Best Brandidentity Podcasts (2025)

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Payment Horror Stories: The How and Why Behind the Most Vicious Attacks on Your Payment Stack With Jeremy Waxman 42:51

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20d ago42:51

42:51

In this episode of Growth Stage, we interview payments industry legend and VP of Payments at FastSpring, Jeremy Waxman about his thoughts on what the most common payment stack attacks are, why bad actors choose those particular types of attacks, and what you can do to make your payment stack more secure regardless of who your payment provider is. W…

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What It Takes to Build an Enduring Business: Celebrating 20 Years of FastSpring 38:22

2M ago38:22

38:22

Building a lasting business isn’t easy. Knowing what really makes a company succeed long term can be even harder. That’s why it can be helpful to learn from companies that have stood the test of time. In this episode of Growth Stage, we celebrate FastSpring’s 20th anniversary with insights from its first CEO, Dan Engel, and current CEO, David Nachm…

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Balancing Motherhood and Entrepreneurship: managing your time and energy for a fulfilling life 34:49

2M ago34:49

34:49

Struggling to balance motherhood and entrepreneurship? You're not alone. Traditional work-life balance advice fails entrepreneur moms because we don't have traditional jobs with set schedules and clear boundaries. In this episode, I'm sharing 20+ years of hard-won lessons about balancing motherhood and business ownership, including the mistakes tha…

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Why Web Accessibility Is Good for Business With Amber Hinds of Equalize Digital 44:32

3M ago44:32

44:32

Conversation with Equalize Digital CEO Amber Hinds about making the web more accessible for people with disabilities. Amber Hinds is the founder and CEO of Equalize Digital, a mission-driven agency focused on digital accessibility. As the creator of the Accessibility Checker plugin for WordPress and lead organizer of the WordPress Accessibility Mee…

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How Digital Founders Can Build Authentic Personal Brands with Rachel Gogos of brandiD 37:47

4M ago37:47

37:47

Conversation with brandiD’s Founder and CEO Rachel Gogos about how SaaS leaders can build personal brands that drive connection, credibility, and growth. Your personal brand is more than a polished LinkedIn profile — it’s how you stand out, connect with customers, and build long-term credibility as a founder or executive. But how do you create an a…

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Introducing the FastSpring + Nexus Web Shop Integration with Justin Sacks of Nexus 38:07

4M ago38:07

38:07

Conversation with Nexus CEO Justin Sacks introducing the FastSpring and Nexus web shop integration. If you're looking for one of the fastest ways to launch your D2C channel, you may be interested in hearing more about the incredibly easy-to-implement solution offered through a partnership with D2C payment platform FastSpring and creator program in …

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How oeksound Took Their Audio Plugins Business Global With Hannes Andersson 47:18

5M ago47:18

47:18

Conversation with oeksound CEO Hannes Andersson about taking an audio plugins business global. When the first oeksound plugin, Soothe, was created in 2016, creator Olli Keskinen and his friend Hannes Andersson were studying music technology to become recording engineers. And as Hannes puts it, they weren’t in the plugin industry or experienced with…

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How SMB Digital Brands Can Win the Best Talent With Lizzie Mintus of Here’s Waldo Recruiting 29:25

6M ago29:25

29:25

Conversation with Here’s Waldo Recruiting’s Founder and CEO Lizzie Mintus about how to compete with large brands to recruit the best talent. If you're running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate…

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Scaling Success: Digital Entrepreneurship and SaaS Exits With Blake Hutchison of Flippa 36:58

6M ago36:58

36:58

Conversation with Flippa CEO Blake Hutchison about Flippa and selling a SaaS or digital product business. If you own a SaaS or other digital product business — such as a Slack plugin, Chrome extension, online publishing business, mobile app, or even a blog — and you’re looking to exit, you may have a lot of questions about how best to go about it. …

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Can Mobile Games Really Achieve >50% of Revenue From D2C With Justin Sacks of Nexus 35:30

7M ago35:30

35:30

Conversation with Nexus CEO Justin Sacks about earning 50% or more of your game’s revenue via D2C sales. With changes to legislation in the EU and lawsuits in the U.S., the future of monetizing your game direct to consumer looks brighter than ever. That said, you might be wondering what strategies work within the confines of today's rules and if it…

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Unlock Global Growth With Targeted Payment Methods With Sudipto Manna of FastSpring 33:30

