CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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Candid conversations with leading CIOs.
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When Peace of Ship opens a new HQ in Brazil, Jemma finds herself in new territory: Interim Head of HR. Her first task? Hire a new CTO. That is, until one candidate ends up dead. Now she must find the killer to save the company. What could go wrong? Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production.
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A disgraced CISO (Greg Kinnear) gets a call from a Miami journalist (Erin Moriarty) who needs help investigating a series of scams targeting terminally ill patients. He begrudgingly accepts… But in a world of swindling and deceit, where nothing is what it seems – their findings are just the tip of the iceberg.
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Over The Edge is a podcast about edge computing and those in the industry who are creating the future of the internet. On the show we talk to corporate leaders, open-source experts, technologists, journalists, analysts, and the community at large, to discuss technological innovations, trends, practical applications, business models, and the occasional far-flung theory. Over the Edge is brought to you by the generous sponsorship of Dell Technologies.
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Throughout history, TLC Equation has brought to life the most extraordinary teams, leaders, and cultures the world has ever seen. From Aurelius to Roosevelt, Ford to Musk, Marriott to Airbnb, Olympians, Navy SEALs, and professional athletes. TLC Equation is timeless, industry-agnostic, and a proven blueprint used throughout history by ordinary people who went on to architect extraordinary visions impacting billions of lives. On TLC Equation, host Joe Musselman explores certain universal trut ...
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1
Being Led Astray: First- and Last-Touch Attribution
46:42
46:42
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46:42This episode features an interview with Bill Macaitis, Founder & CEO, SaaS CMO Pro, where he shares growth strategies for SaaS and AI companies. His past roles include CMO positions at Slack and Zendesk, and SVP of Marketing at Salesforce. Bill joins the podcast to discuss findings from a recent survey of over 300 B2B marketers that gives insights …
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CIO Leadership in AI Security and Innovation with Siroui Mushegian of Barracuda
37:01
37:01
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37:01Siroui Mushegian, CIO at Barracuda, shares how she’s building a smart, secure foundation for AI—-from setting up an AI council, to governing agents, and creating employee guidelines that protect innovation. She also shares how AI is transforming IT operations and unlocking new levels of productivity across the enterprise. About the Guest: Siroui Mu…
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This episode features an interview with Jenny Force, VP of Global Demand Generation at Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company’s first big summit, as well as the work they have done to automate their inbound process to maximize ea…
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This episode features an interview with Luke Arno, CRO at Transcend, a privacy platform that empowers brands to enhance regulatory stances and improve customer relationships through data transparency, consent, and control. Luke shares his thoughts on strategy that prioritizes data privacy and limits engagement to prospects who opt in. He also discu…
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AI-Driven Workplace Transformation with Saket Srivastava of Asana
31:25
31:25
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31:25Saket Srivastava is the Chief Information Officer at work management platform Asana. Saket oversees Asana's IT organization, including optimizing technology systems and processes, connecting technology strategy to overarching business strategy, and ensuring that technology infrastructure supports organizational goals. Previously, Saket held executi…
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This episode features an interview with Kamal Thakarsey, CMO at Smartling, an AI Translation Platform that helps companies grow globally, faster. Kamal shares his strategy to stand out in a crowded market. He also dives into understanding trends, educating your customer, and testing even your smallest hypothesis. Key Takeaways: Fight complacency in…
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This episode features an interview with Gaurav Agarwal, COO and Revenue Leader at ClickUp, an all-in-one productivity platform that replaces all individual workplace productivity tools with a single, unified platform. Gaurav shares his thoughts on keeping your content strategy relevant and the iteration and testing needed to go viral. He also discu…
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This episode features an interview with Ural Cebeci, SVP Marketing, Global Demand Generation at Braze, a customer engagement platform that allows any marketer to collect and take action on data from any source, so they can creatively engage with customers in real time, across channels. Ural shares his perspective on the challenges and hesitations s…
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1
Stay Ahead in Search with Quality Content
48:10
48:10
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48:10This episode features an interview with Emma Robinson, B2B Marketing Lead at Canva, a global online visual communications platform on a mission to empower the world to design. In this episode, Emma dives into Canva's shift from individual to enterprise functionality, sharing her thoughts on the inherent value of investing in brand at any stage. She…
