Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and ta ...
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Interviews with Scholars of Italy about their New Books Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/italian-studies
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Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
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The show where you join me, Oliver Brackenbury, on the journey of writing my next novel, from first ideas all the way to publication & promotion. In this unique, one-man-reality show I'll share you with you my ever evolving thoughts and feelings on how I write, being a writer, and everything that entails at each stage of the process. I'll also answer listener questions and, sometimes, interview people who write fiction. If you're the kind of person who likes to learn how things are made, and ...
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The Mission of Marketing The Invisible is to bring proven marketing ideas to professionals offering a service, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”. www.leadsology.guru/podcast
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The Civics series at Town Hall shines a light on the shifting issues, movements, and policies, that affect our society, both locally and globally. These events pose questions and ideas, big and small, that have the power to inform and impact our lives. Whether it be constitutional research from a scholar, a new take on history, or the birth of a movement, it's all about educating and empowering.
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Become a Podmaster™ is a practical podcasting guide for creators who want to launch, grow, and monetize their podcasts with purpose. Hosted by Hendrik and Ethan Baird, the series builds on the foundational ideas in the Become a Podmaster™ book, but goes further—exploring real-world strategies, success stories, and tough lessons from experienced podcasters and industry professionals. Across three seasons, the podcast covers everything from defining your show’s niche and building an audience, ...
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Talks and interviews from Hoover Institution events.
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If you’ve got the hunger—the drive, the gumption, the stick-with-it-ness—to develop a great idea and plan your book, then you should do it. In this podcast, writers and industry experts Liz Morrow and Ariel Curry share insights and tools to plan and write your book, navigate the publishing industry, and bring your ideas to life. With interviews from bestselling authors, hungry authors just like you, and other publishing insiders, Hungry Authors is a place for all of us to get better and make ...
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Welcome to Kindle Startup: Writing and Launching Your First Book! This podcast is your go-to guide for turning your book ideas into reality and launching them successfully on Amazon Kindle. Whether you're a complete beginner or someone who's struggled to get started, we simplify every step of the journey—from brainstorming and writing to formatting, publishing, and marketing your first book. Learn how to choose winning topics, create captivating titles, and navigate the Kindle Direct Publish ...
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You're not alone out there in your journey to greatness. There are pitfalls and detours all along the way. If you're swamped with meetings, have an office full of students sent there to be disciplined, have a culture of punitive punishments, seem to have too many disgruntled and dissatisfied parents, have a resistant staff and you're looking to make positive changes, then this is a perfect place to come hang out. The goal here, at The Principal Entrepreneur, is to consistently support educat ...
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Become a Podmaster™ S3E4 Beyond Sponsorships – Monetizing Your Podcast in Creative Ways
21:08
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21:08Become a Podmaster™ – S3E4 Beyond Sponsorships: Monetizing Your Podcast in Creative Ways In this episode, Hendrik and Ethan explore the many ways podcasters can earn revenue without relying solely on sponsorships. While ads and brand partnerships dominate most conversations about podcast monetization, the reality is that they’re just one part of a …
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LinkedIn Magic: How to Own Your Awesome and Amplify Your Book Sales - BM474
30:23
30:23
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30:23Are you ready to transform your LinkedIn presence and make your book promotion unforgettable? This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn. Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity. From busting imposter syndr…
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MBA2624 Q&A Wednesday: How Do I Transition From 1-on-1 Coaching to Group Coaching
8:57
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8:57Feeling overwhelmed with back-to-back one-on-one coaching sessions? Wondering how to scale your business while keeping that personal touch your clients love? You’re not alone, and this lesson is designed to help. In this episode, Omar answers a thoughtful question submitted by Suz, diving into a simple yet effective guide to transitioning from one-…
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Anna Wainwright, "Widow City: Gender, Emotion, and Community in the Italian Renaissance" (U Delaware Press, 2025)