8M ago33:30

33:30

Conversation with FastSpring Product Manager Sudipto Manna about using targeted payment methods to achieve global growth. As you work to expand your SaaS, software, mobile games, or other digital product business worldwide, having the right payment methods available to global customers is key to ensuring they all feel comfortable purchasing. But ju…

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Growing a Digital Goods Company in Asia: Challenges, Opportunities, and Insights With Jay Jia of FastSpring 24:48

10M ago24:48

24:48

Conversation with FastSpring Senior Account Executive Jay Jia about expanding a digital goods company in Asia. If your business is based in the APAC region and you’re focused on expanding into new areas, there are a lot of common challenges to face and questions to ask about the best way to do that. On this episode of Growth Stage, we interview Jay…

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Product Marketing Is Broken — Fix It With Thematic Product Launches, With Braden Steel 23:33

12M ago23:33

23:33

Conversation with Sr. Product Marketing Manager Braden Steel of FastSpring. Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? I…

1
Develop a Winning KPI Strategy for Your Game Marketing With Adam Lieb of Gamesight 33:31

12M ago33:31

33:31

Conversation with Gamesight Founder and CEO Adam Lieb about developing a winning KPI strategy for video game marketing. With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping…

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Proven A/B Test Winners for B2B CRO With Sahil Patel 40:14

1y ago40:14

40:14

Conversation with Sahil Patel, CEO of Spiralyze, about B2B CRO and A/B testing. The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his…

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Advanced Affiliate Marketing for SaaS, Software, and Digital Products with Adam Riemer 31:56

1y ago31:56

31:56

Conversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO. Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? In this episode of Growth S…

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Breaking Out of the Copy-Paste Marketing Playbook Cycle With Marc Thomas of Podia 41:21

1y ago41:21

41:21

Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies. Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, t…

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Successfully Switching From One-Time Fees to Subscriptions With Fred Linfjärd 40:25

1y ago40:25

40:25

Conversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model. If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to …

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Using PLG and Sales Led Growth Together to Drive Exponential Results With John Eitel of Demandbase 40:19

1+ y ago40:19

40:19

You might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product adoption and less reliance on human intervention to get the deal done. The expected result is more new reven…

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Marketing Your Video Game Outside of Game Marketplaces & App Stores With Todd Harris of Skillshot & Ghost Gaming 40:00

1+ y ago40:00

40:00

Game marketplaces on platforms like Xbox, PlayStation, and Steam are great ways to earn attention and attract new players to play your game, but with stiff competition and limited real estate in marketplace interfaces such as recommended game views and category pages, game developers are often left wondering, “How can I effectively market my game o…

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Forget Support — Optimize for Full Funnel Customer Success with Jake Dipple of Sideways6 34:58

1+ y ago34:58

34:58

If you're operating a SaaS, software, or digital product business, you're likely optimizing your Customer Success strategy for things like ticket response times, NPS scores, and any number of KPI and tactics that help you move your business forward. But what if you could zoom out and see what customer success really means in your business? What if …

1
What Brands Look for When Considering Acquiring Software Companies with Carl Hargreaves of WP Engine 36:19

1+ y ago36:19

36:19

Conversation with WP Engine Director of Corporate Development & Strategic Partnerships Carl Hargreaves. As you build out your software, SaaS, or digital product business, you may be wondering what form your eventual exit might take. One potential exit is that your company is acquired by a competitor or brand with complimentary technology in your sp…

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Why You Need FULL Funnel CRO Right Now With Dave Gowans of Browser to Buyer 37:58

2y ago37:58

37:58

Conversation with Browser to Buyer founder and director of conversion Dave Gowans about how CRO is even more powerful when we move beyond just top-of-funnel website visits and sign-ups. Listen for the full insights into: Why SaaS and subscription businesses especially need to consider the entire customer relationship when optimizing the sales funne…

1
How Dopple Is Defining an Emerging Market With Dopple Founder and CEO Justin Scott 36:43

2+ y ago36:43

36:43

Conversation with Dopple founder and CEO Justin Scott about building a business that is not just growing with its market — it's helping define it. Listen to the full interview for insights into: Why partnerships are key for building out your positioning. Why launching with a robust offering won out over launching early with only a few features. Why…

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Why Your Data Doesn't Make Sense with Narrator Cofounder Cedric Dussud 36:53

2+ y ago36:53

36:53

Conversation with Narrator Cofounder Cedric Dussud about building WeWork's billing platform and how it led to Narrator. Listen to the full interview for insights into: Why metrics often don’t add up. What happens when there’s not a single source of truth. Why you should be skeptical about internal data. When you need a data scientist to help you (a…

