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CI to Eye

Capacity Interactive

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In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations. From arts leadership and arts management to organizational culture, digital marketing deep dives and cutting edge innovation, CI t ...
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Limited Capacity is a collection of six short stories about the strange and twisted ways we interact with the internet, and with each other. Punctuated with dark humour and surprising twists, each episode blurs the lines between horror, thriller, mockumentary and satire. The stories take on digital appropriation, toxic positivity, a self-help podcast for people who hate self-help and a talking chicken. Each immersive episode is packed with intimate and jarring stories that are both completel ...
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Inside Public Procurement is a podcast dedicated to exploring the real stories and strategies of those working on the frontlines of the procurement process within state and local governments across North America.Each episode, we gather insights from passionate leaders in the field and take an unflinching look at how public procurement teams are innovating to meet the new and changing needs of their constituents, vendors, and stakeholders. Have an idea for an episode or want to come on as a g ...
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Marketing and development teams in arts and cultural organizations work toward the same goals: generating revenue, deepening relationships, and advancing the mission. But too often, they’re doing that work in silos—on separate timelines, using different tools, and speaking to the same audiences in different ways. The result? Missed opportunities an…
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Recent political developments in the U.S.—from executive orders to proposed agency closures and evolving federal funding guidelines—have placed cultural organizations at the center of a national conversation about how institutions uphold their values and navigate their role in a rapidly changing America. In this episode, Brett Egan of the DeVos Ins…
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Great experiences don’t happen by accident—they’re designed with intention. From the first click on a website to the moment a visitor steps through your door to engagement after they leave, every interaction shapes how people feel about an organization. So what does it take to create a truly exceptional guest experience? Emily O’Hara, Senior Direct…
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As we face growing political tensions in the U.S. and unprecedented government interference in arts and culture programming, sustaining our commitments to diversity, equity, inclusion, belonging, and accessibility (DEIBA) is more critical than ever. Recent executive actions have limited resources for our industry and further silenced historically e…
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In this episode, we revisit some of the most powerful insights from last year’s guests to inspire and guide the year ahead. This isn’t just a look back—it’s a call to action for our industry. Listen as fourteen cultural leaders remind us why the arts matter and how we can continue to push boundaries, build connections, and lead with purpose.…
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The end of the year is a busy time for arts administrators, packed with holiday campaigns and fundraising deadlines. With so much happening, it’s easy to lose sight of the bigger picture. So today we’re taking a moment to pause, reflect, and reconnect with our “why.” In this episode, we revisit a popular Boot Camp 2024 conversation with CI Presiden…
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In today’s post-pandemic world, keeping our audiences engaged and organizations financially healthy can feel like an uphill battle. Changing audience behaviors have disrupted traditional marketing strategies, and high churn rates among first-time visitors, subscribers, and donors are slowing revenue growth. But what if there’s a way forward that br…
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Welcome to your digital stage, where bold theatre meets cutting-edge audio drama. Each episode of PlayME draws you into captivating stories brought to life by top actors, acclaimed writers, and cinematic sound design that places you at the center of the action. More episodes of PlayME are available at: https://link.chtbl.com/u2StuooR…
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The world is full of injustice and inequity, and most arts organizations have the best of intentions to be responsive in thoughtful and meaningful ways. But it can be challenging–boards and long-time patrons can push back on programming and messaging that feels unfamiliar to them, and change can feel unbearably slow when your organization lacks the…
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A solid web analytics strategy gives the insight you need to better understand your audiences, optimize your campaigns, and ultimately, drive more ticket sales or donations. But for many arts marketers, justifying a greater investment of time and money in web analytics can feel like an uphill battle—especially when making the case to senior leaders…
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Governor Ron DeSantis’ recent veto of over $30 million in arts and culture funding is more than just a financial blow to Florida arts organizations—it undermines the social and economic contributions our industry provides. How can we clearly communicate the vital role our organizations play to stakeholders and policymakers? In this episode, CI’s VP…
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Social media is more than just a content dumping ground. It's where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead. Digital Download (2:…
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A new cohort of inspiring and determined individuals has moved into leadership positions at cultural organizations—and they’re challenging traditional notions about what arts management should look like. In this episode, CI’s VP, Managing Director Christopher Williams sits down with three young leaders to discuss generational shifts in leadership s…
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What sets successful diversity, equity, inclusion, belonging, and access (DEIBA) initiatives apart? It's not about checking boxes; it's about prioritizing authenticity and thoughtfulness. Some of the most impactful DEIBA work in our industry begins with arts organizations fostering genuine community partnerships and engaging audiences in meaningful…