55:11
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55:11Widow City: Gender, Emotion, and Community in Renaissance Italy (University of Delaware Press, 2025) investigates the ever-evolving role of the widow in medieval and early modern Italian literature, from canonical authors such as Dante, Petrarch, and Boccaccio, to the numerous widowed writers who rose to prominence in the sixteenth century—includin…
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MBA2623 How to Use YouTube Shorts to Drive Leads to Your Business
9:14
9:14
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9:14Want to know how YouTube Shorts can do more than just rake in views? Curious about turning those quick clips into real leads for your business? If you’ve been hearing all the hype and wondering if you’re missing out on a huge opportunity to boost your brand and grow your email list, you're in for a treat. In this lesson, Omar dives into the nitty-g…
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Too Good to Be True? The Author Bookstore Scam That's Breaking Hearts
23:00
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23:00In this eye-opening episode, we pull back the curtain on a heartbreaking scam targeting authors—promising dream book deals that quickly turn into financial nightmares. We explore how scammers craft elaborate schemes that seem too good to be true, preying on authors' hopes with promises of massive book orders, media coverage, and exclusive events. B…
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MBA2622 How to Use Humor in Your Marketing Without Looking Desperate
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8:26
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8:26Ever wondered how humor can make your marketing stand out without coming across as forced or awkward? Curious how a clever joke or witty line could build connections and make your brand unforgettable? In this episode, Omar dives into the smart way to use humor in your marketing. You’ll learn how comedy can lower resistance, foster trust, and make y…
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Building Strategic Competence: An Urgent Priority For Government And The Academy | Reimagining American Institutions
58:24
58:24
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58:24The Hoover Institution Center for Revitalizing American Institutions webinar series features speakers who are developing innovative ideas, conducting groundbreaking research, and taking important actions to improve trust and efficacy in American institutions. Speaker expertise and topics span governmental institutions, civic organizations and pract…
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How to Create Book Marketing Success with One Podcast Interview - BM473
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30:34Are you struggling to cut through the digital noise and make real connections to promote your book? This week’s guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR and Decoding Digital. He's an authority on brand building and AI-powered marketing. In this episode, Cahill shares trans…
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MBA2621 Q&A Wednesday: Should I Pay an Influencer to Promote My Product?
10:30
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10:30Thinking about using influencer marketing to promote your product but unsure if it’s worth the investment? Wondering if paying someone with an audience will deliver real results or just drain your budget? In this episode, Omar answers a great question sent in by Dave and breaks down how to make influencer marketing work for your business. From find…
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Become a Podmaster™ S3E3 Getting Sponsors for Your Podcast
17:18
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17:18Become a Podmaster™ – S3E3 Getting Sponsors for Your Podcast Sponsorship is one of the most sought-after goals in podcasting—and one of the most misunderstood. In this episode, Hendrik and Ethan dive into what it really takes to land a sponsor, whether you’re just starting out or growing a niche podcast with a loyal audience. We tackle the myths ar…
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Setting Expectations: Prospects for a Strong US-India Relationship
56:41
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56:41Hoover Senior Fellow Šumit Ganguly and Hoover Research Fellow Dinsha Mistree hosted a panel discussion and reception for the launch of "The Hoover Institution's Survey of India" at the Hoover Institution's Washington, DC office on Wednesday, April 30 from 5:30-6:30 pm ET. The panel discussion featured a conversation with Senior Fellow Šumit Ganguly…
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MBA2620 How To Save Your Business From Going Out Of Business
9:52
9:52
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9:52Is your business on the brink, and you’re feeling the heat? Profits are slipping, costs are climbing, and time is running out to turn it around. If it feels like your business is hanging by a thread, this episode is a must-listen. Omar gets straight to the point with a practical action plan for those make-or-break moments. Inspired by the tough-lov…
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389. Shamichael Hallman: Meet Me at the Library — A Place to Foster Social Connection and Promote Democracy
1:24:53