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Purpose and Profit - with Jessica Sato 32:31

2+ y ago32:31

32:31

Purpose and Profit. For so many of us, those two things may have seemed like opposite ends of the spectrum... But are they? What does it mean to truly live in alignment with your mission? And how do you know what your "mission" is? From growing up in Egypt to coaching speakers for the TedX stage, this week's guest Jessica Sato shares her powerful j…

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Game Localization Success Story: Quadrupled Sales in South Korea 43:10

2+ y ago43:10

43:10

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. EJ spoke to Richard Grisham, past COO of Out of the Park and current Director of Business Development at Com2Us — a Korean development company that acquired Out of the Park in 2020. Stream …

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Ryan Austin on Creating an Entire Category (LearnOps) 33:43

2+ y ago33:43

33:43

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It got us thinking: Why is there no purpose-built operating system for corporate lear…

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The Underutilization of Video with Andrew Levy 41:00

2+ y ago41:00

41:00

“47% of businesses created 51 or more videos just last year. So there's all this video being made, and yet, almost none of it gets used more than once. You post it to your website, you post it to social media, and you start working on the next video.” Andrew Levy explained. Andrew is the founder and CEO of AdPipe, a SaaS platform that repurposes an…

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How to Retain Employees for 10+ Years with Alf Ruppert 27:58

2+ y ago27:58

27:58

Most CEOs don’t run the same company for over 15 years, but Alf Ruppert isn’t the typical tech founder. “I’m a bit closer to business owners from the 50s,” he admits — a time when he believes creating an enjoyable work environment was more highly valued. This perspective is why at least four employees have been with the company since the beginning.…

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Can SaaS Companies Afford to Ignore VAT and Sales Tax? 42:26

2+ y ago42:26

42:26

Before Rachel Harding became the global tax director at FastSpring, she spent two years on a mergers and acquisitions tax team. And she often saw deals fall apart. “I kid you not, nine times out of 10, when a SaaS acquisition fell apart, it was a sales tax issue,” she told me. Tax non-compliance can unravel an acquisition or result in million-dolla…

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Global Marketing Strategies for SaaS and Software 50:46

2+ y ago50:46

50:46

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International, the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, am…

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An Iterative Approach to Localized Marketing for SaaS and Software: Interview with David Vogelpohl 37:03

2+ y ago37:03

37:03

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. EJ interviewed him for insights into how to build a global marketing strategy, especially when it comes to localization. They covered: An iterative approach to localizing marketing efforts A step-by-ste…

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Introducing the Growth Stage Podcast by FastSpring 1:14

2+ y ago1:14

1:14

Trailer introducing the Growth Stage by FastSpring podcast.By FastSpring

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SaaS Pricing Strategies to Combat Stagflation 47:30

2+ y ago47:30

47:30

Stagflation occurs when heavy inflation is paired with an economic slowdown. Economists fear we're entering into a period of global stagflation. FastSpring sales lead Tony Markov interviewed former Chief Product Officer and pricing expert Kurt Smith about pricing strategies for SaaS and software companies that work well in volatile markets. Transcr…

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SaaS Case Study: How Fred Linfjärd Cut Churn in Half 27:39

2+ y ago27:39

27:39

In our first episode, we sat down with growth expert Frederic Linfjärd to discuss conversion optimization (CRO) for SaaS. We followed it up with deep dive into churn. Specifically, how Fred slashed it by 50% in a previous growth role at a software company. He discusses the difference between voluntary and involuntary churn, how to build and scale a…

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Is CRO Different for SaaS? Interview with Growth Expert Frederic Linfärd 31:22

2+ y ago31:22

31:22

Is conversion rate optimization for SaaS businesses different than traditional A/B testing for ecommerce? In traditional eCommerce, CRO is all about getting people to click the “buy” button. But for subscription-based companies, that’s just the beginning. We sat down with growth expert (and current Director of Growth at Planday) Frederic Linfjärd t…

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Scrapping Scarcity - with Ben Albert 29:26

2+ y ago29:26

29:26

Have you ever been in a conversation and thought, "more people need to hear this?!" Well, that's exactly what happened when my friend and fellow marketer Ben Albert were catching up recently. So we hit record! Listen in as we get raw and real about scrapping "shoulds," refusing to bow to scarcity, living in alignment, and what we see coming for bus…

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Communication Instincts - with Heather Kubert 25:05

