Music and Video by Chris Bruffee
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Audio insights from the international network for media and technology.
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Fresh Cut Grass is a weekly podcast in which hosts Jeff Fowler and Tanner Delvalle, Commercial Horticulture Educators with Penn State University, discuss various turfgrass topics with industry professionals from around the US. Topics include all aspects of sports turf management, lawn care, parks, golf, and any other professional turf. Professionals from different segments of the turf industry will be featured as guests, and casual conversation about turf management and turf improvement will ...
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"We are bad at communicating our strategy to vendors" — Customer reflections on supplier relations at DPP European Broadcaster Summit 2025
28:24
28:24
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28:24The DPP European Broadcaster Summit 2025 closed with a live recording of the DPP podcast featuring Broadcaster Technology Leaders from Sky Deutschland, RTL and TV2 Kosmopol reflecting on the conversations and main messages from the event. What did they have to say about encouraging suppliers to approach them and ask tough questions, the technologie…
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"Vendors need to give broadcasters a clear path to the cloud" — Supplier Business Leaders reflections from European Broadcaster Summit 2025
26:19
26:19
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26:19The DPP European Broadcaster Summit 2025 — which brought together representatives from 30 European media companies with the vendor community — closed with a live recording of the DPP podcast featuring Supplier Business Leaders from Microsoft and Avid, reflecting on the conversations and main messages from the event. What technologies have been the …
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DPP 2025 Predictions: 'Deploy or Die', AI romance is over, we're all copyright lawyers now, and power shifts to creator economy
28:58
28:58
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28:58The DPP 2025 Predictions report published in February 2025 shows an industry grappling with a new phase of artificial intelligence development and implementation in media, competition from the creator economy, stark cyber threats, an innovation recession, and a bullishness about the data monetisation opportunity. And these statements aren't made by…
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Art on TVs, Johnny Cab, and why AI for efficiency & productivity is a bigger opportunity than GenAI… for now
38:24
38:24
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38:24The DPP hosted its Innovation Briefing event at the beginning of 2025, where Founder and Chief Content Officer, Mark Harrison, presented to an audience of media professionals what the latest technology innovations and consumer trends mean for those working in broadcast, entertainment and media. In particular, what's just hype and what are the thing…
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AI Everything and 'TV Boxes on Wheels' at CES 2025 — Which technology innovations really matter for the media industry?
22:46
22:46
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22:46DPP Founder and Chief Content Officer, Mark Harrison, covers the Consumer Electronics Show for a 16th time to learn about the innovations global technology players and emerging startups are showcasing — and to explore what this all ultimately means for the media and entertainment industry? Mark walks the show floors in Las Vegas and shares his expe…
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"Personalisation at scale without being creepy is tricky!" — How data powers modern media businesses
35:04
35:04
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35:04How are media businesses using data to become more data driven, and how is data being used to power operations? Experts from Couchbase and Google Cloud speak with the DPP Podcast to answer the Big Data questions about personalisation, AI, and why nobody wants to use a prompt to create a full feature movie. Show Notes In this episode of the podcast,…
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"There's still bad behaviour from certain vendors; we need to get that trust back" — DPP Leaders' Debriefing
34:08
34:08
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34:08The DPP Leaders' Briefing 2024 held in Freemasons' Hall in London featured expert speakers from more than 30 major media organisations. But what did they have to say on stage about leadership strategy, business programmes and technology innovation as they shared their top priorities for the coming year? And what were the major themes, reflections, …
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Has technology transformation actually made the media industry more secure? Assessing The State of Media Technology Security 2024
51:04
51:04
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51:04The State of Media Technology Security 2024, a report published by the DPP in September 2024, reveals the measures media companies and technology providers are taking to protect themselves, their partners, and the broader entertainment and broadcasting ecosystem. Ultimately, are all parts of the media supply chain taking the right cyber security st…
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"It has to work out of the box!" — Exploring newsroom and UX media tech innovations at IBC 2024
30:11
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30:11The DPP was hosting its own breakfast, drinks and dinner events in Amsterdam in September 2024. And during our trip to the Netherlands we also caught up with members at the yearly IBC conference to discuss the major industry trends, including those in newsroom innovations, empowering creators and engaging users — three topics DPP Technology Strateg…
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What does it mean to be 'cloud native'? Ateliere CEO and leaders digest Agile Live acquisition
