34:09In this episode of The Real Build, I sat down with Elias Aguero and Edjohn Morales of American Craftmen in Naples, Florida to talk about how they are redefining the cabinetry industry.American Craftmen has taken a different approach by keeping everything in-house. From raw lumber to a finished cabinet in someone’s home, their process focuses on pre…
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264. The Real Build Local: The Neptune Glass Difference: Craftmenship That Lasts - With Joe Macdonald Owner Neptune Glass
31:09
31:09
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31:09In this episode of The Real Build, I sat down with Joe Macdonald, the owner of Neptune Glass in Naples, Florida.Neptune Glass has built a reputation for turning concepts into creations. They specialize in custom shower enclosures, mirrors, windows, and doors, backed by licensed and insured craftsmanship, on-time delivery, and consistent communicati…
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263. The Real Build Team: Teamwork on the Jobsite and at Home - Elizabeth Reiman
32:22
32:22
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32:22In this episode of The Real Build, I sat down with my wife, Elizabeth Reiman, who is also our selections and design coordinator at R.K. Reiman Construction.Elizabeth plays an important role in helping clients through the selections and design process, making sure their vision comes to life while keeping projects on track. At the same time, we talke…
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262. The Real Build Team: Behind The Scenes: How We Guide Clients Through Selections - With Kellie Felt
31:34
31:34
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31:34In this episode of The Real Build, I sat down with our selections coordinator, Kellie Felt, to walk through one of the most exciting and sometimes overwhelming parts of building a custom home: the selections process.Kellie shared her journey into design and selections, what a day in her role looks like, and how she helps clients bring their vision …
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261. The Real Build Team: Why Teamwork is The Foundation Of Every Build - With Jenna and Kathy
32:20
32:20
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32:20In this episode of The Real Build Team, I sat down with Jenna and Kathy to talk about why teamwork is the foundation of every successful build.When you’re building multimillion-dollar custom homes, every detail matters—and no one person can do it alone. Teamwork between selections, construction, and warranty is what ensures clients get the best pos…
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260. The Real Build Team: Advice for Young People in Construction - With Mason Blosser
35:56
35:56
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35:56In this episode of The Real Build, I sat down with our superintendent, Mason Blosser, to talk about advice for young people in construction.Mason is only 24 years old and has already climbed the ladder fast at R.K. Reiman Construction. He shared how he approached the industry, what helped him succeed early, and why there is more opportunity than ev…
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259. The Real Build Local: Creating An Experience and Lasting Impressions In The Insurance Industry - With Christian Galt Galt Insurance
41:29
41:29
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41:29In this episode of The Real Build, I sat down with Christian Galt, owner of Galt Insurance.Christian has built his business on service, trust, and a commitment to doing things differently in the insurance industry. He has stayed independent, keeping the Galt name, and built a team focused on putting clients first.We talked about:- Christian’s backg…
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258. The Real Build Team: Building Homes and Visions - With Mackenzie Cox
30:41
30:41
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30:41In this episode of The Real Build, I sat down with Mackenzie Cox, our selections coordinator at R.K. Reiman Construction.Mackenzie plays a key role in helping clients bring their vision to life and guiding them through one of the most exciting but challenging parts of the building process, making selections.We talked about:Why she moved from Atlant…
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257. Building a Design Empire on Trust and Lasting Relationships - With Jason Lynn Owner Of The Decorators Unlimited
34:00
34:00
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34:00In this episode of The Real Build, I sit down with Jason Lynn, President of Decorators Unlimited, one of the largest full-service interior design firms in the country. With over 150 projects a year and partnerships with builders nationally and internationally, Decorators Unlimited has mastered the art of managing luxury, scale, and quality all at o…
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256. The Real Build Team: Building the Future While Honoring the Past - With Bobby Reiman
30:36
30:36
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30:36In this episode of The Real Build, I sit down with my brother, Bobby Reiman, to talk about our journey as the second generation of RK Reiman Construction.Only about 30% of second-generation companies make it. Most fail. But we’ve been able to grow, strengthen, and evolve the business while staying true to the legacy our family built.We cover:How ou…
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255. The Real Build Team: Essential Warranty Tips for New Home Owners - With Kathy Ward Warranty Administrator R.K. Reiman Construction
31:42
31:42
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31:42In this episode of The Real Build, I’m joined by our warranty administrator, Kathy Ward, to talk about what every new homeowner should know when it comes to their home warranty.We cover:The most common warranty questions new owners askHow to avoid costly mistakes during the warranty periodTips to protect your investment and keep your home in top sh…
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254. The Real Build Local: Sold Signs and Saw Dust - With Josh Holt Owner of Holt and Company
33:28
33:28
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33:28In this episode of The Real Build, I sat down with Josh Holt of Holt & Company and Keller Williams Realty to talk about how real estate and woodworking came together in his career.Josh isn’t just selling homes. He’s adding timeless pieces of furniture to them. His background in craftsmanship and construction gives him a unique edge as a Realtor in …
