A trend, culture and lifestyle show for geniuses. Where every topic is a thrill and nothing is Too Niche. New episodes air every other Friday. For notes, links, and other matters of importance from the Too Niche universe, visit the Too Niche Mood Board—and follow @elizabethkott on Instagram for niche recs, podcast clips, and more.
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Bleav What’s Your Journey Podcasts
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative ...
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How much weight can I lose and how fast can I lose it? What are the side effects? Does it really work? Will I gain it all back? What foods can I eat? Can I still drink alcohol? Is it healthy? Top ten healthcare podcaster Dr. Josh Luke returns to lead conversations about the first-ever truly scientific approach to healthy weight loss. After losing more than 30 pounds in 75 days taking semaglutide injections, Luke and guests share to help listeners lose weight and live healthy. Message to sugg ...
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Makeup Recs and Career Reinvention After 40 with Erica Taylor
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1:00:5040+ makeup expert and Tiktok beauty sensation Erica Taylor joins me to share her journey from decades behind department store beauty counters to building a massive online following. We get into the most common makeup mistakes that age the face—and her current favorite product reccomendations. For notes and links to everything mentioned in this epis…
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The Empath Worldwide Journey: Maya Malekian and Geneve Lau's Commitment to Service
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43:21Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Maya Malekian and Geneve Lau and their inspiring journey with Empath Worldwide, a collective aimed at empowering young professionals while supporting small businesses and nonprofits. Born out of the challenges presented by the COVID-19 pandemic, their initiative a…
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Discovering Your Financial DNA: Hugh Massie's Transformative Path
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49:54Hugh Massie, a leading figure in behavioral finance, introduces the concept of Financial DNA to help individuals understand their unique financial behaviors and attitudes. This framework emphasizes that our financial decisions are influenced not only by education and economic conditions but also by our emotional states and personal experiences. By …
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From Beats to Brands: Christine Blosdale's Journey to Expert Authority
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44:22Christine Blosdale's journey emphasizes the importance of embracing one's unique story and the transformative power of sharing experiences. Through her work, she has witnessed how authenticity fosters deep connections and empowers individuals to step into their own light. By encouraging others to articulate their narratives, Christine helps them bu…
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Embracing Change and Finding Your Voice in the Creative Industry with Karina Michel
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27:42Karina Michel's journey through the entertainment industry is a remarkable tale of resilience and adaptability. Beginning her career as a model discovered at a local mall in Ohio, she quickly transitioned to acting, immersing herself in the vibrant scenes of New York City and later Los Angeles. Despite facing the challenges of a competitive industr…
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Transforming Knowledge into Media Opportunities with Brett Farmiloe
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32:31Brett Farmiloe reveals the critical need for small business owners and experts to effectively share their knowledge and experiences in today's media landscape. He emphasizes that many professionals possess valuable expertise but often struggle to communicate it to a broader audience. To address this challenge, he has created Featured.com, a platfor…
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Investing in Yourself: Alexis Moore on The Key to Wealth and Well-Being
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32:19Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Alexis Moore and her insights emphasized on the vital role of accountability in achieving health and fitness goals. She recognizes that many individuals struggle to stay motivated when exercising alone, which is why she advocates for the importance of having a sup…
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Shaping Brand Perception: Marc Viale on Building a Successful Market Identity
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50:19Marc Viale emphasizes the critical importance of shaping brand perception in today’s competitive market. He believes that successful branding goes beyond just visual elements like logos and taglines; it requires a deep understanding of consumer psychology and the emotional connections that influence purchasing decisions. By focusing on authenticity…
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Leveraging Digital Data for Tailored Marketing Strategies: Dan Baird's Insights from Wrench AI