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Human Learning Versus Artificial General Intelligence with Ananta Nair, Artificial Intelligence Engineer at Dell Technologies
50:17
50:17
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50:17This episode features an interview between Bill Pfeifer and Ananta Nair, Artificial Intelligence Engineer at Dell Technologies, where she leads AI and ML software initiatives for large enterprises. Ananta discusses differences between human learning and AI models, highlighting the complexities and limitations of current AI technologies. She also to…
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Merging Brands and Minimizing Negative Impact
36:58
36:58
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36:58This episode features an interview with Jean-Christophe Pitié, CMO and Chief Partner Officer at Contentsquare, an experience intelligence platform that helps you gain a deep understanding of your customers’ whole online journey. In this episode, Jean-Christophe shares his approach to merging brands while minimizing friction and negative impact. He …
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1
Don’t Waste Time on Buyers Who Aren’t Ready to Engage
30:44
30:44
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30:44This episode features an interview with Drew Chapin, CMO at Certinia, a platform that connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. In this episode, Drew discusses monitoring buying signals and generating the right traffic to your website. He …
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The Evolution and Future of Data Centers with John Bonczek, Chief Revenue Officer of fifteenfortyseven Critical Systems Realty
41:13
41:13
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41:13How have data centers evolved and how will we adapt to meet modern data storage demands? In this episode Bill sits down with John Bonczek, Chief Revenue Officer of fifteenfortyseven Critical Systems Realty, a leading developer of highly interconnected, custom-designed data centers. They discuss the impact of AI on power and cooling requirements and…
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This episode features an interview with Niloy Sanyal, CMO at LeanTaaS, a growth-stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations. In this conversation, Niloy and Ian debate the merits of last touch versus multitou…
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Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget
54:45
54:45
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54:45This episode features an interview with Melton Littlepage, the CMO at 1Password, a password manager trusted by businesses and consumers alike. In this episode, Melton shares his thoughts on building big bets into your budget and how the lightning strike strategy can increase awareness, even on a limited budget. He also talks about how he’s structur…
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Tracking the Tour de France: Data and AI on the Road with Shahid Ahmed, EVP for New Ventures and Innovations at NTT
42:31
42:31
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42:31How does the Tour de France collect data and provide real time stats to viewers? Shahid Ahmed, EVP for New Ventures and Innovations at NTT, argues that the work they do to track the Tour de France is the ultimate edge use case. He also dives into small AI models and localized data at the edge, as well as educating for the future of jobs in tech. --…
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This episode features an interview with Alex Saric, CMO at Ivalua, a company that empowers businesses to effectively manage all categories of spend and all suppliers, increasing profitability, improving ESG performance, lowering risk, and improving employee productivity. In this conversation, Alex shares his insights into pitching to and engaging w…
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This episode features an interview with Liz Carter, CMO at Reputation, a company helping brands understand and improve their reputations. In this conversation, Liz discusses the differences between brand and reputation and the current challenges of building trust with today’s consumers. She also shares her thoughts on experimentation within tight b…
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Transforming Retail with AI and Edge Computing with Omar El Gohary, Vice President and General Manager of IoT Solutions at ServiceNow
42:31
42:31
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42:31How are AI and edge computing revolutionizing the retail industry? In this episode, Bill sits down with Omar El Gohary, Vice President and General Manager of IoT Solutions at ServiceNow. Omar shares how AI and edge computing are transforming retail by optimizing operational efficiencies and reshaping customer experiences. He also delves into the …
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Let Them Binge! Why Ungating Content is a No-Brainer
45:03
45:03
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45:03This episode features an interview with Calen Holbrooks, VP of Demand Gen at Airtable, the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. In this episode, Calen shares with us how she thinks about “big C and little c community” and why it is important to invest in, even when it is…
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Global Implementation of Edge AI Technologies with Paul Savill, Global Practice Leader of Networking and Edge Compute at Kyndryl
40:03
40:03
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40:03In this episode, Bill sits down with Paul Savill, Global Practice Leader of Networking and Edge Compute at Kyndryl, a company that builds and modernizes the world's critical technology systems. Paul provides insights on the cultural challenges between IT and OT teams, the implementation of edge computing across industries, and innovative use cases …
