Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.
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Bonnie Leedy Podcasts
Every school has a story to tell. From the triumphs of its students to the dedication of its staff, a school’s unique identity is shaped by the people’s experiences within its walls. These stories aren’t just anecdotes; they’re powerful tools that can transform your school’s website into a compelling gateway, inviting families to explore and engage…
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The Importance of School Customer Service and why your school website matters
7:21
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7:21How can your school website make or break parent engagement? In today’s digital age, school customer service is more than answering phone calls or resolving in-person concerns. It’s about providing a seamless, accessible, and user-friendly experience for parents, students, and the community—and much of that experience happens online. Schools that p…
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Are you sharing schools vocational education's value?
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6:24Attending a tech school, trade school, vocational school, or other job training program offers various advantages that can benefit many individuals. Are you sharing these benefits and effectively marketing your vocational school to increase enrollment and attract students and staff? If you haven’t already one so, here are some key benefits you shou…
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Many parents are looking for the best educational solution for their children. Some are looking for pre-schools, others are selecting the right K-12 district. Either way, they are making choices, and for you to become one of those choices, you need to take ongoing steps to boost your school’s enrollment. With many states making school choice an opt…
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School Choice Marketing: embracing the challenge and competing ethically
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8:30The concept of school choice has gained significant momentum in recent years, reshaping the educational landscape. It introduces a competitive dynamic, urging schools to adapt and innovate to attract students. However, this competition must remain ethical, prioritizing transparency and student welfare. By embracing ethical strategies, schools can p…
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Are Parents Actually Using Your School Website?
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5:25Let’s be honest: your school’s website is one of your most important tools for communication and engagement. It's often the first impression prospective families get of your school, and it's also where your current families turn for information. But is it serving its purpose? Are parents actually using it the way you hope they are? Let’s explore wh…
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Using testimonials to build your schools reputation; a comprehensive guide
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4:50In today’s competitive educational landscape, a strong reputation is key to attracting prospective families, retaining students, and solidifying community trust. One of the most powerful tools in the arsenal of school marketing, school public relations, and school communications is testimonials. These authentic, first-hand accounts from students, p…
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15 Reasons to Choose School Webmasters for Website Management
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7:16When it comes to running a school, having a professional online presence is not just beneficial—it's essential. That’s why many institutions turn to School Webmasters, the trusted school website provider, and school web design professionals to manage their digital needs effectively. Outsourcing your school web design projects and management to Scho…
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Implementing Simple School Marketing; one day at a time
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10:15In the competitive world of K-12 education, effective school marketing can seem overwhelming. Discover how to simplify your school’s marketing efforts with daily, manageable strategies. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!…
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So, now that we are heading into the second half of the school year, it is the perfect time to review the school website and refocus on how you can better communicate with and engage your parents and students. Here are five New Year resolutions that you can use to improve your school communications. It is worth the effort, and you’ll realize long-t…
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Effective marketing strategies to increase school enrollment
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7:35Many academics and school administrators hate to think of their institution as a business, so even the thought of marketing makes them uncomfortable. Somehow, they are convinced that attracting leads and customers detracts from their primary objective of providing a quality education. But the reality couldn’t be more different. School marketing str…
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Importance of your vocational school website
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10:19While traditional high schools, colleges, and universities offer the necessary prerequisites for academic and intellectual fields, their offerings and curricula are often generic. On the other hand, the vocational school can stand out from the crowd of choices because you can provide specific examples of what you offer and what your students can an…
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Can Becoming a Phone-Free School Improve Student Education?