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57:32Dan Baird's philosophy underscores the importance of understanding consumer behavior to craft marketing messages that resonate deeply with audiences. His experiences have shown that successful marketing transcends mere broadcasting; it requires engaging in meaningful dialogues with potential customers. By focusing on individual preferences and beha…
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Reclaiming Your Time: Kris Ward's Secrets to Business Efficiency with Virtual Assistants
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41:36Drawing from her own experiences of burnout and overwhelm, Kris Ward illustrates the importance of recognizing when the demands of entrepreneurship become unsustainable. Ward advocates for the strategic use of virtual assistants (VAs) as a means to reclaim valuable time and energy. By delegating tasks that do not require a business owner's direct i…
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Navigating Change: Samuel Winderö's People-First Approach to Adapting in Business
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37:37Samuel Winderö's insights into leadership emphasize the critical importance of integrating innovation with human values in today's rapidly changing business landscape. As he transitions to Safe Site Sweden, a company dedicated to enhancing construction safety, Winderö showcases his commitment to prioritizing the well-being of individuals in the wor…
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The Vanderpump Rules "Reiki Master” Herself: Kelsey J. Patel Tells All
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1:00:27Kelsey J. Patel joins me to finally share the true story behind her infamous Vanderpump Rules appearance as “Jax’s Reiki Master.” We get into what really happened behind the scenes, how reality TV editing twisted her words, and why the internet couldn’t let it go — even years later. Plus: how The Artist’s Way helped her reclaim her creativity, her …
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The Power of Homeownership: Shanta Patton's Blueprint for Financial Freedom through Real Estate
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35:50Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Shanta Patton and her insights emphasized on the critical importance of financial education and empowerment, particularly for women navigating the real estate landscape. She advocates for women to take charge of their financial futures by prioritizing homeownershi…
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Future-Proofing SEO: Human-Led, Algorithm-Aligned Content with Justin Lane
45:17
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45:17Justin Lane highlights a significant shift in digital marketing, emphasizing the growing importance of structured data and schema markup to enhance how AI interprets and delivers content. He foresees a future where traditional websites may evolve into API-driven platforms, offering more interactive and personalized user experiences. This change cal…
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Lucidum Medicinals and the Future of Functional Fungi with Dr. Anna Sitkoff
40:48
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40:48Dr. Anna Sitkoff is deeply dedicated to educating the public on the power of medicinal mushrooms, highlighting the importance of product quality and ingredient transparency. She stresses that true therapeutic benefits come from properly extracted fruiting bodies—not just mycelium—due to active compounds like beta-glucans and triterpenes, which supp…
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Turbocharged Manifestation: Paul Lemberg’s Quantum Reality Method to Align with Your Best Self
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45:53Paul Lemberg’s Quantum Reality Creation program represents a breakthrough in how entrepreneurs and individuals can actively shape their lives using principles drawn from quantum physics and spiritual intuition. Rooted in the Many Worlds Interpretation, this transformative method teaches people to align their thoughts and energy with alternate versi…
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From Skeptics to Supporters: Catherine Connelly on Navigating Doubt and Designing Her Own Path
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39:17Catherine Connelly’s entrepreneurial path wasn’t without personal cost. While building and scaling MyYearbook during high school and college, she faced the intense pressure of balancing academics with executive responsibilities. This relentless pace eventually took a toll on her health, leading her to prioritize boundaries and self-care. Her experi…
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Empowering Beauty at Home: Karen Ann Jacks on Affordable Hair Color Revolution
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29:29Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Karen Ann Jacks as she revolutionized the at-home hair coloring experience with Della Ricca Hair Color. As a board-certified hairstylist with over 30 years of experience, Karen recognized the need for salon-quality hair color that could be conveniently applied at …
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Modular Thinking for Entrepreneurs: Brad Martineau’s LEGO Strategy for Growth
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40:10Brad Martineau brings a refreshing perspective to entrepreneurship by emphasizing that businesses under $5 million in revenue require tailored tools, strategies, and support—distinct from what enterprise-level companies use. Rather than fitting into outdated frameworks, he encourages founders to build intentionally by aligning operations with perso…