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This episode features an interview with Lyndsey Rojas, CMO at IFS Ultimo, a SaaS enterprise asset management solution, focused on maintenance & safety and well known for a rapid deployment, ease of use and an unparalleled time to value. In this episode, Lyndsey dives into leveraging partner marketing to move from a regional to a global player and m…
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This episode features an interview with Louise Clements, CMO at WorkJam, the world leader in the digital frontline workplace, revolutionizing how HQs and their frontline workforces work together. In this episode, Louise discusses why she is no longer looking at attribution and is instead focusing on intent. She also dives into how she is using AI t…
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The CIO Roadmap to Executive Leadership with Rich Horwath of Strategic Thinking Institute
52:21
52:21
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52:21Rich Horwath, CEO of Strategic Thinking Institute and best-selling author, shares strategies that help CIOs to elevate their strategic thinking—providing a roadmap for transitioning from technical leaders to visionary business executives. Drawing from his advisory work with top-tier technology leaders, Horwoth breaks down the critical skills needed…
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The Current State of AI and How it Will Impact Society with Ed Henry, Distinguished Engineer Artificial Intelligence at Dell
50:32
50:32
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50:32In this episode, we dive into the current state of AI and its future ramifications for society with Ed Henry, Distinguished Engineer - Artificial Intelligence at Dell and an expert with over 18 years in the tech industry. In a conversation that weaves between science and philosophy, Bill and Ed discuss the challenges of model drift, the societal im…
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This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities. In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to max…
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Jemma and Shane prepare to drop anchor on Peace of Ship’s dark secrets. — You are listening to Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production. — BambooHR is easy—and not just for the usual suspects! Employees—even that lady who spoils all the true…
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Jemma’s investigation hits a peak just in time for the big board meeting. — You are listening to Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production. — Improving employee wellbeing shouldn’t be a mystery. Thankfully, Wellhub has cracked the code by off…
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The Future of Paid Search and Authentic Forums
36:04
36:04
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36:04This episode features an interview with Susanne Rodriguez, CMO at Auvik, a cloud-based IT management platform that reduces friction and increases agility. In this episode, Susanne talks about how they think about growing market share by getting customers to switch to Auvik and their big investments in community. She also discusses the future of pai…
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Best Proactive Cybersecurity Strategies for CIOs with Carl Froggett of Deep Instinct
49:18
49:18
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49:18Carl Froggett, CIO at Deep Instinct, breaks down the AI-driven disruptions reshaping the cybersecurity landscape. From navigating complex security architectures to busting big data myths, Carl offers strategic advice for CIOs and CISOs on staying one step ahead in a rapidly evolving tech world. About the Guest: Carl Froggett, CIO of Deep Instinct, …
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Big questions get big answers. Season finale. Stay up-to-date on future episodes at scamhunters.io – SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more sh…
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Something doesn’t feel right. Stay up-to-date on future episodes at scamhunters.io – SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more shady spreadsheets…
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Jemma faces off against all three remaining CTO candidates as the truth about the company - and the murder - starts to unravel. — You are listening to Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production. — HR can definitely be a mystery ...unless you m…
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1
Experiments as Investments in Future-Proofing
42:25
42:25
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42:25This episode features an interview with Emily Campbell, CMO at Blackline, a leading provider of cloud software that automates and controls critical accounting processes. In this episode, Emily discusses their shift to lifecycle marketing and her focus on doing fewer things better to drive efficiency. She also dives into her approach to experimentat…
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Bringing High-Tech Solutions to Neurosurgery with Dr. Lawton, President and CEO of Barrow Neurological Institute
41:33
41:33
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41:33How is technology shaping the future of neurosurgery? In this episode, Bill sits down with Dr. Lawton, President and CEO of Barrow Neurological Institute, Robert F. Spetzler Endowed Chair for Neurosciences, and Chair of the Department of Neurosurgery. Dr. Lawton discusses the ways he is bringing new technologies and innovation to neurosurgery, as w…