45:56
45:56
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45:56In July 2024 Ateliere Creative Technologies completed the acquisition of Agile Live, Agile Content’s live production platform which is now rebranded as Ateliere Live. In this exclusive episode of the DPP podcast, we hear from Ateliere CEO Dan Goman about the company's original mission, and how the acquisition fits into the company strategy and visi…
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The 'human-in-the-loop' approach — Balancing the art and the science of media tech AI/ML implementations
33:23
33:23
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33:23Is content commissioning and scheduling an art or a science? We catch up with product management and marketing experts from Mediagenix to hear about the company's 'human-in-the-loop' approach to product strategy and development, and how the organisation works with customers to balance the art and the science of media technology implementations. We …
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"Content exchange is a mess we have to fix!" — Media Supply Festival 2024 reflections
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39:50The DPP Media Supply Festival returned to New York at the end of May 2024, but how much really has changed in the last year in the media, broadcasting, technology and entertainment sector? DPP Founder and Chief Content Officer, Mark Harrison, was joined by experts from A+E Networks, Ateliere, Backlight, Devoncroft, RSG Media, SDVI, Tubi, and World …
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Operationalising Mediacorp's 'bottom up' sustainability enthusiasm and initiatives
27:06
27:06
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27:06How is Singapore-based Mediacorp helping turn a groundswell of enthusiasm around sustainability into company-wide programmes? The company's Head of Sustainability, James Hollis, shares how the company is operationalising the initial work of sustainability volunteers, his views on moving away from traditional performance leadership practices to 'cha…
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"Progress over perfection" - Achieving green goals with Dolby Sustainability & ESG Director Natasha Tuck
20:22
20:22
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20:22What does it take for a media and technology organisation to realise its sustainability targets and make progress with its journey become carbon neutral? And how does a major supplier to media, entertainment and broadcast organisation work with its customers and partners to make sure they are making the right moves with sustainability? Dolby’s Dire…
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Season 3 Episode 43: Farewell—The Final Episode
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49:53Jeff and Tanner chat for the final time on Fresh Cut Grass. Each is moving on to different roles within the industry this year. After 150 episodes, a lot of laughs, and a ton of knowledge, the end has arrived for Fresh Cut Grass. Jeff and Tanner share their thoughts on the podcast and some parting words on this final episode. Jeff Fowler, Penn Stat…
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Season 3 Episode 42: Developing a Relationship with Vendors, with Joe Churchill, Reinders, Inc.
1:28:25
1:28:25
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1:28:25Tanner and Jeff have Joe Churchill, a sales representative with Reinders Inc., on the show. We discuss how (and why) to build relationships with your vendor representatives. Joe has nearly 40 years of experience in the turf business, fostering relationships with countless turf managers over this time. Joe talks about the different types of buyers a…
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Media services provider Prime Focus Technologies and OpenAI partner Microsoft have been working together to make Co-pilot AI a reality for media and entertainment. As part of the DPP's 'Demand vs Supply' analysis of NAB, we look at how the two companies are using the latest AI tools to respond to customer needs. How do you road test such new tech? …
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What does 'good' AI look like? Part 2: Using customer data responsibly and AI in the wild at the BBC
31:38
31:38
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31:38How has the BBC been using automation technologies for 30 years, and in what ways has the corporation implemented artificial intelligence capabilities in its wildlife shows and working with its orchestras? How is media industry technology provider Ateliere developing solutions and working with customers on AI partnerships? In this episode of the DP…
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What does 'good' AI look like? Part 1: "I can absolutely tell you the CTO should not be solely responsible!"
41:55
41:55
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41:55Who should ultimately be responsible for the oversight, governance and implementation of artificial intelligence capabilities in media organisations? And in which parts of media workflows are AI tools most mature, and where is there the biggest room for opportunity? These are some of the questions tackled in the DPP report AI in Media: What does go…
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Season 3 Episode 41: Growth Blankets and Covers with Steve Legros
1:07:51
1:07:51
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1:07:51Tanner and Jeff have Steve LeGros on the show to talk about grow blankets. We discuss timing, seeding, fertilization, how to keep them in place, and orientation. Steve shares his experiences through trial and error on using growth blankets and mound tarps properly. Jeff Fowler, Penn State Extension (host) Tanner Delvalle, Penn State Extension (host…
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'Transformation is dead; long live adaptability!' But is it realistic to achieve complete technology and business agility?