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Nisha Srivastava’s Wellness Revolution: Manifesto for Holistic Health and Empowered Living
34:35
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34:35Nisha Srivastava brings a transformative perspective to holistic health, one that sees personal healing as the foundation for meaningful societal change. Her philosophy integrates movement, mindset, and gut health as pillars not only for physical well-being but for clear decision-making, emotional balance, and aligned leadership. With roots in Pila…
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Visibility Without Selling Out: Jon Clemence on Repurposing with Purpose
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42:57Jon Clemence approaches editing as more than just correcting grammar—it's a craft rooted in respect for the writer’s voice and the reader’s time. His process focuses on enhancing tone, consistency, and clarity, ensuring that the final message feels natural and trustworthy. In a digital space crowded with generic content, his human-first approach he…
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Reid Holmes on Appreciative Branding and the Power of Emotional Differentiation
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43:48Reid Holmes’ Brand Appreciation Pyramid offers a clear framework for building deeper consumer relationships by moving beyond surface-level messaging. The base of the pyramid—what you say—focuses on the words and promises a brand uses to connect with its audience. While important, Holmes emphasizes that messaging alone isn’t enough to foster lasting…
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Creative technologist and early AI adopter Taryn Southern joins me to explore how creatives can use AI to enhance their process. We get into what’s helpful, what’s scary, and what’s next. Full AI tool list + links on the Too Niche Mood Board (Substack)!By Bleav + What’s Your Journey?
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Redefining Leadership: Patti Cotton on Emotional Intelligence & Ethical Influence
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30:07Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Patti Cotton’s journey from a part-time secretary to the Chief Development Officer of a major healthcare system —a testament to perseverance, integrity, and visionary leadership. Navigating the challenges of single motherhood while climbing the corporate ladder, s…
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The Science of Strategic Rest: Scott Anderson’s Counterintuitive Advice for Burned-Out High Achievers
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31:44Burnout is more than exhaustion—it's often a sign that we’re clinging to outdated roles, habits, or expectations. Scott Anderson, a licensed mental health therapist and founder of Double Dare, views burnout as a form of “self-inflicted suffering” that can serve as a wake-up call for personal transformation. His work redefines success, urging indivi…
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The Psychology of Passive Income: Ali Boone's Money Mastery Approach to Real Estate
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44:51Ali Boone’s transition from aerospace engineering to real estate investing highlights a bold shift away from traditional career paths toward purpose-driven entrepreneurship. With a unique blend of technical expertise and spiritual psychology, she brings an emotionally intelligent lens to real estate—treating it not just as a financial tool, but as …
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Inside The Everyday Leader: Drew Norton’s Blueprint for Authentic Leadership
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33:59Drew Norton is reshaping the way business owners and professionals think about sales—positioning it not as a high-pressure transaction, but as a noble form of leadership and meaningful communication. With over a decade of experience leading diverse sales teams, Drew’s journey from discomfort around the "sales" label to becoming a confident, values-…
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Elevating Customer Experience Through Service-Driven Trust with Rob Durant
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41:09Rob Durant redefines the sales profession by emphasizing a customer-first mindset rooted in service, trust, and relationship-building. Drawing from his background in education and years in sales leadership, Rob advocates for treating sales as an extension of customer service, not a separate function. He believes the best salespeople are teachers an…
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Rachel Fowler on Career Pivots, Motherhood, and Financial Empowerment for Women
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34:07Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Rachel Fowler’s journey—one of reinvention, resilience, and purpose. From her early days working at major magazines in New York to managing finances for high-profile entertainment clients in Los Angeles, she carved a path that merged career excellence with persona…
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Process Over Panic: John Burdett's Story-Driven Sales Strategy for Founders