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Hiding in plain sight, Heidi confronts Manny. Stay up-to-date on future episodes at scamhunters.io – SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more sh…
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This episode features an interview with John Schneider, CMO at Betterworks, a performance management solution HR professionals rely on for increasing employee engagement, manager efficiency, and business impact. In this episode, John shares insights into how he transformed Betterworks' content strategy to cut lead costs by 65% and why establishing …
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Not all seafood is safe - especially when it’s served with a side of betrayal. — You are listening to Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production. — Picture this: Your company slaying productivity, terminating turnover, and slashing healthcare …
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Engineering Leadership for Scale, Agility, and Momentum with Jason LaFollette of Yext
35:26
35:26
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35:26Jason LaFollette, CTO at Yext, shares his product-driven approach to leading agile teams, maintaining tech debt, and using a “top-down, bottom-up” style to keep productivity and momentum high. About the Guest: Jason LaFollette is Yext's Chief of Technology. Jason joined the company in 2014 and built out the enterprise consulting side of the busines…
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Is a bakery the key to finding the mastermind? Ezra and Heidi plan a stakeout. Stay up-to-date on future episodes at scamhunters.io – SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight securi…
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This episode features an interview with Shannon Duffy, CMO at Asana, the enterprise work management platform that connects company-wide goals, strategic initiatives, and the execution of work in one place. In this episode, Shannon discusses their evolution from product-led growth to targeting enterprise clients, and the challenges and successes of …
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Jemma and Shane dig deep to unearth some seriously shady mole business. — You are listening to Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production. — Improving employee wellbeing shouldn’t be a mystery. Thankfully, Wellhub has cracked the code by offer…
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Heidi goes undercover to question the notary. Stay up-to-date on future episodes at scamhunters.io – SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace of mind. No more sh…
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1
Building the City of Tomorrow with Bai Lu, Senior Technologist for Global Digital Cities at Dell
40:11
40:11
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40:11How are digital cities transforming the future of urban living? In this episode, Bill chats with Bai Lu, Senior Technologist for Global Digital Cities at Dell, to explore the evolution of digital cities and how they're redefining traditional urban frameworks. Bai Lu shares her journey from engineering to leading digital transformation while explori…
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This episode features an interview with Mary Wells, CMO at Cloudera, a software company that empowers organizations to transform complex data into clear and actionable insights. In this episode, Mary discusses her maniacal focus on strong foundations and operational efficiency, and how it allows her to experiment and take calculated risks. She also…
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Jemma finds herself in a tense game of hide and seek where being found might mean being the next one to die. — You are listening to Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production. __ Improving employee wellbeing shouldn’t be a mystery. Thankfully,…
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1
AI Business Strategy for CIOs with Naveen Zutshi of Databricks
36:23
36:23
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36:23Naveen Zutshi, CIO at Databricks, shares his strategies for successful AI implementation. This must-listen episode is perfect for tech leaders wanting to learn how to craft an effective AI strategy, bridge gaps in tech teams, and drive innovation in your organization. About the Guest: Naveen Zutshi is the CIO at Databricks, previously CIO at Palo A…
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Emerging clues lead Ezra and Heidi to the priest at St. Michaels. Stay up-to-date on future episodes at scamhunters.io – SCAM HUNTERS is presented by Thoropass. Does your infosec compliance process sometimes feel like a mystery? You need Thoropass—the all in one infosec compliance delivery platform with seamless audits, airtight security, and peace…
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1
Customer Focused Over Functionally Focused
46:55
46:55
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46:55This episode features an interview with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, a company that provides powerful, easy to use Customer service, IT, and CRM software. In this episode, Mika discusses surgically blending the physical and digital world, to create a campaign experience that sticks with prospects. She also talk…
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Jemma dives into Dr. Stone’s past, but cracking the candidate’s cold exterior may be tougher than solving the murder. — You are listening to Murder in HR Starring Kate Mara, Ben Schwartz and Adam Devine. Presented by Wellhub and BambooHR. Created by Ian Faison. A Caspian Studios Production. — Jemma and Shane are a top-notch team of HR detectives. B…
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