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1:24:53America is facing an epidemic of loneliness and isolation, with troubling effects on our mental and physical health. We live in one of the most divisive times in our history, one in which we tend to work, play, and associate only with people who think as we do. How do we create spaces for people to come together — to open our minds, understand our …
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On behalf of Taiwan in the Indo-Pacific Region and its National Security Task Force the Hoover Institution held a Taiwan Roundtable Discussion on Tuesday, February 18, 2025, from 5:00 - 6:00 pm PT. Taiwan is facing a potential constitutional crisis. In December 2024, Taiwan’s opposition-controlled legislature voted to impose a 2/3 supermajority quo…
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Miles Pattenden, "Electing the Pope in Early Modern Italy, 1450-1700" (Oxford UP, 2017)
54:19
54:19
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54:19Jana Byars talks to Miles Pattenden about his book, Electing the Pope in Early Modern Italy, 1450-1700 (Oxford UP, 2017), just about to be released in paperback. This study offers a radical reassessment of the history of early modern papacy, constructed through the first major analytical treatment of papal elections in English. Papal elections, wit…
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Dust It Off: The Author's Guide to Book Resurrection
38:08
38:08
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38:08Your older books aren't outdated—they're untapped potential. In this episode, we explore how a strategic refresh can breathe new life into your backlist and help you recapture reader interest. From updating covers and content to rethinking your positioning and marketing assets, we’ll show you how to treat every previously published title as a fresh…
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MBA2619 Top 5 Mistakes SaaS Startups Make & How to Avoid Them
13:52
13:52
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13:52Thinking of launching a SaaS business? While the opportunities are exciting, the challenges can be daunting. Did you know that many promising startups don’t make it past the three-year mark? The culprit often boils down to the same critical missteps. In this episode, Omar unpacks the top 5 mistakes that sabotage SaaS startups and shares how to avoi…
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Digital Authoritarianism And Strategies To Promote A Democratic Digital Future
1:30:46
1:30:46
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1:30:46The Hoover Institution Program on the US, China, and the World hosted Digital Authoritarianism and Strategies to Promote a Democratic Digital Future, on Monday, April 28, 2025 from 4:00 – 5:30 PM PT in the Shultz Auditorium, George P. Shultz Building. The People's Republic of China is collecting and analyzing unprecedented volumes of data from both…
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How Foreign Speech Restrictions Affect American Free Expression | Reimagining American Institutions | Hoover Institution
1:02:09
1:02:09
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1:02:09The Hoover Institution Center for Revitalizing American Institutions webinar series features speakers who are developing innovative ideas, conducting groundbreaking research, and taking important actions to improve trust and efficacy in American institutions. Speaker expertise and topics span governmental institutions, civic organizations and pract…
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Unlock Practical PR Wisdom to Gain Visibility and Boost Your Book Sales - BM472
28:10
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28:10Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets? This week’s guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Power of PR Parenting. Marjie reveals the insider secrets every nonfiction author needs to attract media attention, est…
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MBA2618 Q&A Wednesday: How Do I Start a Business If My Family Thinks it's a Bad Idea?
6:48
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6:48Ever feel like your family just doesn’t get your dream of starting a business? Their doubts and concerns can be heavy, and they might even make you second-guess whether you’re on the right track. If this sounds familiar, this question from Anil hits close to home—and this lesson is here to help. Omar dives into the tricky topic of starting a busine…
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The Revolution to Come: A History of an Idea from Thucydides to Lenin
58:53
58:53
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58:53The Hoover History Lab hosted a Book Talk with Dan Edelstein - A Revolution to Come: A History of an Idea from Thucydides to Lenin on Tuesday, April 29, 2025 from 11:30 am - 1:00 pm PT. Revolution! How did an event once considered the greatest of all political dangers come to be seen as a solution to all social problems? Political thinkers from Pla…
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Cam Grey, "Living with Risk in the Late Roman World" (U Pennsylvania Press, 2025)
1:14:26
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1:14:26Living With Risk in the Late Roman World (U Pennsylvania Press, 2025)explores the ever-present experiences of risk that characterized the daily existence of individuals, communities, and societies in the late Roman world (late third century CE through mid-sixth century CE). Recognizing the vital role of human agency, author Cam Grey bases his argum…