2+ y ago25:05

25:05

Have you ever felt like a bunny in a boardroom? How can the American bullfrog help you pitch your next client? In this episode, speech-language pathologist Heather Kubert shares subtle, power-packed tips and simple strategies to take your verbal and non-verbal communication skills to the next level. Her inspiration? Well, they're a bit wild... And …

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Can You See It? 12:29

2+ y ago12:29

12:29

"If you can see it, you can step into it." So, can you see it? Recently, I've come face to face with the power of vision in a way I did not expect. And it's causing me to dig deeper in exploring this question. So on this week's short and sweet episode - a 42 year old walked into a barre...and what does that have to do with business? More than you m…

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Alignment vs. The Sour Spot 24:30

2+ y ago24:30

24:30

Welcome to Season 4 of The Brand Boss Show! Have you been "shoulding" all over yourself going into the new year? I sure was, and I got burnt to a crisp. And it reminded me of this lesson right here... The power of knowing who you are, who you are not, and operating in alignment with your identity. Listen in. Ready to OWN Your Difference? Let's chat…

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Identity and Entrepreneurship 1:02:20

2+ y ago1:02:20

1:02:20

Welcome back, Brand Boss! This week I have something a little different for you. Recently I had the opportunity to be a guest on my friend Ben Albert's Learn, Speak, Teach podcast, and today I want to share our conversation with you. We get raw, real, and vulnerable about the entreprenurial journey, my story, and lessons gleaned along the way. Plus…

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Real Talk About Reels, Part 2 - with Heather Hukari 18:22

2+ y ago18:22

18:22

In Part 1 of this conversation (Episode 33), social video expert Heather Hukari and I dove into some real talk about reels - the good, the bad, and the cringy... and what you need to know to make reels that work for YOUR business. In Part 2, we're getting even more hands-on into the tactics and specific kinds of reels you can easily start making ri…

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Unmasking Imposter Syndrome - with Emily Garcia 38:02

2+ y ago38:02

38:02

"I'm not the only one?!" That reality is so powerful and freeing, and it is that very reality that first connected me with this week's guest. Emily Garcia is a therapist, facilitator, wellness event leader, and business owner...and she has quickly become my very dear friend. In this week's episode, we share our story and get raw, real, and vulnerab…

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Real Talk about Reels, Part 1 - with Heather Hukari 26:56

3y ago26:56

26:56

When you think about making reels, does it make your stomach turn? Do you cringe a little maybe? Or think, "But I don't dance?!" Whatever your reaction is...as business owners, most of us have had one. I sure did. Here's some tough love truth. If you and I want to reach the people we're here to impact on social media in 2022 - we're going to need s…

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Copyrights, Registrations, and Tradmarks, Oh My! - with Erin R. Ogden 45:50

3y ago45:50

45:50

Copyrights, Trademarks...do I need to worry about those for my business? How expensive are they? Where do I begin? What do I need to know to make sure my brand, product, service, course, etc. is properly protected? I had all those questions myself until a recent conversation with this week's guest provided so much clarity and simplicity, I not only…

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Permission to Be New 19:14

3y ago19:14

19:14

"I tried that before, and it didn't work." Have you ever said that? I have. What if...that very thing that you tried before...could actually be the missing key you've been looking for? And might you be holding yourself back from your next big breakthrough? In this week's episode, I get raw, real and vulnerable and share what feels like a journal en…

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Lights, Camera, Confidence - with Lauren Ferrara 33:50

3y ago33:50

33:50

When you hear "lights, camera,..." what's the next word that comes to mind for you? I know that as business owners, sometimes that can feel like "lights, camera, freeze..." or "lights, camera, what am I doing?!" This week's guest, Lauren Ferrara, has 13 years of experience as an anchor and reporter in television stations in Texas, Nevada, Tennessee…

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OWN Your Difference - A Mastermind Moment 19:44

3y ago19:44

19:44

Recently I had the honor of being a guest trainer for David Mammano's mastermind, YouTopia. Here's a snippet of that training, including a sneak peek of my Identity Deep Dive coaching exercise! Ready to get radical clarity by looking at your brand in a way you might never have before? Listen in. Is it time to OWN Your Difference? Coach with me here…

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"Who am I to put myself out there?..." 21:48

3y ago21:48

21:48

"Who am I to put myself out there?" Have you ever felt that way? I know I sure have. In this episode, I get raw, real and vulnerable sharing my own personal story and three things I've learned about what keeps us playing small...and what you can do about it. Ready to OWN Your Difference? Start here: https://bit.ly/ownyourdifference Connect with the…