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Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success. Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans over 150 client organizations to unco…
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Audience engagement is critical for attracting and retaining new attendees. But what exactly does it look like in practice? For Holly Mulcahy, “audience engagement” isn’t just a marketing platitude—it’s a promise. In this episode, the Wichita Symphony Orchestra’s Concertmaster and Partner for Audience Engagement shares what wine-tasting and birdwat…
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Across a variety of artistic genres, we see persistent gender imbalances among the creatives and leaders who make the art possible. That’s especially true for dance, where women continue to hold fewer artistic director positions and receive fewer choreographic opportunities than men despite making up a significant majority of the dance workforce ov…
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What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions? In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how…
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Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future? As New York City Ballet celebrates its 75th anniversary season, Artistic Direc…
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The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing. At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final…
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From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024? At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Join us over the next two episodes as we delve into each area so you can confidently navigate t…
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Happy Black History Month, podcast listeners! Our latest episode coincides with the vibrant celebrations of Black history and shines a spotlight on the incredible contributions of Black and Brown composers, whose musical genius continues to enrich the classical repertoire. Join us as we journey deep into the world of classical music—how we define i…
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CI to Eye is back with a healthy dose of inspiration to help you re-center at the top of the new year. In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. Guests ranged from executive directors and arts researchers to experts in DEIBA. They all answered the same question: "If you could broadcast one messa…
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The holidays are upon us, which means strategic planning is seriously heating up. Try as you might to enjoy your hot cocoa in peace, you’re already fielding ideas from colleagues about the marketing experiments you should try next season or the digital efforts your team simply needs to add to its list. Stay cool, arts marketers. We’re bringing you …
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We’re swiftly approaching one of the busiest times of year for arts marketers… and with it, holiday programs, gift campaigns, end-of-year donation pushes, and—to top it all off—strategic planning for next season. If the holiday hustle has you feeling a bit frigid, this episode will warm you up with actionable tips and smart questions to end the cal…
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Subscription numbers continue to dwindle at arts organizations across the country, begging the question: Is it time to rethink subscription/membership models? Tune in for a transparent conversation with arts marketers who are doing just that, and gather tips for revamping your own offerings to meet audiences’ evolving needs. Digital Download (2:05)…
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Every year, around 3.6 million kids get opportunities to pursue their dreams with the support of Boys & Girls Clubs of America. That incredible impact takes the work of hundreds of thousands of people in more than 5,000 club locations across the country. Among them, hustling behind the scenes at the national office, is BGCA’s hard-working procureme…
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Arts administrators wear a lot of hats, and that trend has only intensified as our industry finds itself in recovery mode. With all of our energies focused on audience re-engagement and revenue growth, organizational culture can often take a backseat. But with more news of quiet quitting and high burnout levels, investing in your people has never b…
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Procurement departments know that federal grants play an important part in achieving their community goals. The good news is that there’s never been more funding to go around. The bad news? Making sure all that money gets to the right places-and stays there-requires a lot of work in the form of reporting and compliance, and the rules are always cha…
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A “one-size-fits-all" solution is not something that applies to the procurement capacity puzzle, as so many factors can influence how your team handles projects: staffing, process, demand, technology, etc. It’s a tough conundrum but it is solvable. Our guest on this episode of Inside Public Procurement, Danny “Rockstar” Mays, Director of Procuremen…
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In the summer of 2020, George Floyd’s murder and the protests that followed sparked crucial conversations about racial equity and social justice. Many arts organizations made public commitments to do better—both in their programming and behind the scenes. It’s been three years since that pivotal moment, and it’s still imperative to hold ourselves a…
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In the day-to-day of public procurement, things like sound recordkeeping or rigorous compliance checks can often get lost in the shuffle. Now, with so much grant funding coming to fruition, a lot of heavy reporting requirements are coming with it. If the thought of adhering to these regulations makes you sweat, this episode can help! This episode o…
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Sustainability is not the buzz word it once was. Nowadays, it’s a tangible initiative. The private sector has been increasingly pushing sustainability in their procurement over the past few years, and it’s now starting to take hold in the public space. The idea of sustainable procurement has been around for a while, but it’s important to point out …