38:18
38:18
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38:18The DPP 2024 Predictions report published in February 2024 reveals an industry striving to achieve a position of complete technical, commercial and business flexibility — able to respond to whatever challenges might come next for media, entertainment, technology and broadcasting organisations. And that viewpoint isn’t dreamt up by the DPP themselve…
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Season 3 Episode 40: Turf Talk with Jon Cuny, Helena Specialty Products
1:09:26
1:09:26
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1:09:26Tanner and Jeff sit down and talk with Jon Cuny. Jon has been in the turfgrass industry for many years. We discussed many topics, ranging from interning at Augusta to managing people. We also share a lot of laughs on this episode. Jeff Fowler, Penn State Extension (host) Tanner Delvalle, Penn State Extension (host) Jon Cuny, Helena Products Pittsbu…
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GenAI Spy — In search of tech innovations at CES 2024, and what it means for media
37:53
37:53
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37:53What are the major consumer technology innovation trends, and what does it all mean for the media industry? For 15 years, DPP CEO Mark Harrison has attended the CES show in Las Vegas and reported back on the technologies shaping our personal and professional lives. In this episode of the DPP podcast, we present Mark's audio diary from CES, where he…
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Season 3 Episode 39: Tractor Cab Trivia #6
1:20:29
1:20:29
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1:20:29Tanner and Jeff host their monthly “Tractor Cab Trivia.” Each person asks five questions. Answers are given on the air, some discussion ensues, and the winner is decided! It’s a 20-question round-robin quiz show that is won with correct answers from the participants or your hosts! Jeff Fowler, Penn State Extension (host) Tanner Delvalle, Penn State…
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'Antipredictions' and what to avoid in 2024? Media CEO and CTO foresight and warnings
32:19
32:19
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32:19What are the less-discussed media industry trends to focus on in 2024? And what are the technologies, themes and hype that's best avoided? Digesting the major media, entertainment and broadcast technology and business developments of 2023, DPP CEO Mark Harrison and CTO Rowan de Pomerai talk about the non-mainstream trends that will shape the sector…
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Season 3 Episode 38: From Discovery to Implementation; the Journey of a New Active Ingredient, with Dr. Chrissie Segars and Dr. Jeff Marvin, PBI Gordon
1:18:59
1:18:59
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1:18:59Tanner and Jeff have Dr. Chrissie Segars and Dr. Jeff Marvin from PBI Gordon on this episode to talk about "the journey" of a new active ingredient (AI) from the lab to the shelf. Getting a new chemical registered for use is no easy task. In many cases, it can take over ten years to get a new product to the market, and there are many hurdles along …
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DPP Leaders' Briefing 2023: Reflections and takeaways from speakers, exhibitors and attendees
27:15
27:15
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27:15The DPP Leaders' Briefing is the pre-eminent business intelligence event for the media industry. The DPP Leaders’ Briefing 2023 showcased technology and business experts from more than 30 media companies, each sharing their top three priorities for the coming year. And in this episode of the DPP podcast, Editorial Director Edward Qualtrough catches…
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Season 3 Episode 37: Industry Perspectives from a Turf Student (#2)
50:02
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50:02Tanner and Jeff discuss the turf industry with a current turf student. During this episode, we have Trevor Sheets from Ohio State University join us and discuss the turf industry from his perspective. Jeff Fowler, Penn State Extension (host) Tanner Delvalle, Penn State Extension (host) Trevor Sheets, Ohio State University Episode sponsor: The TORO …
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Season 3 Episode 36: Turf Maintenance for the Las Vegas Raiders, with Zachary Longenecker
55:33
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55:33Tanner and Jeff have Zachary Longenecker on the show. Zachary is one of only two groundskeepers in the United States to manage a field that is managed outdoors and played on indoors! The Las Vegas Raiders play at Reliant Stadium, which is a natural grass surface that moves outside during the week and moved inside for games. He talks about the turf …
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Artificial Intelligence in Media Part 2: Calm reflections with Sanjeevan Bala, ITV Chief Data & AI Officer
33:52
33:52
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33:52Sanjeevan Bala is ITV Chief Data & AI Officer. In Part 2 of the DPP's calm reflections about artificial intelligence in the media industry, Sanjeevan speaks with DPP Editorial Director Edward Qualtrough to offer the content provider perspective about AI in media. He discusses: The genus of his Chief Data & AI Officer role [1min 47sec] Identifying o…
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Season 3 Episode 35: Industry Marketing, with Paula Sliefert, The Toro Company
1:00:08