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253. The Real Build Team: The Man Behind The Camera - with Jay Jean Paul
31:08
31:08
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31:08In this episode of The Real Build, I sat down with Jay Jean Paul, the videographer and media lead for R.K. Reiman Construction.We talked about Jay’s background, his mindset, and the future vision of Reiman Media. Our goal is to raise the bar in construction content — creating cinematic, story-driven videos that showcase the details that matter.From…
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252. The Real Build Local: When Builders and Designers Collaborate, Everyone Wins – With Na-Ann Williams of Clive Daniel Home
32:18
32:18
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32:18When a client fully trusts their designer, that’s when the magic happens.You hire a designer to create something that stands out but still feels like home. That trust is what takes a house from good to unforgettable.In this episode of The Real Build, I sat down with Na-Ann Williams from Clive Daniel Home to talk about the power of great interior de…
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251. The Real Build Local: Building a Culture That Scales - With Jay Doran of Culture Matters
46:04
46:04
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46:04In this episode of The Real Build, I sat down with Jay Doran to talk about building a strong company culture that actually scales. As businesses grow, many lose control of their culture. Teams get bigger, systems get more complex, and the original vision starts to fade. So how do you keep the culture strong while still expanding? We talked about: W…
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250. The Real Build Local: Scaling a Real Estate Company with Vision, Value, and Strategy - With Alexander Deron And Gregory Sofranco of The Sofranco Group Naples
36:51
36:51
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36:51In this episode of The Real Build, I sat down with Gregory Sofranko and Alexander Deron, two top-performing luxury real estate professionals in Naples, Florida.Alexander is known for his innovative Host Tour Videos, where he has featured over $500 million in luxury homes, yachts, and private jets. With a background in law, he brings strong negotiat…
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249. The Real Build Team: Builder In The Hot Seat - Turning The Tables With Jenna Popoff
35:18
35:18
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35:18In this episode of The Real Build, I sat down with my sister, Jenna Popoff, who turned the tables and interviewed me on what it really means to lead R.K. Reiman Construction. We had a real conversation about what goes on behind the scenes as a builder, business owner, and leader. Topics we covered include: How I handle initial client conversations …
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248. The Real Build Team: Our Commitment Doesn’t End at Closing - With Kathy Ward
30:30
30:30
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30:30In this episode of The Real Build, I sat down with Kathy Ward, who is our warranty administrator at R.K. Reiman Construction. Kathy and I discussed the commitment we have to our clients after closing on their house and how she consistently goes above and beyond to resolve any issues. We discussed delivering a Ritz-Carlton experience and consistentl…
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247. The Real Build Local: Print Isn’t Dead: Building Community Through Advertising That Connects – with Jenn Wideberg Paradise Coast
30:48
30:48
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30:48In this episode of The Real Build, I sat down with Jenn Wideburg, publisher of Paradise Coast Magazine, to talk about whether print advertising still has a place in today’s digital world.We explored why it’s not just about exposure, it’s about building real, lasting relationships with your audience and advertisers.Jenn also shared what makes her ne…
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246. The Real Build Local: How to Build Powerful Partnerships With Realtors - With Andrew Regenhard of Real Producers
33:15
33:15
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33:15In this episode of The Real Build, I sat down with Andrew Regenhard, publisher of Real Producers Magazine, to discuss what truly drives business growth and the relationships that matter.“You don’t need 100 agents. You need five good ones who see you as a business partner, not just another vendor.” Remington RamseyAndrew shared how Real Producers fl…
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245. The Real Build Team: Setting The Standard In Construction - With Mason Blosser
37:13
37:13
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37:13In this episode of The Real Build, I sit down with our superintendent Mason, who came to RK Reiman Construction after working at 1stPhorm, a company known for its elite culture and high standards. We talk about what it means to lead from the front, hold the line on excellence, and create a job site where accountability isn’t optional. This one’s al…
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244. God Is My Business Partner And There's Always A Way - With Richie Breaux, Owner Of All Things New
1:04:49
1:04:49
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1:04:49In this episode of The Real Build, I sat down with Richie Breaux, Owner of All Things New and the host of the Builder of All Things Podcast. He's a husband, father, builder, and Kingdom-focused leader who is passionate about helping men in the trades rise up and lead with purpose. At ATN, he isn't just building structures — he's building people. Hi…
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243. The Real Build Team: Balancing Business, Marriage, and Parenthood - Elizabeth Reiman
32:20
32:20
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32:20In this live episode of The Real Build, my wife and I sat down to talk about what work-life balance really looks like when you live and work together. We got real about the importance of communication, setting expectations in a relationship, and learning how to be present, not just as business partners, but as a couple and as parents. We also share…
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242. The Real Build Live: Lessons In Family Business - With Jenna Popoff
27:12