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8:59There are advantages and disadvantages to immediate access. It is reassuring for parents to know they can reach their child anytime. However, research shows that the reassurance parents enjoy limits the self-assurance that this continual supervision denies their kids. Let's discuss the advantages and disadvantages. For more information or help with…
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Why school need to keep their websites updated
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6:23In the digital age, a school’s website is more than just a virtual brochure—it’s a dynamic hub of information, school communication, and community engagement. Keeping a school website updated is not merely a matter of aesthetics or professionalism; it has profound implications for student success, parental involvement, and the institution’s overall…
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What teachers wish parents would do in preparing students
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7:30Okay, so this blog post isn’t targeting school administrators, my typical target audience. However, I thought the topic was so interesting that maybe schools could find ways to incorporate this kind of information into their websites. For example, it might make an excellent website news article for back-to-school or even repurpose this information …
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How Trade Schools Win Using Inbound Marketing
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8:58If your school is a trade school or vocational ed tech school, this is an excellent time to be one. Now more than ever, parents and students are considering alternatives to academic colleges and degrees. Make sure your trade school stands out. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit …
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Every school manager aspires to improve admissions. So, the question is, how can you improve your brand awareness and increase your student enrollment rate? One of the most effective ways is school advertisement. You have numerous options to promote your brand. For instance, you can optimize your social media presence, start email marketing, create…
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Why Use Online Forms on Your School Website
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12:56Let's say you have a prospective student (or their parents) who might be interested in enrolling. You'd love to convince them you are the right fit, but you can't do that without knowing who they are, what they are looking for, or how to communicate with them. Enter the web form. For more information or help with your school website, contact School…
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As each the new year starts, every school is looking for ideas and techniques to level up its branding game. The high school newspaper is certainly one of the most flexible ways to keep students and faculty informed about what’s going on in and around campus while showcasing your resources to prospective students and parents. So, let’s see how you …
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Podcasting for Schools: what are the benefits
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14:30As a school manager, you might wonder whether starting a school podcast is a good idea or not. Here are all the answers you need. Together, we’ll examine some of the key benefits of podcasting and see if it’s time to start your own podcast. Let’s begin: For more information or help with your school website, contact School Webmasters at 888.750.4556…
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7 Marketing Strategies for Private Schools
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15:30Strong brands can outshine the competition, build a broader customer base, and establish long-lasting brand loyalty. But how do we achieve this level of perfection? How, for instance, can a private school promote its educational services to stand out in the market? This is where marketing plans and school marketing strategies can help us. For more …
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An education blog is more than a platform to find written articles. It’s one of the greatest digital learning resources that can be integrated into schools’ teaching strategies. For school administrators, blogs can also be invaluable training for their leadership roles and their school’s success. Check out these recommendations. For more informatio…
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School Newsletter Ideas: essentials for getting started
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15:04School newsletters have proven to be one of the most effective virtual strategies for communication. Newsletters have the potential to become an engaging, informative tool for optimizing school life and building a tight-knit community. At the same time, understanding the true purpose of school newsletters and finding the best practices to apply can…
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Crafting Smart School Marketing Strategies that Work
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22:15Today, a school marketing strategy formulation is essentially the science of survival in competitive markets. Designing a comprehensive marketing strategy incorporating your communication methods and channels, brand promotion techniques, and student enrollment strategies will help establish your brand in a new landscape. However, meeting the new ex…
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School websites are a vital necessity. But they are not a one-and-done event that you can take live and then not touch but once a year. It is a project that is well worth your time and planning. School website content management alone, done right, can save your school money and staff time, increase enrollment, and create a trustworthy reputation in…
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School Instagram Account Ideas You Should Consider
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11:21Many educational organizations, universities, and high schools have realized that Instagram is an excellent, free platform to showcase school spirit and boost audience engagement. The user-friendly interface, efficient navigability, easy-to-understand search algorithms, and many other features have given Instagram a high rank among social media pla…
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Every social media channel has a lifespan. While new ones appear on the scene, others go out and die. However, some social media platforms have been major players for so long that they have become a part of our daily lives. Facebook is perhaps the most notable example, with nearly 20 years of experience. Let us show you some of the tips and guideli…
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Competitor Website Analysis: How it can help your school's website
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22:14Nowadays, the internet and school websites, in particular, are major contact points where schools showcase their quality. Therefore, it’s not wrong to think of websites as one of the main arenas where schools compete for talented students and highly qualified staff. There is also no denying that a lot of insights can be gained by studying the schoo…
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Communication Apps for Schools: What Are They?