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1:00:08Tanner and Jeff have Paula Sliefert from The Toro Company join them on this episode. Paula has been with the company for 16 years and is currently a senior marketing manager. Paula is a passionate person when it comes to the turf industry. She represents turf professionals nationwide, helping them find a seat at the decision-making table. She advoc…
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Season 3 Episode 34: Little League Softball World Series with Logan Strong, BJ Thomas, and Sun Rosselin
1:05:35
1:05:35
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1:05:35Tanner and Jeff have Sun Rosselin with Jeffco Schools, Logan Strong with the Carolina Panthers, and BJ Thomas with the University of Georgia join the show and talk about women in turf and taking the Little League Softball World Series by storm. The three ladies talk about their experience of working with an all-female crew in Greenville, NC. Women …
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Season 3 Episode 33: Special Event Prep on MLB Fields, with John Turnour, Washington Nationals
1:03:28
1:03:28
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1:03:28Tanner and Jeff have John Turnour with the Washington Nationals on the podcast. John is one of the best field managers in the country, and he shares his approach to managing 81 home games and countless special events throughout the year. John shares how he gets the field and skinned areas ready to handle and recover from non-baseball events. Jeff F…
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Artificial Intelligence in Media Part 1: Calm reflections with Johanna Björklund, Associate Professor in Theoretical Computer Science and media tech startup CTO
25:58
25:58
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25:58Johanna Björklund is Co-founder and CTO at media technology startups Adlede and Codemill; she is also Associate Professor in Theoretical Computer Science with a focus on semantic analysis of multimodal data at Umeå University. In Part 1 of a look at Artificial Intelligence in the media industry, Johanna speaks with DPP CTO Rowan de Pomerai to discu…
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Season 3 Episode 32: Industry Perspectives from University Turfgrass Program Students (#1)
1:03:28
1:03:28
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1:03:28Tanner and Jeff have two turf management students join them on this episode. During this episode, we have Hailey Tucker of Texas A&M and Bill Hilderhoff from Penn State join us and talk about the turf industry from their perspective. Jeff Fowler, Penn State Extension (host) Tanner Delvalle, Penn State Extension (host) Hailey Tucker, Texas A&M Willi…
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Season 3 Episode 31: Turf Management is More than Managing Turfgrass; Becoming a Leader with Alpha Jones, Fayetteville Woodpeckers
1:24:24
1:24:24
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1:24:24Tanner and Jeff have Alpha Jones from the Fayetteville Woodpeckers on this episode. We discuss turf management and, more specifically, professional development and becoming a great leader in the industry. Listening is a key component to success, and Alpha has some tips and tricks for being an effective listener. Alpha shares several interesting sto…
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Season 3 Episode 30: Managing Turfgrass in Los Angeles, with Lauren Lasocha, Bel-Air Country Club
1:07:30
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1:07:30Tanner and Jeff talk turf management in Los Angeles, CA, with Lauren Lasocha, Senior Agronomist at the Bel-Air Country Club. We discuss maintenance practices at an exclusive country club west of Los Angeles. Lauren has volunteered on the grounds crew for several US Opens and other PGA events. She talks about the experience and what goes into prepar…
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Season 3 Episode 29: Precision Irrigation Technology with Dr. Chase Straw, Texas A&M
1:05:06
1:05:06
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1:05:06Tanner and Jeff have Dr. Chase Straw from Texas A&M on the show to discuss irrigation technology. He discusses the research he has done on precision application of water. He then discusses the turf program at A&M, and we conclude with the SFMA conference education, of which Chase chairs. Jeff Fowler, Penn State Extension (host) Tanner Delvalle, Pen…
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Best and worst trade show experiences — On the ground at IBC 2023 exhibition in Amsterdam
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46:31What’s the point of trade shows? Are these exhibition events actually worth going to? DPP staff were among the 40-odd thousand people at the recent IBC 2023 conference in Amsterdam — where we also hosted our own gatherings. And to hear more about peoples’ best and worst trade show experiences, and the most exciting and dullest years for heading to …
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Season 3 Episode 28: Sports Field Managers Association CEO Laura Simmons
1:18:41
1:18:41
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1:18:41Tanner and Jeff talk with Laura Simmons, CEO of the Sports Field Managers Association. Laura came to SFMA this year and has had a steep learning curve. We talk about the present and future of the association as well as her vision for the group. If you aren’t a member of the association, you can check it out here: Sports Field Managers Association J…