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27:12In this episode of The Real Build, we’re going behind the scenes of a family-run construction business. I sit down with my sister to talk about what it was like growing up in the middle of a job site, learning the ropes of the industry, and now working together to carry on the legacy at RK Reiman Construction. We discuss the real challenges and rew…
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241. The Process is the Standard: Delivering Precision In Every Detail of Custom Luxury Homes
28:45
28:45
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28:45In this solo episode, I break down the core of a recent talk I gave at the Top Contractor School Meetup in Pittsburgh. This is a message every contractor, builder, and entrepreneur needs to hear: if you don’t lead with process, chaos will run your business for you. I dive into the exact systems we use at RK Reiman Construction to deliver consistenc…
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240. The Carfax For Homes: How PropertyLens Is Helping Buyers Avoid Costly Mistakes- with Bob Frady Owner Of PropertyL
55:34
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55:34Buying a home is one of the biggest investments of your life, but most people go in blind. In this episode, I talk with Bob Frady, founder of PropertyLens, a platform giving buyers the detailed insights they actually need before making a purchase. From roof age to risk factors and permitting gaps, Bob shares how PropertyLens is helping people make …
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239. How to Spot a Bad Contractor Before It’s Too Late
24:44
24:44
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24:44Hiring the wrong contractor can cost you time, money, and peace of mind. In this solo episode of The Real Build, I’m breaking down the biggest red flags to watch for, so you don’t get burned. From too-good-to-be-true bids to vague communication and missing processes, I walk you through exactly what to look out for when interviewing a builder or con…
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238. The Hidden World of Secret Doors - With Steve Humble of Creative Home Engineering
59:10
59:10
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59:10Ever dreamed of having a hidden room, secret passageway, or bookshelf that swings open to reveal something epic? In this episode of The Real Build, I sat down with Steve Humble, the founder of Creative Home Engineering, the global leader in custom hidden doors, secret rooms, and high-security safe rooms for luxury homes and high-profile clients. St…
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237. Building on The Water: What You Must Know Before Hiring A Marine Contractor - With Kienan Streed Owner KC Marine
46:53
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46:53For the first time on The Real Build, we’re heading to the water. I sat down with Kienan Streed, owner of KC Marine, to break down the world of marine construction, a space that most homeowners know little about but need to understand if they’re planning to build or maintain a dock, seawall, or waterfront structure. In this episode, we cover: What …
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236. Property Management With Purpose: Balancing Profit For Owners And Compassion for Tenants - With Derek Morton Owner Of Netgain Property Management
50:42
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50:42In this episode of The Real Build, I sat down with Derek Morton, founder of Netgain Property Management, to talk about what it really means to manage properties with both heart and strategy. Derek’s approach is simple but powerful: take care of the property, serve the owner, and respect the tenant. We discussed how his team: Streamlines maintenance…
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235. Building Wealth With Purpose, Clarity, And The Truth About Financial Planning - With Dan Pascone Owner Tailored Wealth
52:24
52:24
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52:24In this episode of The Real Build, I sat down with Dan Pascone, founder of Tailored Wealth, a wealth management firm that’s changing the game when it comes to client-focused financial planning. Dan’s approach is all about coaching over selling, helping people live better lives by aligning their money with their values and long-term goals. Tailored …
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234. Elevating The Standard In Gutter Services - With Stone Shew Of Gutters OK
1:02:23
1:02:23
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1:02:23In this episode of The Real Build, I sat down with Stone Shew, owner of Gutters OK, to talk about how he’s reshaping what it means to run a top-tier service business in the trades. Stone built his company by refusing to play the volume game instead, he focused on high-quality jobs, tight systems, and customer satisfaction that actually means someth…
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233. The Hidden Costs of Building a Custom Home (And How to Avoid Getting Burned)
36:33
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36:33Building a custom home should be one of the most exciting things you ever do, but for a lot of people, it turns into stress, unexpected costs, and major headaches. In this solo episode, I’m breaking down the hidden costs that most builders don’t tell you about… and how you can avoid getting burned. From vague contracts and unrealistic allowances to…
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232. From Handyman to Leading a Multi-Million Dollar Service Company - With Tyler Dunagin Owner of Turnserv
56:25
56:25
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56:25In this episode of The Real Build, I sat down with Tyler Dunagin, the founder and CEO of Turnserv, a company that’s changing the game when it comes to apartment turnovers. Under his leadership, Turnserv ranked #459 on the Inc. 5000 list of the fastest-growing companies in America. Tyler’s also been nominated for Entrepreneur of the Year and has bui…
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231. How Tariffs Are Shaking Up the Homebuilding Industry in 2025
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27:32Tariffs. Rising costs. Supply chain pressure. The headlines in 2025 are loud — but what’s really going on in the homebuilding industry? In this episode of The Real Build, I break down how the latest round of tariffs is impacting construction across the country, and more importantly, how experienced builders are stepping up and adapting. From rising…
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