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15:49Communication apps today are as prevalent as smartphones. School administrators, teachers, students, and parents rely on these communication tools to create groups and establish a more connected environment both online and offline. Keeping parents informed about their children's educational progress empowers them. They can help their child improve …
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What are some of the best practices for designing a school website
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18:23Here at School Webmasters, we work for various school website providers. We are often hired to help schools that have switched vendors or are getting a redesign to migrate their old website onto a new design or platform. So, what are the website design best practices for updating or redesigning your school website? What do we train our staff to inc…
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School Web Design Ideas to Win the Competition
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16:15In today's tech-driven age, website design plays a huge role in making a solid first impression. It's one of the most powerful tools available to schools to stand out from the crowd and convert visitors into eager parents and students who want to enroll. Plus, the right website design can help a school boost engagement, promote its brand, and stay …
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Top High School Blogs: success elements they have in common
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18:07Every successful school tries to live up to its high standards. These high standards may translate into different things, but creating a well-designed and structured school website and a school blog are among the most popular school marketing practices. Find out how! For more information or help with your school website, contact School Webmasters a…
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We all agree communication channels are critical in times of crisis. So, school communication is even more important, considering it usually involves children. Is your school set up to handle any communications needs that might arise quickly? Find out what the most important aspects of an effective communications strategy and platform are and how t…
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People spend a lot of time researching online, whether buying shoes, choosing a restaurant, or even subscribing to a streaming service. It’s the same when looking for a suitable school for their kids. Here, the first source of information is always the school’s website. It’s no wonder that so many schools invest a lot of money and time to design a …
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The holidays are a time to get in touch with people you love and show them how much you care about them. As a school, you can show teachers, students, and parents how much you appreciate their presence. Holiday messages are the perfect tool to convey your best wishes while discussing your school’s mission and announcing new programs. However, it ca…
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What Makes a Great School Website: Beneficial Tips & Examples
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15:43What do you expect from a great school website? Excellent design and intuitive navigation? User-friendly interface? An appealing layout with a harmonious combination of fonts and colors. All of these factors are crucial. But the most important thing is making a long-lasting impression on potential students' families. In a nutshell, a great school w…
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Smart Marketing Strategies for Private Schools
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16:09All private schools and educational institutions have some form of a marketing plan, but not every marketing plan produces optimal results. A successful private school marketing plan strikes a balance between realistic and ambitious. School marketing, like any other type of marketing and brand promotion, should follow the best practices in the fiel…
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Best School Websites: what they have in common
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19:53Take a few moments and think of every fascinating school website you’ve ever visited. You can perhaps make a shortlist right off the top of your head. At first, they may appear only to share one thing: they are all school websites! But there is more. Every great school website follows best practices in its design and development, including a user-f…
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In our digital age, a school’s website is often the first point of contact for prospective students, parents, and staff. A well-designed website reflects the school’s unique identity and values and is a powerful tool for communication and administrative efficiency. How can your educational institution make the most of its online presence? This comp…
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9 great school websites for useful information
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17:07Our collection of top school website design examples will give you some ideas about designing an engaging platform. Moreover, we'll explore why you should invest in creating a great school website for your parents and students. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmas…
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K-12 schools can benefit significantly from platforms like blogs. It can also help students develop their writing skills. If you still need to become familiar with these advantages, read on. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!…
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One of the goals for K–12 schools is to engage their communities in ways that will improve student outcomes. When parents (and communities) engage with local education, studies show that students progress far better than those who don’t. When teachers and administrators keep parents updated on activities at school, parents will discuss those activi…
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CMS (content management system) is one of the most central aspects of marketing. More than 68 million websites are built with CMS and this could be a great solution to many problems you face with your website. Here we’ll define what a CMS is and how it works. Then we’ll look at some of its benefits for educational organizations and some of the chal…
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It doesn't matter if you click on a website belonging to a car dealership, a restaurant, or even a candle shop. The reality is that you'll quickly form an opinion about them based on how their website looks and feels. The same logic applies when parents visit your school's website. But it's not just about first impressions. Your website is a signif…
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School Website Design 101: Essential Components
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15:37Learn about the essential components of school website design and what it takes to put your website to work for your school. Competition for students and quality staff are at an all-time high, so make sure your school's website serves your purposes and effectively communicates to your audiences. For more information or help with your school website…
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Designing School Websites: Where and How to Get Started
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22:01A website is an excellent digital tool for schools to showcase their academic qualities in front of the entire community. Schools can provide up-to-date information about admissions requirements, offline and online courses, student academic achievement, and upcoming events. But that’s not all. An informative school website can significantly promote…
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Best Private School Website Designs (and Their Major Characteristics)
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19:07Attention to detail is the cornerstone of any great website design. You must know the website’s purpose and how it can help your school achieve its goals. In addition to looking professional and sleek, you want the website to portray your school’s brand and mission clearly. But it’s not just about style. Several elements go into creating a perfect …
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School Marketing: Effective Approaches to Get Started Today
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20:55Just like a fast food chain or a car company, schools need to market their brand. Every year, fierce competition over attracting the top students is fierce, so schools need to showcase their values. Of course, every school and organization in the world wants to do that. That's why they set up websites, create social media accounts, and discuss thei…
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Marketing Your School: Strategies That Really Work
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18:30Marketing strategies can serve as a success roadmap for your school in the long term. However, putting the ideas into words and actionable steps can be unfamiliar and confusing for many schools that are doing this for the first time. If you and your team feel the same way, keep listening because we will give you 10 school marketing strategies that …
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Brilliant Ideas for Writing a Great Marketing Plan For a Private School
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15:05It doesn't matter if you're running a sandwich shop or a private school. The reality is that without a solid marketing plan, you and your business will not go as far as you hope. In today's ultra-competitive market, your private school faces a lot of competition to attract top students. Therefore, no matter how good your school, programs, and teach…
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