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MBA2617 5 Online Businesses with Shockingly High Failure Rates
14:00
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14:00Not all that glitters is gold—especially in the world of online business. Some ventures might seem like the perfect opportunity, but lurking beneath the surface are challenges that can derail them in no time. In this lesson, Omar reveals five specific types of online businesses that have shockingly high failure rates. These ventures often struggle …
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Oliver sits down with the editor of the longest running, still-extant S&S magazine, Swords & Sorcery Magazine, Curtis Ellett! https://swordsandsorcerymagazine.comBy Oliver Brackenbury
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Annalisa Marzano, "Plants, Politics and Empire in Ancient Rome" (Cambridge UP. 2022)
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49:23
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49:23Plants, Politics and Empire in Ancient Rome (Cambridge University Press, 2022) by Dr. Annalisa Marzano investigates the cultural and political dimension of Roman arboriculture and the associated movement of plants from one corner of the empire to the other. It uses the convergent perspectives offered by textual and archaeological sources to sketch …
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Eleanor Paynter, "Emergency in Transit: Witnessing Migration in the Colonial Present" (U California Press, 2024)
54:38
54:38
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54:38Emergency in Transit: Witnessing Migration in the Colonial Present (University of California Press, 2024) by Dr. Eleanor Paynter responds to the crisis framings that dominate migration debates in the global north. This capacious, interdisciplinary open-access study reformulates Europe's so-called "migrant crisis" from a sudden disaster to a site of…
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Building Your Author Brand for Media Recognition
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44:26The elusive goal of media coverage keeps many authors awake at night, dreaming of that big break on national television or in major publications. But what if everything you thought about securing media attention was based on misconceptions? In this eye-opening episode, we pull back the curtain on what really matters to media gatekeepers and why so …
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MBA2616 How To Meet People & Grow Your Network: An Introvert's Ultimate Guide
13:25
13:25
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13:25Do you cringe at the thought of networking? If you’re an introvert, even the idea of meeting new people can feel exhausting. If that resonates, today’s lesson is here to help you tackle the social side of business without feeling drained. In this episode, Omar breaks down a step-by-step guide designed for introverts who want to grow their network i…
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388. Derek Thompson with Clayton Aldern: Abundance
1:20:29
1:20:29
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1:20:29From bestselling authors and journalists Ezra Klein and Derek Thompson, Abundance is a call to renew a politics of plenty, face the failures of liberal governance, and abandon the chosen scarcities that have deformed American life. To trace the history of the twenty-first century so far is to trace a history of unaffordability and shortage. After y…
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How to Network with Intention – In Just 7 Minutes with Ben Wright
8:39
8:39
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8:39Why you've got to check out today's episode: Discover how to network with intention and build a sales process that delivers consistent results. Learn the common mistakes businesses make when trying to fix their sales teams and how to avoid them. Get actionable tips on how to approach networking events with a clear mission and purpose. Resources/Lin…
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From Idea to Impact: How to Write and Sell a Business Book That Matters - BM471
29:18
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29:18Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice? This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effe…
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MBA2615 Q&A Wednesday: How Do I Learn To Delegate? I Don't Trust People To Meet My Expectations
13:43
13:43
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13:43Feeling swamped with tasks that only you can handle, like passing them off would end in disaster? Frank posed a great question about how to tackle this—trusting others to match your high standards can feel impossible. But guess what? That doesn’t have to be your reality. In this lesson, Omar dives into the art of delegation—showing you how to light…
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387. Queering Talks: Out in Front—Radical Leadership in Queer Liberation
1:28:52
1:28:52
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1:28:52In Part Two of our Queering Talks series with Dr. Jen Self, we will center the voices of those who have always led the way in liberation movements, claiming the spotlight for those who have consistently been “out in front” of struggles for justice, love, and equity, demonstrating that the margins have always been the source of radical change. Queer…
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Become a Podmaster™ S3E2 The Power of the Niche