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Season 3 Episode 27: Summer Wrap-Up, 2023 Little League World Series, and Fall Renovations
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42:52Season 3 Episode 27: Summer Wrap-Up, 2023 Little League World Series, and Fall Renovations Tanner and Jeff look back at the summer of 2023 during this episode. Jeff talks about the Little League World Series in 2023 and how the series went. Jeff also talks about his skin examination and what he did because of a guest we had on the show. (Hint: Seas…
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RÚV CTO Bragi Reynisson on emergency response volunteering and the journey to hybrid cloud
22:00
22:00
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22:00RÚV CTO Bragi Reynisson speaks with DPP Editorial Director Edward Qualtrough about his Chief Technology Officer role at the national broadcaster of Iceland in the August 2023 episode of the DPP podcast, as well as being deployed to emergency situations and disaster areas as part of his responsibilities for the Icelandic Association for Search and R…
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Season 3 Episode 26: Hosting the MLB All-Star Game and Mowing Patterns, with Ryan Nagy with the Seattle Mariners
42:53
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42:53Tanner and Jeff host Ryan Nagy, Sports Turf Manager with the Seattle Mariners. Ryan talks to us about the experiences he had during the MLB All-Star game at T-Mobile Park in Seattle. He talks about the foot traffic on the turf during the week of the all-star game. From celebrity softball, Home Run Derby, Futures game, and the actual All-Star game i…
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Season 3 Episode 25: The Turf Seed Outlook for 2023 and How New Seed Varieties Come to Market, with Dr. Leah Brillman and Matt Duncan
1:04:33
1:04:33
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1:04:33Tanner and Jeff host Dr. Leah Brillman and Matt Duncan from DLF Pick Seed. Dr. Brillman has been a plant breeder for over 35 years, and she shares a wealth of knowledge about the industry, and we have great conversations about what it takes to develop a new variety of grass. Additionally, she shares information about this year’s seed and harvest. J…
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Season 3 Episode 24: Using Bermudagrass on Driving Range Tees in PA, with Ed Gross
58:53
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58:53Tanner and Jeff host Ed Gross, Golf Superintendent at Northampton Country Club. Last year, Ed converted his driving range tee to Bermudagrass for better in-season turf recovery. Ed explains how the Bermudagrass was installed, managed, and winterized. Finally, he offers suggestions and tips for people who are interested in using Bermudagrass on thei…
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Season 3 Episode 23: Softball to Baseball, Flipping a Field with Jamie Mehringer
40:15
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40:15Tanner and Jeff host Jamie Mehringer from Advanced Turf Solutions. Jamie leads the field care team in Whitestown, IN, home of the Central Region Little League Headquarters and the associated tournaments. Jamie discusses the process that he and the crew of JD Turf will perform after the regional softball tournament so they can host regional baseball…
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Season 3 Episode 22: Fall Insect Pests with Danny Kline, Penn State University
56:03
56:03
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56:03Tanner and Jeff talk with Extension Educator Danny Kline. Danny spent his early years at Penn State with the late Dr. Paul Heller and, more recently, with turf Entomologist Dr. Ben McGraw. Danny is now an Extension Educator focusing on pesticide education. This episode discusses turfgrass insect pests, including grubs, webworms, chinch bugs, and cr…
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Ross Video CEO David Ross interview — Ethics, culture, acquisition, leadership lessons and succession planning
1:03:05
1:03:05
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1:03:05Ross Video CEO David Ross speaks with Mark Harrison in the July 2023 episode of the DPP podcast. David shares his leadership lessons, stories of succession planning (and TV show Succession), technology and business expertise, and insight from 50 years of growth and innovation at the company his father, John Ross, founded in Iroquois, Canada, in the…
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Season 3 Episode 21: Tractor Cab Trivia #5
1:10:37
1:10:37
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1:10:37Tanner and Jeff host their monthly “Tractor Cab Trivia” with two former guests on the show. Each person asks 5 questions. Answers are given on the air, some discussion ensues, and the winner is decided! It’s a 20-question round-robin quiz show won with correct answers from the participants or your hosts! Jeff Fowler, Penn State Extension (host) Tan…
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Season 3 Episode 20: Anthracnose and Gray Leaf Spot with Dr. Pete Landschoot
1:14:17
1:14:17
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1:14:17Tanner and Jeff talk with Extension Turfgrass Specialist Dr. Pete Landschoot about two common diseases: anthracnose and gray leaf spot. Both turf diseases can be devastating, and control of each is discussed. Jeff Fowler, Penn State Extension (host) Tanner Delvalle, Penn State Extension (host) Dr. Peter Landschoot, Penn State University Episode spo…
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