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Many of us are staring down end-of-fiscal-year goals, but it’s hard not to feel discouraged by prevailing economic uncertainty and ever-changing audience behavior. How do you keep your team motivated and mission-focused when the sands are shifting beneath your feet? Hear from fellow arts marketers who are leading their teams in fresh and creative w…
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The crusade against paper-based processes is still very prevalent in some cases—and when you think about digital transformation, that’s most likely what comes to mind—but it’s a lot deeper than that. Digital transformation encompasses a lot of the moving parts needed to be efficient, effective, and scalable as a procurement department in a modern d…
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Procurement is the behind-the-scenes team keeping the show running for end users—whoever that may be in the public sector. With so many little complexities allowing procurement to function as intended, engaging with your leadership, end users, and vendors makes the process so much smoother. On this episode of Inside Public Procurement, we had the a…
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Compliance and internal risk management in procurement is tricky business. A lot can go wrong, landing your team—and sometimes your whole organization—in hot water. We had the opportunity to host a panel discussion with four seasoned procurement pros during our OntarioTalk event, and they had a lot of great advice on the subject. While this discuss…
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AI is generating a lot of buzz in the marketing sphere—but is it really worth the hype? In this episode we pull back the curtain on AI, explore its strengths and limitations, and consider how it can help arts marketers meet their goals more efficiently. Don’t miss this special, extended conversation with CI’s Managing Director Christopher Williams …
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How many procurement pros cringe when they hear “do more with less”? You’re far from alone. Tightening operations budgets, hiring challenges, tech struggles, lack of buy-in—these are all things stressing everyone in public procurement out. We recently had the opportunity to get together with Bonfire clients at our Atlanta, Georgia User Meetup and t…
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Public procurement is a team sport, and you know what a winning team prioritizes? Communication! Even a small misunderstanding can mean costly errors and lost trust from everyone involved in a solicitation, so an emphasis on communication is key. No matter who you’re speaking with—your internal requestor, evaluators, or vendors—making sure you’re c…
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More than ever, arts marketers need to be purposeful about data collection, responsive to privacy regulations, and respectful of their audiences’ preferences. In 2023 and beyond, it’s all about staying user-centric and privacy-focused. Not sure where to start? We’ve got you covered with expert insights from CI consultants, a data privacy expert, an…
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Over the past few years, we've seen more and more government agencies making vendor diversity a priority in their organizations. While the data we have reflects the steady climb in those initiatives, there are still barriers to driving bid competition with vendor diversity. Tune in to hear Bonfire’s Mitchell Shim, in partnership with NIGP, take a d…
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As arts marketers, it’s easy to get distracted by shiny new digital marketing trends or bogged down with low-impact work. In this episode, we cut through the noise and help you focus on strategies that yield the greatest results for your organization. Media Moment (2:15) - News outlets, like Axios, have published eye-catching headlines about Google…
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In this episode, we revisit a panel discussion from Boot Camp 2022 about creating a more inclusive and accountable arts ecosystem. Diversity strategist and consultant Theresa Ruth Howard sits down with colleagues Jane Raleigh, Director of Dance Programming at the Kennedy Center, and Melanie George, Director of Artist Initiatives at Jacob’s Pillow, …
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As we near the end of 2022, arts organizations are still in recovery mode. Audiences are slow to return to cultural activities, and without proper benchmarks for attendance and revenue planning, arts leaders are without a compass. In this episode, we consider how audiences have evolved, propose fresh ways to engage and retain attendees, and share p…
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Getting everyone on board with procurement is easier said than done. All procurement pros face the stigma of “red tape” at one point or another even though we all know how vital the purchasing process is. What’s the key here? This panel says: education, breaking silos, and good customer service. Collaboration and education were hot topics at Bonfir…
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After a two-year hiatus we were finally able to get together in person with our amazing users at an Ontario Meetup. After the last few years of isolation, they had much to say about the importance of coming together to share ideas, celebrate successes and challenges, and problem solve together. And on this special mini episode of Inside Public Proc…
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The transformative powers of technology on procurement is something we’ll talk about until we’re blue in the face—but hearing from the people who are reaping the benefits really puts it into perspective. On this episode of Inside Public Procurement, enjoy the recording from the case study session we hosted at the NIGP Annual Forum back in August ti…
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Public procurement pros are the champions of creating positive, impactful change. Every now and again, take a step back and appreciate the ways procurement has real power to make a difference not just for your team and organization, but your community and peers, too. For Ada County, Idaho, that meant creating a procurement environment that empowere…
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How often have you heard procurement described as the “department of no”? To your internal clients—who want their goods and services purchased yesterday—the systems and processes you’ve put in place to ensure a fair and transparent process sometimes just look like red tape. But forward-thinking purchasing teams, like the one at San Bernardino Count…
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