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46:53John Burdett’s journey from a high-performing software engineer to a purpose-driven business leader offers a compelling model for sustainable entrepreneurship. After years of chasing results and enduring burnout, he embraced servant leadership and emotional intelligence, reshaping his approach to business. His company, Fast Slow Motion, was founded…
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From Zero to 5 Billion Views – Logan Forsyth’s Playbook for Brand Domination
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40:34Logan Forsyth, co-founder of Media Scaling, has redefined how brands approach social media growth through his innovative sub-account strategy. Instead of relying on a single account, Forsyth advocates distributing short-form content across multiple sub-accounts—publishing up to 3,000 posts per month. This dramatically reduces cost per thousand view…
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Exit Strategy Secrets: Richard Walsh on Long-Term Vision to Drive Daily Business Decisions
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41:14Richard Walsh’s journey from the military to entrepreneurship reveals a powerful philosophy rooted in resilience, strategy, and intentional leadership. After experiencing both remarkable success and total financial collapse, Walsh rebuilt his life and business through focus, discipline, and system-driven thinking. He now helps business owners recla…
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Building a Reputation, Not a Brand: Jeffrey Madoff’s Take on Personal Identity
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57:07Jeffrey Madoff’s career is a testament to the power of curiosity, risk-taking, and creative resilience. Raised in Akron, Ohio, his early encouragement in reading and the arts laid the foundation for a multifaceted journey through fashion, film, teaching, and authorship. From founding the successful clothing brand Billy Whiskers with no formal desig…
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I'm kicking off a new era of Too Niche? and joining me is the Internet’s favorite scent expert, Sir Candle Man. We dive into his origin story, spring/summer fragrance trends, and the power of brand storytelling—plus his top recs under $30, $50, and beyond. Recs links from this episode here and show notes and more over on the Too Niche Mood Board. T…
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From Bias to Belonging: Kriz Bell’s Radical Approach to Inclusive Leadership
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36:40Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Kriz Bell, a visionary leader who serves as the head of strategy, brand, and communications at the Better Man Movement, dedicated to reshaping the way leadership, inclusion, and equity are understood and practiced—especially by men in positions of influence. With …
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Gratitude, Goals, and the Dump Zone: A Look at Erin Harrington’s Tools for Entrepreneurial Well-Being
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37:04Erin Harrington's journey from burnout to balance has led her to create a transformative system for high-achieving individuals. As the founder of Soul Values and author of The Whole Life Planner, she offers a holistic approach to integrating purpose, productivity, and peace. Her method emphasizes aligning personal values with professional goals to …
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Helping Experts Visualize Complexity: Emily Schneider’s Niche in Data-Heavy Industries
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36:32Emily Schneider’s journey from a seasoned marketing professional to a sought-after presentation design expert highlights the power of clarity and creativity in business communication. After 15 years in marketing and a pivotal career shift during a personal turning point, she recognized a growing need in industries like finance, tech, and pharma—whe…
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Adopting a 'Yes, And' Mindset with Manar Morales: The Key to Embracing Workplace Change
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41:31Workplace flexibility has evolved from a niche benefit to a business imperative, driven by the pandemic’s acceleration of remote work and changing employee expectations. Manar Morales, a leading authority on workplace transformation, emphasizes that true flexibility goes beyond location—it includes flexible hours, reduced schedules, and a fundament…
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Money Boss Foundations: Phil McGilvray’s 30-Day Plan to Master Your Business Finances
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42:08Phil McGilvray, a seasoned profit and cash flow strategist, offers a transformative approach to financial success for entrepreneurs. Drawing from his own journey from a high-earning corporate career to purpose-driven entrepreneurship, McGilvray developed the THRIVE framework—Transparency, Harnessing cash flow, Reclaiming joy, Investing, Vision, and…
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Bridget Therese Romo on Work-Life Balance and the Power of Intentional Parenting
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30:22Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Bridget Therese Romo's journey— a powerful testament to resilience, transformation, and purpose. After enduring the heartbreak of losing a child, she turned to fitness as a way to rebuild her strength both mentally and physically. This healing process sparked a de…