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19:18Become a Podmaster™ – S3E2 The Power of the Niche In this episode of Become a Podmaster™, we tackle one of the most important strategic questions in podcasting: Why should you niche down your content? Hendrik and Ethan are joined by members of the South African Podcasters Guild and featured guests who share real-world insights on how choosing the r…
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Giorgio Bertellini, "The Divo and the Duce: Promoting Film Stardom and the Political Leadership in 1920s America" (U California Press, 2019)
1:00:48
1:00:48
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1:00:48In 1927, the Hollywood stars (and spouses), Mary Pickford and Douglas Fairbanks, Jr stood outside their California home, arms raised in fascist salute. The photo’s caption, referencing the couple’s trip to Rome the previous year, informs fans that the couple “greet guests at their beach camp in true Italian style.” How did “America’s sweetheart” an…
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MBA2614 Why You Will Never Start a Business
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15:55
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15:55Why haven’t you started your business yet? Could the real reasons be tied to misplaced fears or common misconceptions? If you’ve ever caught yourself wondering about this, this episode is one you won’t want to miss. Omar gets real about what holds so many people back from taking the leap into entrepreneurship. Drawing from Felix Dennis’ How to Get …
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Fireside Chat With Stephen Kotkin & US House Select Committee on China
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55:57Thursday, April 17, 2025 Hoover Institution | Stanford University The Hoover Institution held a Fireside Chat With Stephen Kotkin & US House Select Committee on China on Thursday, April 17th at 8:00am PT/11:00am ET. Speakers: Committee Chairman John Moolenaar, US Representative for Michigan's 2nd congressional district Ranking Member Raja Krishnamo…
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Fernanda Gallo, "Hegel and Italian Political Thought: The Practice of Ideas, 1832-1900" (Cambridge UP, 2024)
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48:06
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48:06Political Theorist Fernanda Gallo (Homerton College, University of Cambridge) has a fascinating new book, Hegel and Italian Political Thought: The Practice of Ideas, 1832-1900 (Cambridge UP, 2024), about how Georg Hegel’s philosophical thought made its way to Italy and how it was integrated into the various schools of thought within Italy. This is …
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The Power of Book Bundling: How to Turn Your Backlist Into a Marketing Goldmine
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34:17Book bundling represents an untapped opportunity for authors seeking to revitalize their backlist, attract new readers, and generate fresh marketing momentum. This strategic approach – combining multiple books into a single e-book package – offers benefits far beyond simply grouping titles together. Originally popularized by romance authors who pac…
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386. Elie Mystal with Jay Willis - How Overturning Laws Could Help America
1:15:21
1:15:21
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1:15:21Is there a current law on the books that you disagree with? How about ten? In Bad Law: Ten Popular Laws That Are Ruining America, New York Times bestselling author and legal analyst Elie Mystal argues not only that ten pieces of legislation are making life worse for millions of Americans but that they should be repealed completely. On topics rangin…
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MBA2613 How I Launch & Sell My Online Course Program: A Step-By-Step Guide
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8:34Wondering how to crack the code for launching and selling an online course like a pro? Curious about how entrepreneurs like Omar make it look so effortless? If you’ve got a course idea brewing and you’re ready to take it to the next level, this episode is just what you need. Omar spills all the details on his recent ten-day launch for the $100 MBA …
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Harnessing Your Inner Wisdom: How to Transform Book Marketing Through Intuition - BM470
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25:37What if your intuition held the secret to bold business moves to skyrocket your book’s success? This week's guest expert is Jennifer Jane Young, an intuitive leadership coach and consultant, international speaker, and author of "Say Yes to Your Yes, How to Trust Your Gut and Take the Leap." Jennifer shares how to use the power of intuition in your …
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Andrew Wallace-Hadrill, "The Idea of the City in Late Antiquity: A Study in Resilience" (Cambridge UP, 2025)
1:15:19
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1:15:19The city was one of the central and defining features of the world of the Greek and Roman Mediterranean. Challenging the idea that the ancient city 'declined and fell', Andrew Wallace-Hadrill argues that memories of the past enabled cities to adapt and remain relevant in the changing post-Roman world. In the new kingdoms in Italy, France and Spain …
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