Best Bmsu Podcasts (2025)

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#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells 29:03

Play Pause

4d ago29:03

29:03

Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they’re chatting over coffee, not realizing they’re competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle do…

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#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 43:12

11d ago43:12

43:12

The biggest challenge creative people face isn’t making something meaningful, it’s figuring out how to share it without feeling like a sellout. Whether you’re an artist, entrepreneur, or thought leader, there comes a point when the art alone isn’t enough. You realize that if your work is going to make an impact, you have to learn how to promote it.…

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#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 21:20

18d ago21:20

21:20

When you’re pitching a product, every word matters. That’s why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbite…

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#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 30:30

25d ago30:30

30:30

When you’re building a personal brand, the biggest mistake you can make is being too broad. The world doesn’t need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That’s the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be eve…

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#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 40:46

1M ago40:46

40:46

What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it’s easy to assume you need a slick image or a viral strategy to break through. But that’s not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you sta…

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#24: Pass/Fail—Breaking Down the Best and Worst in Branding 27:37

1M ago27:37

27:37

Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an…

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#23: Dadville—The New Rules of Being a Great Dad 46:01

2M ago46:01

46:01

Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they’re typically cast as bumbling sidekicks or lovable oafs who mean well but don’t quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a strolle…

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#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 24:31

2M ago24:31

24:31

Attention is the name of the game in today’s market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it’s a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify …

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#21: Slate—Why This $20K Truck Is Getting All the Attention 36:31

2M ago36:31

36:31

In crowded markets, being different isn’t enough. You have to communicate how you’re different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don’t say it clearly, it won’t matter. Messagi…

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#20: Snipd—What Your Brand Name is Really Saying to Customers 25:26

2M ago25:26

25:26

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than y…

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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

2M ago23:04

23:04

It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic Spoon didn’t invent cereal, they just told a better story: one where protein replaces sugar, and taste isn’t sacrificed for health. And they did it with…

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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34

3M ago37:34

37:34

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash wa…

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#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 30:04

3M ago30:04

30:04

Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren’t beautiful, they weren’t clever, but they were unforgettable. So why do s…

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#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 40:09

3M ago40:09

40:09

If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that’s too vague. When that happens, customers stop listening. But when you finally address the …

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#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 33:55

3M ago33:55

33:55

If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Re…

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#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 33:01

4M ago33:01

33:01

Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don’t understand, they don’t engage. Whether you’re trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset. That’s why we’…

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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 23:21

4M ago23:21

23:21

Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren’t equipped to weather them. Without the right mindset and tools, it’s easy to dri…

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#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic 40:20

4M ago40:20

40:20

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it re…

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#11: Starbucks—The Brand that Changed How the World Drinks Coffee 33:38

4M ago33:38

33:38

If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably would’ve laughed. Before Starbucks, coffee was just… coffee. It wasn’t an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn’t just a…

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#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!) 28:52

5M ago28:52

28:52

Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn’t “real” at all—it’s carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scene…

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#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food 38:50

5M ago38:50

38:50

The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn’t just about making great food—it’s about precision, consistency, and a relentless pursuit of excellence…

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#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever 41:10

5M ago41:10

41:10

Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It…

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#7: Comedians—The Science and Strategy Behind the Funniest People on Earth 38:14

5M ago38:14

38:14

Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we’re afraid to say, challenge cultural norms, and turn life’s absurdities into something we can laugh at. The best comedians …

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#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day 33:39

6M ago33:39

33:39

Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, w…

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#5: Stories—The Survival Tool Hardwired into Every Human 38:58

6M ago38:58

38:58

Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to man…

Bmsu Podcasts

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Why That Worked – Presented by StoryBrand.ai

StoryBrand.ai

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#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells 29:03

1
#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 43:12

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#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 21:20

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#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 30:30

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#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 40:46

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#24: Pass/Fail—Breaking Down the Best and Worst in Branding 27:37

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#23: Dadville—The New Rules of Being a Great Dad 46:01

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#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 24:31

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#21: Slate—Why This $20K Truck Is Getting All the Attention 36:31

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#20: Snipd—What Your Brand Name is Really Saying to Customers 25:26

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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34

1
#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 30:04

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#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 40:09

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#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 33:55

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#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 33:01

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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 23:21

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#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic 40:20

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#11: Starbucks—The Brand that Changed How the World Drinks Coffee 33:38

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#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!) 28:52

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#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food 38:50

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#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever 41:10

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#7: Comedians—The Science and Strategy Behind the Funniest People on Earth 38:14

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#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day 33:39

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#5: Stories—The Survival Tool Hardwired into Every Human 38:58