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Inside The CEO Project: Jim Schleckser’s Strategy for Scaling Leadership
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44:32Jim Schleckser is a veteran entrepreneur and leadership strategist with decades of experience guiding mid-market company CEOs through critical growth phases. Drawing on lessons from his own career, he emphasizes the importance of identifying and resolving organizational constraints—the core bottlenecks that prevent progress. Schleckser teaches that…
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Forecasting Revenue with Confidence: Kyle Mealy’s Unconventional Philosophy for Success
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37:44Kyle Mealy’s journey from lab manager to revenue strategist is a powerful example of unconventional success. Without any formal sales or marketing education, he built a unique, results-driven approach that blends both disciplines into a single, unified system. His early success scaling a karate school to $1 million in revenue laid the foundation fo…
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Lead Generation Strategies That Actually Work: Michael Falato on Ethical Outreach Automation
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31:03Michael Falato brings a refined, results-driven approach to lead generation that prioritizes quality over volume. By automating the top of the funnel while leveraging human expertise for qualification, he ensures that outreach efforts lead to meaningful conversations—not just clicks or cold responses. His process involves highly targeted messaging,…
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Jen Kem’s Unicorn Leadership: Building Teams That Spark Innovation
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50:52Jen Kem is a dynamic business strategist and author whose leadership philosophy centers around working smarter, not harder—a concept she calls fancy lazy. Rooted in her upbringing in a Hawaiian plantation town with Filipino immigrant grandparents, Kem blends cultural wisdom, psychological insight, and business acumen to help individuals and organiz…
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Woven with Purpose: How Andeana Hats is Changing Lives in Peru with Laura Grier
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36:50Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Laura Grier’s journey as a travel photojournalist and entrepreneur rooted in a passion for cultural preservation and meaningful impact. Through her global travels and work with National Geographic, she witnessed firsthand the beauty and fragility of indigenous tra…
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The Cultiveight Method: Caroline Crawford on Why “Less Is More” Works in a Noisy Marketing World
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37:52Caroline Crawford, founder of Cultiveight, brings a refreshing perspective to marketing with her less is more philosophy. With a background in journalism and over a decade of experience in social media and content strategy, she saw firsthand how many businesses were overwhelmed by the pressure to do everything at once. This led her to create Cultiv…
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How Regal AI Is Reinventing B2B Customer Service with Alex Levin
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30:34Alex Levin, CEO and co-founder of Regal AI, is leading a bold transformation in the customer service industry through the use of advanced AI agents. Drawing from his experience, Levin recognized the inefficiencies and frustrations within traditional contact centers—long hold times, poor automation, and impersonal service. Regal AI was born out of t…
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Authenticity Over Pressure: Tanya Bugbee on Coaching, Growth, and Real Results
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35:30Tanya Bugbee’s journey from flipping sailboats as a teenager to becoming a transformative business coach is a testament to her fearless mindset and commitment to growth. Her hands-on life experiences—from living on boats and managing an airport to excelling in real estate—have shaped a coaching philosophy rooted in resilience, authenticity, and sel…
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Motherhood Meets Marketing: Vanessa Wilde’s Journey From Teacher to Copywriter
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33:50Vanessa Wilde’s journey from elementary educator to conversion copywriting expert is a powerful example of embracing change and building a business around what matters most. As a mother of four, she redefined success on her own terms, leaving behind agency life for the flexibility to raise her family while helping coaches and course creators elevat…
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The SEO Queen’s Guide: Zhe Scott on Building a Strong Digital Presence
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34:49Join us and be inspired in this replay episode from Women Acquiring Assets, featuring Zhe Scott's remarkable tale of resilience, adaptability, and ambition. From a young age, she set her sights on the Ivy League, ultimately earning admission to both Yale and MIT. Her academic path, which spanned management, information technology, and music, laid a…
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